Introduction to Maserati
The Maserati Company Today
The Maserati Company Today
Maserati today is a modern and fast growing specialist car manufacturer with representations worldwide. In 2005 the Maserati ownership has been transferred from Ferrari S.p.A. to Fiat Partecipazioni S.p.A. In 2007, the growing trend of the last years has been confirmed, with constantly improving economic results and a total number of 7496 sold vehicles, with respect to 5734 units in 2006. The Quattroporte has reconfirmed itself as the best selling car of the Maserati model range with more than 5000 sold cars in 2007, and has scored 40 national and international awards since its 2003 launch. An important part of the company’s resources has been spent for the development of new models, with the launch of the Quattroporte Automatic at the Detroit motor show in January, the new GranTurismo model at the Geneva motor show in March and the Quattroporte Sport GT S at the Paris motor show in October, all in 2007. An important event for Maserati in 2007 was the start of production of the complete new GranTurismo model, which replaces the outgoing Coupé/GranSport. Designed by Pininfarina in the tradition of the great Maserati grand touring cars of the 1950’s and 1960’s, the car scored an instant commercial success and is world-wide renowned for its stunning design. For a better commercial focalise on its most important markets, Maserati has now subsidiaries in the United States, the United Kingdom, France, Germany and Switzerland, and a new sales structure being established for the fast growing Chinese market. Also in the sporty sphere, 2007 was a highly successful year for the MC12 racing cars with the winning of the manufacturer’s world championship title, the consolidation of both team’s and driver’s world championship titles for the third consecutive year and the winning of the Citation Cup, all in GT racing.
Maserati Academy
17
