The California Lumber Merchant - December 1957

Winton Packoged Lumber Wins Texas!

Cicero Smith Lumber Co. Stages First Texas Unloading Demonstration!

THE EYES OF TExAS were uid,e utitb arndzenent when Cicero Smith Lumber Co. showed how 'Winton Packaged Lumber cut unloading time, during a recent demonstration at their Lubbock, Texas, yard. In this first Texas unloading demonstration, the excellent time of one hour, six minuteJ was established, with just two men and a fork lift.

A full complement of dignitaries witnessed the event, including Mayor Forrest, of Lubbock, as well as many visiting lumbermen. The firmly strapped and packed lumber arrived in excellent condition. Some time was lost because the unloading facilities did not permit freedom to unload from both sides. This is being corrected for thenext shipment, when company

officials expect to lower unloading time to 45 minutes or less!

Cicero Smith officials were greatly impressed, and have ord.ered. four add,itional carc fot deliverv to other Texas vards.

tgil witLcertainly gb do*n as the year Packaged Lumber revolutionized unloading and stacking of lumber. As one of the pioneers by shipping frst carc into both Texas and. Arizona, and the earliest cars into California, \Tinton has played an important part in btinging neut efficiency and greater proft to lumber dealers.

Winton Packaged Lumber is ready to serve you with faster deliaery, qaicker unload.ing, lou.,er band.ling costs and, more eficient stora.ge, It will pay you. to get the full details from your Vintonm.an todayt

PINE SUGAR PINE WHITE FIR DOUGLAS FIR ENGELMANN SPRUCE CEDAR REDWOOD HEMLOCK

J, JLu *loonn

What's Ahead fo, the Lumber Industry in 1955 ?

Nctionol Income to Reqch $t Billion Doily During 1957

By

N. Floyd {lcGowin'Presidenf' Nofionol lumber Mqnufqcturers Associotion

The year now drawing to a close has been a. sobering one foi lumber manufaclurersin fact, for the entire lumber industry.

The year ahead is one to approach with cautious optimism. - It would appear that the decline in lumber output is about to end.- - This year's production, atthiswriting, is expected to total about 34 billion board feetsome 9/o below 1956.

The prospect is that 1958 production will at least equal the levil ol tgST and could very well exceed it. No more precise estimate is possible at the present time because of a number of factors which have yet to crystalize'

Housing is one of the uncertainties.

Tight mottey is expected to be the chief limiting factor to hdusing activity next year, as it was in 1957.

Some eising of the mbrtgage market is likely because of increased savings and a leveling ofi in the demand for funds to finance industrial plant and equipment expansion.

Assuming some sort of increase from this year's probable tolal of 950,000 to one million housing starts, it is likely that apartment units will account for a greater share oftotal housing output in 1958 than in 1957.

How lumbermen fare in next year's housing market

wEtcol,lE

In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers":

The nation's economic growth will hit a new high this year when the national income reaches a rate of $1 billion a day, a B. F. Goodrich economist predicted. "U.S. nationaiincome will amount to $360 billion this year with the last quarter of 1957 at the rate of $1 billion a day. That will be nearly double the income recorded f.or 1947, just ten years ago," he said. The outlook is also good for American business in the fu' ture. "National income in 1958 should increase to $375 biltrion. The long range outlook is for business to continue good for the next ten years," he declared.

Population growth from today's 172 million to about 200 million in 1967, and technological advancements are among the reasons he cited for the optimistic outlook. Research expenditures by American industry this year will be well over $7 billion and by 1960 nearly $10 billion will be devoted annually to research that will create new materials and new products," the B. F. Goodrich analvst said.

will depend largely upon how aggressively and how forcefully they undertake to promote the advantages of lumber and *ood products to thi builder, architect and prospective home buyer.

Never has there been a greater need for aggressive merchandising by the lumber industry.

The prospect of a significant increase in home remodeling-repair-expansion work next year should serve as an incentive to the industry to step up its merchdndising-advertising efforts promptly.

An encouraging development of late has been the leveling off of lumber inventories at the mill level. Halting the steady rise in gross mill stocks has involved some shutdowns, and, in many cases, a shorter workweek.

But the industry is in a much better position now than earlier in th.e year to feel the full salutary efiects of a pickup ln new Duslness.

It will be no comfort to know that the Corps of Engineers now expects the dollar volume of its lumber purchases in 1958 to be some 25/o below 1957. llowever, military demands are subject to constant change and the increased emphasis on guided missile-space satelite developments could alter almost all procurement schedules overnight.

To sum up, 1958 would seem to be a year in which the lumber industry has an opportunity to strengthen its hold on present markets and acquire new ones. There will be many rough spots in the months ahead. But none of the problems will be of such magnitude as to defy solution by men of courage, vision and ingenuity.

Put the Courtesy Boys to Work

It was Kipling who wrote:

"I keep six honest serving men (They taught me all I knew); Their names are What and Why and When And How and Where and Who."

Most of us have "serving-men" in our employ who, like these six of Kipling's, we seldom think of.

Now, the average retail lumber merchant may be in that fix. He may not get the greatest possible productiveness from his business because he has "serving-men" who are not being worked to their fullest capa.city.

Take Mr. Please, Mr. Thank You, Mr. Yes Sir, Mr. No Sir, Mr. Ready Smile, Mr. Friendly fnterest, Mr. Warm

An Editorial

Handshake, and several other members of the well-known but not highly enough appreciated Courtesy Family, who should be most active business-getting members of every merchant's organization, working every hour of every day, meeting every customer, on the job all the time.

They draw no salaries, do these .tireless Courtesy Boys, turn in no expense accounts; they keep everyone in and around the place feeling good-natured, they hurt no one's feelings, not even your bitterest competitor; they are always ready and willing to act at your summons, and they can be made to do a whole lot to put over every prospective sale.

These boys should be given most active and general employment. They should be on your front sidewalk, greeting the folks. They should be at your office door, receiving every visitor, big or little, great or small. They should answer all your phone calls, help write altr your buslness letters, and be always on hand in every department, either in your office, or out in the yard and sheds.

They should by all means go out with your solicitors, and your delivery men should take them along, so that the folks who get the stock will be glad to see your trucks come back again.

Some of them should go into every bill and invoice you send out and, if you employ a collector, they should all go with him on every call. Your salesmen can get nowhere without them, and they should help write all of your advertising.

In fact, these active Courtesy Boys should be put to work on every job, big or little, important or unimportant, in your business. No matter where you put them to work they will give faithful service, and work to good purpose for the improvement of your business.

Stop every morning, Mr. Merchant, and lay out your day's work for the Courtesy Boys in your organization. And if you do use them, you will have reason -when you say your prayers at nightto thank Providence for their assistance. You may have much additional to be grateful for.

They are the only active members of your organization who are not on your payroll, yet who cannot be overworked, no matter how hard you may work them.

Use them one hundred percent every day.

Now Wetre o tBcrgoint

Enclosed check for my renewal subscription. Where can $3 get you more for your money ?

R. A. Johnson Rt. 3, Box 1687 Oakdale, California

stNcE 1876

Sufzflcn eatzl 7at*e Uezlil+

-so tbat yoa c.tn depend on tbe latest pablisbed. rating. Tutice each uteek you receiae notifcation ol hundreds of upao+be-minute items about neu) concerns, cbanges in cred.it ratings, fire losses, d.eatbs, changes in ownersbip and orber facts tbat affect cred.it and. sales, For conuenience tbese TWICE-A-VEEK Sbeets are combined into a Monthly Consolid'ated' Supplement, eliminating the necessity bf checking preoioasly publis h ed. sup pl ernen, at ! tndt, er.

-l ")'lurt",..

FOR EVERYONE \THO SELLS TO LUMBER DEALERS OR FURNITURE FACTORIES OR OTHER WOODWORKERS

4 Speclb,h?pd Saruan Nor g9NFTNED ro usE

BY LTTMBERMEN-which has been relied on since 1876, in extending credit crnd promoting scrles to the lurnber, Iurniture or woodworking trcrde.

A&4../tk Salel Stnedn rq- This comprehensive credit rcrting book lists qucntity buyers ol lumber crnd qllied products thruout the United States.

o Fro- no other source cqn you obtain such c complete list ol Lunber Manulqcturers, Concentration Ycrds, Wholescrlers, Retcrilers, Commission Men, Furniture crnd other Woodworking Fcrctories cnrd over one hundred other classes ol induslricl concerns buying qucnrtity crmounts oI Lumber, Veneer, Plywood, etc.

o Street crddresses cre shown in the lcrrger cities, mcHng possible low postcrge rcrte circulcrizction

For iurther inlormation address Department "G" ol the tteorest ofice shown below

Christmas is coming again.

In a few days, most of the people of the world who believe in God will join together in celebrating this very unique holiday.

This is the greatest of all the world's holidays, a time when men and women and children of all kinds and colors will pause to commemorate the birthday of a Carpenter and the Son of a carpenter.

Men of high and low degree, from pauper to potentate, honor in some degree or fashion the birthday of one of the lowliest of men; born in a manger, raised in poverty and obscurity, who died on a cross between two thieves.

Here in the United States it matters not what a man's religion or convictions may be, hejoins the Christmas chorus, and helps to make this the kindliest of holidays, with friendliness and helpfulness in evidence everywhere.

The lumber industry celebrates Christmas throughout the land, with cessation of business activities, and enlargement of human relations. Many lumber organizations perform special duties of helpfulness to the needy during the holidays.

For the Christmas season is one of kindliness in its most essential qualities. The poet wrote: "Their cause I plead, plead it in heart and mind, a fellow feeling makes one wondrous kind." Christmas t" i ";""f of "wondrous kindness."

It has been our custom for many years to tell a Biblical story in this column at this season. Numerous times we have told the story from Luke, of the birth of the Nazarene. In Luke alone do we find the story of the blessed Babe, the stable, the manger, the shepherds on the hillside, and the heavenly chorus that directed them to the holy place.

So let us relate another story from Luke, one of the finest of all Biblical stories. The Nazarene is dying on the cross between two thieves. One of the thieves reviles Him. But the other thief rebukes his fellow and, turning to the crucified One, he said: "Lord, remember me when Thou comest into Thy kingdom." * {. *

Did the dying Nazarene say to him: "What is your religion? Have you been baptized? Do you believe in God?" Did He ask any questions of the dying thief? He did not.

In the words and manner of the thief, He found compassion, pity, fellowship, charity, justice, love. In fact, He found Christliness.

And all the small things of the world were swept aside, and He said: "Verily, I say unto thee, today shalt thou be with me in Paradise." ,< * ,.

One of the truly great stories of the Bible, and especially useful at Christmas time.

tdtdc

r$/e wish to extend our THANKS to the many friends who make our business possible, and to repeat to each and every one our wish that your Christmas may be an enjoyable one, and the Nerv Year happy and prosperous.

Jerry Moshek Bill Friborg

Roy Tierney

Bill Kershow

Mel Ruffotto

Bonnie Stricklond

Elverl Gontt

Wiley Corpenter

Bert Gilbert

Jock Woldron

Moise Penning

George McAllister

Tony Gilbert

Bob Hothowoy

Bill Chontlond

Poul Golle

Foye Eorly

Dorothy Gorcio

Jock Appleton

Ooklond,

west coqst Lumbermen's Associotion votes dues increose

To Step Up Advertising ond Promotion of Lumber

Our West Coast lumber industry has had a tough Volume this year slipped down below the lows of There is a general feeling that the bottom has been in lumber demand. The long-range picture is good, much higher level of new home construction. But it

and rugged year, make no mistake about it. 1956 and prices have been the lowest in years. reached and that spring building will spark a pickup with increasing new families after 1960 calling for a is the immediate future which holds the attention of sales managers and mill owners.

There is restrained optimisim running through th€ West Coast industry, stimulated by the-generaf belief that the lumber business will show some recovery in 1958.

Mortgage bankers indicate more money will be available for home construction and there is evidence that most areas which had a surplus of unsold new homes now have cut their inventories down to a workable level. Production has been reduced during the year by mill closures and cutbacks, so that no unwieldy surplus inventory has been allowed to accumulate and hang as a deadly threat over the industry.

Whatis being done to increase demand for West Coast lumber in 1958? In the first place, our association members voted a dues increase lale in 1957, the added monies to go into a stepped-up advertising and promo- tion program.

Lumber customers will see in the nation's leading she'i- ter magazines a new lype of full-color and full-pa e advertllng. The theme of our new campaign is "Live Better in a Home of Your Own."

By H. V. Simpson, Executive Vice-President

.Emphasis of the new advertising series is first on the advantages ofa home as such, second on the advantages of a wood home, and third on the advantages of West Coist

DECORATING FOR CHRISTMAS

fhree 6re companies sprang up spontaneous- ly in Nevada City, California, after a series of disastrous Mother Lode fires in 1860. The merchants on Main Street sponsored Nevada Hose Company No. 1, making an initial outIay of $400 for a four-wheel hose cart. The fire house, long since remodeled, is now the home of the Nevada Countv Museum.

lumber. The first ad which will appear in January has this appealing headline:

"So nice to come home to your family home bui.lt of the world's friendliest, rnost beautiful building material zaood."

Our newest publication, in our typical full color reproduction, is entitled, "How You Can Own a Home of Your Own." This tells the prospective home owner all the steps in home ownership,from the first step in saving to the final act of signing the deed.

We bellieve this is a practical approach to home merchandising. In the first place, the home building industry is-competing for the coniumer dollar with all other types of consumei goods, such as automobiles, television, all manner of electric gadgets.

We must show the potential home buyer that a home is his best investment, that unlike automobiles and other so-called durable goods, a home has little depreciation and can generally be sold for the original purchase price.

On the other hand, automobiles and other such items have a very high depreciation rate and after a few short years only a fraction of the purchase price can be realized in a sale or trade.

We believe that aggressive selling 'ivill be necessary if lumber maintains its historic position in the construction industry. Not only are we faced with competition from other consumer goods, but we are faced with a life-anddeath battle with substitute materials for wood.

We firmly believe that the only way we can win this fight is to keep up a steady attack. It is true that we do not, as a regional association, have a large budget when compared to other firms which are nationally advertising their products, so therefore cannot possibly compete in number of pages of national advertising run. But we CAN compete quality-wise and that is what we have attempted to do during the 12 years of our national promotion of lumber, particularlv West Coast lumber.

A mijor share of the association activities, whether in public relations, research, traffic or in advertising and promotion, all is directed toward the main goal of helping our member mills sell their lumber at a profit.

We believe we can help torvard this objective by educating the lumber users, by showing them new and better ways to use lumber.

lowell Kolb Heqds SCRLA Commiftee

President Hal Brown of the Southern California Retail Lumber Association has appointed Lowell Kolb chairman of the Lumber Grades committee, the post left vacant by the recent death of Rex Clark. Dealer Kolb is vice-president and manager of the Mullin Lumber Co., Los Angeles, and has been a member of this committee for several years.

Efficient Distribution-ls lt Over or Just Beginning?

(Rcmarhs ot' Ham.,illon linott, I'rc.ridcnt ol Ilrc Lttrnbcr Merchants lssociotion, to tltc Notittnol Ruildirtq l[atcrial Distrihutors tlssociation mcctirt.q, Sc[,t. 12, 1957, itt So,t Francisco. )

The assignecl titlc for this <liscussion, "llfficicnt Distribrrtiorr -ls It ()ver or Just Jicginnirg," pr".uures that thc ltresent channels of distribution arc efficicnt. An<l I, for one, clo lrlievc that the prescnt line of distribrrtion frout n'r:u-ruf:rcturcr tti u,holesaler to retailcr, as rvc havc linowl-r then-r in thc past, is "eFficicnt" clistribution. In answ.cr to thc cluestion, "Is it ovcr or just beginning?" I rcgret to report tl.rat ntany <lealers feel that the prcsent channels of clistrillution :rrc rapi<lly cleteriorating. \Ian1. forces, sr-tch as changrs in s:rles policics of sorne m:rnufactttrers ancl of sorrc rvl-rolcsalcrs, har,e bcen n'roving rapidly in rccent vcars to brcak dou'n thc sr,stcnt of <listribution of building matcr:ials, lts u'c have lirr,rvn tl.ris systenr ir thc 1xrst.

As retailcrs rvc pcrforrn dcfinite functiorrs irr nr:tintaining ;r stoclt ancl iloing a selling job, ancl naturallr' fcel that our position is justificcl. It is a corrstant source of corrr--crn, therefort', u'hen u'c sec solnc in<lication of a brcal<cion,n irr thc rrsrral tlistribution pattcrn. In our tou'rr of Iirt'sno, roofing, flooring anrl insulation apltlicators irrc 1to\\- solcl :rs rlcalcls or ('vcll as <listributrlrs. Sornc plr'u'oorl horrscs scll to anlrorrt' u'hri cl:rirns hc l-ras a cabinet shop, regarcllcss of sizt' or :rctilitr'.

X'{anv of tl'rcsc cabinet shop custonl('l's irrr actrr;rl11' contractols {)r carl)cnters n'ho tlrlit'arlvant;rgr of tlt'is anglc to br-r1, plr.tr-oorl stttr-flooling or pl-yr,r.ootl roof-sht,aLlring, as n'ell as <loors anrl parreling, at tl-rc rvholcsalc lcvcl for thcir o\\'n constmction jobs.

A roollng crlstonter T onct'soltl sparinel_1,, rluc to his r-err. linrited crtrlit, non,buvs tlirectl,r, Irorrr sornel)otl-r'in jolr lots a-\ :r <listrilrutor. Althorrgh ht sells no r)n(', hc rlrit,s rrsc r;uitc:r" volurlc of nratcri;rl, lrut u'orlis:rt a 1l'icc th:rt lrrirrgs hint littlc or no prolit.

,,\s t'rclLr trs I can cleter-rtrinc. hc still htrs rtothing ltut trvo shing-le h:Ltchets, and owes me for one of them. \-E1'llIS llL-\'IN(; I'O\\-l,llt

IS St,l'lrlilOIi 1'O \IlNI,..

Irr liresrro, as in rrost cornrrrrrniiit's oI its sizr., tlrt'krcal lrrnrber- tlealcr h;rs lc-,ng- lrcrn lccognizcrl as the nornr;rl orrtlet for shingles, oali flooring, antl insulatiorr. \\'r lrought llrcrrr in c:rrloa<l lots anrl soltl thcru irr rlrrantitit s vrrr-r'irrg fronr lr saclt or br,rr-rtllt to lr c:rrloa<1, ils uul'cLtstonrt.rs rt'tluirt'rl, anrl rrrost of ns <licl :r satisfactorilv creativc job oi sclling.

Nou'r'nan1'of rrs <1o no1 t'r,en stoclt anv of lhcsc itenrs. \\'t' have ltlst al1 of this lnrsiness to 1l1c;slr1rliclri,,r-s n'ho arc rrolv solrl <lircctl,r' bt' the nranufacturt'r. Sincc nrost of oru- local applicators arc in thc habit of ch:rrging fol tl'reir lalror, btrt tossing in thc rnaterials at cost,'it actrr:rllr, puts e\.clr orlr consrlnrrr c1lstomers in the positirtr.r of bu,t'ing,- at thc s:tr.ne atlvantagt.u'e clo.

We look hopefully for some sign of ahalt in this march to break down our present channels of distribution, but it appears to me that it will get much worse unless there is a "change of heart" among some manufacturers and rvholesalers. fn the near future I fear that ali gypsum products may go completely around us. Even plywood might some day disappear from our stocks. Nails in quantity, wire products and metal roofing are already rapidly fading from our market.

Tt is trrre tl-rat:L great part oi the responsiltilitv ior this trcnd falls rriton the shoulclers oi the retailer himself. \\ e I'rave lost a lot of business siurplv bccause u'c havc failed to clo a satisfactory selling job antl ,,trr: srr1,1,liels lost confirlencc in ns. Sonre n'holt'salers ancl jobbe rs have contributerl greatlv b1' grabbing dcsircable salcs prescr.rtccl to them regarclless of thcir sourcc. In their eagerness to gct urore business, they hiLvc stretchecl thcir imaginations as to u'hat may bt' callecl a dealer or an "indrrstrial" accorrnt, antl in sr)nre cascs have furtir.elv or openly gone after consumer business.

Sorlc manufacturers, on th,, lreels of hugc plant cxp:insions

irnrl const'cluerrt grcat increasrs in ltrrtrlnction, lravc t'xertctl consi<lcrabk prcssLlre on their riu'n sales force ancl on their jobbers to sell r-norc and more and ntore. (lt't ntorc sales-:rncl let thc chips fall r,v'hcrc they mav, h;Ls becn a too frerlnent littitucle.

Sonte econon.rists n'ray contenrl th;rt this, after all, is a gootl trtncl. 'fhc'1' say that there ilre too ntany nriclcllerlen in orrr present systenr of rlistribution, ancl that the prcsent lincs shoultl be shorteneil :urcl strcanrlint.tl. J|1' this t-liniin;rtion, thcy argut n'rerch:Lnclise calt reach the consunter lrt a lcsser cost of distribution. 'l-hc unit of sale shoul<l lrc tlre <lctennining factor, thcv tcll rrs. Ilut sttrrlv lvc, il'ho are :Lctn;Lllt, involvctl, cannot bt'lit'rt' tlris 1,, l,t. rrt.t'es.:rrill' rrut..

'\s att examlllc, lct us :issrlnr(,, for thc rnomrnt, that all gypsttnr n.lrnnfactrrrcrs shoLrl<l clrcirlt. Lo scll tlirectly to anyonc u'ho cun btl' :r frrll c:rrloarl, or rr,en a pool car. In rny ow'n srnall ltrtsinrss I have :rt least tt'n crrston.rt'rs I carr call n'rv orvn rvho :rre pott'ntial br"r1'ers of lrlasterlurzLrrl in this rluaniit-r'. tr[;rrrrothcr lrrurlrcr rlealcrs h:rve nrore.

So. if our ctlstontcrs bu1' <lircctlr, frour the manufacturer, lct us :tnalyzt the nr:rnufacttlrcr's n('\\' costs to r'lcterntine u'hat aift'ct it lvill hzrve on the hn:rl cost to thc crrstomcr.

Instead of, let's say, a dozen customers in our area he now calls upon, the manufacturer must then theoretically contact regularly at least ten times that rnany potential customers, and presumably would have to increase his sales personnel about ten fold to make the necessary contacts.

Crcrlit antl collection costs rvorrlrl :rurounI to ntor-c thatr a ten-folrl increase bccaust' tlre iLvcragc crcrlit rislt n'onl<l bc rluclr gr('iIt('r. All this a<lrlitirrnal (,xl)ensr: n,,ulrl lrc rt'qrrircrl to scll the s:rme voltrrne oi n-rerchirn<lise.

In contrast to this, uncler thl I)r('sc1tt svstent, rlistribution costs for br-ril<ling rn;Lte li:r1s art' less lrrcrrrrs,.' lurnber <lc;rlcrs arc in dailt, cont:rct r,r'ith thcsr custoni('rs. 'l'hus. u't' scll thcnr morc t'flrcit'itl-v bec:rttse u'e lirton' u-l.ra1 tht'1, zLrc rloirrg anrl u,lrat thcir nt'erls art going to be. \\'r catr u':rtch tlrcil cre<lit closcr lrccausc \\'c :rr(' in nrore irrtimatc contact u-ith tht'ir orolrlcr-r'rs.

I tlrirrli it is rluite obvious in this h,,'pothetical cirsr.tlr;rt s()callcd "<lircct srrlt's" n'oulcl resrr'lt in lr rrrore costlr. sr-stcni of rlistribrrtion, an<1, of coursc, a lrigher cost to thc consrrrnt'r. (ircater costs \\'ou1(1 bc iner.italrle un<1t'r this t'xamolt: bec:rusc of a S-reat loss of clficicncr'<luc to costly ancl ric'...llrss rlrrlrlication of scrvicc an<l cffort. I,-ach of us, rctailer, u,holes:rlt'r :rncl nurnufactttrer, h:rs cert;rin costs in proportion to the scrvice pcrformcd in thc linc of rlistlibrrtion.

As soon as one segment tal<es ovcr tl're scrvice of auothcr, it also assumcs the cost of this scrvice. Such costs irr nrost casts u.ill be grcater simplv becausc thc-r' cannot be hanillerl as eflicicntlv as in thl Dresent s)'stent.

HAMIITON KNOTT of the Yosemite lumber Co., Fresno, outhor of this orticle, is shown (center) wiih fellow IMA offfcers Horton ond Heord.

Notionol Lumber Deolers Flock to Philodelphio to See ond Heqr the Lqtest in Retqil Yord Oplrotion

Reco.rds ,.opil,.9. in quick succession as scores were tallied on closing day of thetg57 fuitaing products -tlxposition in-Philadelphia. Surpassing earlier estimates, the fourth innual "Products in Actlon" show sponsored by National Retail Lumber Dealers Association counted a total registered attend-ance of i,iO+ for the fou.r-day period, l2'/. 3bovg la!!year'q.attenda.nce figure. Over 200,001 square feet of exhibit'and demonstratron space were utilized by 202 exhibitors.displaying the largest array of ne* building products and equipmentever assembled in a national dealer show.

1958 Sales-Builder Store Standout Success

The :rction l)rog'rams \\.erc success-starrecl attractions throughout the four clays of the shou,. \Iore than 1500 interestecl, inquiring clealers each rla1. r'isited the 1958 SalesI3uilder Store l'here the unusual nrethtrd of clisplaying luml>er and hardrvare in correlation \\'ers the biggest trallic stopper.'l'he Sales-Builclcr Storc rvas a liie-size-ciuolication of :i nel' and highl-y srrcccssful suburbarr lumlrerya-rcl store in the midrvest.

Items in the store were for exhibit only, but so faith- fully were ,the sales-engineered displays reproduced that many dealers' wives touring the-store on- the first da-y began taking selections of hardware and do-it-your- self patterns to the cashier counter, so that it betame n€cessary to post signs in the store advising would-be shoppers that store items were not for sale. -

Cornplete stock ancl fixtures of the store \vere sold on thc first day of the Exposition to N{arvin Orlcans clf Cottr-n:Ln Builrlers Supl,lv in l'hilaclelphia. AIter rertror.al of stocli and fixtures ftillou'ing closing.of thc shon., the outsidc shell of the structure n'as rlonatecl to a chzrritablc institution in I'hiladelphia as a camp for urrderprivilegecl chilrlrcrr.

Outdoor Demonstrations to Capacity

Nlaterials-FIancllir.rg <iutdoor den.ronstraiiorrs, u,ith iour days of fine auturrrn r,r,eather, perfornrccl to zittentivc ca- pacity :rudiences u,hich shou'crl- incrclrsing interest in the offer of special recluest demt,rnstrations rr"ntl ()l)r)ortrlllities to "clrive-it-r'ourself ."

A total of 47.-picces of rolling ecluipnrer-rt. lrnging irr ctrp:Lcity from 4000-lb. fork truriks 1o -a 20,000-lir. itra<klle truck, u'ere er.nployed rlrrrir-rg the four days. LIscs of all typcs of materilrls-l'ranclling ecluipmcrrt r.erc sfi1;11.11gravity -ancl porvcrecl cont'eyors. han<l pallet trrrclis lLrr<1, for the first time in an NIil-Dr\ shou-, elcctricrLllv lrorvcrcrl fork trucks atrd palle t trucks.

-\lso for the first time, tu.o-u'ay raclio n'as usctl to liccrr detttonstration tr;rlJic m,,r.ing snr,,,,thl\.. "H:rnrlr.-Talkicl' units carriecl b1- erluilrment drir-ers peririttecl thcm to receive orclers from the control torver rlirecting the operations and to talk rvith each other t.ithout interntlttir.rg the mastcr of cerernonics.

Another innor,ation in ther outcloor demonstrlrtior-rs this

NoCql Deqlers qf Exposition:

San Francisco.-Tl"re Northern California retail lumber dealers r,r,ho attended the NRI_DA Exposition at Philadelphia last month includecl NIr. ancl Mrs. Russ S-tevens, A. li. Stevens Lumber Co., Healdsburg;Joe $irk, Kirk Lumber & IJuilding Nlaterials, 3"-"tu Xfaria; Edward Metcalf and the la'te Walter peterson, {i."S t-r.ber Cornpany, I3akersfield; Jack Gibsonj Gibson Lumber Company, Merced, and J?an and Jack Pomeroy of the fecleiated LNIANC.

