Analog Lookbook, Issue VII

A N A LO G

Oat Foundry Lookbook ISSUE SEVEN

BUILT TO LAST

Our signs are designed to withstand the test of time. We have had

For a Split Flap installation that updates frequently and operates all day

one of our original Split Flaps testing in our shop for almost 34 million

and everyday, 34 million rotations is equivalent to about 20 to 30 years

rotations (completing a cycle from Flap #1 to Flap #50).

of average use. Signs that update a few times per hour and for 50 hours per week can flip for 250+ years before seeing 34 million rotations.

TABLE OF PROJECTS

34 48 60 76 88

BARS & BREWERIES RESTAURANTS RETAIL HOTEL & HOSPITALITY OFFICES & LOBBIES

CONTENTS ARTICLES

1 FOREWORD

BY MARK KUHN

6 BUILDING COOL STUFF

BY SEAN ROSSITER

20 INSTALLATION STYLES

BY COLLEEN WILSON

32 DESIGNING PICTURE FLAP ART

BY SARAH VAN BEMMEL

1 08 TRADE AD PROGRAM

BY MARK KUHN

1 1 6 R&D AT OAT FOUNDRY

BY MATT KELLY

1 1 8 EXPERIENCE DESIGN

BY KRISTY BRUNHOFER

@jamie_rossi_

@beercutieandfoodie

@kimrodgersphotography

@jaq_n_rara

@thehawktribe

@hay_mena

@ljevents

@moxynooga

@@leane.henze

@dvictoria9

@madelynxaysanasy

@12bonesbrewing

FOREWORD Welcome to Analog!

At Oat Foundry, our “why” revolves around three key driving principles: to build stuff that’s never been made before, stuff that’s helpful, and stuff that makes people say “Damn. That’s cool.” These guiding principles form the foundation of our approach and drive our dedication to crafting distinctive, purposeful, and memorable analog experiences.

As we continue to innovate and evolve, we’re excited to share how we’ve taken our classic Split Flap displays and transformed them into even more versatile and customizable solutions. As captured on our cover, Oat Foundry has created an incredible amount of tailored designs: Pantone-matched sheet metal, custom printed fonts, beautiful brand logos and emojis – and we are just getting started.

Split Flaps and Picture Flaps adapt to any environment, from bustling airports to cozy coffee shops to landmark-style centerpieces – we have turned all of those visions into reality.

In our quest to stay true to our “why,” we’re bursting with ideas for not only groundbreaking products that will reshape the way we interact with the world around us, but also myriad ways to make our current products even better. We are exploring new frontiers in analog technology and blending them with modern aesthetics to create visually stunning and functional designs that will leave you and your customers in awe.

Our commitment to our “why” goes beyond our products. We have taken steps to reduce our environmental footprint by incorporating eco-friendly materials and processes into both our product designs and our entire supply chain. For example, our beautiful Picture Flaps use MAPAL Plastics – a 100% fully recyclable polypropylene. This material is easier to recycle than many other plastics, using less energy and generating less greenhouse gases during both its production and recycling processes.

At Oat Foundry, we believe that the magic of analog lies in its ability to spark curiosity and encourage us to be present in the moment. By staying true to our “why” and relentlessly pursuing innovation, we’re committed to pushing the boundaries of what’s possible in the world of cool, analog stuff.

From our team at Oat Foundry, we invite you to join us on this incredible journey.

Welcome to the latest edition of Analog.

Thank you, Mark Kuhn IV CEO

flap (n) Flaps are the core component of our Split Flaps. Each alphanumeric character is split across two flaps. Our flaps are polypropylene. The black material is screen-printed with white lettering for our classic Oat Foundry flaps.

carousel (n) Our team places each of the 50 flaps, in order, into the carousel wheels. Once in the Split Flap, the carousel rotates through the flap set to land on the letter, number, symbol, or color to display.

ANALOG DICTIONARY

module (n) A module is the sheet metal container for the carousel with 50 flaps, a motor, and a few other electrical components. Each module is 6 inches tall, 3 inches wide, and 5 inches deep.

THE SPLIT FLAP MODULE

Width: 2.87 inches (7.29 cm)

Height: 5.98 inches (15.2 cm)

4 | ISSUE VII

Each module is assembled, by hand, at our shop in Philadelphia. Our

The images below are exactly the size of our module design. The fifty

production team works hard to make sure that each module passes

flaps rotate to your letter, number, icon, symbol, logo, color, or other

quality checks and must meet our rigorous specifications before going

flap design. With both screen-printing and digital printing available, the

into a sign. We use these modules to assemble signs in a variety of

options are limitless when it comes to making each module and each

sizes and configurations.

Split Flap display your own.

Depth: 5 inches (12.7 cm)

ANALOG | 5

BUILDING

COOL STUFF

8 | ISSUE VII

The Split Flap Production Process

Sean Rossiter President

It’s been a lot of fun to bring analog technology into the 21st century.

of obsessing over the details are partly because that’s who we are, but

Our clients have had some truly unique ideas and we’ve been fortunate

mostly because we care about who you are and the vision you have.

enough to be the ones to make those ideas a reality.

Each piece has been assembled by hand, and we’ve taken the time to With each new project and its distinct application of our core technology,

inspect every step along the way. This tribute to manufacturing, in the

we get to explore the bounds of what’s possible and confront new

home of some of the country’s first manufacturers, is important to us

challenges head on. We take pride in solving these challenges quickly

and what we stand for.

and coming up with a product that has quality in front of mind when you see it, when you feel it, and when you hear it. The hours and hours

ANALOG | 9

10 | ISSUE VII

Before we dive in, be sure to check out the Analog Dictionary page to

After assembling the sheet metal of the cabinet, there’s some delicate

get familiar with the terminology that we use to describe the different

circuitry and wiring that’s added to the panels. This wiring feeds up

components of our analog tech.

to the brains of the operation housed in the header section of the Split Flap above the modules. The cabinet houses an array of circuit

The cabinets are the literal backbone of the sign. They start out as bare

boards populated with thousands of components, all communicating

sheets of cold rolled steel in a shop just up the road from us, owned

with one another and the main controller every second. This connected

and operated by our friends at General Metal Company. For years,

arrangement cements the foundation upon which all modules will

General Metal (GM to us, and now you) has been laser cutting and

be able to be individually controlled – letting us do some really fun,

bending metal into various shapes and sizes for us. With the powder

intricate animations once the sign is all together.

coated sheet metal parts prepped for assembly, a trained Oat Foundry technician, preferably in a We Build Cool Stuff t-shirt, rivets together a series of uniquely designed panels. We reinforce the connected panels, constituting the structure of the Split Flap that will later receive modules.

Using an extensible sheet metal design allows us to build boards in a limitless number of sizes, capable of fitting any space or budget.

ANALOG | 11

12 | ISSUE VII

We use two tried and tested printing techniques to make our flaps, each

Remember our friends at GM? Modules start as a single flat piece of

for a unique application. Some are screen printed by another local

metal that’s cut from a larger sheet. A series of complex, precise bends

vendor of ours, Nu Art Graphics, in West Chester, PA. More complicated

followed by careful powder coating turns it into the base unit of a

shapes and colors oftentimes requires the finer capability of digital

module. Once they arrive at our shop, the team can prepare them for

printing handled by the team at NGS Printing. Once printed, cut, and

housing a carousel of flaps. We assemble our custom-designed printed

received, each set of fifty flaps is then broken out and placed into a

circuit board to the module along with a hand-picked stepper motor.

carousel, one at a time, in order, by a member of our production team.

There’s a bit of tricky wiring and other components involved here, but

Excess material from breaking out the flaps is then recycled locally.

we’ll spare you with the boring details and get to the fun part.

ANALOG | 13

14 | ISSUE VII

Now that our modules are complete with motors and flaps, our team

order and confirm there are no visual defects. Then, we run simulated

places each module into their forever home inside the cabinet. Each

use testing on each module for 50,000 rotations. This can represent

module is hung from the cabinet and plugged into the circuitry to give it

anywhere from months to years depending on the use case, but allows

the power and data it needs to carry out its assignments. We populate

us to monitor each module once every few seconds over the course of

modules from the bottom row to the top before affixing the header panel

a few days for even the hint of a hiccup. Only modules that have never

to tuck away the electronics and finish the front face of the Split Flap.

experienced an issue get the greenlight to move forward. From there, we calibrate each module for its position within the cabinet so that each of

Once all modules are onboard, we can begin the testing and QA process.

the fifty flaps across the tens, hundreds, or even thousands of modules,

First, we do a second check to ensure all characters are in the proper

falls at exactly the same time as one another when we tell them to.

