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TRADE A&D PROGRAM

TRADE A&D PROGRAM

There was a time when air travel represented the height of luxury. We’d toss on our three-piece suits, furs, shined shoes and take to the skies with PanAm. It was an experience in itself just being on a plane. The Palm Beaches marketing organization strived to bring back the nostalgia of what flying once was through their Golden Age of Travel pop-up event in Grand Central Station.

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Upon entering the historic terminal, travelers were greeted by flight attendants dressed to the nines in teal suits and garrison caps. One of the flight attendants then greeted you with a “Hello, welcome aboard Palm Beach Air!” The pop-up featured everything from vintage furniture, luggage, and the fuselage of an aircraft right inside Vanderbilt Hall. Those catching their trains surely felt they walked back in time. Travelers were able to sit in chairs by Hans Wegner next to a pile of vintage suitcases as if you were waiting in a terminal in 1960. You could even buckle up in airline seating inside the plane and look out the window to a view of glamorous West Palm Beach. No matter what you enjoyed at the pop-up there was the subtle sound of a departures board that complemented the tunes of Frank Sinatra and Buddy Holly.

The Golden Age of Travel wouldn’t have been complete without a Split Flap display. The board rotated between departure times and messages about the event and attracted an ample amount of attention through social media posts and selfies.

Although this was one of our standard displays, the Split Flap was encased in a custom frame that gave off TWA Hotel vibes. Split Flap signs are now being used in restaurants, bars, offices, and lobbies that don’t always represent the mid-19th century time period when Split Flap displays were most prominent. Seeing one inside one of the most known travel hubs in the world was quite the treat and now some can say they saw a Split Flap in Grand Central Station once again.

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Walden University is an online school offering various undergraduate, graduate, and doctoral degree programs. Founded in 1970, Walden emphasizes social change and offers programs in fields like education, healthcare, business, psychology, and public administration. It aims to provide accessible education to a diverse student population globally. Walden offers more than 100 degree and certificate programs and over 260 concentrations and specializations. Enrollment is around 7,500 undergraduate and graduate students.

Walden University’s nursing program is the #1 provider of advanced nursing degrees in the United States. They partner with over 300 professional health organizations to foster their nurses’ professional development. Walden does a great job of advertising these distinctions online as well as at conference and trade shows.

Walden’s Nursing Program purchased one of our refurbished 3 Row and 15 Column Split Flap displays for use in their conference booth. The sign is small enough to travel around the country and large enough to fit messaging that promotes its highly accredited academic program.

One of the events Walden attended was the ANCC National Magnet Conference – an annual event organized by the American Nurses Credentialing Center (ANCC). It brings together healthcare professionals from around the world to share knowledge and advancements in nursing practice. The conference focuses on promoting excellence in nursing and recognizing organizations that have achieved Magnet status. Attendees engage in educational sessions, networking opportunities, and explore the latest innovations in nursing care.

Walden popped up their booth to meet over 10,000 nurses from all over the country. Although the conference was local to Oat Foundry, Walden University has owned their Split Flap for months prior to the event. It was a great time meeting up with their team in our home city!

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