SoCql Deqlers qt Exposition:

Los Angeles.-Among the 7,000 lirmber dealers and industry m9mlers at -t!e big NITLDA builcling matc_ rials slrou, in I'hiladelphia, Nov. 4-7, were these fronr the Southern California Retail Lumber Ass<.rcizrtion: Aileen ancl Carvel Brown, C)rban Lumber Co., pasa_ clena; F-rances and Frank Doepker, NIullin Lr.rmber Co., North Hollyrvood yard; C;rtherine and Tom Fox and Bob _Sievers, John W. Fisher Lun.rbcr Co., Santa \l,,nica; Jtleanor and John Sullivan, \\''estern l_umber C,,., San Diego, and, of corlrse, Louise ancl Orrie W. Hamilton ,'i the S('RLA,

.\'eAr \\.s ,the ".3-r.ing circ's" technique *-hich kePt action :rt a ral)td pacc throughout cach 2_l"r'ur shr>rr.. Instcad .f rlcmunstnrtinfl :lnly one piece of equiliment at a tirne, sev- cral preces of rlifierent sizes an-cl types *'ere i' oPeration c.ntinu',sly, *,,rking cr.per.tively-;rs thcv *',.,ulcl in ac- tual lumlteryard olterations.

ln this nlanner, lir-e trucks an<l tu.o b.-xcars.f lumber ancl rnzrterials *'ere unlraclecl, 'rovecl, han<llccl, stacked, pi";;;i irr storage and thcn rel.arled .rto the trrrcks and ca'rs foi Iaterunl,ading der'ronstr:rtio.s. Lu''rbcr ur1'aded. fr.m tnlclis \\'a.s strapped ancl coverccl rvith various types of *'aterproof .ccrverings f,r outckrrr storage. other' steei stral)ped unrts n.ere.placcd in a nen tylte of stcirage r:rck in the 28'x'{0' umbrelia p.le shecr. Iluilcting materia'is such as aslrestr.rs and gvltsum proclucts, asplrzilt roofing, tile,

THE 1958 OFFICERS of rhe NAT|ONAI RETAtt TUMBER DEAI.ERS ASSOCIATION (lefr ro righr)-H. R. NORIHUP, who con_ linues ds tha executive vice-president; poul V. DE VIU,E, the second vice-presidenr; J. C. O,MAttEy, heqd of rhe O,Molley Arizono retqil yords ond offiliofed componies in phoenix, who succeeds Nebrosko's Poul Ely os president of the deoler body;

H. W. BTACKSTOCK of Seottle,s well-known retoil lumber con_ cern, first vice-president; Leslie G. EVERITT, heqd of the retoil lumberyord division of rhe Long-Bell Lumber Co. Division, Internotionol Poper Co., Konsos City, who continues os treosurer of rhe NRIDA, cnd Edword H. libbey, who remoins the Associolion's secreiqry

Retoil Lumberyord Model Store Moved From Show to Yqrd

We've hardly reached the stage in supermarket merchandising wh6re it is standard operating procedure -for a businesi man to go shopping'and come home with a complete store-buf that is just what happened at the 1957 Exposition when there was sold-lock, stock, and barrel ofi the exhibit floor-a complete modern retail lumbervard store-fullv stocked with merchandise from carpet iacks to dimeniion lumber and the latest power tools for the home workshop.

Purchaser of the Model Store was Marvin Orleans of Cottman Builders Supply, well known in the homebuilding and modernization field in Philadelphia fot 32 Years,

-

Combining supermarket easy-shopping features_, rela' tively new to the lumber and building materials-indust-ry, with- conventional lumberyard services of information and assistance, the store presented a new concept of consumer retailing in its field. Covering 6000 sq. ft. of se_lling space, the moilel store was built inside Conventio! Hall, fitted with fixtures and completely stocked, as a feature demonstration of modern merchandising techniques.

Lumber in self-service sizes, including cabinet hardwoods, was feat-ured along with complete home planning, remodeling and kitchen modernization services. Do-ityourself books and patterns were displayed and sold like

greeting cards, and classes in woodworking, decorating and home maintenance were conducted along with demonstrations of power tools.

This will be the first store ofits kind to open in Philadelphia, although the type is popular og the west coast and in the midwest, said Joseph Guillozet, Cleveland merchandising authority and designer of the home-handyman stores. Mr. Guillozet says that women make up over half of the transactions in this type of store, exploding the popular belief that lumbei and building materials are exclusively the province of the man of the house.

Mr. Orleans, purchaser of the store, discovered this fact for himself at the show when conventioning dealers' wives began taking their selections of hardware, pattern's and do-it-yourself books to the cashier's counter. It broke the merchandising hearts of the store's enthusiastic planning committee to post the necessary signs advising would-be shoppers that store items were for display only'

Following the closing of the Exposition, Nov. 7, the store was installed en toto at its new and permanent address in the Lynnwood Gardens Shopping Center, and scheduled for formal opening on November 72. \t will be the first of a series of neighborhood locations of serveyourself, home-handyman centers in Philadelphia.

brick, drain pipe, flooring and doors were handled in the demonstrations.

lJses for several types of special attachmenls were shown, including swing shifts, two types of quick-coupling en4loaders, polished and tapered forks, side roll-offs and pushpull devices.

Hydraulic hi-lift bed trucks simulated roof-top delivery of asphalt roofing, second floor delivery of gypsum lath, and delivery of bricks to a scaffold. Other demonstrations of special truck types included a contractor dump truck

convertible from flat bed to sand and gravel use, and conventional hydraulic dump flat bed trucks.

Groundlevel methods were used in unloading 1& lengths of unitized lumber from box cars with a 15' opening' A' 15,000-pound fork truck equipped with swing shift removed the first unit at the door, then lifted a 6000-pound truck into the car. The small truck brought other units into positiort at the door for unloading fromlhe ground. Although larger trucks were used in the-demonstrations, it was emphasized that even a 40001pound lift truck could handle the entire

HEHE HH HH UH in ril \wHdnEHHflffiruHffi ffi

unloading operation adequ{ie$ and' e€onornically within two hours.

* In-addition to the umbrella pole shed used in"the demon-.:lttlg-"s, a -new type of clear-span warehouse, measuring 5()/.x8{, with corrugated asbestbs roofing and aluminuri siding, was erected on the outdoor demo-nstration site bv Pruden Products' warehouse Exhibit

Inside the exhibit hall, the demonstration warehouse displayed all commonly used building materials in manufacturers' standard shipping units. Aisles were set up in grad- uated widths from 7' to 16, to permit demonstiatiois of various sizes of mechanical handling equipment. 4o00lb. to 7000-lb. lift trucks were used in thJr,r'areitouse, along dith electric and hand-pallet trucks and lift trucks design"ed es- pecially for narrow aisle operation. Demonstratio-ns were carried on continuously at dealers' requests.

M-H Clinics Well-Attended

Materials-handling cli4ic sessions in the afternoon were well-attended, with ipecial interest focused on the report of progress made in the test program of unitized lumber shioments in which 500 dealeri, rianufacturers and jobbers aie cooperating.

Special Rail Cars Attract Dealers

Much interest was shown in latest types of rail cars, SygnClyhic^h yele the Union Pacific plug-door boxcar, the Union Pacific bulkhead flat car design-ed dspeciallv for ium[er, !he. Seaboard 2U "dream" ca-r, and 'a penlnsylvania TrucTrain piggy-lqck flat car with van-type flat bed-traitrer. A scale _model of Joe Wardein's sliding-door boxcar was also on display.

Field Trip a "Sell-Out" Success

The field trip to the Delaware River dock was a,,sell-out" 'success both days on which it was.eonducted. Nearlv 1000 dealers toured the 100-acre area which holds one tf tn" largest concentrations of lumber, millwork and timber in the east, watched the unloading of a lumber freighter, and witness.ed handling and s.torage-activities carried on daity in tndustrral lumber operations.

Merchandising Lu-Re-Co

A. spe-cial display of exhibitors' house components was set up in the component clinic area and the first dav of the show was left open for dealer tours of the special exhibits. Panel sessions covered techniques of merchandising com- ponent methods, requirements in personnel, tools, and fa_ cilities, financing of homes built wjth components, and the potentials for profit through tl.re use of the component system of construction.

Question-and Answer sessions following the clinics were exceptionally active, usually lasting almo"st as long as the panel presentations. The query mosl often presentJd to the panel was whether garages could be buiit from compo- nents. Another frequent question was whethe. co-porrent, can be used in custom building of homes.

Answers to both questions riere in the affirmative and it lvas_ pointed out that two of the panel members who have used the Lu-Re-Co system for several years have never used a complete component house plan aJ originally pt"pi*d, but have rn every case adapted it to the needs and preferences ot the customer.

Raymond C. Tylander of West Palm Beach, Fla.. chairman of the Component clinic, expressed his feeling that the sesslons were particularly productive among deaiers who have considered using the Lu-Re-Co system but have hesitated for one reason or another. "We ieel that through the informative programs of this clinic," Chairman Tylander said, "hundreds of dealerb rvho have never before ielt the need for.going in-to_the program have now recognized the cost-cutting, profit-building potential in component construction methods."

Overflow Audiences at Management Sessions

. Most heavily attended manageme-nt clinic session of the Dusy tour-day program rvas the Estimating clinic at noon on Monday,_c_onducted by Russell W. NowC-ls of Rochester, Michigan. With an one.flow crowd in attendance, extra

How fhe Form Deolers Houl More Puyloads Awo-

The rural community lumber dealer held the spot- light at a _breakfast ,clinic session of the Exposition. "Gettin-g More Farm Business" outlined ways in which lumber and building materials dealers sdrving rural areas can increase their services to farmer customers, thereby building more sales and profit for. themselves.

-Maurice \. Large, president of Farmville (Virginia)' Manufacturing Company, opened the session, eirpha- srzlng that aggressive merchandising will solve many of the problems of the rural community lumber dealei. He pointed out that the alert dealer ian increase his farm business by .enlarging his territory, by adding related lines of building materials, by employing tra"veling salesmen, and by consistently-advertidingf over a wide area.

A. B. Russell of Russell Fuel and Supply Company, Wolcott, New York, told visiting lumbermen thit his firm concentrates its merchandisi-ng efforts on the farm home, has found that a successful and.profitable policy is to rvork with and through local farm organizalioni, such as the Farm Bureau and Granges, anil to cooper- ate with churches, schools, civiC and community groups.

Homer F. Prakel of the Georse H. Worch Lumber Company, Versailles, Ohio, coinmented on the op- portunities for sales in the field of pole farm strultures and other farm service buildings. His company has boosted its farm,.sales by estab-lishing a desigil service for farm buitdings and a farm hode modeii. ization service with emphasis on kitchens. He stressed the importance of following closely the constantly changing farm market.

Arthur J. Henry of Nefis, Pa., told the lumber dealers that the addition of a service salesman to his staff has helped him increase farm sales. His service salesman specializes in helping the farmer customer get started with do-it-yourself building and remodeling of tarm structures.

seating was arranged for some 250 to 300 dealers who had to be turned away earlier but returned for the clinic session which followed the luncheon. Additional seating space also had to be provided for capacity audiences at the Clinics on remodeling, housing site development, and kitchen modernization. Question-and-answer periods follorving each panel program were live-wire sessions, indicating the-high qtiality of audience at these discussions.

Address by HHFA Administrator

A new feature introduced this year, "Building Industry Duy:'focused the attention of the entire industry-on the Eiposition on Thursday, November 7. Architecis, builders, realtors, mortgage .bankers and others lvith allied industry interests were invited to visit the show onthat dav a! guests of dealers and to attend a special luncheon progiam. Busloads_of ,guests arrived frorr nearby points'in-Nerv Jersey, M-aryland, qq{ Pgnnsylvania to j6in-the many who attended from the Philadelphia area.

Climax of_the Exppsition program was the Building Industry Luncheon on Thursday, when HHFA Administiator Albert M. Cole addressed dealers and guests. Mr. Cole s.tressed the industry's role in the continubus upgrading of American housing standards through its leadership in offer- ing "sound guidance and economic services in this field.,,

Displays Draw Dealer Comment

The colorful and unusually attractive exhibits through- out the huge exhibit hall brought many favorable commeits from visiting dealers from coast to coast. Many of the exhibits_ were entirely 1ew and were prepared ei-pecially for introduction at the NRLDA Exposition.

Exhibitors commented on the exceptional interest which

visiting.lumber_dealers evidenced in the products and equip- ment displayed. It \\'as expressed by -one exhibitor -thls way: "We're delighted u-ith-the high quality of attendance. The advance screening done by"I:.xposition registration brings in only those u'ho make tire decisions. Thii permits us to concentrate our efforts on key men n'ho are interested, prospective buyers, ratl'rer tl.ran on a heavy burden of the just-looking' traf6c."

The concensus of the thousands of rlealers visiting the shorv lvas expre,ssed c.oncisely by one in the brief but sftnificant comlltent that "these four days have been highly piofit- able for me."

Press Coverage Sets Record

-Record co\-erage by the press also characterizecl the 1952 E_xpositi-on, rvitl.r (r4 rnembers of the u'orking press from the United States :rnd Canada in registered att&dance. Alrnost cvery major publication in the lrrrilding materials fiekl in America \\,a,s represented, as l.ell as a-number of general interest publications arrd neu'spapers.

1958 Exposition in Chicago

The fifth annual I3uilding Products Exposition u.iil be held. irr Chicago. November-2225. l95i{. rvi'th heacl<luarrers at the Conracl Hilton hotel ; exhibits ernd meetings'.rvill be at the International Ar-ntrhitheatre.

Arnid predictions that-business should be at least mocler. ately better next year, the board of directors of the National Retail Lumber Dealers Association elected I. C. O'Mallev. of _Phoenix, Arizona, as the organization'i president foi 1958 at the Philadelphia nreeting and hearcl^ encouraging reports about continued advancement in store rnerchancliiing and exl,ansion of corrsumcr services.

H. W. lllackstock, of Seattle, Wash., u,as elected first vice-president, and Paul V. De\rille. of Canton, Ohio. was named second vice-president. l-eslie G. Everitt, Kansas City, Mo., u'as re-electecl as treasrlrer of the association. H. R. Northup u'as again nanred executive vice-president. and Edrvard H. Libbey was re-elected secretary.

, Paul R. Ely, 1957 president, praised the nation's lumber dealers for their foresight in improving their physi-

Deoler's Ploce in Remodeling

Housing Adn.rinistrator Albert M. Cole told the National Association of Retail Lumber Dealers tl-rat rve are facing a grou,ing demancl for block-by-block restoration of rvhole neighborhoods. Cole said that there exists "a new clitnate and a multi-miilior-r dollar op- portunity" for the n'holesale rchabilitation of older homes. "More than 100,000 run-dou'n dr,vellings havc alreadl' been earmarked for rehabilitation by more than [J0 tou'ns ancl cities in reDlanncd urban ienelr.ai areas." he said.

Local retail lumber dealers, Cole said, with their background as materials suppliers and their experience as dealer-participants in financing home imp-rovements under FHA's Title I repiir and modernization loans, have a strategic service to perform in this bigger job of neighborhood improvement,

cal plants, cashing in on the economies of mechanical handling, and adding new lines of merchandise to help draw more customers to the industry's modern retail stores.

He said that, to continue the progress the industry has rlade in tl.re last fs11: y€ars, and to gain a larger share of the consumer.dollar, better employec training and imaginatir.e merchandising u'ill be needed.

He also pointed out that the industrv needs additional information on day-to-day trends in brrsirress and on subjects such as horv to invest advertising expenclitures more wisely, and horv to insure the maximum profitability of new and rernodeled stores.

He also stressed the need for increasing the membership of NRLDA's federated associations and recommended strongly that the industry continue to cooper- ate withbuilding products manufacturers in seeliing the solutions to common problems.

Mr. Northup reportecl that, rvhile sorne dealers had reportecl a drop in sales during 1957, more tharr half said business had been either goo<l or fair, indicating that the decline in honre l,rrilding had not uflccled the iurlrrsiry too seriousl y. As for the future, he saicl :

The PowerTool Boofh wos g3 populor os ever ond sttroclad crowds qll doy, every doy

New

"It seems reasonable to expect that 1951i cun be another million-house year. Neecl expressed in temrs of marriages, population grorvth, demolitions, and an extremely lorvlacancy rate, all seern to point to agrol.ing demand. The ability of people to buy is indicated by the Federal lleserve statistics u'hich shou' that in 1956 u'e had some 23,000,000 families in the $5,000 and over salary range, and 9,500,000 in the $7,500 salary range.

"The quggtion mark is mortgage money. Despite actions taken in 1957, mortgage money rernains iignt. A lcssening in tl-re demand for funds for industrial and'iommercial con"struction, hou.ever, may put some of this money in the mortgage market. In acldition, FHA can be expected to make. moves designed to take up the slacli causid by the practical demise of the VA program, particularly if ii can get some effective help from fhe ner.' C,,ngress .,vhich would elrallle the FH.\ insurctl tnortgage to contlrclc in thc mollc)' market.

"There will be a continued industry-wide push to cultivate -the great modernization and repair markets.

That- this market proved to be one of the bright spots for the retail lumber dealer in 1957 is indicatJd bythe response by members to our Business Conditions survey.

"Dealers are expancling their constlmcr services as a means of stimulating more home-improvenrent business, t'itl-r more and more yards hclping to arrange financing and seeing to it that tl-reir customers are providecl rvith thd necessary c()ntractor ser\rlces.

"Without a doubt the increased productivity of the manufacturers whose products we iell, and a-foresee-

Product disploy hcd an obrosing nochine show the durobility of new hordfinished surfcce for prefinished plywoods, sheothing in c shower, ond smoll sheet of GPX Yellow plosticsurfoced plywood being boiled

leseorch-- Rcao,ri""u - f..ou","iur^"

(-Photos Couitesy of Georgio-Pccific Corporotion)

able expansion for building materials in the years to come, point toward an ever-changing and rnore competitivC distribution system for the products we handle, lnd to the vital need for joint effort by the organized retail lumber industry to solve the pressing problems we face together."

T. H. Else, the association's National Affairs counsel, reviiwed the legislation passed by Congress this year and analyzed. probable Congressional action for 1958. He said the threat of extending the wage-hour law to retail and service establishments is still r'vith us and predicted that the pressure will be even greater in 1958 thin in previous years.

"In the field of housing," he said, "there probably r,vill be little major legislation passed next year, although strong efforts will be made to authorize more public housing. Those efforts are expected to fail becattse existing attthorizations haven't been fully used.

"We undoubtedly rvill see legislation introduced to repeal the provisions of the 1957 larv recluiring discount control for FHA and VA mortgages. Such controls have proven unworkable in the past and are tending to drive lenders :rn'ay from these programs.

"The VA-guaranty program for World War II veterans expires nextyear unless extended. It runs to 1965 for Korean veterans but, unless Congress increases the VA interest rate, this entire program will remain dead.

"There undoubtedly will be attempts to continue the VA direct loan program next year but the President vetoed this legislation this year and probably rvill next year."

NRLDA's treasurer, Mr. Everitt, said that the association's finances r\rere in sound condition and the board approved his report.

Norman P. Mason, FHA commissioner ancl past president of NRLDA, urged dealers to make broader use of Title I loans for home improvements in order to get accounts off their books. With iespect to the outlook for horrsing, he said:

"There is no question about there being a market for houses today. Never was there a time when more people had incomes that make home ownersh'ip possible. They sell themselves when the quality is good and the financing is sound.

"\Mith more and rnore families u'anting to buy their own homes, the industry is faced rvith the cl-rallenge of providing a large volume of good housing that is priced within the range of the average American family's income and financed 'ivith long-range safety features."

Reporting as chairman of the Exposition committee, Mr. DeVille said the Philadelphia shorv would surpass its predecessors in every respect and praised the hard, thoughtful rvork that had been done by the top-flight committee chairmen and members in planning the clinics, demonstrations, and other details. He said that dealers attending the Exposition rvould find a rn''ealth of ideas for increasing sales, cutting expenses, and building profits.

Martin C. Dwyer, Exposition director, said dealers'rvould find more and better exhibits, more and better clinics, and a larger dealer attendance than ever before. He praised participating manufacturers for the high qualityof their exhibits and said a new high mark in Exposition quality u'ould be set.

Dealers will find profit nuggets awaiting them next year if they "prospect" for them, according to Walter E. Hoadley, treasurer and economist of the Armstrong Cork Co. He said the days of automatic profits have passed because the upsurge of business had halted at least temporarily and competition is expanding, but that consumer incomes remain high and that consumers will spend when they see good values. He said he anticipated between 1,000,000 and 1,100,000 new housing starts in 1958.

Mr. O'Malley, as chairman of NRLDA's Committee on l\{aterials Handling, expressed appreciation for the excel-

fhc GcorgicPocific Corporolion booth ot Exporition showcd product devclopment, with potcnted clip system for opplying prcfinished, pockoged plywood pcneling feolured on lcft; somples of the other plywood ponelings on right Anolher Powor-fool exhibir showed how to cul up plorticfcced plywood

Looding cnd worehouse demonslrqtiens dt Deolers' Convenlion used o Hyster lift ond pockoges of G-P's new gucronleed Premium Sheorhing in stael-taped 25" bundles

lent cooperation the committee has been receiving from lumber manufacturers and said much good would come from it. He explained that the Committee has four objectives : to originate materials-handling techniques, stimulate activity to develop nelv ideas by manufacturers, shippers, suppliers, and railroads, act as a clearinghouse for helpful new ideas, and educate dealers in utilizing materialshandling techniques for purposes of cost reduction.

He emphasized that the committee's efforts will pay dividends to virtually all yards, regardless of size, as has been demonstrated by actual experience of his own company and others.

Watson Malone III, chairman of the Committee on Education and Merchandising, reported that considerable progress had been made in the development of a new type of sales-training program and that a survey among dealers had revealed broad interest in such a plan. The board approved a motion to continue development of the program, u'ith the help of building-products manufacturers.

Phil Runion, secretary of the Nebraska Lumber Mer(Continued on Page 121)

(-Pholos Courte3y of Georgic-Pociftc Corporotion)

The Signs Point to o Better Yeqr for Lumber

lVritten Especially For THE CALIFORNIA LUA'IBER IvIERCHANT

By A. B. Hood, President,

Western Pine Associqtion

We can look for a moderately better year in 1958 in the lumber .business, although the sales depariments will be working harder.

With a rough year to look back on, Western pine region operators are in no mood to day-dream about the good past when_production was all they had to fret about. Nevertheless, they-do-expect some improvement by Spring.

The fact staring them in the face is that-the lumber manufacturing industry has been going through a severe period of recessio:r.and price .deflation. Western Plne region pioduction for,.l957 is expected to show a drop of 10 to ti-y" trom the 8.5 billion board feet turned out in 1956. Shipments for the first nine months were down 8.3% and were expected to finish at around 8/o below the 1956 performance.

. Business Economics at Work

_ ^T!t. Jga.r wag a good deal like I946-only in reverse. In 1946, OPA had the price lid battened down so tight it disc:ouraged production. In the past year-especially laie in 1956 ---productio_n was_so great that prices were discouragecl.

_Inexorable w_orkings of the law of supply and demand are wlrat made 1957 a rugged year for lumber producers while forcing corrections that we believe laid founhations for improvements to come. These corrections worked. and are still working, hardship on many producer firms caught in the squ_eeze. between costs of government stumpage and declining realization levels. In our l2-state region, wfiere 7A/, ol ali timber resources is held by government, the shoe'pinched especially hard. Virtually all lumber mills in the region are dependent in whole or in part on federal timber.

Few in our industry expect a strong upsurge next year, but there are.-many who ire planning for"a lrear-somewhat better tlan 1957. They believe "bottom; was sciaped in late summer. Certain recent developments are viewed as significant.

Housing Starts fmprove

For the Western Pine industry, the most encouraging sign was when the rate of housing starts began to pick up iri -fu- 1957, approaching and touching the seasonally idjusted rate of 1,000,000 staits annually. Residential constiuctibn is this industry_'s largest market. Increased home building is reflected immediately in better demand for lumber.

Various financial experts have forecast more mortgage money to be available in 1958. Since there is general agrJerient miilions of home-wanters would act if they could, iny apprecia- ble thawing of the mortgage market is'expected to hive fast results in stepping up housing starts.

Vacancy Rate Revealing

_ Despite all the buildirig in ."."qt y*i's (8,385,500 ner,v homes since the start o.f 1OSO) the'housing vacancy rate is

down to 2.8/o of all units, as against 3.0%\" mid-1'956. 'Iitre number -of multiple-family dwellings being built for renting number of dwelli is sharplv up. and the number of up, ing of hbmes being conventionalli financed is just as high as 1955. And the nu"mber of young, new home-wanters (males of typical marriage or young, 24 years), lrsw -rrurrrc-wdILrts \rrrarcs or marrtage age, z+ y< has finally started to increase ifier 14 y."r.if aiciining.

There's no denying the bloom is 6ff the tract-buili: -the tract-builiing progr-q1 which brought lush times in recent years. BuI we still have the individual home-builder of some standing in his community. He continues to be the backbone of our indust-ry. ffe can get his loan through regular commercial channels, at rates sliehtly above F.HA.

__In 1956, conventionally financed housei accounted for 650,000 starts, which shows how vital a role the individual home seeker with a good credit standing plays. And his number is legion. We must cater to this man's wishes and l<eep his interest.

Quality Control Vital

^ Western Pine region manufacturers, producing 27fo ot Arnerica's softwood lumber, have been working t"ogether on quality- control for more than 30 years and have-macie a great deal of progress. They are rlore determined than ever to"keep thc ernphasis on it.

The Western Pine Association's research laboratory staff, now numbering about 15 specialists, has helped get nu-merous irnprovements under way. Most noteworthy is the change that the.years have brought in seasoning practices. Better dry titns and more of them is the order of the day. Seasoning research was started by the association on behalf of the whole industrv somc 35 ycars ago and continues today on a larger scale than ever, .lvith three full-time consultants and reseaichers on the

(Continued on Page 126)

WESTERN PINE lumber-Grode meeling qr Chester, Colif. (right) wos otended by obout 100 rnen from o dozen o? more mills. Similqr meeting3 in 1957 have hod total ottendonce of obout 1,400 men from sbout 250 nrills. Grode troining is o moior octivity within the Western Pine indusfry.

'The Soles will be work horder, bul-t

EDGE VIEW of Ponderosq Pine lx5 boords (lefi), showing neqt perfection qnd viiluol invisibiliry of modern finger-ioint.

"ffie Bea,u,ty oj Woo,d"

Talk by: Ralph Walkcr, Architect, Voorhees,'Walker, Foley & Smith, New York, to National Lumber Manufacturers Association

;,;, I have been in somewhat of a quandry concerning my -. t:alk here this morning-for it is obvious that you gentle{n,en are much more aware of the practical considerations i-,' surrounding the use of wood than I am; and f am sure that ,-._, an industry as great as this one, supplying as it does the 1l.n0rmous quantities of lumber to Amercian needs, does not 'ldck imagination as to future possibilities. You may even

Ralph T. Walker (lefp), Neza York wchitect, inaentor, community planner ond humanitorian, has been named, by the American Institute af Architects to receizte a special Centennial Meilal, whi,ch zuas struck in commemorotion of the 100th anniaers&ry of the national professional society. The unprebedented azuard, according to A.I.A. President Leon Chatelain fr., mcans that lilalker, 67, is consid,ered, by the,17,500 society members to hmte made "the rnost significant contribution of any living American orchitect to huraanity and, the plawr.ing of humon environment."

aware that probably 95/o of the homes in the United States ,.,sre made largely and in great part of wood.

i ' Wood throughout the centuries has been in endless il building-both the silent servant hidden in structure, and iji tft" suave master giving elegance and life to man's sur',1:l'roundings. In the great and ever-incr€asing demands upon ' 'the use of wood, the servant side is perhaps too dften em- ', phasized. We give too much cencern to the structure, to ;.:the rough forms to contain structure, to the weathering against the inclement hot and cold of the many aspects h, 9f our climates. All of these we generally treat as the hardy .',, servants: all these must pay their way, handsomely.

i:.;,:Nrad a long history, and the remains of the past still found ,r,. in old buildings or in thC auction rooms constantly give ; delight and pleasure. There are old temples in Japan, such ;i' as at Horyuji, which go back fourteen hundred y'ears, and , while there have been replacements, unpainted wood has I weathered, endured and increased in beauty.

The use of wood in the ancient world, in Greece, in Rome bnd in the Temple at Jerusalem--of cedar oiled and fragrant-was universal. I believe Hiram of Tyre was the first of the great lumber merchants.

While as a whole we ari careless of our natural resources, , f know your industry is increasingly aware of the needs of conservation. I have traveled over the lands of Europe and have seen the barren slopes that once launched a thousand Ir':, shipsthose ever-continuing armadas of conquestor

gone, the steel long since eroded, butin cathedral and in hall the wood used for its beautv often remains.

A few years ago I served on an advisory committee on thi control of materials of the National Security Resources Board, and was made aware that practically every material normally used in large construction was in short supply 'except "1ryssd"-1ryhich as f remember was so plentiful that there was sufficient quantity cut and stored to last for two years of normal use; that is, except plywood which was being widely used fol defense purposes.

ft seemed then that this plentitude of wood ofiered an

At the same time, the A.I.A. announced that its boord of d,irectors hod ioted to oztard, the coaeted, GoId, Med,al for 1957 lo Louts Skidmore, senior partner of the architectural firm of Sk'idm,ore, Owings & Merrill, San Francisco ond, Portland, Ore. W'alker ond, Skidmore receiaed, the azaards at the annual A.I.A. banquet, May 16, in l4/ashington.

Other Awards announced by A.LA. were as folloans: the Fine Arts Medal, to Mork Tobey, of Seottle, LI/ash., for di^stinguished, achiettement in painting; the Craftstnan"rhip Medal, to Charles Eames, of Venice, California, for d,i,stinguished design of furniture

Presid.ent Chatelatn declared, that Walker, a Felloan and former 1>resident of the American Institute of Architects, was chosen as the recipient of the Centennial Medal "fot the most signifcant contribution of any lizting American architect to humanity and, the planning of human enaironment. It appeared to our board of d,irectors that his unique contributions would be recognized, most fitti.ngly through the creation of a speciol ozu.ard, to be given only onceon the occosion of our Centennial celebration."

unusual opportunity to turn the attention of architects and engineers to the advantages of timber construction. Why not stress even now the remarkable advances made in laminated structures, not only from the vie*point of structural efficiency but also because the results have a beauty not obtainable in steel or concrete? I am sure, for one example, that in the present trend of schoolhouses-those being built on a single-story principle-there is a great opportunity to sell wide spans in wood. The Arnerican fnstitute of Architects has twelve regional conventions a year, and this industry would be a welcome guest and given an all-out opportunity to tell its story.

