MARKETING AGROALIMENTARE Agri-food marketing
All’agroalimentare nazionale serve una strategia vincente The national agri-food industry needs a winning strategy W
hat could be the new strategies for Italian agribusiness? Cultivated land, especially in hilly and mountain areas, has been abandoned, which has led to economic and social problems; the author illustrates potential strategies for dealing with this issue, while also trying to understand what the solutions are for the spread of Made-in-Italy products. However, it must be remembered that Italy depends on foreign countries for many raw materials for the production of
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national products. Hence the decision to produce food (such as pasta) with national ingredients, such as ancient grains. In all these cases, a greater use of cultivation contracts between the industry and national farmers is to be observed. A market that is likely to have a greater cultivation development in Italy is the market of protein crops both for animal feed (starting with alfalfa) and for human consumption (e.g. chickpeas and soya). One of the objectives of all this is to have less impact on the soil.
d’Italia
