BROKEN RECORDS

Broken Records is a modern beer hall with an analog twist in the Allston neighborhood of Boston. Our new friends at Joe the Architect designed this beautiful space, from the logo and brand strategy to the interiors and murals. Broken Records is part of The Track, a state-of-the-art New Balance facility. Next door, you’ll also find the Roadrunner music venue.

Broken Records welcomes all with open doors and endless beer. Visitors settle in at the communal table area, the energetic sports and gaming section, or one of the smaller, warmly lit gathering areas. Add their totally delicious and shareable menu with drinks for every palate, and you’ve got a restaurant atmosphere that’s a play for success.

The beer hall went big and bold and ordered a 10 Row and 40 Column Split Flap. They added custom teal flaps (pictured left). At first glance, it may look like they managed to make their “BR” logo out of white flaps. In fact, the design team leveraged their large sign size to implement our logo rasterization option. If you get the chance, go see the sign flip to this extra-large logo – either in person or on our website. It’s a mesmerizing effect!

With its captivating display of rotating messages and vibrant ambiance, the Split Flap display at Broken Records has become more than just a sign — it’s an interactive storyteller, creating a dynamic and immersive experience for guests.

As the flaps flip and reveal the latest beer offerings, upcoming events, and engaging trivia leaderboards, the energy in the beer hall becomes palpable, sparking conversations and connections among friends. The Split Flap display serves as a testament to Joe the Architect’s commitment to creating an unforgettable atmosphere where every visit to Broken Records is filled with anticipation and delight.