From the time when the first settler landed on these shores, "wood," in its many and various kinds, has formed the basis of our shelter, our fences, our furniture and many of our everyday utensils. At no time, however, have we developed an aesthetic based on the quantities of wood. One goes from our painted wood civilization to the natural wood world of the Japanese*at.first dismayed at the seeming crudeness, but later to become enthusiastic about the inherent beauties of grain and color and the opportunities

1, whose forests made the charcoal which heedlessly fed the ti,; greed of early steel making. The ships of yesterday are

'of creating sensitive -simplicity. With us unpainted wood has a connotation of poverty and the phrase, "Too poor to , paint, too lazy to whitewash," has illustrated all our thinking from soon after the peeled log gave way to the sawn board.

' Some of the older men in my profesbion, and now in increasing numbers the younger ones, are learning once again that wood can be used in its natural state and that exposed beams of wood give a possible finish and a beauty which a plaster surface, or'a st€el girder, can rarely give. We are fast learning that wood,has rich potentials in creating perfect acoustics.

Recently I designed, with the help of Robert Newman, a physicist, an auditorium at the Metropolitan Museum of Art-all surfaced in wood and formed to avoid instantaneous reflections. It is perfect, and one can whisper in it or give full force to a |reat symphony and be heard perfectly. The wood is natural and not doped up, the form is space developing-the whole result physically satisfying and pleasureable in sensation. You sit comfortably and re.laxed in space-the wood walls and ceilings quietly lending pleasure to the opportunity oi hearing in planned perfection.

When the machine technology was first carried into philosophy it was thought that the machine would take over completely-that craft skills rvould become atrophied, and that man would almost never have to use his rvill ancl hands as had become the skilled habit throughout the centuries; and further, that the economies resulting from mass production would drive out the products of the handicraft technology.

Of course, this is largely true in many industries, and yet one olathe most interesting manifestations of our times is the rt and rapid growth of the "do-it-yourself" movewhich a friend of mine calls "sweat equity." his inabilitv to create a need is found. we are say that the industry-shall we say that which elter for us-is out of date. old-fashioned and is advantage of machine potentials. Related to industry that, of course, is not so-because the in back of mass production are management understanding of assembly line processes. l,back to "do-it-vourself" efforts. At one time ren\r community there were 13 young men and their ing their own houses. First they had great difining loans; but these same loans now.. as un has grown as to the values aeing created u t equity," are no longer quite so difficult to errient has increased in number and in values igce the war and affects a widening part of our have heard figures mentioned from three bilto twice that amount.

t of this effort creditably results from the from the varied small-powered tools, some me hand-held. The interesting thing is whether powered by gasoline, electricity thought to be something found in a itfi),,pioneer's ax goes along with the in-

p.tgttUq the produqers of wood prod;ty. way encourage the further develop-

orts, because for a long time to

(EDITOR'S NOTEi

"The Tree of Tomoruod' b^r)

I,I/oodbridge IVIctcalf , ertensi,on ' f orester, emcritus, U.S.D.A., University of California, Berkete\, is as timely tod,ay as it was when first written 30 years ago. As rue head, into anotller forest fire sectson, one u,hiclt cottld prove cri,ti,cal, '*-e felt that you might find it zuortlt' rereadinq. )

Tbe Tree of Tomorrow

I am the Tree of Tomorrow.

I am small of stature and insignificant in present vaiue. With my comrades by the million I am rising to clothe with green the areas once devastatgd by rhan's carelessness and neglect

I rise from the tinv windblown seed and stnve to establish myself againsi the competition of quicl<-grorving. though less valuable plants. My crowq gradualiy rises' above these usurpers of the domain of my ancestors; and my roots steadily weave themselves into a mat of protection for the soil from which I derive my sttpport and sustenance.

Spripgs and water-courses long dry will leap again into bubbling life when I spread about them the cover of 4ry protective shade.

Fire is my most deadly enemy, but if Man will carefully shield me fiom its sbaring breiih, I will not only fill th-e land with beauty but will furnish wood for the many needs of his children. I will become the roof over their heads, the table which bears their daily food, the chair and bed for their comfort, and the sparkling warmth of their winter hearth-fire.

Give heed to my needs for'I am mighty in promise for the days to come.

I am the Tree of to-otto*'uuoodbridge

come I do not foresee that individual incomes will be sufficient to purchase, without some sweat- effort on the part of mdny buyers, all the products offered for sale in the all too evident and violent competition demanding attention.

I said "wood" products because it is obvious tlrat probably a new concept of the use of structure will demand sizes and finishes and qualities not found in the old-fashioned balloon frame still so much in evidence. It has been long a source of wonder to me why there has been no realization on the lumber manufacturers that a twelve-foot-wide living room is almost impossible to furnish in a charming and liveable way. Yet thousands of houses are being built in that manner.

Standardization is something I believe should be shaken out every so often to find out whether there are any moths concealed within. I have long believed that real social economies can be obtained." by a different method of wood measurements, using no less wood but achieving wider and higher spaces and thereby achieving more livable rooms. Why not.a survey concerning livable spaces and dimensions ?

At the moment throughout the world, the words "prefabrication" and "panel construction" have produced a hope that mass production may still solve our shelter inadequacies in home and school. The latter especially has taken firm hold in the imagination of architects and builders in England and. Germany where all sorts ol insulated panels are being used in all kinds of construction.

Of course, prefabrication and panel construction are not

new. Early in the 19th Century greenhouses were prefabricated, leading finally to that magnified palm house known as the Crystal Palace. Buildings in St. Louis and New York were prefabricated of cast iron panels long before the Civil War; and about that time wood was also thought of as a means of prefabricating.houses for the use of the 49ers as they trekked their way westward.

Ernest Ransome, in 1903, had prefabricated a complete concrete building with precast columns, girders, floor slabs, walls, stairs, etc. The results were never quite as efficient or as economical as the older methods, and one by one the pioneer experiments were abandoned in favor of management-controlled planning dt the site.

The home builder with a million and a quarter starts a year perhaps has come close to filling the market at present prices and present techniques. ,I{e is going to attempt, according to recent national legislation, to house or rehouse the indigent-the lowest income groups-with government insured aid; |ffi/o loans, 40 years to pay.

This is called a great experiment, i.e. to sell houses-to give the doubtful privilege of home ownership to those who cannot pay economic rent. The home builder is going' to need cheaper materials, on top of present efficient job control and management, if he is to anywhere near approach the shelter requirements of lower income levels than those he is at present supplying. Panel construction, even with its higher overhead costs-with its unusual sales costs, offers a possible opportunity for economical construction both to the home builder and to the "do-it-yourself,' amateur. The danger, of course, lies in the deadly monotony usually allowed through standardization.

In 1939 I went to Japan to study the famous house which has had for centuries many elements of standard ization in structure and in furnishings. It is the inherent possibilities of wood, perhaps more than in any other material, that create the possibilities of desired variety.

The Japanese found joy in the grain of wood from the quiet heart to the fashy burl-from lightly, gayly designed grilles to heavy log columns, to the smell of a wood building combined with the warm fragrance inward borne from the garden. Lafcadio Hearn said that the Japanese possess "the divine art of creating the beautiful out of nothing.', There is no doubt that they loved and created beauty through a complete understanding of wood in its great varieties.

One day in the First World War, I was in a French village near Chateau Thierry when an American engineer company brashly moved in under the observation of a "heinie'' sausage balloon. Shortly thereafter a series of shell bursts shattered the tile roofs, driving everyone to cover and me to the work shop of the local "Colas Bourgnon,', a wood carver.

I sat there, surrounded by the refugees' hurried litter, the clean sweet smell of man's friendliest resource, and the flowing curl patterns of the shavings under foot-thoroughly at peace and enchanted with the beauty of wood.

From craftsmen's shops like these have come the great works of the past. A Pallas Athena that was once but a log of cedar, a "Corpus" but a rough hewn piece of oak, a sleeping cat high on a gilded temple once but a rough sawn plank-all transformed in magic by the quality of man,s

imagination and the remarkable skill of his sensitive fingers. But we do not have to go back to the past because ready at hand are these same skills. With our seeming love of machined and planed smooth surfaces we desperately need the embellishment made by intelligent hands-or we shall always live in penalty surrounded by bareness. The slickedup world we live in needs refreshing pattern, not only the living patterns of nature, notonly in the too carelessly selected grains of the wood we use, but also those rvhich man's mind, eyes and hands have developed.

I advocate a return to the use of wood carving. We are too apt to plead economy because, according to an editorial in the Manchester Guardian, "Our attitude towards the beauty and splendour of the world has become grudging, as if we felt that it offered us an irrelevant and unworthy consolation."

Gentleman, in the invitation I received to address you it was suggested that I might find more outlets in the architectural use of wood. Carefully looking over the vast number of its present uses I came to the conclusion that my few words might well be devoted to urging a respect for the inherent beauty of the material.

I believe that one soon tires of the machine products as a whole. Few of us have any lingering fondness for the clean lines of a Corliss engine of 1816; few hold as desirable an exhausted electric light bulb; few think of anything of steel or brass and made in mass production as worth preserving save as curiosities; but even the bad furniture of our Victorian forebears has a quality wh.ich still adds character to our lives. In my opinion there is nothing more deadly than the modern interpretation of the phrase "clean simplicity,, and the ensuing results in producing a mean generation.

I firmly believe there will always be "a coming age of wood"- wood used for its efficiency-but more be: cause of the lasting delights found in its varied patterns, inits fragrance, in its rare functionalism.

Here, for tbe 46tb Year, IOHN V/. KOEHL & SON, INC., is Sincercly HaPPy again to ruisb Season's Greetings to tbe fine friend.s and. cutomers utbose continued. patronage tnakes oar progress possible. Tbrougb yoar approaal _of ou GUARANTEED WOOD PRODUCTS, ute ae able to maintain ou policy ol lunishing tbe Retail Lumbet Dealet exclasiaelj tbe Better Ptodacts in IYOOD S/4SH, WOOD VINDOVS, WOOD DOORS and. CUSTOMIvIADE MOVABLE SHUTTERS, As ane erter the 47tb Year togetber-it utill be our Conrinued Guarantee to lat nisb tou OUALITY MATERIAIS utitb tbe snne knoubout,'tbeTame fair-d.eating tbat is our cornerstone ot rhe past-and. otr keystone ol tbe future, And. so, lot tbis forty-sixtb se,tson, all ol as bere utant to utisb You and' Yoars-the Meriest of Cbristnases the Best ol all Neut Years!

Hidden Sqles Vcrlue of Trussed R.qfters for Homes

Today's builclers are finding home mercl'urndising reclnircs up-to-date selling tocils, not only to call attention to the visible cluality features that appeal to the buying llublic. but to emphasize the all-important hidclen value of eflicicnt construction nrethods and quality materials.

This neu. trer.rcl ir-r lrorne sellirrg is attributalrlc in lrart to the active interest of home buvers. Unlike buvers cif other years, today's home purcha.ei it as cliscerning about thc structural soundness of the honre he bu-ys as its eye-catching attractiveness.

Synonymous u'ith cluality buil<ling is the TIrCO s)'stem of clearspan trusse<l rafter construction. clevelolted by 'fimber Engineering Companl', engineering affiliate of the National Lumber N'[anufacturers Association.

Designers and builders :rlike regard Teco trussecl rafters as a tested and errgitreerecl rciof framing system providing

1r1axll1111m econolll\' ancl flexibilitv. Enterprising builders have discovered it-is a g,,,,d salei point tir call"their custcrmer's attention to the hidden r.alrre of leco truss corrstruction.

The Teco system rrtilizes the full ltotential of .lvoo<l as ar.r er-rgineering material. Dorrltle beveled Teco r,r.edge-fit ring connectors are used rvhere truss mernbers 'ioin, to evenlv distribute roof loads throughorrt the joint aiea, for a lighi, strullg. econornical roof truss.

In the age of compclnent constructior.r. clear-span tmssecl rafters are a "lnust" for a soundly engineerecl -horne '"vith maximum economy. The Teco truss achieves this econom]. bv simplified fabricatior-r, fool-proof assembly, and efficient shipment in slrace-saling folded or knr,cked-<1,,u'n bundles.

Hidden-value home merchandising gives builders the opr- portunity to exploit their quality constrnction. and provides buyers the assurance that only the best products have lteen usecl in his neu, home.

lumber Groups Publish New Stondqrd Moulding Book

A nerv moulding number system designe<l to simplify identification of hunclreds of patterns. arrcl to stand:rrdizc rvood moul<1ings throtrghout thc n:rtion, has been itrtrodtrced in lr neu.book, "\\tlt Scrics \\restern I\{oulcling Patterns."

The publication is haile<l :rs "thc biggcst step forrvarcl for mouldings in a gencration." :rccorclirrg to llnoch Israelson, Sa.cr:rmento, Calif., lunrbenllan llho hcarlcrl up :t special \\resterr-r I)ine Association courr.nittcc n'hich rlren, ult the book.

Actually, it took thc joint clforts ol' thc uation's trvo largest rcgional lumltcr n1:r1111facturing industries\\r3sls111 I,inc lLn<1 West Coast-to get the job clonc. 'f he rnoulcling fielcl is onc of lun'rllcring's n-rost cotnplex, :ind spccial c{)lnnrittccs frtnr both ir.rdustries spent months carefrrlly sclccting the rlost lropular ltattcrns in current rrse. ar-r<1 in assigr-ring the neu. "\\tP rrumbers" to c'actt one.

The result is a cross section of today's most-used mouldings manufactured by mills in both the Western Pine and West Coast regions. This represents a major portion of all mouldings produced in America, Israelson said.

The nen' book reprocluces dr:nvings t,f some 500 patterns, cl:Lssifies tl'rcm accoiding to thcir use lrnd ncn' nrrr.nbcr, zrn<l givcs their dimerrsions. r\ cross index for easy ref erencc to the \\'- [' nunrbers fr<irn thc "7000," "8000" ancl othcr serics svstcrns is also incluclccl.

Nloulcling grading nrles for both producing regions, as n'e1l :rs :L tablc of morrlding shipping u'eights. arc:rlso carriecl in the lrook's colltents.

The pulrlicatiorr m:r1. lrc clbtained at a cost of 25 cerrts for single copics. or at quantity rates, b1- u'riting to : \\'estern Pine Associ:rtion, .510 Ycon Building, Portland 4, Oregon. or \\rest Coast Lumbermcn's Associatior, 1+10 S. \\'. \Iorrison St.. Portlarrcl .5. Ore.

(Tell tlrcm,. you sazu it in The California Lumber Merchant)

,f,u* A"qr

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March Jackson

George McManus

Bob Krabill

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Clare Parsons

Betts Goodfellow

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GETIING INDUSTRY OFF THE GROUND

By KENNETH SMITH, Vice-President, The Pacific Lumber Company, 'San

Francisco,

California

(to Southern California Retail Lumber Association

40th Anniversary Convention, 1957)

Why are most politicians anti,business ? Why does a majority of the Congress consistently and persistently support the use of government's coercive power to take from the more productive and thrifty and give to the less productive and thrifty? The answer is obvious. A majority of the vot€rs are anti-business ! Politicians add up votes the way we add up sales.

Why then are a majority of voters anti-business? Whv do we find ourselves now so deeply committed to socialismto a garrison economy-a welfare state-in so many major ways and on so many facets of our interdependent economy, that there is now no certainty ,that we may extricate ourselves?

Why have we so undermined our revolutionary concept of a private-property, limited-government, freemarket economy that nothing short of a flaming rebirth of patriotism can prevent its continuing deterioration and ultimate destruction? Why are we now in the monstrous situation of finding the business system, which is the heart and core of our material rvell-being, under open attack by the political system ?

The answer to these questions is not so obvious, but just as iertain.

It is because we have failed to deserve and get public understanding, approval and supfort of the economic system. We have been so busy making sure our products deserve and get public approval that we have allou'ed demagogues to displace doers as the leaders of our country.

.People have listened to demagogues because rve ,let demagogues do the talking. We fell down on the job. We abdicated leadership. We failed to seek and win public understanding of what makes our economy tick, of how business serves THEIR best interest and not just OURS, and of the truth that free markets and personal freedom are notjust economic and political issues but are moral issues.

As a result, we of my generation are going to live out our lives in an economic climate created by increasingly oppressive welfare stateism and the adoption of inflation as our way of life.

Taxes on business will increase. Realprofits will shrink. The coercive power of government will continue to be used to take money away from all taxpayers to lend to selected home owners, to subsidize manufacturers who are located in public power areas, to subsidize selected farmers, to subsidize tree growing on farm land in competition with private tree farms, to aggrandize the fed-

eral government at the expense of the states by the grants-in-aid device, and to squander playing God and generating ill will around the world.

But all that is no reason for business to panic. As to business decisions, it merely sets up a new and strange frame of reference, a new and unhappy economic climate in which to operate. It does not outlaw good management.

And certainly it is no reason for business to abdicate its responsibility. On the contrary, it is its own most cogent reason for re-examination of our failure, and' rededication of our resources that produced here the greatest nation yet on earth. Our cause is by no means irrevocably lost.

We know now that it was lack of awareness that lost us our heritage. We know now that we could have saved our way of life. We know now that we came into the first quarter of this century holding heaven in our hands only to throw it away.

It is easy to look only at the failure of our rear guard to reverse the trend and say nothing has been accomplished. But if, on the other hand, we look at the tremendous efforts being made by vofuntary organizations and by corporations to re-educate our people, and the growing strength of the opposition to stateism, we can see that a very great deal has been accomplished.

We see it in the widespread corporation effort with their own employes, and in the efforts of voluntary organizations using mass media to try to dissipate the economic fallacies that government can give the people anything which it does not first take away from them, that management can guarantee job security, workers can improve their real welfare by getting increased pay without increasing pioduction, that there is any system other than the free market that can provide the greatest good for the greatest number, orthat the law of'supply. and demand can be repealed.

It was forgetting that eternal vigilance is the price of liberty that got us in this mess. James Madison, when he was urging the adoption of limitations on the power of our central government, warned:

"There are more instances of the abridgment of the freedom of the people by gradual and silent encroachments of those in power than by.violent and sudden usurpations."

But freedom worked too well. The revolutionary idea of a sovereign people and a servant government released the greatest outburst of human energy ever known to man and produced such an overwhelming abundance of material things that it went to our heads. We got the idea that we were successful because we were smart and we forgot the lessons of history. We ceased to be humble and forgot the teachings of Christ.

And so, while we were busy adjusting our halo, gradual and silent encroachments have abridged our freedom.

We have used up about two generations throrving away the privatb-property, limited-government, freemarket economy for which our forefathers pledged their lives, their fortunes and their sacred honor, and it may take two generations or longer to get it back.

We may have to pledge some of our sacred pocketbooks to do it, but we can and we will get it back.

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'Pocific Coost Pollet Industry Orgonizes ot Son Mcrteo Meeting

A surprisingly successful .convention held ai the Villa hotel in San Mateo, California, November 18-19, resulted in the formation of the Western division of the'National Wooden Pallet Manufacturers Assn. The unitv of effort and objective by the 19 r,r'est coast manufacturers in attendance, plrr.s e1h.. industry and association representatives, places the pallet industry in position to serve-the buy- ing public with better products and servrce.

At the opening session of the convention, Robert p. Baugh. Baugh Bros. & Co., Los Angeles, made the opening address of welcome. His commenti on the future for thi pallet manufacturers further intensified the enthusiasm at this meeting. The Constitution and By-Laws committee's report by George Canlis, Long Beach Pallet Sales Co., was unanimously adopted by the delegates.

William H. Sardo, Jr., executive vice-president of the National Wooden Pallet Manufacturers Assn., Washington, D.C., opened the Tuesday morning session rvith an info"rmative.address on legislative progress in government pallet speclhcattons, fr-eight rate allowances for palletized shipments, new tariffs {or pallet shipments and comments on progress being made to eliminate the "fire-hazard,, probIems of palletized warehousing.

The dinner meeting Tuesday evenins resulted in installation of officers by Bob Baugh, with fhe new ofificers and board of directors getting official business immediately be-

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lore th_e dele-gates. President Gordon Dennis, Bulldog pallet C._9.r. _Ne_wark, California, said in his opening coriments, "With the unity demonstrated at this convention, the pallei industry -cannot help but achieve the role of serving ittdurtry with better products and service. Standardizatioi of our products with pooled product development rvill benefit the material-handling fi eld.'

Other officers are: Vice-President-Bill Carroll. Carroll 9-o".t Pallet Co., Los Angeles; Secretary-Treasurer, Charles Larson, Larson Ladder Co.. Santj Clara. Directors are: Cal Dorr, D_& M- Moqlding Co., portland, Oregon ; Ed Lay,Lav-RiteLumber Prodircts Co., Ucwtinniilte, Oregon; Art Korack, Western Lumber Sales Co.. Stockton. California; Howard Votaw, Pomona Box Co., La Habra. California; Bell Denton, King Lumber Co., Bakersfield, California, and Dick Gilmore," Gilmore pallet Co., Ingle- u'ood, California.

District meetings rvill be held monthly in Portland, Oregon;.San Francisco and I os Angeles, rvilh the next regional m.eeting schedule_d for mid-April. Formal contmittee r6ports rvill be made at that time for adoption.

Scn Lorenzo Yord Sold to Sreiner

. George Steinel, head of ,steiner Lumber Company, with head_quarters in Sacramento, announces the put.has,i of the San Lorenzo Lumber Company, 1261 SoqueiAvenue, Santa Cruz, during October. R. T. Butcher has been named manager -of the- newly purchased yard. San Lorenzo Lumber was formerly owned and operated by J. Newell and Bob Maddock.

Gordon DENNIS, Robcrt P. BAUGH, Bill CARROtr, Chsrlcr TAR'ON, Williom H. SARDO, Jr.

ilpaMnst ildou WINDOIIT

PRODUCTS AS \U(/ELL-MADE AS THESE keep customers happy; and that's good btrsiness for all of us. You've got a Sure Thing{or winning_ customer satisfa?tion with windows from the famous Stanley \7orks, for Stanley makes America's finest jalousies. Tfrey offer your customers the utmost in quality and design, with exclusive patented features. Complete weatherstripping- around jam6, head and sill. Finger-tip roto operator adjuits louvers. Patented adjustable t'tension-seal" louver c[p. Heavy, lifetime aluminum frame. Clear or obscure glass louvers 4" wide. Standard and special Stanley KD sizes.

CALL OUR METAT PR,ODUCTS DIVISION FOR PR,OFIT.MAKERS AND VOI.UTNE.BUILDERS

Our enlarged Metal Products Division carries co4plete stocks of building materials that retail lumber merchants can buy with confdence-products that are wanted, that yield a satisfactory profit and build volume.

Hogan I7holesale is headquarters for Aluminum Casement Sash, Horizontal Sliding I7indows, Patio Doors, Jalousie \Zindows, Awning Windows and other equally fine types of modern metal products for homes, industries and institutions. r$Tindows are shop glazed at our plant-and aluminum beads installed. Complete units shipped to you, ready for your customers to install.

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How to Keep the Sell in Sclesmen

Keeping

Up

with rhe Customer Poses q Problem

The one largest marketing expense in most lines is the cost of maintaining the field selling force. Many companies are reducing their selling costs by increasing the number of sales calls per day, according to a Dun's Reyiew and Modern Industry survey of a selected group of companies,

Nine out of ten companies are getting more sales calls per day than they were ten years ago, according to the survey. This is being done not by any one sweeping change or panacea, but rather by combining skillfully an entire pan,orama of cost-cutting measures.

To meet the new era of the hard sell, many companies find that they have to provide their customers with more than just a reliable product at alair price. Customers demand more service and more attention to their special problems. This calls for a substantial increase in the selling time spent face-to-face with customers and prospects and a corresponding decrease in time spent in travel.

According to the Dun's Review survey, the problem is being partly met by realigning sales territories. Smaller territories enable the salesrnen to provide more intensive coverage of alarger number of accounts. Also, many companies are opening branch sales offices to follow the shifts in industry and popuLation.

Several of the surveyed companies are providing salesmen with more selling time by turning over technical detailsof the sale to an office engineer. He can talk to the customer by phone and save the salesman's time and. in some instances, a trip.

Other companies stretch the field force's selling time by increasing sales research. They not only locate prospects for the salesman, but also estimate how many calls the prospect merits on the basis of projected sales. In most companies, the prospecting is left to the salesman, but increasingly the men ari provided with the latest directories, trade lists, and other time-saving sources of information.

Since "too much paperwork" is still the salesman,s persistent plaint, many companies are taking a fresh look at how the salesmen's call reports are being used. Some companies find that much of it is not really needed, but has been compiled as a matter of course. {irr. .o-p"ny now requires call reports only in unusual situations-when a major change in the status of the account occurs, when new competitive practices develop, or when an initial call is made.

One company increased the selling tirne in the salesman's working day with the help of an .,Itinerary Call Report." This is a report on planned calls and is filled out before the salesman begins to swing through his 'territory. The very act of placing plans on paper points up any time-wasting backtracking and idleness that could be used productively.

In most of the surveyed companies, salesmen are doing rnore selling by phone now than they did just a few years ago.

About half of the surveyed companies report that they have improved the salesmen's use of time by closer field supervision. Not only are territories being made smaller but

Tbe Salesman

And in those d.ays, there cam.e through the gates of the city a Salesman from afar 0fi, and it came to pass as the day went by he sol'd plenty.

Ancl in that citl zaere they tlcat were the ord,er-takers and they that spent their d,ays in odd,ing to the alibi sheets. Mi.ghtily were they astonished.. They said, one to the other,"lVhat the hell. How doth he getteth azaay zuith it?" And it came to pass that many were gath,ered i,n the back office and a soothsayer carne a?nong them. And he zuas one zuise guy. And they spoke and questioned him saying, " How is i,t that this stranger accomplished the irnpossible?"

Whereupon the soothsayer made answer,"He of whom you slteak is one hustler, He ariseth zter! earh ht the inorning and, goeth forth futt of pep. ie coiplainetlt n,ot, neither doth he hnow d.espair. He is arrayed. in purpte atd f.ne linen, while ye go forth zaith pants unpressed.

"Wh,ile ye gather here anil say one to the other,'Verily this is a teruible day to rgork," he is alreacly abroad. And, when the eleaenth hour cometh, he neetleth no atibis. He hnoweth his li,ne, and they that zaould staae him offthey gizte him orders. Men say unto him,,Nay' zuhen he corneth i,n, yet zahen he goeth .forth,, he hath their names on the line tltat i.s dotted.

"He taheth with him the tz.uo angel.s ,Inspiration' and 'Perspiration' and worketh to beat hell. Verity I say unto !ou, go and, do likezsise." (Author unknown.)

-Reprinted by Rurnett Lumber Co., lulare. California.

more people are entering sales management, so that ferver salesmen report to one immediate supervisor. Consequently, salesmen can get assistance in solving sales problems more quickly, and are not bogged down searching for answers that sales management may havej atits fingertips.

In many companies, sales training is no longer confined to the newcomer. Instead, it is now an integral partof the sales management program. Salesmanship is becoming increasingly systematized and "sqientific" to keep pace with the growth of plant technology. Consequently, continuous training and retraining in the light of new markets and methods is mandatory to improve sales efficiency and stretch selling time.

Onlya handful of companies have so far made h systematic study of how salesmen spend their time. But those that have done so report considerable benefits both to the salesmen and to the company. One company which made a time and duty study reduced selling costs almost 40%, rvhile sales rose noticeably. The study was made by having time-study observers go along with the salesmen on thousands of calls and make a detailed record of actions and resul ts.

Despite the necessary intangibles'of selling, such a study pinpoints the'areas of wasted time, evaluates various sales techniques and sales aids, measures the accuracy of sales territories, provides ratios of sales efiort to orders receiverl, and many other facets of the selling job.

Bf le Sioaaa

Ag" not guaranteed.--Some I have told lor 2O years---Some Lcss Ertinct

' ffe was just back from a hunting trip into West Texas, and was regaling a group of friends with tall stories of his adventures.

"The biggest thrill I got on this trip was shootin'g all those big, tall giraffes," he said.

He was quickly interrupted- "Wait a minute," said one of his listeners. "Stop lying to us. You know there aren't any giraffes in'West Texas."

"That's what f'm telling you," said the cheerful liar. "I killed them all !"

Which reminds us of one of Qroucho Marx's famous old movies, in which he tells a group of friends about meeting a huge polar bear in the Sahara Desert. Someone quickly reminded him that there are no polar bears in the Sahara. Said Groucho: "IIe was sick, and his doctor had ordered him to go South. He was rich and could afford to travel. And besides, you look after your animals, and I'll look after mine."

November 1957 'Red Book' Off rhe Press

The November 1957 issue of the LUMBERMEN'S RED BOOK is just off the press. It is the 152nd issue of the famous credit and sales guide.

Since 1876, the Red Book has been the principal source of credit information for the lumber, wobdwoiking and allied industries of the United States. It lists-and evaluates -the manufacturers, wholesalers, retailers and quantitv users of lumber and wood products of all kinds.The'listingl inctude credit ratings, business classifications, addressis and other facts of,value to buyers and sellers alike.

The Red Book is published semi-annually and is kept up to date by supplements that go out every iuesday "nd Ftiday throug\ou-t th-e year. These TwiCe-A-Wee-k Supplements contain hundreds of last-minute items of credit and sales inforrnation. They provide a unique service that is available nowhere else.

The Red Book agency also compiles detailed analytical credit reports, and conducts a collection service for the handling of commercial claims.

The Red Book is published by the Lumbermen's Credit Association, Inc. Its headquarters are located at 608 South Dearborn Street, Chicago 5, Illinois, and an eastirn branch is maintained at 99 Wall Street, New York 5, New York. Inquires to either office tvill receive prompt attention.