ANALOG | 15

16 | ISSUE VII

With testing done, it’s time to pack for the journey ahead. Since every

Our analog technology may move between a myriad of trucks, trailers,

Split Flap is made-to-order as a specific size for an intended space, that

planes, and containers on its journey, with dozens of touchpoints in

means custom packaging as well. Our partners at Arrow Crating and

between. Working with our local dispatch, we ensure the crate is safely

Packaging across the Delaware River expertly craft custom foam lined

loaded onto the first truck. From city to city, country to country, we

crates that protect our boards from any bumps the road, sky, or sea

monitor the movement of the crate every step of the way. We work

has to offer. Smaller boards ship with modules in place. We pack larger

with the on-site team to ensure everything is ready for the arrival of the

boards by separating the cabinet superstructure from the modules.

display. Once it’s navigated loading docks and doorways, it’s ready to

In this scenario, modules are labeled for their position, bagged, and

uncrate and install.

boxed in order, ready for installation.

ANALOG | 17

18 | ISSUE VII

We’ve shipped our Split Flaps around the globe. Cross country trips here

Then, plug in and hang each module in their labeled positions, working

in the states, flights south to Central America, transatlantic trips to the

from the bottom up. Connect power and data then watch (and listen!) for

UK, Switzerland, Hungary, Azerbaijan and more, Pacific passage to Hong

the magic to happen. Teams already working in the space install a vast

Kong, Australia, and India – our boards are frequent flyers with plenty of

majority of our boards. From general contractors, carpenters, electricians,

stamps in their passports, and always looking for more.

and a host of other trades, from owners to maintenance staff we’re always available to answer questions and simplify the process – or lend

It’s a great day when a Split Flap crate is opened back up for the first

a hand ourselves when the occasion arises.

time – this means the site is ready for install. The first step is to hang the cabinet with included hardware, checking that it’s level and plumb.

ANALOG | 19

INSTALLATION STYLES Make the Most of Your Split Flap

We like to think of Split Flap as a canvas on which you can express your voice. The highly customizable nature of Split Flap ensures that your display will be unlike any other.

And like so much great art, where it is placed can enhance the experience.

Make the most of your Split Flap by tailoring its surroundings to suit your vision.

We’ve seen every kind of mounting you can imagine, from custom millwork cabinets to Split Flaps hung from the ceiling. We’ll help you plan and prepare for installation for your particular location and needs.

Building a new space? Our products can be recessed into walls, creating a clean and polished look. Looking to increase the visual footprint of your Split Flap? Position it within branded wall art or a custom surround with a thematic shape. Throughout this book you’ll find dozens of installation styles for inspiration.

If you’re unsure which mounting style would have the greatest impact in your space, don’t worry. We’ll be here to support you through the process from concept to installation. With high-quality renders, we’ll bring your vision to life so you can make decisions with confidence.

How can we help you take your Split Flap display to the next level?

Let’s talk soon!

Colleen Wilson Sales Representative

20 | ISSUE VII

Standard Wall-Hanging

Hanging Frame

Recessed

Custom Surround

ANALOG | 21

BUILDING

22 | ISSUE VII

COOL STUFF

ANALOG | 23

24 | ISSUE VII

The Picture Flap Production Process

Sean Rossiter President

Each Picture Flap begins with the artwork. The twenty different flaps

we use our proprietary software to handle the symphony of dissecting

represent twenty unique canvases. Each canvas can contain anywhere

each image into its constituent parts and pairing it with the next image

from one to hundreds of different images. Our printers are capable of

in line to form each unique flap, printed front and back.

exceptionally high resolution and we’re not bound by pixels on print media. We work to develop assets to fill each canvas with a coordination

The physical build begins with the structure that will distribute power

of color, graphics, and imagery that work together. This can create not

and data to each of the modules. Much like the cabinet of our Split Flap

only twenty unique images, but sometimes hundreds of composite

product line, the backplane(s) of our Picture Flap are made of powder

images that blend from one canvas to the next as different sets of flaps

coated sheet metal. These form the structure and substrate which

turn over to reveal a new collage. With the twenty artboards selected,

allows the Picture Flap to attach to any vertical surface.

ANALOG | 25

26 | ISSUE VII

We assemble the backplanes to one another in smaller subsections

the heart, but adding some extra muscle to increase the amount of

before attaching each subsection to the wall itself. Once attached to

available torque. With the individual subassemblies of the drivetrain

the wall, we’re able to run set lengths of power and data between each

complete, we’re ready to build it into a module.

backplane circuit board to prepare the unit for modules.

Module sheet metal serves as the basis for the full assembly. Supplied Flaps within a Picture Flap are over 20x the surface area of those in a

by General Metal – this part is made of multiple bent and welded parts

Split Flap, so it takes a good bit of extra power to keep things running

that come together to form the housing. An Oat Foundry designed circuit

as smoothly. In order to do so, we designed the drivetrain of the Picture

board is fitted to the drivetrain before it’s mounted to the sheet metal.

Flap from the ground up, using a similarly reliable stepper motor at

The three wheels driving each flap are set perfectly in sync as they turn.

ANALOG | 27

28 | ISSUE VII

With a completed backplane array and a matching set of completed

With flaps installed, we perform a calibration similar to Split Flap. This

modules, all that’s left is to add the flaps. Flaps start as a sheet of plastic

ensures the timing is such that each of the modules’ flaps fall at the exact

that’s printed on each side with the artwork output from our software.

same time when told to by the onboard computer – critical for those

Then, flaps are precisely cut within the sheet keeping all of the artwork in

eye-catching animations. From there, we can check for any alignment

the exact location it’s intended to be so everything aligns in the end. Each

issues, misprints, or quality defects. With everything looking good, we

flap is numbered for its location within the module as well as within the

then run simulated use testing on the board. Depending upon the

array of the overall board. This numbering scheme allows us to sort each

application, this can simulate anywhere from weeks to months of use

flap to ensure the order is exactly right and each canvas is completed as

in the field.

intended. We then insert the ordered flaps into each module.

ANALOG | 29

30 | ISSUE VII

Just like the custom nature of our Split Flap, each Picture Flap is built to

To install, the backplanes are mounted and subsections are connected

order to fill a uniquely sized space with the living, flipping canvases.

with the data and power wire. Then labeled modules are matched with

Custom foam lined wood crates are built to house the boxes of modules,

labeled backplanes, plugged in and hung before moving to the next

packed separately from wrapped subsections of backplanes. From there,

one in line. Standard wall plugs and ethernet can be hidden within one

Picture Flaps take a similar journey as our Split Flaps, on planes, trains,

of the modules within the footprint of the Picture Flap to make for a

and automobiles (maybe a ship or two!) around the world before they’re

clean aesthetic. Once the power switch is flipped on, the board will start

uncrated at their final destination.

moving through each of the twenty flaps. The board is then on its way to making hundreds more unique images with infinitely variable styles of animations.

ANALOG | 31

DESIGNING PICTURE FLAP ART Think Outside the Box

Selecting art is the crucial first step when it comes to building your

While each Picture Flap display has twenty artboards, our Art team highly

custom Picture Flap display. All of our clients finalize the size of their

recommends having more than twenty images on hand. Having forty

Picture Flap – mainly the number of modules and their formation –

to sixty images available is ideal – this can include photographs, logos,

during the Sales process. Smaller signs are typically 3x4 or 3x5. Our

scans, graphics, vectors, branding, and more. To make the most of your

modules are about 12x12 inches so this translates directly to overall

sign, try creating artboards with one image per module. Or design a

sizes of 3x4 feet or 3x5 feet. Our largest Picture Flap to date is 18

layout where half your sign has one photo and the other half has a large

feet long!

logo or some branding. Your final sign will have more variety in what you’ll be able to show.

Our clients have a few image ideas or at least an art concept in mind

Check out the example set of artboards to the right.

during the Sales process, which helps inform the final size of their Picture Flap. The amazing Sales team at Oat Foundry puts together

Once your art is locked in, you can sit back and relax while we complete

incredible, realistic renders for all of our clients to help them visualize

your made-to-order Picture Flap display. Our in-house Art team runs

their custom sign. This is a great starting point for selecting the art, but

your twenty artboards through our proprietary image-splitting software.

now it’s time to lock in twenty artboards with our Production team.

Picture Flap has what’s called a bezel – the spacing between the modules where the sheet metal is visible. All art is cropped to these dimensions,

The most important thing to note upfront is that the images or graphics

per module, and the layout of your sign.

must be high resolution for printing. This isn’t your standard home printer. If one image is spread across your whole sign, then this image

When the artwork is approved, we digitally print the files on a large-scale

will be printed across the entire length and width of your sign. If your

printer. This process can take several weeks. During this time, the

sign is 6x10 modules, that means your image will have to stretch to 6

Production team builds out all of the hardware for the sign. The printed

feet x 10 feet for printing, without looking pixelated. That’s a lot of DPI

flaps are easily inserted into the sign once they’re ready. Then the sign

(dots per inch). A good rule of thumb is to have about 2000 x 2000

ships to you for installation.

pixels, per module.

We can’t wait to see what you design!

