CHAPTER 18
PL
E
Looking for bias
LEARNING INTENTION Examining and sourcing digital texts that demonstrate a bias focusing on company
LEARNING OUTCOME 3.4 Act as a critical consumer by presenting digital media texts that highlight bias.
SA M
ownership, influencer sponsorship and ‘fake news’.
CHAPTER OVERVIEW
Becoming critical consumers requires us to examine companies and products that we use. Bias is present in every media we consume so it is important to learn how to recognise it and determine for ourselves whether we want to trust it. Knowing how and why people promote products, services and news articles is essential to becoming critical consumers. Bias is a key aspect in advertising and marketing.
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