'lRevolutionory" Housing Chonges Predicted by BRI Officiol

"There is good reason to believe that the next 25 years will see changes in houses far greater than anything seen before. The forces for change, perhaps revolutionary change, are even now shaping up," said William H.'Scheick, executive director of the Building Research Institute, at the second technical conference of the National Warm Air Heating and Air Conditioning Association in Cleveland, Ohio.

Two major factors are dictating this change, Scheick said. They are 1) the way people want to live, and 2).the ability of the home building industry to meet these wants, "To meet_this market," he stated, "the home building industry pfoper will move farther and farther intci mais production

Brick lndustly Announces First Pre-Fqb Brick Ponel House

The "SCR building panel,"'t a new load-bearing pre-fabricated brick panel, two and one-half inchei thick, has been successfully used for the constr0ction of a full-sized ranch home, the Structural Clay Products Research Foundation announced. Load-bearing brick panels totaling l,ZX) square feet were erected in eight and one-half hours by a construction crew of five men. For this Geneva, f[., house, the panels were one foot wide and eight feet long, using a special norman-face brick, two and one-half incheJ thick-. The 36 brick in each panel were set in stack bond.

*Reg. T. M., Pat. Pend., SCPRF.

techniques and factory assembly of major components of houses."

Noting that the greatest markets will still be in the middle and low-income groups, Scheick said that "the ingenuity of the industry will be focused on these two classes of houses in a constant battle to reduce production costs and at the same time give the home buyer a more appealing producf. The hammer-and-saw contractor will disappear from the scene.

"New industries, notably the chemicals, electronics and metals," he said, "will make strong bids to capture major shares of the market for housing products. These industries have the know-how to achieve change through research."

Research and development will divide its attention between the shell, or house proper, and the service systems with much effort given to integrating these into a complete "package for sale," Scheick stated. Goals for the shell will be an easy-to-assemble structure having for selling points minimum maintenance, good planning and attractive styling. Yearly changes, he said, will tend to make older houses more quickly obsolete than today.

Mr. Scheick predicted that the structure of many massproduced houses will probably be frameless. "Many types of panels will be available which can be combined in many ways to give far greater variety to the prefab house than we knorv today," he said. "Most panels will consist of exterior and interior skins bonded to cores of honeycomb or foamed materials. The skins may be of plastics, metal, hardboards, chipboards or plywoods to give the best performance for exterior or interior conditions. Permarlent films may take the place of paints or 'natural' finishes.

"There is good reason to believe that the house structure

STote 5-8873

Counlics

EXCLUSIVE NORTH AMERICAN REPRESENTATIVE FOR FINDLAY MILLAR TIMBBR CO.

may be divorced from the ground, figuratively,'r he said. ''iThe floor panels may be kept out of contact with ttlb 'ground by 'support on pins.' The battle with mud is a nui,sance during construction and the battle with ground mois$lr; ture and termites continues for houses in or upon the earth. i:ll If exterior walls can be comfortable, so can floors off the

.ii "The overriding problem," Mr. Scheick stated, "may well 1r r. be the scarcity of land that may force us to find ways of disposing of the quickly obsolete, undersized postwar houses which occupy land too good for them. The industry will find ir:'.,wafs to prevent obsolete houses from remaining on highly ir, valuable suburban residential sites convenient to the cities i;, and major shopping centerS.

"The goal will be to be able to sell new models to re-

Now You Gon Pump Up ' Your Own Worehouse

' A pneumatically inflated temporary warehouse, 40 by 80 feet, is the newest solution to on-site storage of building materials. Made of nylon fabric coated on both sides with synthetic rubber, the mushroom-shaped building is waterproof, air-tight and translucent. A door at one end, padded with urethane foam so a truck can bump it open, allows a forklift to enter without affecting the inflated structure; door closes automatically. Air pressure inside is maintained by a l-hp motor. Building, which is claimed to withstand rain, snow and winds up to 70 mph, has been tried out by Du Pont at the site of its new Parkersburg, W. Va., plant. Manufacturer of the warehouse is Birdair Structures, Buffalo, N. Y.

place outdated ones on the same piece of land. I{ouses will be built so that they can be added to or subtracted from, according to the owners' living requirements, and ultimately sold second hand to another homeowner for use somewhere els€. No longer will a good site have to be occupied by one house through its full life cycle and into obsolescent years."

"The forces needed to cause the actual development of these ideas," he concluded, "are here-an ingenious, competitive industry with huge markets just far enough ahead to make a good technological race out of it."

'Brond-Nqme R,etoiler' Gompetition

$,eugor(B @reettngr

Besf Wishes for fheNew Yeqr HATEY BROS.

Sqnto Monicq, Gqlifornicr

Building materials dealers with an outstanding program of brand advertising, promotion and sales training for manufacturers' advertised brand names are invited to enter the tenth annual Brand Name Retailer-of-the-Year Award. Presentations will include samples of brand ads, radio and TV scripts, photogqaphs of window and in-store displays, sales training bulletins or other evidence of activities in 1957.

The awards are based primarily on creating consumer awareness of the dealer's basic policy of supplying responsible brands of the products carried, and the reasons for that policy; efiectiveness in educating sales personnel about branded merchandise and why it should be stressed; and effectiveness with which the local media are used in advertising.

Any store wishing to enter the Competition may write directly to the Foundation's Retail Relations Department, 437 Fif.th Avenue, New York Citv 16. Brand Names Week -1958 will be celebrated April i3th to lfth. The awards will be presented at the annual Brand Names Day Dinner, at the Waldorf, April 16.

PONDEROSA PINE DOUGLAS FIR, WHITE FIR INGENSE ANNUAI. PRODUC?'ON 60 iI'[I.'ON

High Altitude, Sofi Textwed Growth MODERN MOORE DESIGNED DRY KILNS Mrnufacturer cnd Di:bibutor

You Ever Wonnq Know -

HERE'S HOW TO MEASUR,E A FOR,EST

International Falls, Minn.-Minnesota and Ontario Paper Company foresters are now busy measuring some 14,000 trees in northern Minnesota with the latest forest management technique: the Continuous Forest Inventory System.

' This system, according to George Amidon, Mando's director of forest management, provides a continuous record of the amount, condition and growth of timber on company lands. Forests undergo constant changes and the inventory keeps track of these changes.

Under the new technique, changes in the forest such as losses from cutting, fire, inseits, disease, animals and storm breakage and the growth and development of the trees are measured at

Speciolists in Efticient Distribution

FRED C. HIIIMES IUMBERCII.

Wholesole Lumber

Roil/T ruck- &-T r oiler Shipments

OLD-GROWTH, BAND.SAWN REDWOOD from Boiock Lurnber Go., llonchester

OTD.GROWTH DOUGIAS FIR From Spocek Lumber Co., Monchesler

PRECISION.TRIIII'IIED STUDS

Douglos Fir o White Fir o Redwood

REDWOOD POSTS ond FENCTNG

Fred HOlllES / Gorl FORCE

P. O. Box 987

Fort Brogg, Colif.

TWX: Fort Brogg 49

Phone: YOrktown 4-370{J

Soles Through lumber Deolers Boost Mosonite 4rhYeqr in Row

For the fourth successive year since Masonite Corporation entered the production and sale of exterior siding, sales through lumber dealers have shown an increase over the previous year. J. B. Palmer, manager of siding sales, said the increase for the fiscal year ended Aug. 31 was substantially over sales for the previous year, in spite ofa sharp reduction in housing starts. The distribution pattern, Palmer said, showed sales throughout the United States, with every state represented and no unusual concentration in any particular area. lle said this was evidence that the siding, available in 20 different sizes and patterns, has a universal appeal and that variations in climate are immaterial to its successful use. Besides the h basic sizes and patterns, the company offers the same line with a factory primecoat at a slightly higher cost than the raw board.

frequent intervals. The company's original survey was in 1953 and it is presently conducting its second.

As it would be impractical to measure and inspect each tree in an entire area involving many thousands of acres, foresters established 749 circular sample plots of one-seventh acre each. These plots, located mathematically throughout the company's 2ffi,000 acres, are permanent in that they will be measured and remeasured at frequent intervals.

As it works out, one plot represents aboirt 350 acres of ownership and one tree about 2,500 trees. Various means of travel are used, including truck, boat, airplane and tractor, as well as the oldest reliable means of woods transportation, foot travel.

The data collected in the field is put directly on IBM cards with most of the computation work done at Mando's Minneapolis office.

Southern Gollfornio Clffice:

Russ SHARP

P.O. Box S5-Altodeno, Golif.

TWX: Pasa Cal767O

Phones: RYsn l.OO79i SYcqmore 8-6845

Dishibution Yord: BLOO'YTINGTON, Coliforniq

Prim4ry advantage of this system is the ease in which vital information about the forest can be computed and analyzed. In a very short time, using IBM cards, the forester can state the kinds, age, size and general condition of the forest, and by comparing one survey with another the forester can accurately compute the rate of growth in relation to loss resulting from cutting, fire, insects, disease and weather.

One card is filled out for each plot. In addition, each tree on the plot of merchantable size or larger has its own card on which is recorded such data as the species of the tree, size, vigor, defect, if any, and the amount of wood in each tree.

Phone: (Golronl TRinily 7-2001

Jdoll 6htu bote--

Thursd ey, December l2

OUR GAIA ANNUAT CHRISTMAS PAR,IY FOR HOO-HOO MEMBERS ond THEIR FR.IENDS AI THE BEAUTIFUL

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Annuql R.edwood R.eport Reflecls lnduslty Heqlth

Again this year, forms were sent by the California Red.wood Association to each mill in the Redwood Region whose

production was believed to be 25 M feet or more per day, asking for figures on production, shipments, orders, stocks and other incidental information, if information indicated that they were producing redwood lumber. Usable reports 'for 1956 were received from 38 companies, of whom 31 had also furnished figures for 1955. The attached table gives statistics for the 38 companies for 1956 and comparative fig-

.ures for 1956 and 1955 for the 31 companies. So few mills

reported for more than two consecutive years that a com-

for a longer period is not feasible.

Some of the figures were estimates rather than actual but

' are believed to be close enough to be included in this report. ; Figures on company use, factory waste and other disposals

were supplied by 13 companies only. The computation of closing stocks on the basis of opening stocks adjusted for ppoduction, shipments, etc., do not check exactly with reported figures but neither individual mills nor the group as a whole show enough difference to affect the statistical usefulness of the figures.

The figures in the attached report are not directly com-

, parable with those shown for twelve months in the monthly

mill report for December 1956, and the difference between the two sets of figures does not represent the production, ' shipments and stocks of the additional eleven companies.

The primary difference in the two sets of figures lies in the

handling of inter-mill business.

The monthly reports are for a set group of mills whose

.

identity is known in advance. Definite instructions are given

for handling inter-mill transactions so that the volume of

lumber moving between the reporting companies is excluded; but the volume of lumber purchased from producers not included in the group is included in both shipment and production figures. It is noted in the December 1956 report that the figures included 39 million feet of redwood not produced by the reporting companies in 1956 and 34 million feet in 1955.

Since it cannot be known in advance u'hat companies will furnish the annual figures, this method cannot be used. The shipment figures shown are gross shipments less purchases from other mills. If reports were received from all redwood producers, this method would properly show the amount of redwood shipped by the industry to distributors and consumers. Since all mills do not report, the purchased lumber undoubtedly includes lumber from mills outside the group

so that the combined shipments to distributors and con-

the figure shown. The method does, however, properly indicate the volume of shipments that was made from the pro-

duction of these reporting mills.

The chief other difference between the two reports is due

to the fact that some companies report a gross production

figure and a computed figure for factory waste on monthly

reports but report a net production figure and no factory

waste on annual reports. If the gross figure had been used it would have increased the 1956 redwood production figure by approximately fourteen million feet.

ANNUAL STATISTICS 1956 COMPARED WITH T955 (Sawn lumber, shingles,

(a) Shipments are net for the industry, inter-company shipments have been deducted. Shipments of factory products included as footage of finished product, not as lumber delivery to factorY.

(b) Company Use is lumber used for construction and maintenance of the reporting companies' plants and logging operations. These figures include sawn shingles, shakes and lath produced at these lumber mills.

The 1956 redwood production for the 38 companies includes 729,709 M feet of lumber and 3,406 M feet of ,by-products, mostly lath and shingles. \

The two Association reports which compare 1956 and 1955 redwood production tell quite radically different stories:

The differences are due to a combination of factors, most important of which is the fact that the 11 added companies showed a.greater volume and percentage decrease than did the larger group of companies represented on the monthly reports. Next in importance is the fact that one of the 31 companies which was not included in the monthly mill figures, was purchased at mid-year by one of the monthly mill reporting companies. Therefore, the 1956 monthly reports included nearly a half year's production of this plant which was not represented in the 1955 figures. A smaller part is due to the experience of the mills mentioned above which report grdss production for the monthly reports and net production for the annual report.

These mills showed redwood production increase for net production which was 3 million feet less than shown for gross production. Another factor is that the production figures shown on the monthly mill report included 5 million feet more redwood.purchased from companies outside the reporting group in 1956 than they did in 1955. Part of these purchases undoubtedly came from companies included in the 31 identical mill group.

The Bureau of Census finally published, late in March, their estimates of 1954 production by species based on the Census of Manufactures Survey. This gives redwood production of 958,497 M feet. This is not particularly helpful in estimating total redwood production for 1956. There are strong indications that probably 1955 was the year of peak redwood production.

Disfriburion of Redwood Shipments

The report of the distribution of redwood shipments to each state and to various regions for the years 1953, 1954, 1955 and 1956, as reported by the twenty mills which have reported regularly for the Monthly Mill Report, shows a

*r:ttgSO decrease of 64 million feet from 1955 shipments. Al,l though there have been several ownership changes in the r.feporting companies during the year, the operations are the ' sarne for the two years and the figured are probably more

comparable than the 1954 and 1955 figures are. California accounted for nearly 24 million feet of the decrease, and states east of the Rockies nearly 38 million. The western group received approximatety t mittion feet less in 1956.

Although there are exceptions, it is generally true that the areas which are relatively new redwood markets and ,: which have recently increased rapidly in importance, are the ones in which the decreases were most noticeable. Of

thp states east of the Rocky Mountains-Texas, Ohio and

Oklahoma showed the heaviest decreases and together ac-

counted for 5O/o ofthe decreases shown by all states in

group. Only five states showed heavier shipments than

in 1955 and the greatest of these increases, to Pennsylvania,

.was less than 1 million feet. The greatest percentage de-

crease was in the state of Delaware, whose 1955 figure was nearly three times that of the preceding year and whose

1956 shipments dropped to the lowest since 1950, reports the California Redwood Association.

Texas Remains First Outside State

, There were only nine states in this eastern group which

more than l0 million feet in 1956, compared rvith eleven states in 1955. Nine of the ten top states were the

same as have been in the top ten during the three preceding

years. Oklahoma, which was the eighth in rank in 1955,

dropped to number eleven in 1956. Wisconsin, which was eleventh last year, was the tenth in rank in 1956. In spite of the very heavy decreases in shipments to Texas ancl Ohio, they remained the first and second states outside ol California. The first five were the same as in 1955, including also Illinois, New York and Minnesota. There \,l'as a

A new series of illustrated advertising mats to assist wholesalers and retailers of California redwood intlreir local newspaper campaigns are displayed in the "5C1" data sheet series which have been rnailed to lumber dlalers and data book holders throughout the United States by the California Redwood Asiociation. In Sheet I of the series, "Newspaper Mats, Redwood Interior Paneling & Siding," are seven illustrated mats in one-column and two-column widths. In Sheet l-"Qsnslal Garden lJses," a series of 16 one- and twb-column mats include suggestions for the use of "Garden Redwood.r' Sheet 3 illustrates nine mats with suggestions for the use of redwood in fences of many patterns. Copy is included in each mat but may be dropped out as desired. Space for the local distributor's name is provided. Copies of the data sheets and the free advertising mats which they detail may be obtained without cost by writing to the California Redwood Association, 576 Sacramento Street, San Francisco 11. California.

juggling of position in the remaining states. In 1956 the' sixth to tenth rankings were held by Michigan, Missouri, Indiana, Pennsylvania and Wisconsin.

The Rocky Mountain states received almost the same: volume as in 1955, with Colorado and Utah again taking nearly 80/o ot the shipments into this group. Gains in Utah, Montana and Idaho almost ofiset losses to Colorado, New Mexico and Wyoming, with New Mexico showing. the: greatest change.

New England Region Shows Intrease

The four states in the Western group were off by l-l/3 million in spite of a million-foot gain into Oregon. Arizona showed the heaviest loss.

New England was the only one of the eight regions east of the Rocky Mountains which showed an increase in volume, although the Middle Atlantic states, Lake states and Central states each took a larger percent of the total redwood shiprirents east of the Rocky Mountains than they did in 1955. The percentage increase to the Central states was in spite of the fact that this region showed the greatest volume decrease. The Lower Mississippi states showed the greatest percentage decrease and the greatest volume decrease, except for the Central states. Together the Central states and Lower Mississippi states accounted f.or 2/3 of the decrease into all states east of the Rockies.

This new window is really built. Exactly what you've been looking for. All wood parts are toxic-treated with water repellents. Because there's no sloping outside frame surface, it's easier to install in straight, level openings. Excellent sill drainage in any position. May be used with either push-bar or roto-operator to open or close sash. And the extra heavy hinges and precision construction make it work easily and close tightly.

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O Cartoned units stack evenly, firmly.

O Adaptable to the stock of trim you now have on hand.

O Tiehtly weatherstripped in any position.

O Both sides of operating sash may be cleaned from the inside without removing sash.

O Many details of extra-fine workmanship typical of Long-Bell products.

Attention jobbers: For all the facts contact us immediately.

If your jobber can't supply you, write, wire or phone us at Kansas City, Missouri, or Longview, Washington.

'3THE POTNT OF NO R,ETURN''

Address by CHARLES E. DUCOMMUN, President, Los Angeles Chamber of Commerce

(to Southern California Retail Lumber Association)

, During the pioneering phase of the new air age, we have become familiar with the phrase, "the point of no return." ft refers, as you know, to that point in flight of an aircraft where the fuel supply will permit no turning back.

There was a "point of no return" for earlier pioneers. too, who braved the deserts and mountains to build the. West. At some point on their journey the drvindling food supply dictated that they push on or die, because there would not be enough for the journey back.

Looking about us now in the land they carved from the wilderness, enjoying the comforts of which they never dreamed, it may be hard for us to realize that we, too, are pioneers in a great journey which has just recently taken us beyond "the point of no return." Our challenge is even greater than that of the other pioneers. \Me can blame no implacable act of Nature if we fail-no storm, no drouth. While the other pioneers had their lives to lose, civilization itpelf isin our hands. Its landmarks are these:

1. The world's pyramiding need for the products of industry.

2. The growing rvorld population and its food requirements,

3. The demand for more energy.from new sources to meet these needs.

4. The new technology and the technicians we require to guide us to world survival.

' And, finally, the political and spiritual climate rvhich alone will bring mankind through this greatest of all journeys to eventual fulfillment of his material and spiiitual needs.

1550 is the number of pounds of steel per person per year the United States will be consuming by 1975, in the view of the President's Materials Policy Commission. Nor will we ever reach the point where we will simply supply all the steel products we have and produce no more. Machines wear out. Obsolescence affects even the most durable of materials.

We are becoming daily more dependent upon other products not known or dreamed of a few years ago. We are well beyond the point where this trend may be reversed and we can still survive.

Nor is this phenomenon peculiar to the United States. fndustrialization is catching throughout the world. Survival dictates it. 45 million is a scientist's estimate of the number of people who are added to the world's population every year-a new mouth to feed, a new child to clothe every second.

fn ten years there will be added more new people to the world than there are in thc entire population of the Western Hemisphere today. That is how fast the world population is growing.

Our present world population of about 2,500,000,000 cannot presently feed itself adequately. More than 50/o of the people of the world have barely enough food for minimum subsistence. How will a billion more survive? Why have hundreds of millions believed the lies of Com-

fhey Never Hqd lr 5o Good

"Characteristics of the Present One-Family Home," reported by the magazine, Living for Young Homemakers, are: the trend is toward the larger, higherpriced home, with a median sales tag this year at over $14,500, with an average squere footage of about 1,300. In 1956, one-story detached houses were built almost exclusively inall regions except the Northeast; 7O/o of all homes built last year had three bedrooms.2l/o had trvo bedrooms or less, and only 7/o had, four or more.

Exterior wall construction tvas 83/o f.rame, 16/o masonry, | ,4o other exteriors; 43% of the homes had basements, 63/o had no fireplaces; 50% of the homes had garages , I7/o carports. Drywall accounted for 55/o of interror wall construction, with plaster at 43/o; ll/o of the homes had dishwashers,34/o had garbage disposers, 55% had. exhaust fans.

munist imperialism-that it will bring them food, and relief from misery?

That we can live alone, surfeited and secure, in a world of rising population and a growing deficit of food, is a delusion no thinking American can accept. In a day of the nuclear bomb, the'millions who would die could easily take therest of civilization with them. Hunger could trigger the holocaust of nuclear war and this danger must be removed.

There has been an increase in world production of food. But it has been only l5/o in the past 40 years, while the population has increased by 3o/o-double the rate.

The world's deserts and steppes are tll'ice the area of the world's cultivated land. Many of them cannot be brought into food production by conventional methods of irrigation. New sources must be found, such as the reclamation of sea water.

Higher and higher demand for industrial energy is the price we must pay for our growing industrialization, for more output to sqpply the needs of our expanding rvorld.

Science foresees the day when common igneous rock u'ill be our remaining source of metals and other needs of an industrialized society. We know tlre common rocks of the eprth's surface r,r'ill yield not only metals, but also the uranium and thorium to help provide the energy for the processing. We know that 100 tons of igneous rock 'can provide eight tons of aluminum, five tons of iron, 1200 pounds of titanium, 180 pounds of manganese, and so on. If lr'e find a way to process rocks and do it with the energy they contain within themselves, we can even make an energy profit on ordinary granite. The amount of uranium and thorium in one ton of granite is sufficient in a nuclear breeder to provide the lnergy of 50 tons of coal.

The world has lived a long time on its supply of fossil fuels-coal, liquid petroleum, natural gas, oil shale, and tar. The desperate need for oil-to supply ener$y-threatens us now with World War III.

7980 billions represents the most optimistic estimate of the world's resoures of fossil fuels, expressed in equivalent tons of bituminous coal. It has been estimated that

a world population of three billion people,Iiving at what we may call the American level, would exhaust these reserves in 23O years. But three times the population would use it in 75 years.

So we will need other sources of energy, in our new

,pioneering journey. Atomic energy already is installed ir,

our industrial society. Solar energy is another great, com-

paratively untapped source, although it is being used in

'many parts of the world for space heating. The develop-

tnent of these vital new sources of energy is the key to

future world production.

Water is not only a great common problem still in California but throughout the world. Rainfall ultimately will not supply our projected industrial world, unaided. We li ,' will need to reclaim water from the sea. In the processing

we may also provide many minerals and chemicals. But certainly the world-and California in particul2l' qannef l" afford longer tolet 7O/o of its fresh water run off into

the sea.

,,. "ALL Californians Must Work

Together"

i,j' North and South must work together in California to' 'cortserve our water. And we in the South heartily agree

that California needs a water conservation program that will be just to every county of origin and its future needs.

We do believe that if we are going to spend $1,500,000,0C0

i' to bring watei to the San Joaquin Valley and Southern California, we should be reasonably sure that the title to the water is good-that the pipeline doesn't run dry.

Harold W. Kennedy, Los Angeles county counsel, re)i,' ' bently said the Klamath River, in an average.year, wastes

New Gorpenter llill

fior L. A. Gounty Hqs

Two lloore Dry Kilns

Whrn rhc tooro Dry Kiln Compony t prc.nloliv. wor In lor Angolor rrccntly, hr look thir picturo of W. L Frort, rhc kiln forcmon, ond thc counry building inrprctor looling ovrr lhc nrw, smoll Moorc Crorr-Clrculorion lfiln lurr inrrollcd or rhc L. A. County Corpontrr l|ill

The Los Angeles County Carpeirter Mill has just completed and moved into its new home on Mission street near downtown Los Angeles. Having operated for many years in a small, restricted area, the new facilities provide for

enough watei into the Pacific Ocean to strpply a population of 54,m0,000.

California will continue to set new construction records in all types of building. We may look forward in this state to the greatest home building boom in history during the 196Os, when the "war babies" of the 1940s reach marriageable age and establish their own homes.

There were 1,872,000 babies born in California during the decade 1940 through 1949. hundreds of thousands of new homes will be needed during the next ten years. Certainly you will enjoy a large market for lumber. Our billion-dollar home building permit ydars in the. Los Angeles area are destined to be exceeded during this new period.

And the new homes and families will need many other things. They will make new demands on all industry.

It took spirit to bring the early Californians across the plains, the deserts, and the mountains. It has been written of the Forty-Niners that the cowards never started,-and the weaklings died on the way. We look back upon this pioneer spirit with some wonderment, as though it is a quality that perished with the founders of the new West.

But it also took great pioneering spirit for America to lead the world to the new industrialized society which alone offers mankind's survival. We are only begun on this new and greatest journey.

It is also our task, then, tofight regimentation and enslavement from any source; to maintain the climate of political.and individual freedom that a.lone can inspire men to pioneer together in this great new journev.

Since operating personnel is available only 8 hours a day, 5 days a week, and the kiln operates 24 hours aday,7 days a week, one of the new Moore-Kiln Autographic Temperature and Humidity controlling instruments was installed with program cams which automatically control the wet and dry bulb schedules at pre-determined intervals, one set of program cams foi each species, thickness, and grade. The instrument not only records and controls the drying conditions but automatically changes these conditions to another condition at a pre-determiped time to automatically season the lumber.

The county of Los Angeles has cause to be congratulated on the installation of these modern facilities.

NOW YOU CAN PROFITABTY CUT PTYWOOD! with o Seooett 2-7/at7 ?ane(, Saw

For:

PTYWOOD

FOR'UTICA DOORS

Model 463 Cuts 4-Fr.

Pqnels ony length 1t/e" Copacily

Model 563 Cuts 5-Ft.

Ponels | 3/a" Copocily

Both Use l %-HP Motor

MASONITE HAR,DBOARD TILE BOARD

Model 483 Cuts 4-Fl. Pqnels to 2" Copocity

Model 583 Cuts 5-Ft. Pqnels - 2" Copocily

Both hove 2-HP Motors

GIUICK SERVICE ON ALt OR,DERS OF CUT.TO -SIZE PANETS

Last December at the National Retail Lumber Dealers Association Exposition in Chicago, the Bennett 2-WAY PANEL SAW Booth was ac' claimed by The CALIFORNIA LUMBER MERCHANT (and perhaps by other trade journals) as the third most popular attraotion of tha't tremendous show, N,mber one was a plywood company which had a free lunc.h counter, and ntrmber two was the N{odel Lumber Store, erected full-size inside the Exhibit Hall.

Ranking third in popularity at this most important of all lumber shows was a real thrill and quite a surprise. Just recently, however, we were even more pleasantly surprised when we wete asked to furnish a 2-VAY PANEL SA!7 for installation inside this year,s Model Store. The Store this year was an exact replica of Lumberteria, Inc., which recently opened in Silvefton. ohio, and which is written up in the Building Supply News for september.

Erection of the 5400-square-foot store roorn and the installation of the fixtures and stock are undcr the supervision of one of the countr-v-'s leacling store designers and merchandising consultants, Joscph Guillozet. For the 2-WAY PANEL SAWu'hich was not even ou the market three short 1-ears agoto lvin such a complete ancl overwhelming acceptance by the NRLDA is testimony that this macltittc rloes tle job it was clesignetl for: to nrake it possible for one man to cross-cut antl rip large shects of pl1'.r\-ood and other panel stock quicker and easier than t'l1o Incn can on a lable saw'

Lost yeor,s show resulted in so mony orders fhot we were not oble fo coich up with the bocklog until rhe end of June. These orders come from oll over lhe country. There is every indicotion thot the results of this yeor's show will greotly exceed losi yeor's'

Notionql-Americqn Endorseb Joint lumber Industry Publiciry

The National-American Wholesale Lumber Association, which.for-yea-rs has been using a substantial portion of iti publicity funds as a medium t6 publicize *ood . regard- less ot specles . . . as a construction material superior to less time-tested substitutes in beauty, performanci, durability, v.ersatility and economy, is firm ln its convictions thii there is a p.roper-use for every grade and species of lumber. I\t a meetlng ot a specral committee, selected from Na_ tional-American's board of directors, including all officers, the organization ofa united effort . . pubiicizirrg *ood r.egardless of species supported by thi production and distributive branches of the-industry-. wis endorsed in principle. Pres-ident Ma-rtin Wiegand of Washington, D.C. was authorized to so inform Walter M. Leutholdfpresident of the National Lumber Manufacturers Associatioh, and to p.ledge Nati-onal-American's support and cooperation within the limits of its means.

President Wiegand's letter to Mr. Leuthold was as tollows:

October 8,1957

Mr. Walter Leuthold, President

National Lumber Manufacturers Assn.

Deer Park, Washington

Dear Walter:

._I_h-1y._jl$ !"tqlT4 :ead ing and re-reading your article "TIME FOR BATTLE !"Wtlter, it is great.

In citing the need for all segments ofthe lumber indus- try to join forces ina total, all-out merchandising-sellins campaign to promote lumber and wood products, lou pu"t your finger squarely on the problem that has plagired bur tndustry j9r lo man-y y-ears. f mean lack of merchandising spilit and lack of effective cooperation.