Sarah Van Bemmel Creative Director

32 | ISSUE VII

One Hero Image

One Hero Logo

Vertical Split

Horizontal Split

Collage

One Image per Module

ANALOG | 33

34 | ISSUE VII

BARS & BREWERIES

ANALOG | 35

STATION CRAFT 36 | ISSUE VII

Located on California’s historic Pacific Coast Highway and just over a

The Split Flaps at Station Craft are each 6 Rows and 24 Columns. Our

mile from the nearest marina is Dana Point’s coolest brewpub – Station

standard Oat Foundry font is ideal for this type of space, since you can

Craft. The brewery opened their first location in the Summer of 2020

read the sign whether you’re sitting at the bar or sitting thirty feet away

bringing a new roster of food and drink offerings to southern California.

at a table.

The exterior of Station Craft is a warm welcome to the California coast.

The side-by-side Split Flaps mainly display cocktails and what’s on tap. If

The black, brown, white, and gray color palette attracts the attention of

you’re not able to stick around, look out for the rotation of the sign to

those cruising by. Lindye Galloway interior design studio is the creative

see which cans are available to-go as you make your way up or down

behind the design of this chic coastal space.

the coast. When Station Craft has upcoming events or specials, the Split Flaps are the first to know. Our personal favorite is Wine Down

A large garage door connects the dining room to their large patio. This

Wednesday with 50% off all bottles. While they are physically identical,

setup allows the space to transform – an essential element to work with

the signs are programmed in such a way that they’re always displaying

the ever-changing weather of SoCal.

different messages.

Behind the L-shaped bar, you will find not one, but two Oat Foundry Split Flaps. These signs have the retro design and sound, complimenting the modern exterior and minimalist interior.

40" x 70" DANA POINT, CA

ANALOG | 37

BARSTOOL 38 | ISSUE VII

You’ve likely heard of Barstool Sports – maybe you’re one of their 100+

Stanton & Bowery ordered a 5 Row and 32 Column board that acts as

million followers. But if you’re not familiar, sports blogger Dave Portnoy

the main attraction behind the bar. It breaks up the bright lights from

founded the company back in 2003. They have since developed into

all of the televisions. The Split Flap displays everything from game times

a multi-million dollar digital media company entertaining generations

to tweets from social figures throughout the Barstool organization.

through sports and pop culture. Their latest venture is opening a chain

They’ll also put up some location-specific quotes about Philly. Adding this

of sports bars to complement their sportsbook app. Stanton & Bowery

kinetic design element keeps the content flowing – something Barstool

Hospitality took the reins on designing and operating the new Barstool

holds the trophy for across all social platforms.

bars. Philadelphia is the second location to open its doors.

Their Split Flap wouldn’t have been complete without a custom Barstool Located in the heart of Center City Philadelphia, there are a handful of

logo flap. Besides this hometown sign, Oat Foundry Split Flaps are now

other go-to nightlife spots near Barstool Sansom Street. It’s just a few

on display at Barstool locations in Chicago, Scottsdale, and Nashville.

blocks from City Hall. Their modest front door entrance opens into a

We are excited to partner with Stanton & Bowery and Barstool to bring

massive two-floor oasis for “good vibes only.”

their vision to life!

The bar has pub-style qualities with exposed brick, wood floors, leather seating, and lots of taps to keep the rounds flowing for their guests.

The walls are lined with TV screens, so the bar needed a focal point – a Split Flap was the perfect fit.

34" x 93" PHILADELPHIA, PA

ANALOG | 39

DEADWORDS 40 | ISSUE VII

Deadwords Brewing is a craft brewpub in the Parramore District of

Deadwords and Oat Foundry have quite a bit in common. We both make

Orlando. The brewery sits right on North Orange Blossom Trail and is

award-winning products inspired by a rich history. We pride ourselves

just minutes from Universal and Disney World. We highly recommend

in high-quality products made from locally sourced “ingredients.” One

stopping by next time you’re in the area. Give their 2022 Gold Medal

of our handmade Split Flaps sits above the bar and it will immediately

winning American-style Lager a try!

catch your eye when you walk into Deadwords.

The name “Deadwords” is inspired by the Hymn to Ninkasi. The famous

The 6 Row and 24 Column sign cycles through quotes and trivia. It

hymn has a 4,000-year-old beer recipe written in an archaic language.

explains the story behind their name and their beer brewing process.

“To us, it was fascinating to realize that although the earliest words used

They actually use a clay pot to brew some of their beers, like they did

to describe and define it are now ‘dead languages,’ beer has outlived

back in the day (BCE days that is). The clay pot isn’t the only thing that

those words – and even the civilizations that have consumed it.”

pays homage to all things old school. The Split Flap acts as a perfect

- David Satterfield, Co-Founder of Deadwords

way to blend modern tech into ancient design.

Inside Deadwords, they have artfully paired modern design aesthetics with impressive references to ancient times. The space is decorated with Mesopotamian artifacts. Upon arrival, guests open a mirrored door, not only reflecting light from the hot Florida sun, but also hiding what the inside of Deadwords has to offer.

40" x 70" ORLANDO, FL

ANALOG | 41

42 | ISSUE VII

Celebrate a love of history at Deadwords Brewing in Orlando, Florida.

ANALOG | 43

BROKEN RECORDS 44 | ISSUE VII

Broken Records is a modern beer hall with an analog twist in the Allston

With its captivating display of rotating messages and vibrant ambiance,

neighborhood of Boston. Our new friends at Joe the Architect designed

the Split Flap display at Broken Records has become more than just a

this beautiful space, from the logo and brand strategy to the interiors

sign — it’s an interactive storyteller, creating a dynamic and immersive

and murals. Broken Records is part of The Track, a state-of-the-art New

experience for guests.

Balance facility. Next door, you’ll also find the Roadrunner music venue.

As the flaps flip and reveal the latest beer offerings, upcoming events, Broken Records welcomes all with open doors and endless beer. Visitors

and engaging trivia leaderboards, the energy in the beer hall becomes

settle in at the communal table area, the energetic sports and gaming

palpable, sparking conversations and connections among friends. The

section, or one of the smaller, warmly lit gathering areas. Add their

Split Flap display serves as a testament to Joe the Architect’s commitment

totally delicious and shareable menu with drinks for every palate, and

to creating an unforgettable atmosphere where every visit to Broken

you’ve got a restaurant atmosphere that’s a play for success.

Records is filled with anticipation and delight.

The beer hall went big and bold and ordered a 10 Row and 40 Column Split Flap. They added custom teal flaps (pictured left). At first glance, it may look like they managed to make their “BR” logo out of white flaps.

In fact, the design team leveraged their large sign size to implement our logo rasterization option. If you get the chance, go see the sign flip to this extra-large logo – either in person or on our website. It’s a

64" x 116" BOSTON, MA

mesmerizing effect!

ANALOG | 45

CARNIVAL 46 | ISSUE VII

Carnival Cruise Line is the world’s largest cruise corporation – and the

Each nightly show has a theme to teleport the guests into different

most fun. 2022 marked Carnival’s monumental 50th birthday. Their

locations and cultures around the world. The Split Flap pairs with custom

team set out for the largest birthday celebration the company could

software that helps tie it into the space’s MIDI feature – a tool that

imagine. They built a massive 1,130-foot ship, the Carnival Celebration,

synchronizes the audio and visuals.

that can accommodate over 5,000 guests across 18 decks. The Carnival Celebration is an ode to the many destinations it cruises to with the six

One of the experiences is a journey through time from the far past to the

zones throughout the ship. Each zone has its own theme, whether it’s

far future with Split Flap guiding the way. The windows show immersive

a stage for nightly performances, an upscale bar with premium cocktail

visuals, making The Gateway feel like a massive time machine. The audio

options, a Guy Fieri BBQ pit, basketball courts, a full-size rollercoaster,

creates an IMAX atmosphere, except this time you’re a part of the story.

or a supreme splash zone for the kids. The coolest area on board the

The 4 Row and 64 Column sign flips to different messages to pinpoint

Celebration is The Gateway, and it is home to the first Split Flap at sea.

the millennium through which you are traveling.

The Oat Foundry Split Flap display found its permanent vacation spot above Latitudes, the transit-inspired bar. They originally specified a static sign. When the experience team discovered Oat Foundry’s Split Flap, they realized it could have a starring role as part of the dynamic performance that happens every evening at the bar. The board rotates through messages about the ship, schedules, and current happenings.

28" x 185" INTERNATIONAL WATERS

It also connects to the audio-visual experience throughout the space.

ANALOG | 47

48 | ISSUE VII

RESTAURANTS ANALOG | 49

KPOD 50 | ISSUE VII

POD restaurant, by Stephen Starr, originally opened near the University

STARR Restaurant group has a lot of uniqueness in their design. But

of Pennsylvania campus back in 2000. Known for its three neon seating

they needed that little “umph” to completely separate themselves

“pods” and the sushi conveyor belt, the menu featured a variety of

from other restaurants. A Split Flap is the perfect thing to do just that.

pan-Asian cuisine.

