Public Affairs
City Manager: Joe Neeb Public Affairs Director: Juanita N. Jennings
A Year of Transition and Training
39
Brand Integration of WE BELIEVE
Staffing changes and restructuring occurred in 2019 within the department. • Added a full-time graphic designer to Public Affairs for internal and community efforts • Changed our temporary part-time administrative assistant for Public Affairs to a city position • Changed our temporary full-time and part- time positions at the Visitor Center to all part- time city positions • Mentored (2) Interns from Eastern New Mexico University –Roswell one in graphic design and one in videography for 12 weeks We started the year off-by executing the opening and completion of some major projects. • Roswell Convention Center – Officially opened in March 2019
• Transit Bus wraps • Banner Program installed Zoo, Planetarium,
Visitor Center and City banners along MainStreet • Uniforms • Building/Signage (Recreation, Library, Visitor Center, Spring River Zoo) • RPD Recruitiment Campaign
Marketing, Communication & Promotion 2019 Highlights
• Tourism and Hospitality professionals from
• Roswell Recreation & Aquatic Center – Officially opened June 29, 2019
• • • •
• Roswell Tourism: We Believe Campaign and
Rebrand launched May 4, 2019 - This has been our biggest impact to the City of Roswell in 2019.
•
PHX for the most prestigious State of New Mexico award selected 2019 Best Digital Campaign Top Hat Award WINNER – New Mexico Hospitality Association – The City of Roswell’s We Believe campaign for Digital! Roswell, New Mexico CW Television Series – Live Screening and partnership with CW San Diego 210 markets across the United States every week for 6 weeks – We can’t buy this kind of advertising Legislative Dinner Speaker – Education on Tourism Economic Impact in January 2019 Visitor Center Store & Other Department Merchandise Kick-Off Sales Total for 2019 starting May 1st totaled $11,786.18
