COMMUNICATIONS
Develop lasting and valued relationships with all stakeholders
The Communication Strategy The Communication Strategy was developed in March 2020 to help SG improve the quality of information that is being conveyed within the sport to members: Clubs, Coaches, Judges, Gymnasts, Parents and Officials. It identifies how Singapore Gymnastics will improve links with external stakeholders, including the media, sponsors and partner organisations. The Strategy includes details on current practice and future developments in the key areas of: Communication Objectives Communication Principles Stakeholder Communication Communication Channels Communication A variety of methods were used to meet the objectives of the Communications Strategy, including but not limited to the following activities: Website SG's website is the first place to go for all information about SG’s events, policies and news. The site was regularly reviewed and updated, providing information about Singapore Gymnastics and its services to members and the community. Direct Emails Direct emails and the fortnightly newsletters were sent to all clubs which included direct links to information on SG’s website. Events SG continued to organise events amid the pandemic to increase the awareness of the sport in the wider community. Event Surveys Upon the conclusion of each event, SG conducted online surveys to gather feedback so participants can have a more positive experience in the following event(s). News Releases SG regularly promotes events, activities, information and success stories on its website. It also utilises via social media and the fortnightly newsletter as a key promotional tool. Business WhatsApp To elevate customer experiences, SG set up a Business WhatsApp in May 2020 to send notifications, customer service messages, and essential information to all members. Business WhatsApp has higher delivery rates than the use of SMS, enabling SG to send out messages with images, videos, and files thus providing a more engaging customer experience.
Singapore Gymnastics Annual Report 2020
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