STARR ordered a one-of-a-kind pink powder-coated sign with pink flaps and white font. The 5 Row and 32 Column board rotates through

After a massive renovation and a new partnership with renowned chef

a queue of messages about featured dishes and cocktails. Keep an

Peter Serpico, KPOD was born. KPOD aims to pay tribute to K-Pop’s

eye out for “KPOD” written out in white flaps.

vibrant culture through its Korean cuisine, futuristic atmosphere, and contemporary architecture. The vibrant space, designed by Stokes

Implementing retro technology into a futuristic space may seem contrary

Architecture + Design, is clad in poppy colors and curvilinear motifs.

to decor principles. A Split Flap presents a subtle tie between old-school

Depending on the occasion, choose from sushi bar seats, two-seater

design and modern technology. They must be doing something right!

booths, or family-style tables. Not to worry, those original three party-

Interior Design magazine recognized KPOD as a 2022 Best of Year

sized pods are still there! Use the large buttons on the wall to rotate

Finalist for Casual Dining.

through an array of colors to suit your mood.

KPOD sparks each of our senses through its color palette, sweet and savory menu items, and the subtle click-clack coming from the Split Flap sitting behind the sushi chef.

34" x 93" PHILADELPHIA, PA

ANALOG | 51

52 | ISSUE VII

The light pink Split Flap sign is a conversation-starter in this updated Korean restaurant.

ANALOG | 53

BUCK & RIDER 54 | ISSUE VII

Bringing fresh seafood to the state of Arizona is no easy task, unless

The restaurant has a classic vibe with dark leather booths, light wood

you’re Buck & Rider. Located just north of Tempe and Phoenix, is a

tables, and earthy colored walls. It’s all class from the second you enter

seafood oasis at the base of Camelback Mountain. Buck & Rider flies

the door until you sign your check. Buck & Rider needed a way to display

fresh seafood every single day from the Atlantic and Pacific coasts, giving

their daily seafood items and a Split Flap fit the bid. Their 6 Row and

Arizonans a little taste of the salt life. Their menu ranges from Maine

40 Column sign hangs in their dining room. It’s hard to take your eyes

Lobster to Georgia Shrimp, Alaskan King Crab to California Halibut, and

off this one! Definitely head to Buck & Rider for a special occasion,

everything in between.

because we love to see them put birthday and anniversary messages on the sign for guests. They even had a proposal using the Split Flap!

Buck & Rider opened their doors in 2015 with a goal to deliver fresh catch to the Phoenix area. They generated buzz by highlighting their

Buck & Rider is expanding in Arizona. They opened two new locations

efforts to bring in fresh seafood each day.

in Gilbert and Northern Scottsdale. You’ll find Philadelphia’s Freshest Split Flaps at both restaurants.

Their non-seafood claim to fame is their LGO Reserve Beef, the first in Arizona awarded a private label USDA certification. The beef is a very rare cut from the Midwest, where only three in ten cattle meet the criteria. The name stems from LGO Hospitality. The hospitality group runs several restaurants throughout Arizona and California.

40" x 116" PHOENIX, AZ

ANALOG | 55

NOLITA HALL 56 | ISSUE VII

The design aesthetic at Nolita Hall is inspired by classic European beer

Oat Foundry built a 10 Row and 32 Column Split Flap display. Extensive

halls. Luckily, they have the lovely Southern California weather on their

shelving with some touches of green frame the sign, housing a variety

side, conducive to the amazing open-air layout. The beer hall has a

of liquors. Our standard Split Flap font fits perfectly with the modern

variety of outdoor seating and patio space available. It’s an ideal spot

elements of the beer hall. Guests can read the sign from anywhere in

for catching up with friends over a specialty cocktail or cheering on a

the venue.

big sporting event.

One of the most exciting parts of this project was building a custom Most people saw the abandoned building directly in the flight path of the

software package to feed Flight Tracker data to the Nolita Hall sign. The

San Diego airport as a lost cause. Planes fly so close to the top of this

Split Flap pulls data about planes landing in San Diego posting the flight

building – the clearance is minimal. In fact, pilots must get a special

information on the board at the precise moment that plane is flying

certification to fly in and out. The Nolita Hall team saw an opportunity

overhead. They pair the to-the-minute data with hilarious one-liners at

to bring a unique experience to Little Italy. They turned that “bug” of

the top of the sign, completing the photographable centerpiece.

loud planes flying overhead into a core feature.

A skylight runs across the middle of Nolita Hall’s ceiling, so you can watch the planes go by above. To enhance the experience, they wanted to add a traditional departures board centerpiece, displaying the flight information for each plane passing overhead. This vision is exactly in-line

64" x 93" SAN DIEGO, CA

with what our team is able to offer.

ANALOG | 57

58 | ISSUE VII

While not one of our newest installations, Nolita Hall is an Oat Foundry all-time favorite.

ANALOG | 59

60 | ISSUE VII

RETAIL ANALOG | 61

THE CITIZEN

BY KLUTCH 62 | ISSUE VII

Klutch, a cannabis brand launched in 2020, is now opening The Citizen

“With Oat Foundry, Klutch Cannabis is out to change the dispensary

dispensaries in their home state of Ohio, starting with Lorain.

experience and has been featured in Global Cannabis Times for this reason. Oat Foundry’s innovative technology with a vintage feel match

The Citizen’s branding scheme is cool and classic with gold and black.

the distinct vibe of The Citizen dispensaries. As one of the first in the

The dispensary is lined in mahogany wood to give it a cigar-lounge feel.

country to adopt The Split Flap and Mellowtron, Klutch is revolutionizing

Granite countertops and bourbon brown leather seating complement

cannabis shopping. If you ask us, we’d say that’s smart… and pretty cool.”

the rich tones. Exposed brick lines the cash register area and select walls

- Caitlin Bourque, Marketing and Brand Manager, Klutch Cannabis

in the space, creating a dynamic interior. The goal to bring a suave style from the 1950s into a 21st-century dispensary is to create a warm and

Our team loves to build cool stuff that’s also smart. Stop by The Citizen

social environment for all customers. With this mid-century design,

if you’re looking for a premier shopping experience and get a product

Klutch saw fit to include a 3 Row and 24 Column Split Flap display.

recommendation from Mellowtron. Stay tuned for their Canton location coming soon, with some familiar features from Oat Foundry.

Klutch needed a way to display specials, menu items, and more without

Read more about Mellowtron in our Experience Design section.

ruining the atmosphere with LED screens. Queue Split Flap! The retro aesthetics throughout the space created a beautiful new hope for the Split Flap. Once we learned of the design intent in Klutch, we showed them our Mellowtron concept. After a year of attending events and trade shows, Mellowtron can now call The Citizen its first permanent home.

22" x 70" LORAIN, OH

ANALOG | 63

GLOSSIER 64 | ISSUE VII

Glossier opened its first brick and mortar store in 2016 and has since

The Split Flap is 3 Rows and 24 Columns with custom white casing.

been rolling out more locations across the globe. The once solely online

Glossier kept our standard black flaps with a few personalized upgrades

makeup retailer is now focusing on its physical presence in a unique way,

for logo icons and colors. The unique design help it fit right into the

giving each store its own identity from London’s floral concept to Miami’s

minimalist polished look of the space. The store has a clean look, clad

cabana design. The Washington DC store landed on an aviation theme.

in white, light pink, and warm lighting.

Upon entering Glosser DC, shoppers feel like they are walking through

Glossier ties back to its online roots by having brand ambassadors roam

the fuselage of an aircraft – and it’s no economy ticket. Guests receive

around the floor assisting customers and placing orders on their iPads.

a warm welcome from a Glossier team member wearing pink coveralls.

There are no traditional cashiers or cash registers. Instead, they use a

They offer their assistance for new ‘flyers’ in the store. Then, an LED-lined

‘we come to you’ ordering system. Once you place your order, you can

walkway guides you through what feels like an aisle of an aircraft as the

go pick it up at the “baggage claim.” At the pick-up window, your order

walls are decorated with mirrors in the form of airplane windows. Upon

makes its way around on a conveyor belt to you.

reaching the back of the “plane,” shoppers make their way up a staircase that brings them into the glass-ceilinged atrium. Here, a black and white departure board greets you at the top of the stairs.

The Split Flap lives at the entrance to the merchandise area. It grabs attention, displaying messages like “Welcome to Terminal G” and the

22" x 70" WASHINGTON, DC

staple “You Look Good.” It’s the perfect Instagrammable moment.

ANALOG | 65

66 | ISSUE VII

The Glossier sign is truly one of a kind, with its white frame and black flaps.

ANALOG | 67

RISE 68 | ISSUE VII

New Jersey has a relatively short history rooted in cannabis dating back

No matter which side you shop, the experience is quite similar. The

to January 2010. In the early days, residents could apply for medical

dispensary has a green, white, and black color palette with a minimalist

marijuana permits, but retailers were scarce.

design aesthetic. White and green subway tiles line the walls. Sprinkled throughout the store are floral green installations. On the medical

Eleven years later, the Garden State decided to legalize recreational

side, the space has a lounge area so shoppers can hangout and talk

cannabis use and the state is now home to over a dozen dispensaries.

to budtenders while surfing their online inventory to find a product.