Your article spells out the rble that each of us must olav in order to check the advance of lumber's comoetitois. i think this document should be required reading'for every member of our industry-across the board-retaileri, wholesalers, and manufacturers. A reprint of the article is going to all Directors of the National-American Wholesale Lumber Association with the request for their prompt appraisals and opinions.

National-Ameiican has been plugging this type of cooperation for quite a while, and und-er sEparate iover I am sending reprints of our recent advertisements. NationalAm_erican will give you every support and cooperation.

You are to be congratulated for the straight-forward, plain-talking style of "TIME FOR BATTLE.'' It doesn,t mince words, it isn't full of qualifications, and it is full of expressions that the reader will remember and want to do something about.

Let's have more-lots more-of this same kind of talk and action. Your enthusiasm is contagious, and let us help you spread it through the industry.

Cordiallv vours.

Martin f. Wiegand, President

AWPA Monuol Revisions R.eody

Two new and. 12 revised standards for the AWPA Manual of Recommended Practice recently have been issued, according to W. W. Barger, presideni of the American WoodPreservers' Association. The Manual is a technical handbook of value to wood-preservative manufacturers, producers and users of treated wood products, inspe-tors, chemists, etc. The new standards have been sent to all those who have purchased a copy of the AWPA Manual, which is available at the Association headquarters, 839 Seventeenth St., NW., Washington 6, D.C., price $8.50 plus postage. For those whose Manual has become crowded with the addition of the several new standards in recent years, an expanded ring binder will be forwarded promptly by the headquarters office upon receipt of $2.50.

The beautifully grained, natural wood doors of the FOLDAWAY Room Divider Unit adds distinctive charm to the home as it creates a new privacy between rooms. Doors fold back completely toallow free, unhindered passage from one room to another.

No inferference wilh furniture arrangement even in the smallest room !With the ADCO FOLDAWAY Closet Unit, doors fold completely back to lamb side without actually touching the wall.

Ir0lllT&RUS$ELL, lno.

RAII & WATER O DO'ilESTtC & EXPORT

RAIT INANSITS

Douglqs Fir

White Fir

lnlond Fir ond Lsrch

Western Hemlock

Ponderosq Pine

Sugor Pine

Engelmonn Spruce

Western White Spruce

Sitko Spruce

Port Orford Cedqr

Weslern Red Cedor

Incense Cedor Redwood

DOUGTAS FIR PTYWOOD

lnterior ond Exlerior

Hordboqrd Overloy

One qnd Two Sides

Hordrrood Fqces on Fir Core

Boot Hull Plywood

Long Scurfed Plywood

Exotic Hqrdwood Plywoodr

Ribbon ond Rotory Cut

Philippine Plywoods a

Dimension

Plqnk ond Timbers

Studs

Shiplop qnd Boords

Shop ond Fcclory lumber

Industriol ltems

Mining Timbers

Poneling ond Uppers

Gulters

Mouldings ond Millwork

Window ond Door Fromes

Cul Stock

Loth

Shingles ond Shqkes

Bevel qnd Bungolow Siding

Overheqd Goroge Doors

Douglos Fir House Do6rs

Flush Doors a

DANT & RUSSEIL, tNC.

BRANGH OFFICE

tOS ANGETES, CAIIFORNIA

2625 Ayers Avenue, ANgelus 9-0174

New BUILDING Developments...

Artesia.-Construction is planned for two complete new plants and additions to the Fiye Ross, Burbank an-d Willow schools.

Norwalk.-Three tracts totaling 142 single-family resi" dences on 45 acres were approved south of-Imperiai highway.

_^Pomona.-A $41,m0 professional building is planned at 50th and Gordon streets.

Buena Park.-A 60-unit motel was approved for 7Ml Grand Ave.

Fullerton.-Two 8-unit apartments at $38,50O each were approved at frI7 and 2025 E. Whiting Ave.

Santa Ana.-Construction is progrEssing on the library building-a_nd a 3-wing unit at Santf Ana College in the rdcent $936,000 expansion program. A third new Fuilding is in the planning stage.

Brea.-Plans have been submitted for a Z4-lane bowling alle_y and facilities at a proposed bowling center on Imperia'i highway.

Newport Beach.-A permit was approved for a 9-lot development on Bayside drive near Marine avenue.

Placentia.-A 16-acre parcel for a proposed school was authorized on Madison east of Placenfia avenue.

_ La Mirada.---Opening of the l7-store shopping center at Rosecrans boulevard is scheduled for next April.

Fullerton.-A %-home subdivision in the 1200 and 1300 blocks of W. Maxim avenue has been approved at $325,ffi0 valuation.

Cypress.-Two classrooms will be added to the elementary school at 5202 Lincoln Ave.

Granada Hills.-25 acres north of the proposed extension of Chatsworth street west of Zelzah av6nu-e will be developed for a $2 million shopping center.

San Dimas.-A 286-home tlact in North San Dimas has been approved to George J. Mossbacher on 55 acres south of Baseline road and east of Walnut.

Gardena.-Five new buildings and renovation of others at Peary Junior High school have been authorized at $1,051,795. -

Corona Del Mar.-Plans for a $500,000 expansion of the Jamaica fnn on Coast highway have been app.roved.

Fountain Valley.-Councilmen of this newest Orange county municipality have adopted an ordinance to p19.t9c! the town's future.as an agricultural area by establishing minimum lot sizes for a dwelling at ont acre.

Tustin.-The Tustin Youth Club will build a $15,000 center in the city park at 6th street and Santa Ana freeway. Buena Park.-The_ planned $700,000 shopping center it Orangethorpe and Grand avenues will start c*onstruction before the end of 1957 on a 7,000-sq. ft. lot.

Anaheim.-Permits were issued for two 4-unit apartment buildings. at 4Ol and 407 N. Rose St. at 930,00O viluation; two.4-unit apartments at932 and 938 S. Lemon at $21,500; a triplex on Er_a_ncis drive at $22,40A, and a multiple dwelling trnit at 725 Victor St. at 912,4O0.

B_uena-Park.-Superintendent Glen Dysinger of the Cen- tralia School District said anticipated population growth here will require construction of a dozenelemJntary schools, of which four are in operation now.

Santa Monica.-Construction has begun on a $3 million garden-type motel at 1700 Ocean Ave. Designed by John C. Lindsay & Associates, Los Angeles, the "Surf Ridir Inn,, will have 110 studio apartments.

For rugged

fram'i,ng. . . sussest DOUGTAS FIR

tlue nat'ion's fi,rst-l'ine Luood for structural purplses

DOUGLAS FrR-for built-to-last framing.

More than any other single property, the strength of Douglas Fir accounts for its large use volume. For beams, posts, stringers and other structural purposes, it is manufactured in stress grades designed for ready and predeterminable use to sustain any given load. The straightness, stifiness and nail-holding power of Douglas Fir also add to its excellence as a construction material.

For interior trim, mouldings and millwork, Douglas Fir combines long-lasting service rvith pleasing appearance.

',"-sf**;,

Wiite for FREE illustrated book about Douglas Fir to:

WESTERN PINE ASSOCIATION, Dept. 704-K, Yeon Building, Portland 4, Oregon.

Western Pine Association

member mills manutqclure lhese woods to high slondords oI seosoning, groding ond meosuremenl

ldaho White Pine Ponderosa Pine Sugar Pine White Fir. Incense Gedar. Douglas Fir. Larch Red Gedar. Lodgepole Pine.Engelmann Spruce

Prne Tree Formrno Guoroniees Lumber Tomorrow

Todoy's Western

life Mogqzine Points Out $3lt/z Billion Remodeling Mqrket

A preliminary study of researcl-r by Life Magazine indicates that the home imDrovement-modernization market totals $311 billion annually, Publisher Andrew Heiskell told the Home Improvement Council Board of Directors at its initial meeting.

Of this total, he said, $14 billion is spent for those improvements that maintain value and livability, with $l7l billion spent for the improvement of appearance, utility and comfort. In addition to the obvious profit opportunities these figures indicate, Heiskell said, the nerv Council program holds the promise of substantial social and economic progress.

Speaking as chairman of the Board of ACTION (American Council To Improve Our Neighborhoods), Heiskell asserted: "Our own program can only be truly fulfilled if the industry, through its own free enterprise methods, convinces the customer that it is to his interest to spend a greater share of his individual budget on housing. The problem facing the producer of home-improvement materials has to do rvith the establishment of basic interests and values.

"There is no question that our citizens can and must have better shelter," he said. "This higher level of shelter must, to a very large extent, be brought about by improving the quality of the existing stock of housing. Even if \ve were to build Il or 2 million nerv homes, the American people rvould not be properly housed unless they actively go to n.ork on improving the 50 million homes that now exist."

During his talk, Heiskell, rl'hose publication u'as the first consumer rnagazine to become a Council member, offered the services of his staff in preparing the basic film and slide presentation HICrvill rrse to explain the program at the local level.

Coost Counfies Hoo-Hoo Elecr terry Fernqndez President

Election of offrcers of Coast Counties Hoo-Iloo Club 114 rvas lreld October 24 at Garbini's in Santa Cruz. Presiding over the first part of the meeting rvas outgoing President Fenner Angell of I'acific Lumber & Supply, Soquel, who turned over his gavel later in the evening to Jerry Fernandez, \\restern Pine Supply Co., nervly elected Club 114 president. '

Electecl to serve as oflicers under Fern andez rvere Vicepresident, Nlelvin Ctinger, Work I-umber Company, and Secretary-treasrrrer, Sanr Tarantino, Tynan Lumber Company, I\{onterey.

Nerv Club 114 directors include \\rillard Lentz, Santa Cruz Lumber Co. ; Fenner Angell; Bob Brazelton, GeorgiaPacific Plyr,voocl Corp., Salinas; Herb Srvanson, H. & H. Lumber Company, Seaside; Jack Yates, Hughes-Yates Lumber Company, Santa Cruz, and lloy Bourriagne, Pacific Lumber ct Supply.

Stcrrt Conslruction on New Hyster Plqnf

Construction of a new manufacturing plant at Danville, Illinois, for the Hyster Company, producers of one of the rvorld's leading lines of industrial trucks, is progressing rapiclly since the first shovelful of dirt r,r'as turned by President Ernest G. Srvigert this summer. The completed plant, on a 53-acre site on the n.rainline of the Wabash railroad, will be the most modern industrial truck factorv in the nation.

Kqiser Gypsum Ups Soule

William R. Soule of Oakland has been named administrative assistant to Claude E. llarper, Kaiser Gypsum Company vice-president and general manager. Soule joined Kaiser Gypsrrm four years ago as assistant controller and has been rvith the Kaiser organization since l94l in financial administrative positions with Henry J. Kaiser compan)/ and Kaiser Services.

-s@W

Bad Fires-Good Business

Jr-r boorning San lirarrcisco. 1852 \\.as u n,ildlirc \-cur. r\t the.cncl o[:iutunrn,25 lrlocks of tl-rc vorln.q golrl-r'rrih 1r,,r-t's business district \\-erL. in ashcs. 'l hc t't".,1'ii,r corrstrtiction lumber was so rlrgent that clock s:rlcs u'errc rccorrlctl at $500 1;er _thousancl boarcl feet, oi rlrrrclonr lengths, l'irlths antl gracles. 'I'he I'o1tes. ancl Talbots, Ilerrrv Yeslcr :tnrl othcrs sailecl north, n-ith -*lru nrilI nrachirrcrr.irtrtl cngirrc's allrong thcir baggagc.

Henry lioeder. ()nce A Great Lakes captain, ancl Iirrssell l-e1!9!-v cunoed fr,,rrr I'url Tor,,nsend to Bellirrganre Ba.rin 1853 to start a sau-nrill. They n-on the best of cooocraticlii from Chief Chan itzir and his Lumnris. At all rroirrts'Irrrlinns rvere the original sau'mill hands of F,uget Sorrncl.

In Gallagher's Gu1ch, no\\' a clistrict oi Tacoma, Nicholrts I)e Lin, first of the regior.r's Scandintrviarr lumlrermerr, put lL

steam cnglnc to u-ork on a sash or m11le1' mill sarv. Nlichucl Sinrnrons. u'lio had lrrrilt e sun'r.nill ut 'furnrvater in llJ-17. set rrp ltnother one ()n tl'rc sitc of torllLv's Shclton. ()lvrloiu llr,l tr.lrivrrrill lref,r(.Ille t^rrtl o[ 13.5.]. -

'I'hc llrst Grcat Sarr l,'r:rncisco lirc n.trs thc nrothcr o{ lLll thesc r-nills. ;\nrl irr l1)0{r, lrs rleclinc in Arncric:rn lruilding lLn<l in lrrnrlrcr irroclrrction lcrl the <lcsccnt into thc "<letireision" oI l1)07, the .qrc:rt S:Ln I,'r:tncisco c:rr-tht1u;rkc :rt.r,i llr. oI tlrat ]-cltr gar-c'lrirth to a Prorlucliorr lroonr irr 1he ()re!.r,n lrrrrl \\'lrshingtorr lunrlre r inrlustrv. It lrrirlgcrl orrc of -the lrari lrusiness lears of :\mcrican historr'.

I'.S..1rtd tltis, rcodtr.r ottd fricndr,.r'r',,,1.r. it uh. ]rio,it, aoct! (t-i 1,t'o.r.r, I ant " rctirinll" trt tirc z,,riting oI boohi-" sf zr4iiclt tltcrc is tto t'nd." 'f ltanle ),ou all. So loiq!

(Editor's note: The CALIFORNIA LUMBER MERCHANT, which has carried Jim Stevens' ,,Out of the Woods" columns for many years, wishes him much happiness in his self-chosen "retirement', and much success with his "books without end.', The best of Mr. Stevens' former columns will be printed from time to time.)

Sqn luis Obispo Deqlers

Urge Grode-Stomped Lumber

Nfore than 30 San l-uis Obispo Countl' ancl Sunttr \Iaria rlcalers, as u'ell as numerous city :rnd cour.rty olficials lrnd association rcl)reselttatives, nret at the N'lotcl Inn in San l.tris ()bispo, Novcmbcr 12. Ior the purpose oI lrclolrting lr "eratlc-stiLmperl only" resolrr, tion for San I-tris Obistro anrl northcrn S;Lrrl:r Iirrrl,irr;r c'ullti('s. 'l'he nrectirrg' \v:rs spcarhc:r<lccl bv Wayne Intn;rn, San l,rris Ntill & l,unrber Co.. chairnlrur of thc rneeting, arr<l lialph IIagle, llaglc-l)cCiou I-umber (1o., chairnr:ur of the grade-stanrping orclinunce conrmittec. In :rdclition, l-NIA's J ack I'omeroy ancl \\'Cl-A's.Ken Jorgenson assistcd in running the meetlng.

Comnrent from nnmerous city and countr. brrildir-rg inspectors present at ihe meeting. as u'ell as ser.eral countv snDerr.isors and representatives of the Tri-Counties Corrtractors Assn., rvas highly favor;rblc in re.gard to adopting the resolution.

U.5. Plywood Sqles Rise

Neu-\iork Citl'.-Sales of Unitecl States ]'lr-.u-rxrcl Corp. re:rchecl a record high of $107.237,m0 in the six months ended C)ctober 31. s:rirl l'resident S. \\r. Antoville. 'Ihis conrparcs rvith $103.332,000 in the same 1956 suar-r. \Ir. Arrtoville said thc sales incrc:tse was cncorrragirrg lrec:ruscr it occrrrred in :r lleriocl of cotrrlrarativelt' lou' lrric-cs [or m;urv .rr'oorl I)r()Cucts.

New Coqsf Kiln Phones

Coast l{iln & Lumber Comrranr'. I-os Angeles, has t\'o new phone nurnliers for its "clualit,v kiln drying" and "prompt serl'ice."

LUcllou- 3-1861 and LUdlci.rv 3-18(r2 u'ill reach Herb Cleisenheyner's firm at ,1320 I.)xcharrge -\r-e. in the \rernon inclustrial section.

Hoo-Hoo Approyes Wood Promotion Progrqm

MEI\iBERS OF THE SUPREME NINE ond Ofiicers or the onnuol meefing. Oct. l8-19, Milwoukee, ore (seored. lefi ro righr) Secretory Ben F. SPRINGER. Snork of the Universe Ernie 1. WAl,E5, ond Treosurer Edwin FISCHER. STANDING. lefi ro righr: Hoo-Hoo 1o9 & Tolly Associote Editor Horold R. WENNTNGER, Supreme Arcanoper R, W. SCOTT, Supreme Scrivenoter Roberf A. MA5ON, Supreme Senior Hoo-Hoo Eugene MADDEN. Supreme Jobberwock Allen SEIFFERT, Supreme Gurdon Hubert F. HEYING, Supreme Bolum Jomes G. ,l^lttER, Supreme Custocafion Donold M. BUFKIN, Supreme Junior Hoo-Hoo Chorles fAMPIAND, Supreme Hoo-Hoo Grover G. PERDEW

A Reporf on fhe Annuql

Meefing of fhe Supreme Nine

The industry proltlem of wood prornotion was one of thc main subjects rvhich challenged delcgates at the 66th annual convention of the Internalional Concatenated Orcler of Hoo-Hoo and lr'as given serious consicleration at the annual meeting of the Srrpreme Nine in Milr,vaukee in October. Recognizing that Hoo-Hoo is equipped through its club organization to disseminate vital industry mateiial ancl information, it recommen<led that Hoo-Hoo clubs take an interest in the industry effort and set uD clefinite committees on Wood Promotion.

fn line with this action, it also recommended cooperlting with the recently organized National Lumber Council, whose objectiv-e is to improve and make more effective the marketing of lumbef products.

This action was pari of a four-pbint program for the 1957-58.Hoo-Hoo year. The other th^ree points \r.cre recommendations for greater participation, both on the national and local level, in constiuctive industrv activitv ar-rcl to be implemented lry clrrlr comrnittces, to w-it , '

(1) The pronrotion of forest proclucts andthe use of rvood t'here rvoocl is best-Committee on \\rood promotion.

DONALD M. BUFKIN

, (2) Cooperation rvith all ir.rdustry educatiorr programsComnrittee on "Education.

(3) The adoption by each club of the ten-year projectYouti-r Program. Prirnarily the education of young people in the use of u'ood and rvood products-Committee on Youth Program.

(4) Committee on Legislation-charged rvith the respon- sibility of rvatching and combating legislation detrimental to use of rvoo<l. It is recomn'rencled, too, that this committee pay particular zrttention to Ruilding Codes.

Convention Panel Session

The members of the Nine rvere in agreement that the Panel \\'orkshop session held ut tlre {r(rthinnual convention r.narked an.important and constructivc change in program format and recommended its continuance at nexl year's convention. The l)anel Workshop featured an exchange of local club practices on recruitment of members, dues collection, program planning, and installation of officers. Publicizing Panel questions prior to the convention was ap- proved so that ali delegates participating rvould have an opportunity to study and come preparecl rvith questions and answers' safetv crusade

years. For the past ten California manager of Co. of San Francisco.

(left), u,ho has been elected Supreme Custocatian on the Supreme Nine of the International Concatenated Order of Hoo-Hoo, rvas born October 22, l9}l, in Pasadena, California. He started his career ir-r the early 20s in architectural olficei and continued irr con struct ion and inspection until the early 30s rl,hen he u.ent rvith the Californi:r" ILedu'ood Association as Southern Cali- I f on.ria manager for eight years, Don has been Soutl-rern szrles for Hobbs Wall Luml>er

Bufkin is a member of Alhambra F.& A. M. 322, San Gabriel Chapter of Royal Arch Masons, Alhambra Commandery-Knights Templar; member and director, Southern California BuildingMaterial Dealers Credit Association; past presideni Los Angeles HooHoo Club 2 (1952), Southern Caiifornia Deputy State Snark (1954); member Pasadena Architectural Club, member Railn'ay & Locomotive Historical Societv (Boston). He is a graduate of Pasadena gra--nr and high schools, majored in wood technology at USC. He and his rn,ife Helen are the parents of a l5-year-old daughter and two married sois, one continuing in the lumber business r,vith Weyerhaeuser Sales Co. -

Cognizant of the nrourrting death toll on national highrvays, Hoo-Hoo, in line u'ith the National Safety Couniil. voted to join the crusade. It authorized the printing of a card bearing nine points of safe driving with the suggestion that al1 nrernbers display this card in their automobiles.

Eligibility Rules Interpreted

In reconfirmir-rg the basic Eligibility Rules, the need for clarilication was recog'nized. The nervly adopted interpre- tation provides that the qualification of the-applicant-depends upon his individual effort and earning in forest prodtucts, rather than that of the ot'erall operation of the parent colxPanY'

To Las Vegas in 1958

The Board reconfirmed the 1958 and 1959 Convention clates, namely at Las Vegas, and Duluth, Minn., respec!t_y.ly. As Seattle requested to be released, the Suprime Nine accep-ted the invitation of the nerv club at Hot Springs, Ark., for 1950, and Miami Beach, Fla., u'as reconfirmed ior 1961. There \,\rere several nerv invitations: Chicago Hoo-Hoo for 1962, and tl-ris invitation was accepted and approved. The Buffalo Hoo-Hoo Club invitation, together with- a gen- eral invitation issued by Supreme Arcanoper R. W. "Dick', Scott to hold a convention in Canada in the early future. both received favorable consideration for 1963 ind 1964'. the exact year to be selected 1ater.

ID MARIIN Rerne,nbers

It was interesting in the early years of The CALIFORNIA LUMBER MERCHANT to watch the changes in the retail lumber yards of the state.

Lumber dealers were rapidly becoming building merchants. The dealers began re-doing their offices and plants for better advertising and merchandising of their wares. Plate-glass fronts arrived by the hundreds, sales rooms, display rooms, plan-book departments and other modern innovations appeared inall directions.

As dim fronts disappeared and were replaced by store

Lumber in Arizono Forests WouldFill 6,8OO-Mile Trqin

Ii ai1 sau-tinrber standing in Arizona forests rvere sal'ed into lnmlrer, it tvonld filI a train of boxcars 6,800 miles long. Ancl this amount of iumber, says T. B. Edens, a spokesm;rn for the Arizona- lumber industry, rvould be arnple to ltuild a fir'e-room frame house for glery_ man, \\:omar.r :rnd child nol' lir.ing in Arizona, Nerv Xfexico. Ner.ada and \\'yorning.

Irdens said latest grx'ernment srlrveys shorv that Arizona's comnercial f()rests todav c,,nilin 2O billion board feet of san'timber-trees laige enoueh to make ir.rto lumber.

"Tl-re forests are a mainstay of Arizona's economy," the indrrstry man s:rid. "liesides :uplllying r".,,u i"terial for a large part of the state's indLritriil life, they exert an imltortant influence cln many othcr segntenti of the state's ecoflom1r."

One irr _(.\ ery nine enrplol cs irr rnanrriae turing indrrstrres t-ri the Grand Canyon State n,orks irr plunts depenclent <in n'ood for rau. material. said Ecleis.

Over half of tl're state's lrrivatc timberl:rncls are certified in the irrclustrv-olrerirtcd Trce Farm movernent to .assure -perltetual production of timber crops in Arizona's forests.

fronts to display the wares within, so did great changes come to the storage ends of the retail plants. IJp went roofs, out came blank walls, and lift trucks began moving the stocks in and out. New ways of storing, loading, and unloading lumber in and out of the yards were seen everywhere. Change was on the way, and it is still going on.

Soon after the start "J

til"Lu*tt*

MERcHANT, there came into existence a product that was to play a most prominent part in the lumber and building world. It was soon named "plywood," and slowly but surely it became a giant in the building industry.

It used to be said that a wooden board could be no longer or thicker than the log from which, it was cut. And then came plywood, and there was no longer any limit to the length, width, or thickness of ,a wood board.

It has been interesting indeed to watch these mighty changes and developments.

Hedlund Moves Bcry Areq Offices

The San Francisco sales ofifices of Hedlund I-umber Sales, Inc., formerly located at l,alo Alto, have been moved to N{t. Vien', California, according to Hedlund Representa- tive IJolr Bonner. The nerv office arltlress is 13116'Franklirr -,\ve., and the phone number is YOrkshire 8-ll7l.

JOHN J. HEIM

B. K. (BRONK) WtrUAMs

E. E. (ERV) SCHMIDT

BRIAN MIMNAUGH

Suotoyt s Qruutingsi".Atl "f 4",-

Jron-

.All "f U' qt. .

Forest Products Loborotory Develops Promising Poper-Covered Wood

Paper-covered, lor,-grade wood shor,vs promise of tlging a good siding material, according to tests made at the Iiorest Products Laboratory, Madison, Wis., the U. S. Department t-,f Agriculture recently announced.

Reiearch at this Forest Service laboratory shorvs that lorv-grade lumber covered with resin-impregnated paper can be uied not only for siding, but for boards for house trim, cabinet partitions, shelving, paneling, and signboards. Similarly, over-laid planks have been successfully r-rsed a_9 bleachers in the University of Wisconsin's Camp Randall Stadium at Nladison. The overlaid planks have come through two football seasons and exposttre to winter snows, spring rains, and summer heat in as good condition as highgrade planks used as a control i.n this experiment.

' The paper cover tlakes possible the use of cheaper lum-

ber. It masks such lumber defects as knots, pitch pockets, and splits. In tests the paper glued to pine reduced the lateral srvelling 25 to 40%. When glued on oak, one layer of paper overlay reduced swelling 20/o; a double layer reduced sn'elling 35/o. The use of resin-impregnated paper makes the painting of coarse and defective lumber easy.

On the other hand, paper-covered wood cannot be resawed or planed. Thus its commercial use will be limited to finishedproducts. Furthermore since defects are covered, a user may hit weak spots in the lumber rvhen driving nails.

This use of low-grade wood is but one of many projects carried out at the Forest Products Laboratory to find ways of using cull trees and low-grade species. At present lowgrade species are growing faster than they are being used. By finding new uses which make these trees worth the cost of gettinrthem out of the woods, foresters are making room for'the growing of still better trees.

Slerling

Rolph

George Floyd

With Reco_rd Plywood Production Yeor, lndustry Looks to New Lumber Deoler Promotions in 1958

Written Especiclly for rhe CALIFORNIA TUMBER MERCHANT

By rhe Douglos Fir Plywood Associofion

With a, recorcl plyu.ood production ye:rr bchinrl thcm, rvestern. fir p11'u'ood manu[acturcrs are planning i! ne\\:, nationt'ide lrrmber dealer prornotion in ^ 1958. tt shou,s pror.r.rise of giving nrany deaiers;L lrigger share of thc corrstnrction dollar irr tlre nexi ien.r'carJ.

This promotion is the adclitit.,ir of ten fresh nen stvlish Chris Choate ply.n'ood l'rclme desigr-rs to the Lu-Itc-(.t,- svs, tem component buildir-rg. The pr()grirm u.ili be backcrl -1,r. str_ong national sales promotior.r arr<1 nrercharrdising.

Itr a cornbinecl statement, Lu-ltc-Co I)resident C. _\. Thomps,,n -arj( !,.,trglzr..s Flr Plyrvood Association NIan:rginu I)irector \\t. E. Difford said the progran] is intencjed to g.irjci both Lu-Re-Co dealers and other-clealers "er.erything it takes" t.) get a bigger share of the corrstruction'dolla.r irr 1958 The dcsigns u.erc <leveloped by Diil,-\ u.ith a vicn, of providing clealers u'ith thc mercl-ranclisir.rg rrn<l sales tools they neecl to develop the salc of a homc u'ith thc materilLl in it all the u'ay from planr.ring to a finisherl house Lu-I{e-C.o has definitely prorred itself as a. progr:rrn lrrr<l a builcling svstem. It rv:rs ilcvclolred bythe [.rnii]ersitr. oi

The "Wokefield" designed by Chris Choote, is eosily odopted to the lu-Re-Co concepl of home building

Illirrois Small Horles Council uncler contrzrct u'ith tl're I-unr' ber l)ealers Research Council. At this point. about 1.2(X) dealers Lrave aclopted thc concept ancl thi nunrlrcr is sr.rr'ing steaclily.

The Chris Choate homes arc highly adalrtable to thc l,u-lle-Co svstem. Sonre arc snrall. Son-re arc cxccutive 1er.cl shou- cases ancl defir-rite merchandising prcstige builders. -\rcl-ritectur:rl styles inclrrclc hornes r.ith lrr-r oriental tciuch and others th:rt are strikingly contempor:rry.

Although rlesigned prim:rrily for basic construction u,.itl'r hr plvu'oocl, Choate has ar-oi<lerl the mon<ttony that could develop irr srrch a progranl rvhicli is kevcd to onc nratcrial. Plans for the ten designs will be executed in either

The "Whiilier" (like oll the homes) will be noiionolly promoted ond odverfised by rhe DfPA, lu-Re-Co ond tne Notionql Plon Service

format. They will be available from the National Plan Service.

The development of the joint I-u-Ite-Co, DFPA anrl National l'lan Scrvicc lrromotion \\'AS ()nc of the most sig- nificant clents of a lrrrsv vear for tl-re llvrvood inclustrr'. The net resrrlt of the yc:rr ri,us definitcly ori the "plus" si<lc, l.'ut llrc irrrlustrv ha,l lts lrr,,lrlems.

In spite of the nnsettlci<l l.,usiness atnrospherc ar-rd a poor housing m:rrket in 1957, the fir plvs'ootl irrdrrstry achieve<l an encotlragtng 1'/c increase in sales. Sales in 1957 should be up arouncl the.5.-15 billion s(luare foot mark, as opposed to 5.2 billion feet in 1956.

Per capita consumption of plywood is another figure which points upthe industry's growth. In 1946, the

The "Wheoton" is plonned for soles in o reos where split-level homes ore winning o lorge shore of rhe morket

figure was 10.0 square feet. Today, it is a panel per person-32 square feet.

