KENDALL CENTER

Located at 325 Main Street in Cambridge, Massachusetts is the new and improved Kendall Center. The Boston Properties project broke ground in early 2020 and is now a beautiful addition to the Beantown skyline. The new building towers over the original four-floor structure, now stretching sixteen stories and more than quadrupling the previous square footage.

The 325 Main building is contiguous to MIT’s campus and woven right into Kendall Square – a beautiful office and social spectacle lined with restaurants, retail, green space, and more. Kendall Square is indisputably the Most Innovative Square Mile on the planet with neighbors in tech, biotech, and life sciences.

The Kendall Center provides on-site access to the MBTA Red Line as well as the MBTA bus system making transportation a breeze from in and out of the area. This transportation hub wouldn’t be complete without a live feed of public transportation times, and that’s exactly what Boston Properties requested from the Oat Foundry team.

To match the scale of the new Kendall Center project, Boston Properties commissioned our largest sign to date. This 7-row by 168-column display is 40 feet long. The sign has a colorful artboard including yellow, blue, orange, green, and pink flaps to match the rooftop patio design at 325 Main. The animations are über cool on such a wide sign.

Speaking of Uber, the sign receives live transportation updates via ActionFigure software. The integration provides a list of the closest rideshare, bus, train, and EZRide options – all within walking distance of the facility. This Split Flap has our Google Calendar integration which will display upcoming events happening on the rooftop. A sign that acts as the main wayfinding tech in a public space would not be possible without our ADA-compliant font.