RISE is a chain of dispensaries with locations in thirteen states, primarily in the Northeast.

The dispensary wanted an interactive focal point for their customers, something cool and functional. Our team installed a massive 9 Row

RISE prides itself on making cannabis accessible for everyone, regardless

and 48 Column Split Flap for the main foyer of their dispensary. The

of lifestyle or level of wellness. The Bloomfield location proudly serves

sign greets guests and disseminates information about cannabis, RISE,

medical and recreational shoppers.

and current events. The sign brings a unique feature to the subway tiled space – almost like you’re in a train station in 1950.

RISE Bloomfield is situated in a quaint town north of Newark and west of New York City. The dispensary gives a warm welcome to all guests – a great experience whether you’re a repeat visitor or a first time buyer.

Upon entering the store, an employee asks whether you are there to buy medical or recreational cannabis. New Jersey separates the two,

58" x 139" BLOOMFIELD, NJ

so medical patients always have access to their cannabis inventory.

ANALOG | 69

NEW YORK OR NOWHERE 70 | ISSUE VII

RETAIL

The New York or Nowhere flagship store is the trendiest retail destination

The classic NYC aesthetic could not be complete without their Split

in the Nolita neighborhood. Their “New York or Nowhere” branding has

Flap installation. NYON opted for a 6 row x 24 column display, visible

become an iconic symbol of the city’s vibrant culture and unique identity.

from the bustling sidewalk of Lafayette Street. The signage is front and

The store captures the essence of New York’s dynamic spirit, offering an

center, hanging on the brick wall behind the impressive granite counter.

immersive shopping experience for locals and tourists alike.

The rotating sounds of the split flap spin to mottos like “A Better Place As the first brick and mortar location for NYON, the store showcases

is Hard to Find.” It’s the perfect complement towards the NYON mission

an extensive range of products that celebrate the city’s rich heritage.

to celebrate the sounds, motions, and timeless charm. The New York

From fashion apparel and accessories to home decor and souvenirs,

or Nowhere flagship store has become more than just a retail space.

the store caters to a wide array of tastes and preferences. Each item is

Through its carefully curated products, luxurious environment, and

carefully curated to reflect the energy and creativity synonymous with

ubiquitous cool factor, the store continues to captivate visitors and

the Big Apple.

locals, embodying the essence of the city that never sleeps.

As customers step into the store, they are greeted by a stunning interior that combines modern aesthetics with elements inspired by New York’s iconic landmarks. The design, by the talented Elizabeth Bolognino, pays homage to the city’s architecture, art, and cultural icons. Every detail, from the lighting to the store layout, is meticulously crafted to enhance

40" x 70" NEW YORK CITY, NY

the overall shopping experience.

ANALOG | 71

72 | ISSUE VII

The New York or Nowhere flagship retail store is a beautiful spot in the Nolita neighborhood.

ANALOG | 73

SAMSUNG KX 74 | ISSUE VII

Samsung has a presence at King’s Cross in London, which is a major

To tie in the transit history of King’s Cross, the design team sought out

transportation hub and commercial district in the city. The Samsung

a customized Split Flap display. For the first time ever, Oat Foundry built

experience store is located within the Coal Drops Yard development.

an L-shaped two-sign fixture to adorn the walls of the cafe at Samsung

The Coal Drops Yard was originally built in the mid-19th century as

KX. The two displays sit perpendicular to each other, creating the illusion

coal storage vaults for the nearby railway. It is now a revitalized area

that the entire wall is clacking flaps. The unique sign also features custom

of historic Victorian buildings, transformed into a vibrant retail and

flaps with the Gotham typeface and a GBP symbol instead of our usual

cultural destination while retaining its industrial heritage.

US dollar sign.

Samsung’s King’s Cross experience store is a must-see destination for

The signs showcase cafe menus and events, changing continuously in

anyone who appreciates sleek and modern aesthetics. The store’s

rotation to draw guests’ eyes. Amidst the experience center’s innovative

minimalist design beautifully showcases Samsung’s latest products.

display technologies, the Split Flap display serves as a reminder of the

The sleek and futuristic displays create an immersive environment that

past. It stands out as analog in a room full of screens.

is sure to captivate visitors.

But it’s not just the products that are a work of art. The store’s interior design is a masterpiece in its own right. The open and airy space, with its clean lines and muted color palette, creates a sense of calm that is a welcome respite from the bustling city outside.

94" x 70" and 28" x 185" LONDON, UK

ANALOG | 75

76 | ISSUE VII

HOTELS & RESIDENCES

ANALOG | 77

UNION STATION 78 | ISSUE VII

Union Station is a beautiful Richardsonian Romanesque building,

Whether you stop in Ergo as you wait for your room or prior to your

established in 1900. It served as the travel terminal for passengers

dinner plans, it’s one of the best spots to get a complete sensory

looking to ride one of the eight railroads in and out of Nashville. Now,

experience. Ergo is home to a retro-inspired Split Flap Display. The

more than a century later, the structure is still serving travelers in a

sign is reminiscent of the former train station departures board. Also

different way. Union Station reopened in 1986 as a boutique hotel

found in Ergo is the older sibling of Oat Foundry’s modernized Split

with 125 stylish rooms.

Flap – a 1950s departure board on the opposite side of the bar.

The Union Station Hotel in Nashville is a time-traveler’s paradise. The

The Oat Foundry Split Flap rotates through welcome messages for

hotel sits at the top of the hill overlooking the heart of Music City. Upon

guests, weather updates, drink specials, and current happenings

arrival, guests are greeted by a colossal clock tower. The lobby features

around Nashville. The Split Flap has become a popular photo spot

a barrel-vaulted ceiling clad with gold details and stained glass windows.

for visitors, allowing them to capture a piece of Nashville’s past and

If those elements don’t catch your eye, the chandeliers are impossible to

present in one frame. From arrival to departure, staying at The Union

miss as they glisten in the radiant light through the glass ceiling.

Station Hotel is the perfect way to explore the Music City.

The lobby is home to Ergo – and it is not your average hotel bar. Ergo is a tasteful and upscale cocktail lounge with artisan-crafted drinks. Grab a cocktail and enjoy a taste of their broad (yet exclusive) selection of Tennessee whiskeys and bourbons.

40" x 93" NASHVILLE, TN

ANALOG | 79

80 | ISSUE VII

The sign at the Union Station Hotel has a custom surround, designed and built by Oat Foundry.

ANALOG | 81

THE BLOCK 82 | ISSUE VII

The Block Apartments is a contemporary mixed-use complex in the

The branding at The Block is bright and lively with greens, blues, pinks,

vibrant Northern Liberties neighborhood of Philadelphia. The complex

purples, and orange colors that line the exterior. Their design team

includes modernity through nine live-work units and forty residences.

searched for ways to bring this uniqueness indoors. They didn’t have

To top it all off, they have a private roof deck with fire pits and a killer

to look far to find the ideal (and local!) solution – Picture Flap.

view of the city skyline. This stunning development has modern design and top-of-the-line finishes.

The 3 Row and 4 Column Picture Flap at The Block has bright graphics and it blends into their space seamlessly. It sits right at the top of the

The unique and chic design of The Block Apartments is truly impressive.

entryway stairwell and it is one of the first things residents and guests

The Block was deservedly recognized by the American Institute of

see when entering the building. Their twenty prints include a couple

Architects for Mixed Use Housing. The same design team worked on

of photos, but it is mainly bold, striking branding. The Block is a modern

Yards Brewing Co, right next door. The facade of The Block features a

space for those looking for great facilities, location, and high-quality living.

mix of materials, including brick and metal, creating a distinctive look.

Large windows allow ample natural light into each apartment, creating a bright and inviting atmosphere.

The commercial spaces on the ground floor of the building feature modern architecture and design, providing an attractive space for businesses to set up shop. The mix of retail and dining options offer a

36" x 48" PHILADELPHIA, PA

unique and convenient experience for residents and visitors.

ANALOG | 83

MOXY NOOGA 84 | ISSUE VII

Moxy Hotels prides itself on being different. Moxy is renowned for its

Located next to railroad tracks and featuring a yellow railcar converted

inviting atmosphere and cutting-edge design. To start, Moxy guests

into an outdoor bar, Moxy Chattanooga designed the entire hotel with

check-in at the bar instead of a standard hotel counter. The main floor

a modern spin on its railroad-rich history. To do so, they needed a

features an open concept layout with vibrant colors and a communal

standout design element that would effectively tie in the old with the

area, encouraging guests to spend more time in the lobby, and less

new and give travelers even more reason to hang out in the lobby.

time in their individual rooms.