The plvu,oocl inclustry is hopeful thtLt thc cconomists u'ho pre<lict 1.1 million ncr.,, r'ron-Iarm housiug starts in 19.511 are correct. C)ne influential economic report prcclicts at 8(/: expansion in home-buildine' next ye:rr.

C)ne of thc inclustrr''s prolrlents is the apltro-xirnately one billion sqllare foot difference betrveen ci4ncity ancl salcs. Annual prorlrrction capacity has riscn to (r.3 billiilr feet ler-cl. Hou'er.er, tl'rere are several factors u'hich nray hcllr to closc this gap in the coming months.

One of thesc is the prospect for incrc:rsecl nen'home construction, mentionecl above. Also, contmercial construction

(Continued on I'age .S3)

3-WAY TIE-UP between Lumber Deolers Reseqrch Council, Douglos Fir Plywood Associolion ond Nqtionol Plon Service will provide deolers with soles tools. Shirtsleeves Conference obove finds (left to righr) A. J. Coorens, NP5; Wolrer Widmeyer, DFPA; Archirecr Chris Choote, AIA; Howord J, Uebelhock, vice-presidenl, Notionol Plon Service, ond Don B. Sedgwick, Douglcs Fir Plywood Assn. merchondising director ond coordinotor of this progrom conventional detailing or in the Lu-Re-Co

Wbrf Bnnns @bcor!

g hewt! @,oust snD Greetings to @ur frden\s:

Perry AcufiPerry Adcox\flgs AllinDick

AnowoltBob ArkleyRobin Ar{<leySotchmo

ArmstrongOrville ArmslrongChuck Austin -

KilsrofteBill KirkpotrickChet KingBill KnudsonLowell KolbFronk KronzJohn Kyncy -

Bill LqGrongeFloyd LoierLou lokeplgnt

Borte ls-Austin Botche lder-Co rl Bouer-Rol ph Belk

Hqrold BqkerRolph BokerWilbur lq17lsn

Rolph $snsen-Qopt. Berry-Jock Berry-Joe Bf llf spk

Fronk BishopEd BluntHorry BoondEd

BoiesDoryl BondPhil levnLeon Bowlin -

Roch BrodshowLloyd BroithwoiteBill Broley -

Chet BrotschHorold BrotlenChorlie Bressoud

-Dick BrickellJeff BrooksBob BrownHql BrownCoryel Brownflsy6 BundschuhLloyd

BurgessKen BurkesHomer BurnobyBruno

BurselliLg6 BushPoul CompbellJock Corey

Jock CorterJulion CheothomAl Childs -

J. O. ChiltonEorl ClorkChuck CloyBill

Clemolloyd ClineRolph ColeDoug Cook -

Red CoonsFred CoulureBill CowlingCy

CrqmClyde CrenshowGeorge Cudworlh -

Fronk curronQselgg DovidEd Dovidson -

Som Dovis-Don Doyen-Bob DeArmond-George

DeBritz-Jock Dollqr-R. P. Dougon-Phil Duboldi

-Olin EosterlyEd EdmunslonDick Egglelon -

Slon EisnerLg66q7d EkBob EldredgeDick

EmisonRoy EngslrondJerry EssleyFronk

EvensonObie Evenson@gs1gs EyerJock

FoirfiefdJock FoirhurstJim FillebrownFilz

Fitzpolrick-Tom FlemingGlenn Forney[quvgn

FosterChorlie FoxTom FoxWoody Fritz -

Fred Furtsch-Ernest Gqnqhl-John Gonohl-Gene

Gquthier-Jimmy Gouthier-George Geib-Oscor

GibbsDungon GibsonGeorge GibsonJim

GilchristDick GlotfeltyDole GoodwinKen

GordonGordon GreenslodeFred Griswold -

Joe Holl- ps55 Holl- John HolstedJohn Homp-

fenBill Honenlsn HonsbergerBob HonsenRonnie Hornewpyqnk Horrington$fuqil

Horris-Bud Horwood-|lsflsn Hothowoy-Sleve

HolhowoyFoye Hoyespqvs HenlyBill

|lsmds6Lew Hertzburg -Slim

lqmbJohn lonigonHerschell Lqrrick[ssn

LouderbochAl LewisSton LewisBob lindohl

-Clifi LindholmSig LindrothJock Lindsoy -

Worren LindsoyWolly Lingol{glmqn Loehr -

Bob lovellLss LynchJock Mockeyfflq6 tvlq6ReynoldsJim MoherBill MormionEd Mor-

shqllForesl MqrtinJim MortindoleMotty

MotisofrOle MqyJim MoynordMqc Mqc-

CouleyHorry MocCouleyHugh McConnell -

Horry McCollSton McDonold|lqvvy McGohey

tqm McGougheyGeorge McGillAnn McGowionTim MclndooGerry MclnroeBert

McKeeRoy MelinArt Milhoupt$1t77 Miller

wqlt MillerGlen MinerH. L. MinerAllen

MoffqttRoy ond Mrs. MonschkeBob Monson -

Lorry MooreWin MooreRuss MorgonBob

MorseA. E. MullerFloyd MullenTerry Mullin

-Vvqy6g MullinGus Myers-Mel Mylin -Woyne

NelsonJim NewquistJohnny Nikkell@ug

Nordslromp6n OderWhirney OlsonPoul

OrbonCy OttoAl OwenBud psdgresn -

Chuck PerryFronk PerryJqck Peters66psfg

PelersonJoe Petroshl.lq6y Phillips@96199

PikeBurr PletcherDove PriceHorry Quint-

meyerJock ReoHql ReeveBud Qsifz[en

ReynoldsDorrell RichqrdsonJim Richordson -

John RichordsonClinr RiegelClif Roberts -

Phil RobinsonGeorge RodeckerJohn Rudboch@lgnn Rudder-Bill RuggRoy Sqndefur- Bob

Sonders@vev61 SoundersPoul SouseBill

ShorpJoe Shipmonfrlq76 SiefkenHorold

SmithFlem SnopesStqrk SowersWolt Spicerpsfg Speekpqul StqkeLgs StefrensenBob

Hightower-Frnnk

Hill- George HinckleAl HollondDick Hoskins

Jock HostetlerRoss Hosletlerfq6 Houston

Shermon HoytJim HudsonJock Hughey -

Deqn HullMerrilt HullBill Hunter@sevgs

Hunler- John HuntingtonA. e. HurchesonCy

lrvingJoe JohrousRichqrd JohrousBob

Jomes-Chuck Jenki6s-Qsslgs Jshnsen-Swede

JohnsonJonet Johnstonl.senqld Jones -

Horold KohnGordon KeithRuss KeltsFr6dg

SullivqnJohn SullivqnJim SullivqnBob Sulfsn -'Fred SuverkrupHerb SuverkrupJohn SuverkrupDick SwonkWolly Swonsonpsn

SwortzendruberPete SylvesterWolt ToylorJohn TennonfHorvey TerryFred Thompson -

Eqrl TitusWolter TrevorMickey Tregoboff -

Hqrold TrimbleJim TurnerWill Tweddle -

F--_ ^t rr-rr-------:J-- Al rrr-Ll a.:l lrr--J lJ^.., rr(.q Y(,ll|'rlwclllcl,{l ttf.lllv.l ttvrv. tvword Wore -Terry Worel(nufs WeidmonHoword WellmqnWorren Wexler@ssvg6 Willioms

Red WilliomsO. B. WilsonBud WimberlyFred Wood.

Srupl,u, Q.FREEIIIAN & Co.

Wholesole roil, corgo, truck,/troiler lumber Newport Becrch' Colif.

Plastics 0pen lllew $ales Area for lumber Dealers

A new type outdoor plastic that is low in cost and capable of trans.mitting almost lffi/o of. sunlight, including ultraviolet and infra-red rays, is now being introduced by Amer- ican Sisalkraft Corporation, Attlerboro, MassaChusetts, through retail lumber dealers and building material suppliers across the country.

This semi-rigid film, Sisal-Glaze, is available in rolls in 5 and 10 mil weights and in widths of 36 and 42 inches. Among its anticipated uses are coverings for backyard sunhouses and greenhouses, cold frames and industrial structures, storm sash, porch enclosures, and innumerable others. Applications around the home, the summer cottage, and the farm are expected to provide the major demand for the film, although its uses for solariums in'hotels, motels, resorts, and hospitals, as rvell as for small industrial struc-

$eugon'B @teetfngs

tures appear to be substantial. Initial promotional efforts will be aimed at this consumer market.-

American Sisalkraft is initiating its consumer program by offering plans or patterns for a family-sized gretnhouse and a bachelor and family size sunhouse. These plans will be provided through the dealer or direct from company headquarters in Attleboro, and the do--it-yourself enthusiasts can construct an attractive 7x7x7-ft. structure at a cost within everyone's budget.

This cost includes the lumber, hardware, and SisalGlaze. Dealers stand to realize significant sales of around $100 per unit. It is anticipated that many dealers will carry the ball even further by offering pre-cut houses or complete pre-fab units.

Rolls of Sisal-Glaze-available in 100 and 300-ft. lengths -can be cut to the required size with ordinary scissors and attached with a small hand-stapling machine. There is little danger of breakage, and edge tear is no problem if the material is given reasonable care in handling.

D. C. Essley &, Son

WHOLESAIE LUMBER, zZiz EA.SI TEI.EGRJTPH RoAD

LOS ANGEII,S 22, CALIF. Phone: RAymond 3-1147

As it will transmit the tanning rays of the sun, SisalGlaze can be used for solariums, free-standing or lean-to sunhouses, and for similar applications in any climate. It will withstand. wind, impact and hail, and will support heavy snow loads. It provides the same advantages when used for other purposes and, in addition, traps the heat of the sun and thus reduces heating costs.

Other applications foreseen for the material include storm sash, glazing of buildings such as summer cottages, beach cabins, utility buildings and garages, poultry house glazing and emergency glass replacement on the farm, enclosures for porches,breezeways and carports, and many other home and farm uses.

Suggested retail cost is approximately nine cents per square foot for the five mil weight, 18 cents for the 10 mil weight.

Ulth ltlll la aehes aad hopce la dust-Wllllts Redwood Products Segaa Soom from Sust

Although far from the oldest reclu'ood mill in tl.re regiolr -or the biggest-Willits Redn,oocl Prodr-rcts has become a u,ell-knou''n name among the trade throughorrt An.rerica and a major economic factor in the lurnlrering conrnrunitl' of\Villits, California. And it litcrally rosc frtin-r zrshcs ttr achieve this position, too.

Back in the summer of 1945, Szrge I-and and Lumber Co. receir.ed a hurried call from ltussell Irlls, then general manag'er of Sage's Willits mill. The miil \\,as on fire and going fast ! In a short tinre, the Sage n-rill and a good part of its inventorv urere recluced to a.shes.

But Russell -lllls n'asn't through by a long shot. Together with Harold Robinson, l'ho rvas also burned out of a job, the two set out to promote a new corporation, enlisting the aid of Hobbs \\'all Lumber Comoanv in San Francisco.

In early 19:16, their first efforts- paia off and a new corporation-\\rillits Redn'ood Products Company-u'as formed for the l)rlrpose of buf ing Sage's remaining Willits assets ancl still valicl timber contracts. Russell Iills rvas elected prcsident of the ne\\' corporation, ancl .l'Iarol<i Itobinson, secretarv-treasurer. Hobbs Wall Lunrber Company was appointecl cxclusive sales agent for its ltart of the reorganizzrtion.

Since that first day E,lls threu' the breaker su.itch, and nervly installed electric motors ltcgan to hum, over 180 million bf of redrvoocl ltrnrber has bccn orocluced bv the mill. Today, the plant covers over ,10 acies, emplol:s 175 peopie including drivers and maint:rins a 7,000,0@ bf inventory of redrvoocl on sticks at all times.

- Annual production is now fairly constant at 20,000,000 bf. of redwood, all of which is graded to CRA specifications (Willits Redwood has been a full CRA member since its inception). The company specializes in redwood only; its fir logsare sold to local fir producers.

Along the path ofits gradual gror.vth, Willits l{edn'oocl Products also purch:rsed controlling interest in :r trucking firm, Iluelle, Inc., ofWillits, which operates l7 I)iesel rigs and dcies all of the company's log hauling ancl finish lumber delivery. C. \r. r'Vic" Iluelle, Sr., is president of this concern-alor.rg u'ith Ells, vice-president, and Ilol,inson, se c reta fy-treas u re r.

In line rvith its full integration policy, \\,'illits Ilcclnood I)roclucts also cloes all of its on'n logging. Woods Boss ()sc:rr Knir.ila uses all Cateroillar equipmerrt 0 D,S's cr;rrilrpetl n'ith rrrlrlrer tire archei plrrs a \\':ishirrgt,,rr Tr:rcl<

bound for the sowmill is rolled ofi truck into pond. 6.-ond into the mill where it's bucked for the heodrig. , . . 7.-ond onto fhe heodrig (equipped with72" heod blocks cnd will hondle 24'logs) for slobbing by 9-ft. Sumner lron Works bqndsow. 8.-through the Sumner edger ond fhence to the gong trimmer. 9. Lumber is then pulled ro C.R.A. grode on the green choin. . , , 10,-cnd put on sticks for drying. ll.-eirher Air drying (dry yord overoges 7 million b.f. on sricks ot oll rimes). 12.-or Kiln drying (three Fryer kilns hove totol copocity of 150,000 b.f, per chorge). 13. Dry lumber is then run through ploning mill which runs on 2-shift bosis (equipment Yotes Americon mofcher ond Willicms resow). 14. Finish lumber is ogoin CRA-groded ot yord sorler. . , . 15.-ond either stored in dry sheds for future shipment 16.-or immedioie shipment

CHRONOIOGY OF A tOG from Cold-decking (preporing for the Winter when logging is oi o stqndstill) to Sowmilling: l. Trucklood of logs from crew in Jockson Slote Forest being scoled in ot mill. 2. Some lood hos been eqrmorked for storoge in cold deck (po*iolly visible in bockground). 3. Lood being unlooded by highline. 4.-ond being swung onlo deck (opprox. 6 million b.f. when this wqs foken). 5. Another loqd

l,,,lrrler) :lrrl ]: jrr-trlilrlrl,r'l)t-()1r(l oi lri> crt'l: t'('('(rt'rl oi sirie t,\'. 1)rrrticul:rrl_\' tlre \\ illits l,,tqing t'r't'ir l ilh n,, l,r:l tirrt' rLcr'irlt'n1: .irt'r' .\1rr-i), 1().i-1. \\ illit. lit'rlu,rorl i: t tlr-r'('rttl_r l,)g!nrg irt .l;rcl<s,rrr 51:L1t I'.r-t':1 :rjr(l ('()rrs('l'\'irr! its ,ur titttl,t't- lt,,lrlir-r, l lrclr rr tt't' sttlr:t:LrtlilLllr jttcrt';tst'rl t-t'ct'r11r l,r llrc l,rl't'lr:r:t oi o\ t'rl()().{)(X).(X)() -[rt't ,,i r',^,lrr,',,,1 lirrr],,i1 ir, li;Lrrrn,,n,1 ( ;rlii,,rrirr'r I-t'l liirt'r tt':t('t ;it .\lc( lrrn. 'l'lri. tintl,t'r' l,Lrt-t'lt;t.t'. 1og.t'llrt'r-rrillt ;rt ('\istirg l'(':('1-\('r,i ll.0( ]0ir('r'(':,,i r-t',lrr,,,,rl tirrlrer-rrt'rrr'\\'illils lLrrrl 1,.i0() rrr)r-(';L!r'(': ir tlrt'l.'::L]'l'r-rrc1. r:lrt': llrt' c()rtrl);nr\ trt'll,,rt'r 25 rr,Jr'( \(:rr- .1 r'lrltirq ;rl l)r(':('il1 1rt',,rlttr'1i,)n sclr('(111](':. ln ;r,lrlili.rr ll ]lr Nrrivrllr's :;ti('1\ l('('rrt'(l. ,rtltt t' rlt'1r:tt'1 r( ,,1 1:r u(.,1 ,.1 I';r\', Sf

President Russell Ells (he knows o gooo rhing when he reods it) hos wide industry lro ning, wos key mon in Willits Redwood, holds mony offices ond is post CRA president

Secrelorv-Treosurer Horold Robinson (left) helped orgonize compqny in 1946 ofter being qssislqnl lo president of Soge; o UC grod, he wqs with CPA office in 5.F. for some yeors before enlering lumber

PI"ANING Mltt (right) viewed from rhird floor of sowmill; note fhe good housekeeping in rhe yord

SAWMltt (le{t) is sll-electric ond qll-sleel con:fruction, Mill runs on one shift under direction of L. R. "Chick" Notwick, sowmill superiniendenl

LEO HUTETT (right), production monoger, is ex-Mqrine who hos o woy with men qnd lumber. He entered the business throvgh Hobb: Woll Lumber Co., loined Willits Redwood in | 948, ond is now qlso His Honor. Movor of Willirs

C. V. "Vic" RUELLE,5r. (left) is president of the trucking subsid. iory; Ruelle's {irm does oll houling for Willits Redwood ond operqtes

I 6 Kenworths qnd one Aulocor Diesel

COMPRES5OR UNIT (right) furnishes qir to the mill (shotgun qnd vqrious oir-operoted equipment). fotol horsepower used in the plont is opp.2,000.

COMPANY wqs second mill in Redwood Region to instoll o €hipper (lefl); lirm olso operotes loth millboth ore porf of progrom to fully utiliue eoch log

RADIO OFFICER JACK MORGAN (right) operores one of foremost industriql setups in slote. The compony's KIVlO-25 reoches oll its logging trucks, pickups ond cqrs within 100-mile rodius, Monogement reports the $30,000 G.E. inslqllotion more thon poys its own woy by cutting communicqtion time lo o bqre minimum

Christmos

To the heart of the weariest winter, Through the myqtic silence of night, Comes a gracious and gentle presence, With largesse of joy and delight; And the pulses of life are quickened, And the hours of darkness depart, And blossoms of love and devotion, Unfold in each waiting heart.

The past with its cares and sorrows, Fades from our thoughts away, When the bells of Ch.ristmas are chiming, And the children are happy and gay. For over the hills of tomorrow, Where lush, green meadows lie, A brave new age is dawning, And the clouds are rolling by.

Sometimes our hearts are weary, And the way seems long, so long; We are weak and our burdens are heavn Life's triumphs are for the strong; And then we hear the music, That floats from realms afar, And around us lies the glorn Of a far and ageless star.

To the heart of the merriest season, Through the hours of the fading year, Comes the festive Spirit of Christmas, With gifts of good will and cheer; And the sweet old bells are chiming, For a new day just begun, And again it is Merry Christmas! May God bless everyone.

-Adeline Merriam Conner

How

Teacher: "What happens mersed in water?"

Pupil: "The phone rings."

True

when a body is entirely-im-

The Printing Press

I am the printing press, born of the mother earth. My heart is of steel, my limbs are of iron, and my fingers are of brass.

I sing the songs of the world, the oratorios of history, the symphonies of all time.

I am the voice of todaS the herald of tomorrow. I weave

into the warp of the past, the woof of the future. I tell the stories of peace and war alike. I make the human heart beat with passion or tenderness. I stir the pulse of nations, and make brave men do braver deeds, and soldiers die.

I inspire the midnight toiler, trzeary at his loom, to lift his head again and gaze, with fearlessness, into the great beyond seeking the consolation of a hope eternal.

When I spealg a myriad of people listen to my voice. The Saxon, the Latin, the Celt, the Hun, the Slav, the Hinduall comprehend me.

I am the tireless clarion of the news. I cry your joys and sorrows every hour. I fill the dullard's mind with thoughts uplifting. I am light, knowledge, power. I epitomize the conquests of mind over matter.

I am the record of dl things mankind has achieved. My offspring comes to you in the candle's glow, amid the dim lamps of poverty, the splendor of riches; at sunrise, at high noon, in the waning evening.,

I am the laugh.ter and tears of the world, and I shall never die until all things return to the immutable dust.

r am the printing press'

-Robert H. Davis

Longfellow Wrotes

I heard the bells on Christmas day, Their old familiar carols play, And wild and sweet, the words repeat Of "peace on earth, good will to men."

And in despair I bowed my head, "There is no peace on earthr" I said, For hate is strong and mocks the song Of "peace on earth, good'will to men."

Then pealed the bells more loud and deep, "God is not dead, nor does He sleep ! The wrong shall fail ! The right prevail ! With 'peace on earth, good will to men'."

Housing Administrqtor Cole Reveqls Big lAortgqge Money

Chonges Now Being Studied

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We must always be on the iookout for toois to do the specific job. The Administration is aggressively searching for tools better suited to encourage home l-,,:lr;-- i- rL^ "--Seltt tnarket. urrrrurrrB rrr (rrL Pr ! 'l'lrr' \r]rnirr.1r':rti,,r i. rr(,\\ r'r)rr:i(lcl-rtrq c1t:tttgt't irr llrt' lrott:irg \t'tlltl('\ ,)i :r i;Lt-r-,'lt,'ltittq ltlLlLlt'('. \,, rlt'lllritt rlccrrr,)ls lr:r,, r' l,r'i ti rt:L,lt' l,tt1 1]tt' ,]l-t'tt..i,,tt. ltlLr c l,t t'tt 'r':rrt'1ritrq. ( )trt. lrl:lr irr l,lrrtir'rrllLl tluLl lli. l',lq l,tt'r ttttilt t :tltrlt ,,ll-t't': r'r,trrlr]t't-:tl,lt' 1)t-()tlti:(' ,,1' 1lt'11,itra 1;tl'qt' ttttttlltt'1. ,f l)r'()l)l('. I'-sscrttilrll,r. il rtill irtr,,lrt rr "l)it1'lll(l-11i1, 1)( t\\('(ll Iiil.\ :Lrtrl lirir:rtc lrtrrlt'r.. I'r,1r'r tlrir l,lrrrr. I:lI \ tr,,ttl,l ttt.ttt't t1tt'1rr-ir;tte lcrlrlt't-ltq.llill-t lrr5: r,l 1'1'1-11;11,' 1111 1,r1r )0', ,,i rr.li tlr;rt lrt' :lsstllll('s. 5lrlct' lllt' 1,t lr:L1t' lt'll,l, l' \\,,lll(l :t: rrlnr('tlr( l,rtl;tttt'r',ri tlrt't-t.li. llltlt \\(,tllil llt'itllIr-l)( lt ll(('(l llr)r'(\('11>('i|l-it\(,llllllt,,ilrrlrllirll-11-;L1jrL'1rt',,r'irl111-1'11111;11 t,, thlLi rrlrt'r-t'l;ll.\ irtiltr-('\ l(10', ,,1-tlrt ti.li. I'lrr'l)r'()ql'irlll rr,,ulrl i,t'rrttit lIrr (]()\\ll l):l\lll('ll1- illl(l l,,rr tlt,,llllllr l)ir\'rrr']]t\.

'l']ris nt rr l)1'r)qr':uli \\ r)ul(1 rlr)1 t'ltltttgt' ,,t' rli.plltt't' lLtt-r t'ri.tir11,,rt'. It',r,,ttlil 1,t';Lrt lt,l,1ltt,,tt:tl 1,,,'l tlt'sigllt'rl i,,t' tltt' i'rn'r-('nl rrilrlict. ( )n tht' ,,1ltt't'lr;rn,l. r1 ttlttlrl t-('l)t-( s('tll llrt' tttr,:l llt'ril,lt' lrt.r.trlttrt'(' 1ltiL1 Iil L\ ltlr. t'i t t ,,ll-t'rt'tl. I1 rr,,ttlri l,t'gt'ltrt',1 tr, lllt'r-ilLlltit'. "i tllr'!ILII(lll ((''rll'rllll( situ;rti,,rr; it tr,,ttlcl l,t' ;tiltillrl,lt' 1,, ;tl1 li1tt,l. ,,i l't.lr,,rtsilrlt' It'rr,lt't-s. rrrrrl it \\r)1rl(1 l,t'l,tt11r-t'::t'r1 lrt 1111' lott!:1;lll(lili! t'r1,t'r'iCilcr ,,i I"l l.\ if tltt' rr1)t'lg;r!(' itt.tttlLtrt,' l,Lt.ittt'.. iLtl,l I;l l.\'. r'1r,.(' :r:.'rt'iltli,tt rr itlr l,'rt,lt'r's tltt,,ttqll,,tll tll(' llilti{)ll. i I,rrrt'rt't-. ltrtPlicit itt ,ttr_r rL,\r'ttttttttLl ltr)ll:illq l)l-()glillll i: tlllLt 1ln'(,r)\('1-llll('ll1 t'xt'l-ti:t'.,,t'llt1 t't':lr,,rl.ilrilitr'.'l-ht' 1)Ltl'1)():(' ol' tltr: lrlltrt tr,,tilrl i,t' tltt-t'lLtt ttt'rl ii lr .tlr;rll tltittorllr ,,i lt'r,lt'r-s itt u.lrtg rl 1,rtt ;rrr tlttl'(iLii,tr;Ll,lt'l,ttt-rlttt ,itl lllt ]t,,tl]t ,)\\ ll( 1-. lll lillr (,,rt t't'ttlltt lll :l)()ll:1,1'('i] lrrr)gfil1ll. 1ll(' lrrrnrt ])1r\ ( r- nr11\1 1rt' 1it-,rtt'ctt'rl. 'l'11t 1)l-()!l-itlll lllitt tllt' \,1rrrirrr.ti':rli,,r r. t',,rrsiilt't-trr9 rrill 1,r-,,rir1t' tlt:Lt I)l-()lr'( 1r()ll

Although F HA will not undertake to fix the interest rate, it rvil1-and this is a part I want to underline-it will take measures to see toit that interest rates are fair frorn the viewpoint of the home owner and that exor'lritant chalges are not permitted.

\. I :;r,r. 1l1lr lr1lur r\ n,)\\ 11ll,l,-'t' t',)ll('('lltl:t1t'rl rilsctt:'tott ll- tlrr' .\,lrttittr:tl'lrttOtt lltl:tllr rlt'1t'l-ttttll('5 l() l( ('()llllll('ll(l 11, llrt' ( ,)r!r-( 5- rlr;it it 1,, :r,1,,1'r, ,1 rr rr rll l,t' I,t t';ttt.t' lt ll:tt l,r't'r rlct't,lt'r] tltrLt lirt'lr1ltrr rrrll 1tt'11,1. lrtrtrlllt't'lt.tt:illlnrr)l( ('('ottoltrrt;Lll-t i,,t- 1rt,,1,lt',,i 1llrrtlt':l tlt(';Ltl:.

One of the principal aims of such a plan wouid be to avoid the prohibitive exllenses of seconcl mortgage finar-rcing that is becoming increasir-igly-and dangerously prevelant. It woulcl greatly rcdtrce the chances o{ the homeowner losing his home.

\f this lilttt'l tlrr lt,rl l,l ,1,,'-('1,) qir lllll rltlilll: illl(l itlll |,)1 rl il 1,,,.i11,)tl 1() itll-\\r'l rlll( -ll,tlr- i I tlrtltl. \lr 1,ttt'],,,tt i- .inrlrlr 1,, itt,lir':r1r'tlrr'l,t-(),1(l (,L1llill(' ,,1' lltl it( \\ l)l',)l)()\:ll. rrlriL'lt lt tltt. tlrtrt i.,,ttlr tltt,ltl ,',)ll-l(l(l;lll,,ll

t'$$f*T duo,'ug Li.*,d'R{i.y, {-'u r/,o L*T",',raireay

5S,{q F8,ezuf,tS**

3,000 D00Rs

.o.thdt mgkes ..KAIIBERCOR-" the Finest Flush Door

"THE CORE'S THE THING" and the exclusive "KAMBERCORE" is the key to the stay-strate success of the newest member of the Fidler Family the "FEATHER-FOLD" folding unit! Complete with hardware, these folding units are engineered to fit any standard opening with no track or hardware of any kind on the floor. Available in all species, the "FEATHER-FOLD" by Fidler's is unique.

MANUFACTURERS ond WHOLESATE DISTRIBUTORS

Fresno's Joe Aimqr Opens New Rerqil Lumberyord in Hqnford

Hanford, Calif.-Grand opening festivities rvere scheduled Novernber 2-3 for the neu, Aimar Lttmber Co. at 429 E. 5th St. here. Ou'ner-operator is Joe J. Aimar, a native of Fresno and past president of San Joaquin Valley FIoo-Hoo Club 31, who has n,orked his u'ay up in the lumber business.

Dealer Airnar gained his lirst ixperience as a lumber handler at the Alcao l-umber Co. in Fresno in 1946 rvhen he got out of the Nar')i. He remained at the yard after Diamond Nfatch Co. bought it out in 1951 and rose to the post of assistant managei tl.rere. After a brief period r,vith the N{erner Lumber Co. in Palo Alto. he left thc-vard :rnd u'ent to Hanford in 1953 rvhen Dianrc,nd Nlatch- bought the Hayu'ard Lumber Co. r'ard ancl offered him the rnanagership.

Aimar's ori'n vard n'il1 feature a complete line of general lruilding supplies including lrrmber, plyn-ood, harclrvare,

paints and roofing. He lives rvith his 'nl,ife Janice and their irvo children at 79O Grant St.

NBMDA Elects Dick Freemon Treqsurer

Richard E,. Freeman of So-Cal Building N{aterials Co., Inc., Los Angeles, u'as elected treasurer of the National Building Nlaterial I)istributors Association at the annual convention heitl at the Sheraton hotel in Chicago, November 11 and 12. Over 500 pcrsons attencled this meeting, rr'ith brrilding material distributors f.rom 42 states present, rvhich s'ill lre reDorte(l in the next issue.

