wallet research II
Results ctd.
Responses to ‘What, if anything would improve your current wallet’ Less broken It’s not easy to clean. Looks very gross atm. But otherwise it’s a pretty good one Make it more compact
I love my wallet because it fits all my various cards in & fits a lot of change, but i do usually use a much smaller card holder for daily use, it’s more convenient if I’m not using a bag.
Last longer, more stylish Yeh - it’s dirty, should be clean Currently I don’t have one and it’s the back of my phone case, great for compactness and convenience but it makes my case not fit so it doesn’t really protect my phone very well....I would like something that maybe fits on my phone or some other essential item that I always have to have with me. Make it waterproof Nothing It’s a bit boring tbh. Very bland design. A zip that doesn’t unzip itself and empty itself into my bag. Super lame. Sturdier material Thinner Cards too squashed together It being smaller. It being filled with less crap
Responses to ‘Is there anything else standout that you carry in your wallet?’ Picture No, but I like having a transparent pocket for ID Card - shaped multitool Condoms Medic ID, sometimes little keyrings and shit
Further analysis Looking deeper into the gathered data give good insights into the wallet-using population. • There seem to be two distinct groups of wallet-users. These being the compact, card based users and the cash & coin based users who want larger wallets. • Large card capacity and compactness were the most valued assets, closely followed by aesthetics. • Approximately half the respondents cared strongly about the physical properties of their wallet (weight, material choice, tactility)
wallet. The modal average was a 5, however the mean and median averages fell on a rating of 7. • There was a common theme of users wanting to improve compactness and ease to clean of their current wallets. • My respondent’s average wallet would include 8 cards, 4 notes or tickets and few coins. • There was a trend of small, flat items such as pictures, ID cards, card shaped multitools and condoms to be stored in wallets. • There were two comments that liked the feature of a transparent slot for an ID card.
• Nearly every respondent had a positive view of their current
Photographs Your picture, darling
So What?
What Now?
Sometimes a multi tool
Looked further into my target market, and explored what is important to someone who uses a wallet
Create initial designs, and apply principles of iterative design.
Found parameters and insights to use in design development
Create paper protos