Moxy purchased a 6 Row and 24 Column Oat Foundry Split Flap. The The centerpiece of the lobby is a lively bar that serves craft cocktails,

sign creates an element of anticipation as the flaps turn, like those felt

local beers, and delectable bites. During the day, the bar area functions

by 20th-century station train travelers. It captivates the new generation

as a dynamic co-working space, providing a productive environment for

of guests and makes for the perfect “Instagrammable” moment. The

guests who need to work or collaborate. In the evening, the common

new Split Flap Display showcases greetings to groups, info about local

space as “a living room with a bartender,” patrons enjoy eating, drinking,

events, and any other information.

socializing, and posting on social media.

When designing Moxy Chattanooga in Tennessee, management wanted to create a lobby that gives millennials the fun, engaging experience for which the brand is well-known. They wanted to create a unique memory for travelers that can only be had at the Moxy.

40" x 70" CHATTANOOGA, TN

ANALOG | 85

RITZ CARLTON 86 | ISSUE VII

The Ritz Carlton Philadelphia is a luxurious hotel in Center City, right next

When renovating their lobby in 2019, the designers sought to add a

to City Hall. The hotel is a neoclassical building, originally constructed in

new defining moment that would set the hotel apart from others in the

1908 as the Girard Trust Company. The building was converted into the

area. They landed on a white Split Flap sign, which pairs perfectly with

Ritz in 2000.

the beautiful white marble. The 6 Row and 16 Column sign is a direct reference to the Solari board removed from 30th Street Station in 2018.

The hotel features a grand ballroom, which was the main hall of the bank and has now been restored to its former glory with marble columns,

The Split Flap typically rotates through local travel tips, quotes from

ornate molding, and crystal chandeliers. The ballroom can accommodate

historical Philadelphia icons, and weather updates. Around 5pm, the

up to 700 guests and is a popular venue for weddings, galas, and

white Split Flap promotes the champagne vending machine that’s just a

other luxurious events.

few steps away. The sign is the perfect backdrop for wedding photos.

The Split Flap seamlessly fits into the architecture and design of the

The champagne vending machine at the Ritz Carlton is a popular feature.

century-old building giving guests an unforgettable welcome and a

The machine dispenses mini bottles of Moët & Chandon champagne at

pleasant goodbye at the Ritz Carlton Philadelphia.

the push of a button. It is located in the lobby of the hotel and is available to guests 24 hours a day. The machine also dispenses champagne flutes and other accessories, making it the perfect way to celebrate a special occasion or simply enjoy a glass of bubbly while staying at the hotel.

40" x 47" PHILADELPHIA, PA

ANALOG | 87

88 | ISSUE VII

OFFICES & LOBBIES

ANALOG | 89

CAROLINA TIMBERWORKS 90 | ISSUE VII

In a lot of ways, our collaboration with Carolina Timberworks was like

Quality is at the centerfold for Oat Foundry and Carolina Timberworks.

meeting a long-lost friend. Turns out, we share a lot in common.

Our products are built to last. Everything is assembled by hand.

Carolina Timberworks has an experienced team of designers, engineers,

Carolina Timberworks has won numerous awards and accolades for

and craftsmen who work together to create custom timber frames that

its work, including the 2020 Best of Houzz Design award and the 2019

meet the specific needs of each client. Carolina Timberworks uses state-

Builder’s Choice award from Timber Home Living magazine. They have

of-the-art technology to ensure precision and accuracy in its designs

been featured in Architectural Digest, Fine Homebuilding, and Wood

and construction. Their equipment prioritizes each cut to make sure as

Design & Building magazine.

little timber as possible goes to waste.

Timber-framed structures can remain for hundreds of years. While Carolina Timberworks has a showroom where clients can view examples

our patented Split Flap design has not been around as long, we are

of their custom timber frames and woodworking projects. The showroom

proud to say our signs still pass the tests of time.

features a variety of materials, finishes, and design options to help clients visualize their project and make informed decisions.

We aspire to build things that make people stop and stare and soak up the moment. We are honored to have our 4 Row and 16 Column sign in the Carolina Timberworks’ immaculate showroom.

28" x 47" WEST JEFFERSON, NC

ANALOG | 91

JOLIET MUSEUM 92 | ISSUE VII

The Joliet Historical Museum in Illinois showcases the history and culture

The gift shop features a kinetic slideshow of Joliet’s history on a Picture

of the Joliet area. The museum building was originally a post office and

Flap display. Their team purchased and curated a 6 Row and 6 Column

courthouse, built in 1901. They were added to the National Register of

Picture Flap to flip through historical images from the 19th and 20th

Historic Places in 1975.

centuries. The Picture Flap is not only watched by museum visitors but also by The Blues Brothers who have found themselves a permanent

The museum features exhibits covering the city’s industrial heritage,

seat right in front of the sign.

transportation history, and the lives and experiences of its diverse communities. Some of the museum’s most popular exhibits include a

The Picture Flap fits perfectly into the vintage vibe throughout the

replica of a 1940s street scene – complete with storefronts and vehicles

museum – alongside 1960s Chevrolets, street trolleys, and a Lunar

from the era. They have a display on Joliet’s role in the Underground

Lander Simulator. Joliet sits within the first one hundred miles of

Railroad and exhibits on the area’s Native American history and early

Route 66. The flipping of the Picture Flap is right at home with the

French settlers. Their mission is to educate visitors about the rich

other mid-century analog exhibits.

history of Joliet and to foster a greater appreciation for the city’s past and present.

The museum has a gift shop that offers unique and locally-made items that celebrate the history and culture of the Joliet area. The shop sells handmade pottery, artwork, and other artisanal items from local makers.

60" x 72" JOLIET, IL

They offer historical memorabilia and educational materials.

ANALOG | 93

BEST FRIENDS 94 | ISSUE VII

The Best Friends Pet Resource Center is a first-of-its-kind, fully reimagined

Working collaboratively with a network of more than 4,200 animal

shelter offering resources and services for both people and pets and

welfare and shelter partners, and community members nationwide,

breaks the mold of the antiquated facilities that have previously been

Best Friends is working to Save Them All®.

the norm.

For more information, visit bestfriends.org.

Designed without cages and kennels, the Pet Resource center is a

To form a welcoming atmosphere for potential adopters, we worked

community destination that connects people with adoptable pets, offers

with Best Friends to build the cutest Picture Flap display. The Picture

support for families to keep pets in homes and provides opportunities

Flap needed to fit into the design of the Bentonville center which is clad

for animal lovers to help make the state of Arkansas, and the entire

in creative graphics and pops of their signature orange. The open floor

country, no-kill by 2025. This center represents the new model of how

plan allows for ample sunlight to pour in, giving the wood lined ceiling a

a community and shelter are intertwined for pet lifesaving.

beautiful glowing texture that illuminates the entire space. The sign fits perfectly behind the reception desk as a beautiful welcome piece.

Best Friends Animal Society is a leading animal welfare organization working to end the killing of dogs and cats in America’s shelters by 2025. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to around 355,000. Best Friends runs lifesaving programs across the country, as well as the nation’s largest

48" x 96" BENTONVILLE, AR

no-kill animal sanctuary.

ANALOG | 95

96 | ISSUE VII

The Picture Flap at the Best Friends Resource Center includes a mix of photos and branding.

ANALOG | 97

HUMAN MANAGED 98 | ISSUE VII

Human Managed is an analytics, information technology, and cyber

They ordered a large 7 Row and 32 Column Split Flap to hang in their

security company that operates out of the Asia-Pacific region. They work

main office entrance. The Split Flap has two separate fonts, one on

with companies to flesh out the why and the what to create processes

each half of the display. This is our first split flap with two font sets like

that provide them with the how. Human Managed audits your current

this, as well as our first sign with lowercase lettering. The font on the

operating systems and provides data-backed suggestions so your

left side of the sign is green and the right side is white to match their

company can perform confidently and intelligently.

branding. The sign is also the first with italicized characters and the first Split Flap in Singapore.

Human Managed emphasizes its company culture through its mission statement “To push boundaries and find answers through collective

We love custom projects, like this Split Flap for Human Managed, that

intelligence” while maintaining its three pillars Fresh, Open, and Present.

challenge us to think differently and push the boundaries of what our

They want to provide intelligence for all, not just those with deep pockets

products can do.

and a wide network.

Human Managed reached out for a Split Flap Display for their office in Singapore. The office has a unique modern co-working and open space design filled with couches, creative design elements, and even an astroturf carpet to mix up the floor layout. They needed something to add to the fun, casual, inviting atmosphere and a Split Flap would

46" x 93" SINGAPORE

do just that.

ANALOG | 99

NAYAX 100 | ISSUE VII

Nayax is an innovative global provider of cashless payment solutions,

Nayax values its employees and strives to provide a comfortable and

specializing in the vending, unattended retail, and self-service industries.

engaging work atmosphere. The Tel Aviv office offers various amenities

Nayax operates several offices worldwide, including a prominent office

and perks to enhance the well-being and satisfaction of the staff. These

in Tel Aviv.

may include lounge areas, well-stocked kitchens, recreational spaces, and wellness programs.