NBMDA represents approxirnately 475 ir-rdepenclent u.holesaling u'arehottses of building materials in :12 st:rtes and Car-radar, rvith :rnnual sales of approxinrately three cuarters of a billion dollars.

Dick Freemar-r has been a tlember ofNBMDA frtr four vears and has been active in the afiairs of the association .since joining this national group.

Rondom qnd Short Length Used for Wood Roof Decking

Random and short iength boards have been used sttccessfully for r'voocl roof decking in recent tests at trvo laboratorles.

Span arrangements that performed successfully under severe load tests n'ere described by l'. A. Wedding, professor of civil engineering, IJniversity of Maryland, at a recent nreeting of the National Established Roofing, Siding ancl Insulation Contractors Association, fnc., at Atlantic Citl-.

"The use of random length planks presents many possibilities for economy in plank and beam construciion," Wedding said. "Better utilization of material is obtained, random length material is less expensive than material ordered in specified lengths, and waste is practically eliminated."

Random iengths of center- and end-matched boards, includirrg short lengths unsupported by purlins or rafters, n ere employed effectively in studies at the Commercial Testing Laboratories, Denver, Wedding said. Similarly successful span arrangements of random ancl short lengths have been l'orke<l out at the Oregon Forest Products Laboratory, Corvallis, he adcled.

Strength, insulation value, fire resistance, economy and pleasing appearance contribute to the usefulness of wood as a roof-decking material, Wedding declared.

"Consideration of the strength-rveight ratio of lvood, together u'ith its high insulating properties, makes possible certain economies rvhere additional insulating materials u.oulcl otherrvise be required," he stated. "Iu many cases, no other insulating material is needed on the roof. It is significant that built-up roofing rin metzrl decks is normally bonded only rvhen at least one incl-r of an approved insul:rtion is inst:rlled betrveen deck and roofing, a restriction not applied to a r'r'oocl roof deck. Plaster ceilings often specified ir-r orcler to provide additional insulation its u'ell as a finishecl surface may ctuite often be clisper.rsecl s'ith since the natural hnish of the unclcrsidc of a rrlo,rd rlecli possesses a highly acceptalrle appearance lvithlittie treatnrent."

The fire-resistive qualities of heavy timber construction, rr.hiclr inclucles roof decking ,tf 2" r-rominal thickness, is indirectly recognized in the rctluircment that steel beams, girclers and trusses usecl in place clf u'ood rnembers have a fire rittiirg of not less than otre ltour, the er-rgineer said.

"No building is completely fireproof," \\/edding pointed out. "Masonrv u'alls ma1' spall, crack and collapse; reinforced .,,nc.eie structurai men.rbers may be severely damaged by frre ; strtrctttral steel rapiclly loses its strength ttnder high tempera.turcs. All of these t'n:rterials are fireproof onlv inlhe sense that thev:rre not consumed in the flarnes. Sincer thcintegrity of a structure deper.rcls upon tl.re structrrr:rl membcrs retaining their design strcngth ancl dirnensions runder :r11 conclitions, it may lte seer-r that l.rtr strrtcture, in thc strict sense of the n.ord, is fircpr<tof."

He:Lr'). timbcr construction is firc resistltnt principally because of the lou' conductivitr. of u'ood and the lorv ratitr of exposcd area to volume, \\rcdding saicl.

Wood eliminates the adclitional expense of ccilings, and the rrnderside of a roof deck rvith its accotnpanving structure presents ar-r esthetically satisff ir.rg rratttr:tl appearancc, he acldecl.

The speaker declared that natural growth features are often quite desirable and the sheathing or decking may be carefully selected to emphasize streaks, swirls, or knots.

"Ordinarilv a ltnot is considerecl to be a'defcct'but can it be so consldered in this case?" Wedding suggested. "On thc contrary, the absence of knots n'ould Lic a 'clefect'."

cFii6FiiGFiicfiiicffiicfsicfti{GfriGfifrGfiiicftisfticftiGF$c*iGfidiGtrecffiiGffiiG9FiGffiicfticffihc#frGgilil

DANELINGATIERICAN HAR

(Estoblished Since 1914 )

I9OO EAST I5Ih STREET, LOS ANGETES 21 Rlchmond 9-4235

377th TTT Ployed qf Monterey

The 377th TerribleTrventv tournament u'as held at N[onterey, October 17 and iS. This rvas the largest tournament ever held bv the club. .ivith 65 members :rnd guests at our banquet- Thursday evening at the Casa Munras, the tournament headquarters. The u'eather was perfect, rvith our rvarning about extra shoes and srveaters entirely out of orcler. The tr,vo qe1115ss-N1[onterey Peninsula Cottntry Club and Cypress Point Club, r,r'ere never in better shape and better golf weather couldn't have been asked for. Most of the members had their rvives, a feu' stags, and a ferv bachelors.

The accommodations at the Casa Nfunras, the arrang'ements at the tn,o clubs, and the cocktail party-banquet 'were carefully handled by Ed Bauer and Bob Osgood. The party nras a great sllccess and one long to be remembered.

The golf displayed by the members rvas best describecl

by the barkeeper at tl-re hotel, .n'ho callecl us the ",Florribles." I guess we were, but no one seemed to care. Osgood had a 96 at Cypress and he rvasn't a bit dorvnhearted'. llarry 1y6;11aker rvith his 81 & 80 (145 net) r.von the first flighl, and Frank Ruppert n,on the seconcl hieht ..,ith 90 and 88 (l-1(r net).-H.

M. Alling

New J-M Film on Roofing

A neu. 16mnl color sound rnotion picture entitled "One Hundred Years of Iloofing ExperienCe," u,hich has a running time of_ 20 minutes and shorvs the step-by-step procedure. for applyj.ng Johns-Manville Built-Up Robfing, ii now available at all J-M district offices. The- r-rervly froduced movie shou,s the correct roofing application aird-presents severai colvincing laboratory tests of I-M Aquadam and Asbestos Roofing Felts.

C. R, IAENZER, President E. ,\,1. IAENZER, Vice-Pres., Secty.-Treos.

R. l. TAENZER, Vice-President Wltl. C. MOORE, Vice-Pres., Asst. Tranr.

Reroil Lumbermen Hold usl Gonvention in los Angeles

:,The 15th annual convention of the California Retail .en's Association was held Thursday to Saturday, r 3-5, 1932, at the Hotel Alexandria in Los Ar/The business sessions were well attended by the from every section of the state who found the provery constructrve.

All Officers Re-E[ected Farrv A. La&e, Garden Grove Lumber Co., was re-elected isident, while F. T. Robie, Auburn Lumber Co., and Earl ltnson, Johnson Lumber Co., Pasadena, were re-elected .9e-presi<ients, and Ross Blanchard, Blanchard Lumber u; North Hollywood, continued as treasurer. ;Elected to serve as directors wer€: Redwood Empireoma Valley district-Mead Clark, Santa Rosa; Pomona ley'districf-Chas, P. Curran, P,omona; Santa_Clara disL. Hubbard, San Jose; San Joaquin Valley disr Clotfelter, Visalia; Pasadena-Alhambra district v., I rssrr Johnson, Pasadena; Long Beach district-A. E ; Long Beach; Orange Cguqty- Harry_A_Lake, iliden Grovel Imperial Valley-C. E Sones, El Centro; Orthern CountiesSacramento Valley, E. T. Robie, , and Director-at-Large-Frank G. Duttle, Oakland.

L Dee C. Essley is manager of the retail association and tversaw the convention delails, while a rising vote of thanks

for their tireless work was tendered the program committee: PauI Hallipgbn Hammond Lumber Co.; Earl Johnson, Johnson Lumber Co., and C. W. Pinkerton, Whittier Lumber Co.

Paul Hallingby presided at the opening session, at which N. Whitacre of N. Whitacre & Sons, Los Angeles, was the first speaker and discussed building small homes on longtime, low-interest government loans.

Fred Holnes, Holmes Eureka Lumber Co., San Francisco, told of successful results of the conference held by the Lumber committee of the CRLA and the Relationship committee of the California Redwood Assn., after which several Northern California dealers expfessed satisfbction with results of these meetings; also shown were some suggested advertisements, cuts and mats which the Redwood association will furnish dealers for use in their local advertising.

"Lumber and Profits" was discussed by C. H. Grifren, Jr., secretary-manager of the CRA, and cornments were paaea by Frlnc,ts E. Boyd, Boyd Mill & Lumbi:riCo., Santa Barbara; Jerry Sullivan, Western Lumber Co., San Diego, and F. Dearr Prescott, Valley Lumber Co., Fresno. Kenneth Smittr of Los Angeles talked on development of the steel house, and "Selling' on Quality, Not Price" was discussed by R. Pryne, manufacturer.

Ear-l Johnson was the first speaker on foofing conditions in the state; those also taking part in the subject were E. T. Robie; W. S.Cowling, Dixie Lumbei Co., San Diego;

Harry Lake; F. G. Duttle, Steriing Lumber Co., Oakland; E. Steffensen, Orange County I-umbermen's Club, Santa Ana; Henry Adams, Adzrms l,umber Co., Anaheim; Ross Blanchard. ar.rcl Frank L. Fox, Fox-Woodsum Lumber Co., Glendale.

President Lake conclucled the scssion with "Cooperzrtive Clcinditic,rns Over the State," in u'hich was mentioned the program of the llecll'ood association and also the organization o{ the California Wholesale Lumbermen's Assn., u,hich is furrctioning rvith almost l}O/t, of the dealers in Northcrn Calif ornia.

Kenneth Smith Presides

Kenneth Smith presided at the next session, introducing as the first speakef, Frank J. O'Connor, San Francisco, secretary-manager of the California \\Iltolcsale Lutttltermen's Assn. "fs It a Threat or a Prourise?" u'as the title of his talk :rbout the association. in u'1-ricl'r he declare<l tl-rat its :iims lr,ere to help both rvholesalers ancl retailcrs in clin-rinating clifliculties of the past, inclnding elirnination of transit srllDments.

Outside sDeakers heard inclucled NI. C. Price Stabillzation committee ancl Ir. I'-. Southern California Edison Co.

The lirolic luncheon for men <'tul\' rvlts l-reld at noon u,ith a large attendance. Kenr.reth Sn-rith was m.c., and Paul Hallingby greeted visiting lumbermeu at the convention. A telegram u-:ts reacl fr<;m thc S:rr.vtelle Chamber of Comrnerce praising the civic activities there of A. J. Stoner of tl're Sattellc Lutnber Co.; a gift from the Chamber \vas preserrted Dealer Stouer and he responcled fittingly.

Jack Dionne Introduced

In intro<lttcing Jack Dionne, publisher of The CAT-TFORNIA LU\'IBl',It X'{ERCHANT. Kenneth Smith said that Jack had brar-rche<l out from his editorial rvritir.rgs to fullfledge<l ar-rthorship u.ith his book, "Cullucl Fun." lJpon u.hich NIr. f)ionne, rvho alu'avs l.ras a ftrnd of stories on

hand, tolcl sever:rl of his favorites to the great enjoyment of the convention.

\Vhittier Dealer Pinkerton presided at the next session. opened by a debate on State Proposition 3 on the November 8 ltallot. Leslie H. Kranz spoke in favor of the amendment and fornrer Senator Harry Chamberlin against. C. H. \\rade of the Feclcral Home Loan lJank spoke next, after rvhich Dudlel. Cl'randler and Mr. Pinkerton spoke on pendir.rs indrrsrr-v legislation. Jerry Sullivan, -E. T. Robie'arrd II?nrv M. .\dlLrrrs pllr through motions on Proposition J and the Uniform Nlechanics Lien Lau'. The last spcaker at the session was John C. Cremer, manager of Lumber Research, Inc., Seattle.

A standing r.ote of silent tribute r,vas paid the memorv of the late A. C. Bowers of Anaheim for iris years of vahiable service to the state's dealers. Resolutioni r,vere Dassed thanking Secretary Essley for his year of "cfficient se^rvice,, and for *his er-er genial spirit," and thanking Vice-presi- dents Robie and Johnson for their rrntiring efrorts in their districts.

The annual banquet and dance rvere held Friday evening in the hotel's ballroom, at u'hich Dealer Prescotf took thi stage to pay the dealers' unanimous tribute to president Lake for his magnificent efforts for the retail association. Mrs. Lake was presented a beautiful bouquet.

The annual election was held at the directors' meeting Saturclay morning, and that afternoon many of the clealeri atter.rded the arrnual UC USC classic at Olvnipic Stadium.

I-adies' activities at the convention included a trio through one of the large motion picture studios and a lunchecin-bridge at the Ambassador hotel.

I,,xhibitors at the convention in the Alexandria inclucled Hammoncl Lumber Co., Paraffine Companies. U.S. Lin-re I'rorlucts Ct-,rp.. Fir-Tex of Southern Cilifornia, pryne & Co., Truscon Steel Co., The Celotex Co.. Masonite -Corp.. and the Lumbermen's Service Bureau, San Diego, of rvhiih Orrie W. Hamilton is in charge.

C. Hine of the \\rertkins of the

Nqlion's leoding Economists See €onfinued Inflotion in | 958; Express Cqution on Ouflook

The nation's leading business and ttniversitl- ec,.'t.rotnists expect 1958 to be a year of cross-cttrrents, u'ith continued inflation pushing the major dollar inclic:tt,rs of lrctivitl' t,, nerv l-rig1.rs, according to the ele"'cnth ltnnrtal sttrvey oi economists' opinion conducted by F. \\r. Doclge Corporation. ln the analysis by Dodge \rice-Presideut and ltconorrrist Cieorge Cline Smith, the 202 econonrists particilrating in the current stlrvey indicated u'idespread cortcern over thc outlook for next vear.

The composite-opinion oi the econotnists pollecl dnring October rer.olvecl arortnd four main points, according tcr Dr. Smith:

1. Totzrl dollar output in 1958. as measured ltv Gross Nationrrl l'rorluct. ir',,rrld rise slightly.

2. Horrrly wage.rates rvottlcl contintte to go maJor categorles.

3. The cost of living r,vould contit.rue to rise in n'holesale prices n'orrld also go up, but not

up in all 1958, ancl cluite as rapidly.

1. Real output (as tneasured by the Federal Reserve Index of inclustrial production) u'il1 dip in the hrst half of 1958, and then rise slightll- clrrring the last six months.

"There was a general feeling irr last yc:rr's survey that 19.57 u.orrld lre an all-time recortl 1.ear. lrr the cttrrcr-rt survey, rvhile tl-re figures estin-rateci u,orrlcl lor the most lrart lre :rt nel' record levels. the t'orcls 'rlccline' :rnd 'reccssion' al)1)e:rr irr the comments u'ith son-re frecyrrcncy, and nonc of the comments e\presses real optimisrn for thc irrrmccli:rte r t1ttl rc.

"The apparerrt iraradox bets'een ti-re generally ir.rcrclrsing rrrrmerical cstinrates and the less optimistic tone of thc conrments seems to arise from the general feeling that thc risc in the <Lrllar intlicators next year n'ill be clue largel1', iI not entirely, to inflation," explained I)r. Smith.

J'ractically alloi the ecor.romists expected l'age ratcs to rise rrext 1'ear, I)r. Sn-rith rcporterl. (Jn the a\.erage, tlley expectecl the consumer 1>rice ir-rclex to rise from its cttrrent level oi about 121 ro 123 by the er.rcl of 1958, and they thorrght the III-S rvholesale price intlex u'ould go from its current 118 to 119by the en<l ol 1958. They expected gross national procluct to lrc running at thc annrral rate of $.149 billion in the fotrrth c1u:rrter of 195fi, as contrasted'rvith the second quarter 19.57 ratc of $43'{ billion.

Ooklond Pqint Sfore Wins

Olympic Stqin Contest Prizes

l'rize-u'innirrg distril>utor-s:ilestnclt :trrrl dealers rcapcd lL lrirr.est of piizes ir-r the stain contest jrrst corrclude<l by the ()lvrnpic Stained Products Co. oi Seattle. l)ecorttor l':Lir.rts, Inc., ()aklanc1, Caiiforr-ria, \\-ol1 the top <lcrtlcr prizc of lL three-da1'trip ior tl'o people to the l{osc I',orvl or Srtu \ralle,r'. The lrrize inclr.tdes $100 experrse money, hotcl rtccornmo<i:ttiotrs anci tnlnsportation. N[erv Kjer ofthc NI:trshall Shingle Co., ()aklancl. u'ho services Decorator u'ith ()l.ynrpic stuin, also has his choice of either of the alrovt' I )rl ze s.

'\ $1.50. 1-l-inch oortulrlc television set 1'or the best u'irrclon' displav featurirrg- ( )lvnrpic stitin u,:ts arvzrrded to North Gror-e I-umlrer Co. of Seattlc. Ilicharclsorr Lumber Co. of I)enver ha<l tn'o prize u,inuers, all-expense three-da;- trilr {or tn'o to l,as Vcgas or Sttr-r Vallcy. ()thcr Olympic contest rvinners \\'crc ltichartl lrl inz ancl ltuss Graham of l-unrber Products Co., Lugene and I'ortlancl, Ore., respectir.ely.

I)avicl NI. llughcs, Olynrpic stain sales manager, saicl thc contest pusheil stain s:rles np 28'y', during the month oi Septernber and adclcd 42 uen, Olvnrpic tlealers.

(Tt:ll them 1'o?, .ro?u it in Thc Calif oruio, Luntber Merch,ant)

for your Lumber Requirements

LAWRENCE. PHITIPS LUMBER COMPANY

"Plywood Distributors Hondbook" Mqkes ldeol Christmqs Gifts

For those manufacturers, wholesalers or distributors who are looking for an original but economical and useful gift for their customers or business associates for Christmas.

John Eells is ofiering a Christmas "special" on the Plywood Distributors Handbook. Those .rvho have seen the book know. that it isn't just a book about plyrvood, but actually contains information about lumber, hardboards, plastics and is useful to anyone buying or selling building materials.

Mr. E,ells says his "Christmas present" to the industry rvill be to personalize the copies in gold letters, gift wrap, and mail direct to the recipient, at no extra charge. In addition, a N/o discount from the regular $1O price will be allowed on orders of 2O or more cooies.

A handy order fornr for listing names to be imprinted and mailing addresses of those to receive the books can be ob-

tained by calling RAvmond 3-3167 orwriting John Eells, Inc., I). O. Ilox 22060, I-os Angeles 22, Calit.

RCSB Offers 'Sidewqll' Guide

A specially prepared technical guide for starting doublecoursed side rvalls is being offered by the Red Cedar Shingle Bureau. Designed to aid builders and retailers, "How to Begin a Cedar Shake Double-Coursed Sidewall" offers complete details on the quick, simple method of applying the first course of cedar shakes to exterior walls.

A piece of shiplap is the only extra equipment needed. It is used to level tl-re first and succeeding courses. The instruction sheet further points out the steps in applying trvo under-courses on the first ror,v. This will introduce the proper tension to the collrses above.

Free copies may be obtained by writing the Bureau. 5510 \\thite Bldg., Seattle 1, Washington.

You Never Hnow What'Ynu'll Find Uniler,'(or IN) the Christnas Tree

;:Richmond, Calif.-When Arthur B. Anderson's wife new products made from wood, find new uses for wood, and -find new ways to produce mgre of these things at once.

I him to get rid of the Christmas tree, he didn't burn haul it to- the dump, as most husbands would do' He it to the office.

i; " "Bill," he said to his assistant in the lumber company ' treboratory where he then worked, "let's sec what we

can make out of this."

Thev fed trunk, branches and needles into an attrition iill-i sort of oversized meat-grinder-and produced a ile of irude fiher. Addino watei thev made "fiber soup," ile of irude fiber. Adding water they "fiber iimed, a mat, and squeezEd it in a hot press. In.a few inutes they had baled a square of pressed wood with Vuletide smell.

The hardboard, made from a Douglas fir Christmas tree, i bn display in Anderson's office at the University of )alifornii F6rest Products Laboratory, Richmond, where heads the division of forest products chemistry.

ii", He shows it to visitors as an e>rample of total tree lrse. and in a wav it svmbolizes what the whole Forest

'. Productq Laboritory, under the direotion of Fr-ed E. ,Diclrinson, is trying to do-that is, find more and better i,rises for wood.

,' .Vfe lose vast amounts of the tim'ber harvested in our ,ts. Mountains of sawdust decay near mills. Stumps, I trunks. and branches rot in the woods. According the U.S. Forest Service, the industry wasted one cubic ot out of everv four cut in 1952.

,California's r6cord is worse. For almost every cubic of lumber used in 1953, it threw away another cubic hot. The actual figures were 750 millio-n cubic f.eet put to use and 600 million cubic feet wasted-30O million in drrill residue, 300 million left in the woods.

What is the answer to the wood waste problem?

Chemical, physical, and economic research to creat€

When it comes to producing more things from a tree, says Anderson, it's hard to beit the Brazi-lian tribes who taice from the carnauba palm not only food, drink, and a cash crop, but also fiberi for clothing, timber {or householding, and light. The trunk makes pilings, the bark firewood, the leaves window and door shades, the endshoots a tender food, the fruit a cooking oil. Flour comes from the pith, medicine from the roots, 'cattle food from the saplings, hats from the l6aves, as well as cordage, nets, ' baskets, mats, curtains.

Although we. don't use a single tree g9 intensively, we obtain a -great variety of products besides lumber from trees in general. For exarnple: germicides, deodorants, perfume, iattle feed, a toughener for 'road surfaces, pingiong balls, shoe polish, fiieworks, beel barrel coatings. irrom r,rlood cellulose-rayon, photographic fi lm, cellophane, paper, household cement, lacquers, sponges; from wood iignin-tarmins, vanillin, and a base for plastics, radio cabinets, etc.

Without listing half ttre things wood chemists can extract from trees, it's safe to conclude that a quiet revolution in wood utilization is being hatched, not only by the chemists at Richmond but throughout the country.

Don't be surprised if, in a few years, tlrese chemists provide vou wilh perfumes, plasters, and fiber products irom stu-mps; anti-bxidants fiom incense cedar (to keep butter and bther foods from turning rancid) ; vitamins from wood yeast; special fire-proof and insect-proof woods; oerhapi even pdtent explosives made from wood. '

Nof all of this research needs to be done over a hot test

-A qsoyt's Qruetings

- - and Best Wishes for the -.-Nu* U.ar A et r. H. BAXTER

San Francisco & GO.

Pressure-Treated Forest

tube. One of Anderson's most interesting finds came while he was walking through a forest. He noticed a bullet embedded in a pine tree. Above and below the bullet were 'streaks of pitch, a valuable source of resin for paints, varnishes, and othe_r products. The tree had thuJ responded to its wound. Why not deliberately wound the lree to make it form these products? He cut-an incision a third of the way around the tree, then poured sulfuric acid in the wound as a stimulant. Six months later that third of the trunk had turned into a sort of heartwood, rich in resin and other chemicals.

If further studies show pine tree wounding to be economical, millions of young second-growth pi-nes can be--made to produce heavy deposits Sefore being cut,. filling a gap left by the- fast-disappearing old-giowth pine stumpwood in the Southern states.

Resin is only one of the extractives that Anderson and his assistants, Eugene Zavarin and Gene Kritchevsky, are studying. Kritchevsky has turned up 18 chemical- components in Port Orford cedar wood oils and is analyzins substances in redwood cones to learn why stains aipeai in redwood during drying.

Zavarin began probing ihcense cedar at the behest of a Stockton firm when some of their pencil slats, upon being converted to pencils and lacquered,-became discolored anE therefore unusable. Besides findine the cause of the "bleeding," he also hit ona promisiing anti-oxidant that is now being tested by a food manufactu-rer.

Another line of research may help Southern California,s furniture industry, which is fihaini eastern and imported hardwoods scarcer. California hafowoods could be used if they didn't split and warp during seasoning. Seeking a chemical seasoning method that causes nJ splittine-or warping, the FPL chemists are trickling ac-etone.-and alcohol over lumber to pick up moisture and extractives at the same time.

Some six million board-feet of tan oak are cut in Cali-

Los Products Angeles

fornia.every_year. -The logs are left in the woods after the, bark.is, peeled off. "He-re," says Anderson, ,,is where.l chemical seasoning could hit a jackpot. The trees could,,,l be taken to mills and the whole opiration of season incl', tannin removal could be done at orice.',

- Thiq kind of integration might also be applied to Douelas .1 fir_bark, which yields a wax ai good as thaf of the carnairba'i " palm. Wax by itself wouldn-'t pay but, bv extractins I other chemicals such as tannins af the same iime, and b! ,1

using the bark as a soil mulch, costs could be spiit thre'e, ways and the whole venture would be profitable.- i

The cut-and-haut philosophy of eariy timber days is i: gone. F'aced with dwindling ieserves -and'competition ,,,i f:::-ff^.1"9E^:ld. ___..11 -*F_fg""t. industr| must .;l

integrate a variety of wood uses in order to "r.it costs. .. , Chemical research will provide the knowledge to make '.i th,is possible.

Gqsccrdes Plywood Buying E. K. Wood Oregon Holdings

Portland.-Approximately 300 million feet of standins ,',i timber, a sawmill and mill iite.at Reedsport, Ore., formerl! ;l operated by E. K. Wood Lumber Co., *ere..poit"d Ueinl",'r purchased by Cascades Plywood Corp., Lebanon. Orel',: $ greett vene.er plant was said being considered for ihe old-i:;

Reedsportmill.-

Lumbermon Wins Assembly Sect

Lou Cusanovich, 45-year-old business manager of a Van ;, Nuys lumbe-.ya.!,. was elected last month to i seat in ther;i 64th Assembly District bya substantial margin,orr"i tir'.,: nearest rival in the.special election. Cusanovjch-campaigned.: i

aggressively on a "right-to-work law" platform a"t ciitea "i for legislation protecting "union demociacy" in handlins oi"union affairs. The lumberman is on the Re-publican ti,ck&. : *

Doscher, Ex-OHl Heod, Predicts $t g Billion R.emodeling Mqrket

One of the most significant developrnents of the 1957 NRLDA convention was the emphasis on the fast-expanding and highly profitable home improvement market, according to Tohn R. b6scher, formerly head ofOHI and now owner of his own lumber dealer advertising agency.

After attending every meeting on this subject and inter-riewing scores of dealers, Doscher feels that the remodeling markeiin 1958 will exceed $18 billions because building rnaterial dealers are now seriously intent on getting their share of this business. As a result of their effo.rts, FHA Title loans are up 22/o this year over last. Today, the average Title I loan is $800,'compaied to ${00 only two years ago. At the culle-lt rate of inciease, this figure witt lump to $1,000 per job in 1958, Doscher said.

Compared to last year's NRLDA convention, Doscher noted that there was considerably less concern with the fall-off in new house starts. Most dealers were far more interested in how to sell package remodeling, complete kitchens, additions and garages, how to estimate, and how to advertise to get remodeling business. All sessions on these subjects were complete sell-outs.

On the subject of advertising, dealers agreed that it was the only way to get more home improvement business. Newspaper advertising is by far the most Popular medium and the dealers who are most successful use newspaper advertising every week.

There'vias general "gtie*enf that l/o of total gross should be budgeted for consumer advertising. ,However, it was pointed out thit since about half of the average dealer's business is with contractors and builders, and half with homeowners, this l/o figure is actually 2/o of the part of the business that can be advert-ised. This figure, Doscher says, is competitive to other retail industries, but specialty items require a bigger percentage. To aid lumber dealers who want more home improvement business but who do not have local advertising counsel, Doscher has established an advertising service which features a series of

HrB,r,rAN A. S,rrrtrH

Wl"ol"nl" {u*b", "*lerch.ant

1908 Conodq Boulevord

Glendole 8, Cblifornio

HERMAN SI$ITH

t

A w 6.lcd6tt. tu Fn M. | l|oPrr -. -* r-p ro ".r-, n.r' yd, | 5.n"i&g bwiltuildffi,odbdd} ite, fr! d so of hFinG b..tu # |[raYilffi Hff ,ln?"-**::*T.lTlfJ.lil*'*"lw*hbrdtunnd.r.6rrq l54g

CArl U3 'OT A FR:E EsflilA'E

As an introduction to fohn R. Doscher's home-improvement advirtisine service, tliis advertisement in mat form, ready to run, is Jfiered free to any dealer outside present franchise areas. Doscher's service s-ells for $175 per year. One sale from this free ad could more than pay for all 52 ads in the 1958 series.

OtD GROWTH DOUGLAS FIR-GREEN.AD-KD ao.to;![}!|Trqiler

Medford Corporotion ltlixed & Pooled Cqrs KD or GREEN OOUAhS FlR, KD V. G. UPPERS WHITE FIR, PINE, INCENSE CEDAR

PERSONAL SERVICE ON HARD.TO-GET ITEMS

IIMBERS TO FIFTY.FOOT TENGTHS

Represenling Oceon View lumber Co. - - Corgo

"Ore, Thirty -Five Yeors Experience Morketing Western Forest Prodvcts"

Wln,o,7 el,uh,nc,t

ond Our Besf Service to You

T hroughouf 19

58

W. E. CllllPER WHOTESALE LUMBER COMPANY

IflcDonqld Cedqr Producls, [td. Gilchrisi Timber Compony

DrREcr sHrP'fiENT -

Douglos Fir Plywood-lmporled qnd Domestic Hordwoods.

AVAILABLE tCtPonderoso Pine Common5-tugql Pine ftcfory qnd Seleci Grqdes-Western Red Cedor Siding, Boqrds & Poneling-2t', 3" )& 4" CHB Roof Deck.

