MARKETING AND PROMOTION Raise the profile and increase the appeal of gymnastics
2020 Marketing and Communications Plan The Marketing and Communications Plan was implemented in June 2020 and used as a tool in promoting SG programmes, events, and general news. SG is committed to helping athletes, members and affiliated clubs achieve their full potential. The Marketing and Communications Plan was developed with the intent to improve the content of the SG website and social media platforms, as well as strategies to maximise engagement with members and the community at large. Social Media With the objectives of increasing website traffic and to engage the community further, SG utilised the various social media platforms to share interesting and informative content. These platforms such as Instagram and Facebook have improved external communication as information could be easily shared and the various chat functions made informal communication more convenient. A social media contest was launched on 13 April 2020, to increase community engagement and social media traffic. Facebook The information below are key metrics of Singapore Gymnastics’ Facebook page, which shows the five important insights and a brief comparison of the page from March 2020 vs March 2021. Insights
March 2020
March 2021
4,805
5,486
971
6,216
Increase in Page Likes
3,445
4,534
Increase in Page Followers
3,809
5,012
5%
18%
Facebook Followers Page Views
Increase in Post Reach
Instagram The information below are key metrics of Singapore Gymnastics’ Instagram page, which shows the six important insights and a brief comparison of the page from March 2020 vs March 2021. Insights
March 2020
March 2021
2,026
2,449
Interactions
621
642
Profile Visits
568
949
Website Clicks
51
159
Email Taps from IG Profile
0
2
20,048
26,383
Instagram Followers
Impressions
Singapore Gymnastics Annual Report 2020
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