As an innovative and adaptable company, Nayax looked to upgrade its office space back in 2016 to further expand its global presence. Shani

An Oat Foundry Split Flap Display sits in the kitchen and dining area. The

Perry, the lead design firm on the project, hit the nail on the head when

sign looks very much at home, hanging on the herringbone subway tiles.

completing the space with hints of teal and muted yellows. The office

The board flips through an array of welcome messages, schedules, and

has natural wood accents, blacks, and compliments from brick and

company updates. It creates an inviting atmosphere for the Nayax

subway tile. The space achieves its loft-like and homey design inspiration.

employees. The Split Flap brings an old-school kinetic design element to the modern company.

The Tel Aviv office reflects Nayax’s commitment to creating a dynamic and stimulating work environment. The workspace fosters creativity, collaboration, and productivity. The modern office features an open layout that encourages teamwork and knowledge sharing among employees. The office is equipped with state-of-the-art technology that supports the company’s cutting-edge payment solutions.

28" x 93" TEL AVIV, ISRAEL

ANALOG | 101

OAT FOUNDRY HEADQUARTERS 102 | ISSUE VII

After rolling out Picture Flap around the United States, we decided we

We have a huge print of the Oat Foundry logo. That particular artboard

needed our own display for Oat Foundry HQ. This idea also sparked an

also has a QR code printed in the bottom right corner. We’ve been

interest in revamping our front entryway because it hadn’t changed

wanting to test out a QR code printed on our flaps for a while now.

much since we moved in. We have come a long way with other products

Even though the QR code image is divided across two flaps, phones can

and want to show them off to guests and clients when they enter our

still scan it! Visit our office some time to give it a try.

office – plus who doesn’t love a Split Flap and Picture Flap combo?

In the end, we have the eye-catching display we were hoping for. The We started the entryway redesign by painting our shelves. The Split

grass wall pairs well with the Picture Flap, as does the recessed nature

Flap now pops beautifully on the red background. Next, we covered

of this divider. It’s a great compliment to the rest of our lobby decor. It is

our dividing wall in a green clover-like blanket as a textured backdrop

a statement piece. It’s way cooler than a static poster or decal. It grabs

for the Picture Flap’s new home. Once we knew our Picture Flap will

attention. It summarizes the history of Oat Foundry. It’s mesmerizing.

be a landscape format, we were able to select images.

Most of our images depict the history of Oat Foundry as a timeline.

These photos are the star of the show – it’s one image across all 24 modules. We added some text in the corners for years and events, but made sure to keep these aligned with the bezel of the flaps. We implemented a set of collages on some of the flaps such as client

48" x 72" PHILADELPHIA, PA

logos, different custom modules we love, and beautiful past projects.

ANALOG | 103

KENDALL CENTER 104 | ISSUE VII

Located at 325 Main Street in Cambridge, Massachusetts is the new

To match the scale of the new Kendall Center project, Boston Properties

and improved Kendall Center. The Boston Properties project broke

commissioned our largest sign to date. This 7-row by 168-column display

ground in early 2020 and is now a beautiful addition to the Beantown

is 40 feet long. The sign has a colorful artboard including yellow, blue,

skyline. The new building towers over the original four-floor structure,

orange, green, and pink flaps to match the rooftop patio design at 325

now stretching sixteen stories and more than quadrupling the previous

Main. The animations are über cool on such a wide sign.

square footage.

Speaking of Uber, the sign receives live transportation updates via The 325 Main building is contiguous to MIT’s campus and woven right

ActionFigure software. The integration provides a list of the closest

into Kendall Square – a beautiful office and social spectacle lined with

rideshare, bus, train, and EZRide options – all within walking distance

restaurants, retail, green space, and more. Kendall Square is indisputably

of the facility. This Split Flap has our Google Calendar integration

the Most Innovative Square Mile on the planet with neighbors in tech,

which will display upcoming events happening on the rooftop. A sign

biotech, and life sciences.

that acts as the main wayfinding tech in a public space would not be possible without our ADA-compliant font.

The Kendall Center provides on-site access to the MBTA Red Line as well as the MBTA bus system making transportation a breeze from in and out of the area. This transportation hub wouldn’t be complete without a live feed of public transportation times, and that’s exactly what Boston Properties requested from the Oat Foundry team.

46" x 484" CAMBRIDGE, MA

ANALOG | 105

106 | ISSUE VII

ANALOG | 107

TRADE AD PROGRAM Transforms Collaboration with Architects, Designers, and Creative Directors

This year, we have launched a Trade AD Partner program to help our architectural, design, and creative channel partners even more. We have had the privilege of working with some incredible people on some amazing projects and created a special program to increase and streamline the benefits we offer.

By joining the program, members gain exclusive access to resources that enable them to create presentation assets and estimates in minutes.

Moreover, dedicated sales representatives are available to assist with creative concepting, client-specific assets, and curated proposals.

All approved partners are given access to the perks of being a pro, with the potential to unlock more benefits as the partnership grows. Our timeless analog Split Flap and Picture Flap displays can be found in offices, lobbies, restaurants, and museums worldwide. These hand-built, customizable products seamlessly blend with any architectural layout, allowing partners to tailor designs to clients’ brands and visions.

The Trade program perks include discounts on hardware and software, a dedicated representative for assistance with concepts, estimates, and proposals, and access to exclusive resources such as high-resolution renders and product specifications.

Do you host customers in your HQ? Would you benefit from having a sandbox sign in your space? To further enhance collaboration, we offer a Not-For-Resale Program, providing discounts of up to 50% on installations for partners’ offices. This immersive experience allows partners to witness the magic of our kinetic, multi-sensory products firsthand, ultimately inspiring more creative and captivating designs in their projects.

Let’s build cool stuff together, Mark Kuhn IV CEO

108 | ISSUE VII

DESIGNED

BUILT

ANALOG | 109

110 | ISSUE VII

RENTALS ANALOG | 111

112 | ISSUE VII

There was a time when air travel represented the height of luxury.

The Golden Age of Travel wouldn’t have been complete without a Split

We’d toss on our three-piece suits, furs, shined shoes and take to the

Flap display. The board rotated between departure times and messages

skies with PanAm. It was an experience in itself just being on a plane.

about the event and attracted an ample amount of attention through

The Palm Beaches marketing organization strived to bring back the

social media posts and selfies.

nostalgia of what flying once was through their Golden Age of Travel pop-up event in Grand Central Station.

Although this was one of our standard displays, the Split Flap was encased in a custom frame that gave off TWA Hotel vibes. Split Flap

Upon entering the historic terminal, travelers were greeted by flight

signs are now being used in restaurants, bars, offices, and lobbies that

attendants dressed to the nines in teal suits and garrison caps. One

don’t always represent the mid-19th century time period when Split

of the flight attendants then greeted you with a “Hello, welcome aboard

Flap displays were most prominent. Seeing one inside one of the most

Palm Beach Air!” The pop-up featured everything from vintage furniture,

known travel hubs in the world was quite the treat and now some can

luggage, and the fuselage of an aircraft right inside Vanderbilt Hall.

say they saw a Split Flap in Grand Central Station once again.

Those catching their trains surely felt they walked back in time. Travelers were able to sit in chairs by Hans Wegner next to a pile of vintage suitcases as if you were waiting in a terminal in 1960. You could even buckle up in airline seating inside the plane and look out the window to a view of glamorous West Palm Beach. No matter what you enjoyed at the pop-up there was the subtle sound of a departures board that

22" x 70" NEW YORK CITY, NY

complemented the tunes of Frank Sinatra and Buddy Holly.

ANALOG | 113

114 | ISSUE VII

Walden University is an online school offering various undergraduate,

One of the events Walden attended was the ANCC National Magnet

graduate, and doctoral degree programs. Founded in 1970, Walden

Conference – an annual event organized by the American Nurses

emphasizes social change and offers programs in fields like education,

Credentialing Center (ANCC). It brings together healthcare professionals

healthcare, business, psychology, and public administration. It aims to

from around the world to share knowledge and advancements in nursing

provide accessible education to a diverse student population globally.

practice. The conference focuses on promoting excellence in nursing and

Walden offers more than 100 degree and certificate programs and over

recognizing organizations that have achieved Magnet status. Attendees

260 concentrations and specializations. Enrollment is around 7,500

engage in educational sessions, networking opportunities, and explore

undergraduate and graduate students.

the latest innovations in nursing care.

Walden University’s nursing program is the #1 provider of advanced

Walden popped up their booth to meet over 10,000 nurses from all

nursing degrees in the United States. They partner with over 300

over the country. Although the conference was local to Oat Foundry,

professional health organizations to foster their nurses’ professional

Walden University has owned their Split Flap for months prior to the

development. Walden does a great job of advertising these distinctions

event. It was a great time meeting up with their team in our home city!

online as well as at conference and trade shows.

Walden’s Nursing Program purchased one of our refurbished 3 Row and 15 Column Split Flap displays for use in their conference booth.

The sign is small enough to travel around the country and large enough

22" x 44" PHILADELPHIA, PA

to fit messaging that promotes its highly accredited academic program.

