5 minute read
Chapter 8: What is digital content?
CHAPTER 8
What is digital content?
LEARNING INTENTION
Identify and explain the different features of online media texts and physical or analogue media texts.
CHAPTER OVERVIEW
Digital media texts usually consist of a variety of elements. Music, videos, digital newspapers, interactive television and gaming could all be described as digital media elements. Some digital media texts such as research papers, newspapers, magazines and textbooks guide us to examine these elements to support an argument or position. This is usually achieved using hyperlinks. This chapter aims to analyse the characteristics of digital media texts which make them different from analogue media texts.
LEARNING OUTCOME
2.1 Analyse the characteristics of digital media texts which make them different from analogue media texts. SAMPLE
MATERIALS
Digital devices with internet access eLearning platform: Microsoft Teams, Google Classroom Microsoft Word Microsoft Excel Wordpress.org Mentimeter.com Adobe Spark
ACTIVE LEARNING METHODOLOGIES
Think-pair-share Thinking hats Group brainstorming: Mentimeter.com StoryBoardThat.com Reflection journal
PRACTICAL SKILLS
PIE and bar chart creation in Microsoft Excel Creating advertisements in Adobe Spark Research Presentation Comics
OBJECTIVES
By the end of this chapter students will be able to:
Define Describe Debate Explain Evaluate Design Digital content Analogue content Slogan Logo Target audience Different features of digital and analogue content The advantages and disadvantages to digital content If digital adverts are more influential than analogue adverts The use of image manipulation in digital and analogue content What makes advertisements effective The potential harmful situations being online can enable Digital advertisement using Adobe Spark SAMPLE
Create
Bar chart PIE chart Blog post Comic strip
ACTIVITY 1: DEBATE Students will debate on the motion:
“If music is available on the internet why should anyone buy CDs/Vinyl?”
ACTIVITY 2: ADVERTISING AND THINK-PAIR-SHARE: Students will use the Thinkpair-share methodology to analyse their relationship with advertisements on the internet. Discuss all the different websites and apps that you have seen adverts on over the past week. Discuss the various analogue advertisements you have seen in real life in the past week (billboards, posters, in magazines) Did any advertisements stand out? Why did they stand out? What are the differences between digital advertising and analogue advertising? Which method of advertising is more effective in your view? Digital advertising can come in many forms. It could be an image embedded on a website, a pop up on a website, a video that plays before a YouTube video or even a suggestion from an influencer who is paid to recommend products. SAMPLE
ACTIVITY 3: EVALUATING Students will examine the four types of digital advertisements on the page and fill in the table
WHAT MAKES AN ADVERTISEMENT EFFECTIVE?
Images or visuals are critical to advertising. The image needs to sell you something that you don’t already have. Target audience is an essential factor in advertising. If the product isn’t aimed at you, then chances are you won’t be influenced to buy the product or service. Slogans are also crucial to product branding. They are catchy phrases that are easy to remember and are used to catch attention.
ACTIVITY 4: SLOGAN Students will match the famous slogan to the famous brand. Nike Mc Donald’s L’Oreal ’ SAMPLE
ACTIVITY 5: GATHERING INFORMATION Students will answer the questions about logos.
ACTIVITY 6: CREATE AN ADVERTISEMENT Students will reflect on the famous logos of products or companies that advertise online. SAMPLE
ACTIVITY 7: CREATE AN ADVERTISEMENT Students will create a digital visual advertisement of a product or service of your choice in Adobe Spark and then upload your work to your eLearning platform.
ACTIVITY 8: GRAPHS Students will examine the chart and answer the questions. SAMPLE
TUTORIAL: GETTING STARTED IN EXCEL
Getting started in Excel
DIGITAL MEDIA LITERACY
for Secondary Students www.4schools.ie
https://vimeo.com/578087060/cf61eada33
Scan the QR Code to watch the video
ACTIVITY 9: INTERACTIVE TV BLOG Students will reflect on the differences between terrestrial TV (Freeview, RTE) and interactive TV. Then they will create a blog discussing some of the advantages and disadvantages of terrestrial TV and interactive TV.SAMPLE
ACTIVITY 10: ANALOGUE VERSUS DIGITAL-GAMING PRESENTATION Students will divide into groups of three, research three different brands of digital video game consoles and three analogue gaming companies and then create a presentation that shows the similarities and differences between these gaming types. Researcher Creator Presenter Sales
ACTIVITY 11: PHOTOSHOP Photo manipulation is widely used on the internet today. It can create a false reality of what people look like online. Students will circle three photo manipulation techniques used in this photograph of Rob Lowe. Which one do you think is the original picture and why? In pairs, students will discuss the pros and cons of the use of Photoshop in both digital and analogue (offline) content.
SAMPLE
ACTIVITY 12: COMICS Under the following headings, students will describe a situation where the advantages of digital media content could also be the disadvantages to digital media content: Storage and preservation Distribution and access Manipulation Students will choose one situation that they have written about and create a comic demonstrating the scene.
ACTIVITY 13: PIE CHARTS
In Excel, students will create a PIE chart to compare and contrast the similarities and differences in digital and analogue media texts. TIPS Pg. 13 of teacher manual: Alternatively, students can rewatch the tutorial on how to create a chart in Microsoft Word. PAUSE & REFLECT SAMPLE In your reflection journal describe: Three things you learned in this section Two things you already knew One thing you would like to learn more about