ANALOG | 115

R&D AT OAT FOUNDRY Always Inspired, Always Improving.

We have always been on a mission to build cool stuff – it’s been our ethos

NEW PRODUCTS

since Oat Foundry’s inception. Over the years, we’ve designed and built

In addition to iterating on our current product offerings, R&D at Oat

a variety of custom projects; industrial coffee-extraction rigs, play-calling

Foundry designs new, innovative products. After years of building and

signage for The Philadelphia Eagles, high-speed bottling automation – to

shipping Split Flap displays around the world, we created the Picture

name a few. Each new development involves physical, analog tech,

Flap display. Picture Flap takes inspiration from the bones of Split Flap.

and each new project is a chance to grow. We take a three-pronged

The design is scaled up and intended for a visual medium, rather than

approach to Research and Development.

alphanumeric. Picture Flaps easily expand to any size a client could ask for – and we’ve seen some truly awe-inspiring scope requests. Picture

REVISIONING

Flap has now shipped all across the United States. The first international

We are always iterating on our existing products. In the seven years of

installation is coming soon!

building Split Flap, we have overhauled every sub-system of the product, so much so that the only thing that remains constant is the nostalgic

In 2021, the R&D team worked on developing Mellowtron, an interactive

look and sound. Often these changes were spurred by adopting new

tool that reimagines the customer shopping experience at dispensaries.

manufacturing techniques, working closely with our vendors to improve

Mellowtron uses powerful software to recommend products available

the product. Sometimes these changes made production easier for our

in store best suited to your desired mood. Similarly, we’ve explored this

team and the space we are building in.

style of interactive recommendations for: cocktails, books, beer, clothing, wayfinding, snacks, travel destinations, and more. All of this came from

One of the most pivotal revisions we ever made was the modularization

listening to what our customers were asking for; more ways to engage

of our housings. Updating the housing turned long lead, expensive

with the product, invite people to play, and to bring tactile experience

custom parts into repeatable, expandable, and in some cases, reusable

to the forefront. Let’s surprise and delight.

parts. Sign size is no longer limited by fitting through doors or lengths of sheet metal. This particular design change allowed us to build a 40-

Product design is an art. It takes years of development, prototyping, and

foot Split Flap. Other revisions have improved versatility, usability, and

testing. It takes an intimate knowledge of the vendors we work most

user experience for our clients.

closely with, partnered with a customer-focused approach. The R&D team draw inspiration from our team internally, from potential clients

CUSTOM REQUESTS

and sometimes, just looking at everyday objects with new eyes. Our team

Our team tackles many custom requests from clients annually. Rather

has big plans to continue expanding our product offerings in the analog

than rolling these out to all product builds, these are typically one-time

realm. It’s what we love, it’s what makes us tick, and we cannot wait to

designs. They offer a unique opportunity to take a chance on something

show you what’s next. Stay tuned…

wild and learn something new. Some of the craziest designs we’ve brought to life include a curved Split Flap, concave with a 272-inch radius. We made a custom 9-inch version of our Picture Flap with 50% more images. We designed a beautiful, art deco-inspired frame with

Matt Kelly

bullnose corners for a classic train station style Split Flap installation.

Marketing Manager

116 | ISSUE VII

ANALOG | 117

118 | ISSUE VII

EXPERIENCE DESIGN An Oat Foundry Specialty

Our team takes pride in crafting one-of-a-kind experiences. Over the

Guests are absolutely astounded as the performance comes on

years, we have developed custom settings, software, and interfaces to

nightly throughout each journey all over the Eastern, Western and

pair with all of our analog products. Customizations afford our clients

Southern Caribbean.

and their guests the ability to have more fun, memorable experiences.

Another favorite is when internationally famous Magic and Puzzle Take our award winning Mellowtron, for example. At first glance, it looks

Youtuber Chris Ramsay (@ChrisRamsay52) sketched the idea for a

like an old-school mixing board. Underneath the surface, it is a state-

custom “Solved!” button paired with his Split Flap. This button became

of-the-art recommendation engine. Any dispensary shopper can select

an integral part of his program while solving new and incredible puzzles.

their desired mood on the interactive, retro synthesizer and receive the closest available product in stock… in seconds. We hide all of the machine

No less amazing – though perhaps less theatrical – is how our team has

learning, coding, indexing, and API behind the scenes and show only

written code to display stock prices, PGA scores, sports betting odds,

the magic. The interactive control panel connects to our classic Split

flight times, and even programmed two Split Flaps to talk to each other.

Flap displays, flipping train station style to reveal your personalized flower, edible, and cartridge recommendations.

Excellent experiential design is the intentional creation of immersive and memorable experiences that engage multiple senses and evoke

Not only does Mellowtron give accurate recommendations for new

emotional responses. It combines elements of aesthetics, storytelling,

cannabis shoppers in a simple, memorable, and fun way, but it is also

technology, and human interaction to design spaces, events, and

multi-sensory: adding to customer brand retention. Mellowtron is the

products that leave a lasting impact on individuals, fostering meaningful

intersection of utility and experiential design, helping shoppers navigate

connections and engagement.

the myriad robust product offerings through an experience they won’t forget. The recommendation tool was a hit at cannabis conferences nationwide and won the bronze Clio Award for Experience/Activation.

Another approach we have to upping the experiential ante is with custom software integrations. Our team of brilliant developers and software

Let’s build something cool!

engineers create all kinds of apps to make our already incredible physical

Kristy Brunhofer

boards even more dynamic. My favorite example of this is when Carnival

Director of Sales

Cruise lines came to us with a fun challenge: expand the existing control system to use MIDI inputs and become part of the show on board their newest cruise ship: the Celebration. The production team pre-selected the lines and timing as part of an expertly choreographed show wherein the sign indicates to guests each era as they journey through time. The Split Flap automatically detects when it should flip to different messages throughout the show and even coordinates with their lighting system.

ANALOG | 119

120 | ISSUE VII

ANALOG | 121

INDEX A

arrow crating / 16, 17

L

LGO hospitality / 55

B

barstool / 38, 39

M

mellowtron / 116, 117, 118, 119

best friends animal society / 94, 96, 97, 120

MIT / 105

the block / 22, 82, 83

moxy nooga / 76, 84, 85

boston properties / 105 bourque, caitlin / 63 broken records / 44, 45

C

buck & rider / 54, 55

nolita hall / 48, 56, 57, 58, 59 novak, chris / 14, 18, 19, 29

carnival cruiseline / 46, 47, 119 carolina timberworks / 90, 91

cohen, suzy / 26, 30 deadwords / 34, 40, 41, 42, 43

nuart graphics / 12, 13

P

palm beach air / 112, 113

R

ramsay, chris / 119

delta / 21, 98, 110

H

philadelphia eagles / 116

rentals / 110, 112, 114 RISE dispensary / 68, 69 ritz-carlton / 86, 87

fetters, dan / 10, 16, 18, 19, 28, 30 flight wine + chocolate / 21

G

new york or nowhere / 60, 70, 71, 72, 73 ngs printing / 13

citizen by klutch / 62, 63

F

nayax / 88, 100, 101

brunhofer, kristy / 119

CLIO / 118, 119

D

N

general metal company / 13, 27

rossiter, sean / 9, 11, 17, 25, 28

S

salmon, jon / 9 samsung / 74, 75

glossier / 64, 65, 66, 67

satterfield, david / 41

grand central station / 112, 113

shinola detroit / 33

guardhouse / 18, 19, 21

stanton & bowery / 39 starr, stephen / 51

human managed / 98, 99

station craft / 36, 37, 109

hussey, charles / 117

stokes architecture + design / 51

I

imperial war museum / 21

J

joe the architect / 45

K

T

tangara, sid / 8

joliet museum / 92, 93

U

union station / 78, 79, 80, 81

kelly, matt / 102, 116

V

van bemmel, sarah / 32

klutch cannabis / 62, 63 KPOD / 50, 51, 52, 53 kuhn, mark / 1, 108

trade program / 108

vintage broncos / 125

W

walden university / 114, 115 wilson, colleen / 20

IMAGE CREDITS

IMAGE CREDITS Image credit to Oat Foundry unless otherwise noted.

Alexis Alexander Best Friends Animal Society Thomas Bulzacchelli Carolina Timberworks Far East Organization Leetal Elmaleh Neil Hewison

54, 55 96 34, 37-43, 50-53, 60-73, 76, 78-87, 112-115, 118 90, 91 98 48, 56, 57, 58, 59 74, 75

Human Managed

99

Imperial War Museum

21

Joliet Museum

92, 93

Malina Kamura

21

Klutch Cannabis

62, 63

Chad Mellon

36

Austin Mills

44, 45, 104, 106

Uzi Porat Shinola Detroit Studio Butch The Washingtonian

88, 100, 101 33 21, 110 66

1 0 TH A N N I V E R S A R Y

VISIT

CALL

EMAIL

LEARN MORE

2275 Bridge Street

215.447.8915

sales@oatfoundry.com

oatfoundry.com

Philadelphia, PA 19137