1893

4848 West Pico Boulevsnd, los Angeles 19 o Phone WEbster 6-8238 TWX tA 44il

this is our 65th yeor in business

big-ticket remodeling projects in a different new ad every week. The service, with professional artwork and copy complete in mat form, is available to lumber dealers on an exclusive one-dealer-per-city franchise basis for $175 per year or $3.36 per week. Interested dealers can write to John R. Doscher, 10 Rockefeller Plaza, New York 20, N. Y., for further details on this advertising campaign.

D&B Survey Shows Business Foilures

Business failures, although rising in 1956 and in 1957, have not kept pace with the upsurge in the total business population. During the first six months ol 1957,9,945 out ol every 10,000 business concerns in the United States did not fail with losses to creditors, according to a recent study by the Business Economics division of Dun & Bradstreet, Inc.

More than half of the failures occur in businesses that

have been in existence for five years or less. It is interestins to note that the proportion of "younger', failures has beei +:gl-inigC steadily in the past 10 years with the exception of 1956. However, the toll ahong businesses aged ten years or more has increased almost steadily in the Jame peiiod. - _In size, failures are relatively small. Some 63/o of the failures in the first six months of 1957 had liabilities of less than 925,000 and only 0.4/o had losses ranging about one million. Furthe-r, average liabilities pe. caJuafity are cur_ rgnlly below the post-war peaks established in 1946 and 1947.In 1956, the highest failure rate per 10,000 operatins manufacturing concerns was 232 ior-furniture manufac"turers.

By states, the highest failure rates per 10,000 operating concerns within each state were: Nevada, 141.8; California] 135.0; and New York, 106.5.

(Tell them you sazn it in The California Lumber Merchant)

Byles-Jomison Lum'ber Compony Coots-Huddleslon-Buck Lumber Corporotion

Bocrd Repori on Used Lumber

i ne Southern California Retail Lumber Associition i}ile.d its members on November 20 the following copy ,Lhe Report and Recommendations adopted by the Board "Building and Safety Commissioners, City of Los Angeles, 14, t957:

iliThe Los Angeles City Building Code requires "l! 'tructurallumbei to be grade-marked by an approved ig.uq"y. {t- thg present time,. no ?ggncy is established.to

e-used lumber. Several demolition contractors in the Angeles area arenow meeting with the intent of rf -c :porating an association for the specific purpose of ing useii lumber. Corporate papers, however, cannot filed for l2O or more days.

,,'fln the interim, permission is requested to sell ungraded $ed lumber in the City of. Los Angeles. The dealers :q rn tne \-rf,y or.. l-os nngcrcs. ie that personni:l in their yards arJ experienced in the rding ofiumbei and they agree to certify td the quality eacli delivery.

,i.'"RECO'MMENDED BOARD ACTION-Used lu,mber lota Uv a wreckins company or demolition contractor with fficer" in Los Anleles Citv oi Los Angeles Countv will Angeles City County itted witEout grade stamp until July l,- 1958, that with each- delivery the supplier submits a ded wrth each dehvery suppher

; to the Chief Inspector of this Department declaring t the lumber has been examined by a qualified person I found to be the equivalent of'Standard'grade as estabflf,ished by Grading Rules No. 15 of the West Coast Lumberii,lmqn's Association.

; "The District fnspector shall have the authority to reject i[4y lumber or to reject any entire oider if he finds it to rbe-below the equivalent for new lumber."

:'l:feU them you saza it in The CoJifornia Lumber Merchant)

Under the name of Architects International Bureau of Building Products, a new display center will _o-pen in Miami's Dupont Plaza Center on December 1. More than 800 manufacturers will place glose to 10,000 items on display in the 120,000 sq. ft. structure, ranging-{Io-m door fiinles to complete bathrooms. Displays will be open to the public, and the building will have its own piivate ya"6t mooring for guestE' boats along its. 1.000 ft. dock.

Fred C. Holmes Lumber CompcnY Moving Southern Gnliforniei Office

Russ Sharp; Southern California sales manager lo1.-the Fred C. Hol'mes Lumber Company of Fort Bragg, California, announces that December 15 the Pasadena offices will be moved to Bloomington, California. "We believe our offices should be located in the area closest to fast communication with our customers. The general expdnsion in thg Greater Los Angeles basin is east, so rvq have established our sales offices-in the center of the potential sales area," Sharp declared.

The Fred C. Holmes Lumber Company specializes in direct shipments of choice Pacific Coast lumber products to dealeri via truck-and-trailer, or rail. The new phone number at Bloomington will be TRinity 7-0330.

Blelec Yord in New Site

El Monte, Calif.-The Bielec Lumber Co. w-as open,November 15 in its new building and yard at 13652 East Vallev Blvd. The store has a display aiea of about 7500 square felt and contains one of the largest hardware and building materials inventories ever offered builders and homeowners in the San Gabriel Valley.

I ASON SUPPtIES, lnc.

524 South Mission Rood, Los Angeles 33, Colif.

DFPA Plqns New Aids to Deolers

(Continued from Page 62)

will be higher. Government economists predict 1958 will see a I3/o rise in church construction alone. The Federal government's $40 billion highrvay program will consume largc amounts of plyr,r'ood for form u'ork and signs. And the nation needs over 400,00O new school classrobms in the next tu'o years.

Also helping to close the gap betu'een capacity and sales will be promotions such as the joint Lu-Re-Co, DFPA and National Plan Service tie-uo.

_ 9_!her promotions will fail into four separate categories: DFP4.gra"de-trademarks as the hallmarks of quality ply- wood; industrial uses, which are assuming greater s1giificance .for plywood sales; heavy construciion, rvhere-ply'rvood i-s sold primarily for concrete forming; and consumer educatl0n.

In the light construction field, DFPA will again concentrate on selling fir plywood for established uses in an effort to increase the total average footage per house in sheathing, subfooring and roof decking. New techniques in plywood siding show promise of providing greater uses of plywood for exterior coverings.

Another significant area of light construction is in the field of plywood components. Many builders believe that the trend will be more and more toward comoonent construction because of the prospects for a heavy demand for housing along with a shortage of skilled labor.

More houses are being built with flat stress skin ,.sandwich" type wall and roof panels. In addition, DFPA is promoting fir plyu'ood for structural box beams for such uses as floor girders, ridges, and beams in lieu of solid wood trusses. Box beams, when properly fabricated, offer definite advantages at highly competitive costs.

Because the industrial field offers an opportunity for growing markets not affected by the ups and dorvns of the

ANgelus 9-O 657

building industry, a substantial area of plywood promotion will be geared to this .area. Plywood is heavily used for signs, marine construction, crating, materials handling and in a variety of other miscellaneous applications.

The association will also promote plywood sales with the development of six detailed plans for a variety of summer cabins or rveekend homes ranging from a minimum-cost cabin to larger leisure time units.

Plans are also now available for a variety of new outdoor storage units-an ideal medium for developing lumber dealer sales of fir plywood.

The industry's qrrality control and testing program rvill contlnue as the underlying theme inall DFPA promotion with a view to maintaining customer acceptan-e of plyrvood as a high quality, engineered building material.

Pqul E. Kent Esfoblishes Wholesole lumber Firm

For the purpose of furnishing quality lumber to retail dealers of Souihern California, paut p. Kent, 40-year veteran in the lumber industry, has opened offices- at 5404 Hollywood Boulevard.

Paul started his lumber career under E. U. Wheelock in l9l7 when Mr. Wheelock r,vas general manager of the Consolidated Lumber Company at the harbor] In 1919, Mr. Wheelock established the E. U. Wheelock Company and Parrl joined him following his discharge from ihe army at the close of World Wai I. Since thai time he has been p.rominently identified with the company in various capaci- ties, includjng sales manager and, moie recently, general manager of the firm.

Paul Kent is prominent in civic and fraternal affairs in Los Angeles, where he has made his home since 1917. He is also a member of Glendale Elks Lodge. He is well known atall levels of the lumber industry in California, Oregon and Washington.

fi$Et':+r= n*0r..*,.. totirl,

F

attd lrou Auti-l[ydyt to,"Zertain-teed"-the trIenbers ol MASON SUPPLIES u;sbt, sittcerely e.tpress their Iloliclay Greetiugs_to tbeir ntau1, lriends among tbe T'rudc. Ancl as tt,t, nrdrk tt , iloi, -Mn), 1'our l91B , , Be IL|ST-GREA'| !l

BUII.D'NG AIATERIAI,S WHOLESALE

Deolers Told How to Slice Themselves o Piece of the School Building Progrom Pie

Upcoming school constrttctiotl pr)g-l-al11s carr.-providc .a major -utk"t for lumber, Normzrn I-{' ll-eece, building code consultant of the National Lumlter N{arrttfacturcrs Assc-rciittion. said in a recent address in Nerv York.

"The lumber industrv at the present time is in a relatively good position to- releive-a fair portion of school buildin? coirstruction," Reece told- the Intercoastal Lumbei Distributors at their annual meeting.

Individuals in the ir-rdttstry have an irnrnediate opportunitv to help their o\\'n comn-rllnities build "economical, ['ell dejiqned, iafe and durable" schools of rvood construction, Reeie cleclarecl. "The t'ood school of todav can in no t'ay be

placecl in the same category as the temporary.frame.school Lf yesteryear," he said.-"Today's frame schools, which dot tl're countryside over the tvidth and breath of our country are, for tiie most part, tvell-designed, durallle and saf e structures rvhich ad^d to the beauty of the communities they serve.

"To this day, when discussing school bulidings. with school boards and building commiftees, the very mention of the r,r,ords 'rvood frame school' ltrings to mind the vision of a frame bungalow of temporary and shoddl' construction. tused rvhen a" permanent schoo[ lvas overcrorvded. Part of our job is to dlspel these wrongly created visions."

Reece outiined the following \\rays in u'hicl-r lumbermen can assist as individual citizens in their communities in gaining recognition for the modern u'ood school:

"1. Acquaint yourselves with your school board mernbers. Attend one or more meetings, if possible.

"2. Learn the existing school needs of your communityThe greatest entry thaiwe have for promoting the.r'ood .cl-rc,oi is to do s<, .uith the school board u'hile their activities :rre ir.r the planning and cliscussion stages.

"3. Through your local association or through.the National Lumb& Nlanufacturers Association, obtain information on frame schools and see to it that your local school lroarrl is supplied u'ith this information, or advise us to <1o so.

"4. Appoint committees in local and regional associations foi tl-re pu.pose of studying school prolllems in -you-r immediate areas. Compile fitcts for use on tl.re local level. This can easily be done by requesting inforrnation on school construction from the S[ate B,,arri-of Education, the National Lumber Manufactttrers Association, and others.

"5. Acquaint yourselves u'ith your local b-qilding ordinance. Does it perrnit rvood frame schools? What are the restrictions, if any, thereon? If you find a provision prohibiting rvood for any reason,.or fo.r any occup.ancy, report it to yo-ur local association o_r directly to us. It then becomes our ibb to make recommendations for amenclment'"

Ccrliforniq Foresl Products Lob Nqmes Three New Men to Council

Thrce nerv appointments to the Technical Advisory. Council for thc Univcriiiy of California's Forest Products l-aboratory are :rnllouncecl by Fred E. Dickinson, director of the Laboratorv. New mernbers of the l2-n-ran Council, appointed to threeverir terrns bv University President Robert G. Sproul, are Ben ilcnioff, partirer and structural engineer with King, Benioff and Associatcs, Sherman Oaks ; A. B. Hood, vice-president and gencral manager of the Ralph L. Smith T umbcr Company, {1derson. and p"resident of the Western Pine Association, and Russell'Johnion, president of the Union Lumber Company, San I.'raricisco and Fort Bragg. In adclition to the new appointments, Dickinson also announcicl the reappointment of Eddy S. Feld-

MAPLE BROS.. INC.

S/NCERELY WISH ALL OF OUR FRIENDS, CUSTOMERS /4ND MILIS PROSPERITY

f Serving 195 rivilege o

Sfe Appreciate the P You During the Past and Look Forward ro the Future with Confidence in our Ability to Meet every Requirement when You Need Ponderosa Pine Mouldings.

snd so we soy A

AAAPLE BROS., INC.

617 West Putnqm Drive, Whittier, Colifornic OXbow 8-2536

man, executive secretary of the Furniture X4anufacturcrs Association of California, Los Angeles, to serve another tenn.

-At the next meeting, !o be held at the Laboratory on Friday, December 13, the Council will hear progress reporti on .esearil., in wood drying, gluing, wood extractives, chemical processing, and the mechanical properties of wood. Another feature will be a report on a recent visit to European forest products research and industrial operations presented by Walter F. ITolzer, chairman of the Council and product manager for Crown Zellerbacl-r Corporation, San Francisco.

I 958 Building School Jqn. | 5- t 6

Guidelines for building houses in 1958 n,ill be presented at University of Illinois Small Homes Council,s' 13th an- nual Short Course in Residential Construction Tan. 15-16. The two-day session is conducted annually on tire Univer-

sity campus foi builders, architects, contractors, and other persons in the building industry. Most efficient and economical designs, construction methods, and materials for houses to be built'ivithin the next year rvill be discussed bv Council rnembers.

Fmphasis rvill be placed on the house silhouette-shape and number of levels-on economical roof spanS and fram- ing methods, orientation of the l-rouse on ihe lot, use of space inside, air-conditioning, insulation, sheathing prac- tices, use_of .ivall panels and nail-glued robf trusses, g-abteend ventilators, and design.

Registration fee of $15 includes tuition, field trip to housing research activities, annual dinner, and the several pub- lications distributed as part of the course. Registration requests and checks should be sent to the Supiivisor of Engineering Extension, Room 116d, Illini H;ll, 225 S. Wright St., Champaign, Ill.

"When You Order From llsMake Room lorthe Sfock"

|TFANNY (Forest) DOESN'T tlVE THERE ANY

"The Forest Hard Board News," published monthly by Forest Fiber Products Company, Forest Grove, Ore., pirblished the following sad statement inits October isiue regarding Miss Fanny Forest, rvhose face and form still giaced fhe company's latest advertisement in The CALIFORNIA LUMBER MERCHANT as recently as our November 15 issue:

"Our Fanny is gone. Sadness has crept into our souls' We never before realized what it would be like without

our Fanny. It is as though we ourselves have had a personal losi. We fully sympathize rvith the dog r,vho had his tail chopped off. Suddenly there just doesn't seem to be anything to wiggle. Yes, my friends, our Fanny is gone, - "But memory lingers on. Pleasant memories of the things our Fanny has done. We had our Fanny in a bathing -uit, we had our Fanny in play clothes, we had_ ou-r Fanny in cover-alls, we had our Fanny in-come to think of it,-rve had our Fanny in just about everything. But now our Fanny is gone.

"Our sadness is heightened by the kind of Fanny our Fanny was. Our Fanny was no ordinary Fanny. It was brown-eved Fanny. Rosy-cheek Fanny. Lush and luscious Fanny *ho .."tti"d to burst forth almost everywhere. But now our Fanny is gone.

"And so goodbye, Fanny. We wish you well, and knorv

\Thsililiwruft, 1Jw. Lumber Serles Division

Monulitctured

that wherever our Fanny goes she will be well received and appreciated. Texas being the kind of state it is, and Texas men being the kind of men they are, we know that our Eanny will prove to be a great asset to the Lone Star State. - ---- - -:---

"N"xt month we start in search of another Fannv. But for now the slate is wiped cleatr.

"Our Fanriy'is gone."

' The company'stannouncement of the move of the beauty model to Texas.,a'lso said the next issue of the News will have photos of candidates to replace Fanny Forest, so all hoie is not lost,for lumber dealers (an'd wholesalers are human, too) who have awaited Fanny,s appearance in the monthly Forest Fiber advertisements.

_ Thestory-ended with this announcement from Fanny Forest herself:

"f've gone to Texas. f know even Texanb can't have a better panel than Forest Sandalwood." And she was pic- tured-for her final Forest Fiber pose-beautifully'reposing on a high stool.

Willirs Redwood Srory of Growrh

(Continued from Page 67)

ment heads can claim equal fame. fn no department has the company ever had a fatality. As a resuli of its hard- hitting safety campaign, Willils Redwood won the 1956 California Lumbermen-'s District Award for the, Redwood Region, and placed second to Union Lumber, winner of the 1956 C. R. Johnson Memorial Safety Trophy.

Willits Redwood safety campaign is coordinated bv Harold Robinson and inc'ludes lwo meetings a month-1 one with operating supervisors and the oiher with the plant's Safety committee. These are the men who keep the word_ "safet-y"_ foremost in every employe's mind. Th; system also inciudes departmental iwaris (prizes awarded

each 60 days) for each department with a no-accident record. In addition, if a department goes 52 weeks without an accident record, the company,treals the entire crew and their wives to dinner and an evening out-which doesn,t hurt the employee relations one bit either!

Employee relations ? Of the 72 Willits Redwood products gggloyeg who have leen with the company over five years,2ohavebeenwiththecompanysinceitsiormation!.

Each employee is an individual-his family a part of the ,r team-underthe company's system. Eacli velr Willits ,, Redwood holds a Chiistmas barty for all ifs emplovesi r children at Willits' Park Pavilion. - Gifts "t" oid"r"f #; Santa Claus and each_ child receives a gift of his clroici (last year there were 260 kiddies on han"d). A Christmas" bonus in cash has supplanted Willits Redwood,s former' policy of holding a Chrlstmas party for its employes, , '..l

In addition, and to generate higher interest in the com-, pany, Willits Redwood also holds periodical organized foremen's meetings at which all phases of comDanv- ooi""- tion-including financial-are discussed. Absoiuteiv iothing is held back. The foremen inturn discuss the'results of these meetings with their respective crews. . ', ',.

As a result of this p-r-ogram, eaoh,employee has : become a mental stockholdei of iortsr--de"tiasld-turil ,', over and cost of operation the immediate result. ,;

In- public relations with the town itself, Willits Redwood has been a leader. The company has even furnished twb *l r.nSlors-Russell Ells and Pr6duction Mapaget I-"o lt.ri"ti ,t (the..latter, is currently. serving his term -of office). ' fn:'.: addition, the company- has beein a staunch .opp.ort"n oJ . ! community projects, including the town,s Littte Leaerue. n, and hascompany tlasketball- and baseball teams wfrich .., compete in the locbl Industrial League ' _ Yep, there's a heck of a lot more to running a sawmi.ll than just turning out boards and dimension. tfs morJ tite running a small city in many ways .'

'

llatloml-lmerlcea Uloheele laalrlt eesoclotloa Docs tadustty Selzrlce mth Pnmotloa of llood

: $5th Annuol Convention

Brelron Woods, N. H.-June lO 1957

, A lot of water has gone over the dam during the past , year. There is no minimizing the fact.that it h3.9 not been

i sood vear generally for lumber wholesalers' This is par-

ticirlarlv truJof the list six months. Those of us who have

been in business a long time realize that there are periods . 'in which this kind of condition exists, although this one has l-.'been more pain{ul because it is the first prolonged dry spell Ithat we have had since the war. There have been some '"'casualties in our business as was to be expected, and in my i"estimation one of the remarkable things that has occurr-ed

that the membership of our Association has actually ' sufiered a loss in membership of only-about 5/o. This is a

great testimonial to the strength of this organization and

the interest taken in it bv all of the rnembers.

First, as you will recall, a year ago we placed our advertising ca-paign on the basis of a relular item of ciur budget and ibandoned the voluntary subscription. It has, of course, taken almost a year for that fund to be built up as memb_e_rship renewals occur at various times during the year. We are very happy with the results of this advertising, as small as the cam-p^aign has necessarily been. You will note that more and mbre we are directing our advertising towards the promotion of wood, in conjunction of course with the proinotion of the wholesalers as the proper medium of distribution. This emphasis on wood has created a great deal of favorable comment throughout the industry.

Some of vou may have read an article which I wrote for Crow's Lurirber Digest a few weeks ago which was in the

form of a suggested invitation to other segments of the lumber industly to consider joining forces with our olgairization in the promotion of 'Wood. I am ho-nestly.of the opinion that thi National-American is the only lumber oreinization that can promote wood, as such, regardless of 3pecies. Notwithstaniling the remarkable job that some of the'reqional Associations have done in promoting their orvn oroduit. necessarilv a sood deal of the results that they lbtuin are at the tixpenle of some other species of w-ood. Naturally they cannot avoid this because their own advertising bridget- is specifically created for- the plomotiqn of the ihings ihat ttrey manufacture themselves' The National Lumber"Manufacturers Assn. has been doing a veSy fine iob in a sood manv quarters which do not seem too spec' iacular oi a.e possibty not noticed too much, but they are not able to promote Wood as such because that Association is in turn iontrolled bv the regional associations. Consequently, their war of the- specfus makes it most difficult fbr the ir[ational Lumber Manufacturers Assn. to effectively oromote Wood to the Public. '

I have been amazid at the inroads that competing materials have recently made into the time-honored markets of Wood. We iruly have a marvelous product because it certainly seems tb have held its own without assistance in man-y cases, but there is increasing anq alarming evidence-that it is rapid-ly-now-losin-g gro\rnd in certai-n fields. It has been said that the advertising budget of the entire l'umber industry, exclusive of re' tail idvertising, would be less than what the Aluminum Company of America alone spends -on their promotion.

When-you add to that the other aluminum companies and the iluminum industrS and when you add the in' dividual steel companies and the steel industry' and

Predicr Aportment Housing Boom

._ "Housing NIarkets," monthl_v rep()rt oi Housing Securities. Inc...predicts that "'l'-he srirge in :Ll,lrrtrrreni house construction is to stay u'ith us ii,r s,,n-re tirne.,' I;aclors accenting this trenil. thev sa-v. lrre: l) rel:Ltively lorv vt,lrrme r,f multiple, liuilt rlurinrr the ltrst six vears createcl a,sizealtle backl,,g;2) the e'"". g.,rrr.- ing scarcity of suitable land rr'ithin' reasonablJ airt:Ince,s; 3) increased operating cost of hor-ues rnal<es rentals m()re competitive and attractir-e.

then all of the other products such as plastics and other synthetic materials, you have an arriy of wealth and aggressiveness of which this industry had better take quick cognizance. Otherwise, it witi not continue to exist as we now know it.

..Someplace there should be a pon'erful voice {or \\rocicl clirected not only at the various segments of our ou,n inclus- try, but directecl to tl.re public, and clone so eI1ectivelr,. It is not.to be expected that.overnight tlis industry u,ill come up u'ith a ten-million-dt_,llar advertising pool- (although it should) but there shoukl be r r igt,rirrs ancl attenti& arrestrng start made in this direction. When I made tl.re sug_ gestion in the article that I mentioned earlier. I dicln't ei_ irect that many other parts of the industry u,oulcl respor.rcl, and thev dldn t_

This runs true to form ancl perhaps tire people u.ho think a little iike I do are. rva,sting lime incl ltreath in er.en sug_ gesting-_that the lumber induitrl, is capable of any conccrte? effort. Not har-ing any inr.estnrint nrf self in timjrcr ()r sa\\._ mills, I s.uppose I should say "to hell u ith it. u-hv shoulcl I worry?" lJorvever, like most of vou, I have sueni rnv life in this industry and I hate to see it rvhittrecl a*-a/ au,l started down the drain due entirely to our ou,n inerti':r.

don't care whether the industry uses the National-American or uses the Rotary Intirnational, but f would like to see them do someihing. I h"G i; think that.th.is great industry will continueio take the whlpplng it is getting without even a faint attempt to fight back..By fighting bagk I do not mean going oi.r the detenslve, but rather taking the offensive in this high_ powered battle for the consumer's dollar. Ever sincE I can remember we have been a little on the defensive and.I am getting tired and somewhat ashamed of it. ..?yrtr'rg- the past year \\'e have been faced rvith the pos- sibilit-y of another radical increase in freight charges. That r.'.oqld. put .our p_roducts at ;r furtl.rer disa?vantag. b".a.,re of their bulk and the long distance from produ.ing u..i to market. Ner.er ,before h:rs the National-American'taken a stand orr the q_uestion. but this year we joined u,ith the Na_ tional Retail Lumber Dealers Assn. and are sharirrg rvitrr the.m, t!e cost of presenting vigorous opposition io this rrelgnt lncfease.

I believe that in the future the Association shoulcl corrtinu.e. to take. vigorous^exception to an). furtlrer irrcreases rn thts tnflexlble part of the cost of our prodrrct.

All of rrs rvonld liketo think that the last six'r.nths of this year:rre going to be good enough to overcome the first srx months. I hope that that u.ill be true. It corrld be corr_ srderably ltetter, but f cannot see too much to make it that 1*ay. I surely hope that f am tvrong. Hor,vever, this is no time to be a crepe h_ange1 and u,e ian do ail iight on as much busrness as u'e h^ad th-e past six months if .*'e sharpe' our pencils and really fight foi the business.

It looks like,,ne o[ those ding-dong markels.rvhere it is hard to ^seli anything or hard _to buy inything, ""4 th" ;"_ pense ot prrttrng a deal together sometimes makes it look trke a labor of love instead of profit. Ifotvever, it has been that rvay beiore and it is going to be that rvay again in the future. It all means that tire giavy train is over.

4.: Ioul retiring. President'iet rire take tlris opporturrit.v ro prrlllicly tlrank eaih anrl everyone oI vorr ror ale assrstance, advice. and srrpport tlrat you haue so ireely gir-err

"Sold through quolified iobbers only"

PTYRONldeql for cobinet doors, shelving ond underloyment for plostic overloys. Monufoctured in, 4x6 ond 4x8 ponels with your choice of three quolity surfoces:

Avoiloble in ony quonfity on oll mill shipmenlsby Truck-&-Troiler or Roil.

1618

o Menlo Pork, Colif.

o TWX: Polo Alto 49

Soles Agenls for DURABTE PTYWOOD CO. DURABTE FIR

PLYWOOD CO.

El Comino Reol DAvenporl 4-2525

Lumber Mqnufqcturers Witness Points Weqknesses in 'Wilderness' ldeqs

A sookesman for the nation's lumber rnanufactttrers has called on Congress to :

1. Curb acquisitions of private commercial forest lzu.rd for federal reservoir projects ;'

2. Consider offering federal land in exchange for private timber acreage accluired by the government for reservoir projects;

-

3. Block the setting aside by larv of large tracts of gor-ernment-ou'ned timberland as permanent rvilderness areas.

A. Z. Nelson, forest economist of the National Lumber Nlanufacturers Association, presented the industry's viervs in statements and testimony before ;r House Government Operations subcommittee and a House Interior subcommittee.

In connection rvith government acquisitions of private forest land, Nelson told the lalvmakers :

Ths\t[sr

Greetings W,s Dou

"At increasingly frequent intervals rve are advised of losses to the government for rvater storage reservoirs, rightsof-way, channel improvements, air bases, military reservations, national forests and purchase units, national parks, rvilderness reservations, bird sanctuaries, reclamation projects, administrative sites and the like. The situation has become so alarming that rve can no longer failto treat this problem with other than serious concern."

- As one solution, the lumber rvitness urged the lawmaker-s to establish a legislative policy giving Congress "close control" over land accluisitions by federal agencies.

On the subject of r,vilderness areas, the rvitness explainecl rvhy the lumber inclustry is opposing legislation to create a National Wilderness Preservation System-this, by permanently'il'ithdrarnu'ing from commercial use some 55 million acres of federal land. much of it in timber.

Nelson said sucl.r areas rvould be highly vulnerable to firc, insects and disease, and closed to all but "a very small proportion of the American people."

He also protested that the legislation 'ivould infringe uporr the administrative discretion of the U.S. Forest Servicc and-by locking up valuable natural resources-deprive thc national economy of additional taxes, \\.ages and consumer products. Nelson added :

"If it appears reasonalLrle to the Congress to establish a National Wilderness Preservation Svstem . . then it woul<1 :rppear equally reasonble that the Coug.ess also establish a National Timber Production Area System, a National Grazing Area System, a National Mineral Area Developrnent System, and so on for water, fish, game, campgrourrds lrnd other resources -

"This is not to suggest that existing u,ilclerness areas be abolished, but simply t<l pleacl for reasonableness and objectivity in developing a l>alance lvherebv a fes' n,ill not gain unduly at the expense of the many."

Free Books on Lqminoted lumber

Durir.rg tl're past fcrv ycars, a phenomenal increase in the rrse of structunrl gl ue<1 lan.rinated lumber for churches, scho<.rls, arrditoriums. n':rrehottscs, commercial buildings, bridges an<l othcr large structures has necessitated a co,-rstant studv o[ ncu- techniques anrl nerv mcthods. To keelr pace rr'itl'r thesc develoDurents. the \Vest Coast Lumberilen's Association has just issued new and revised standarcls. Calle<l Standard Specifications for Structural Glued Laminated Douglas Fir Lumber, the nerv edition, {or convctricnce, has been diviclecl into trvo publications:

The first booklet co\-ers Design aucl is intenderl primarill' for architects arrd engineers. The sccorrd covers Faltricatiorr Irnrl is for tl.re use of timber fabricators and inspection agcncies. These neu' editior-rs alsc'r incorporate the latest reconlmendations of the U.S. Forest I)r<;rlttcts T-altoratory. Copies of both Design and Fabricatirtn are ar':rilable rvithout chargc: frorn the West Coast Lumbertlen's Association, 1410 S.\V. Nforrison Street, Portland 5, Oregon'

Ghristmos Gift Suggestion For Architects qnd Engineers

- Architects, engineers, designers, and students and professors of these professions will welcome the new reference book, 'Timber Design and Construction Handbook," pre- pared by Timber Engineering Company, engineering and research affiliate of the National Lumber Manufacfurers Association.

The Timber Handbook is a complete compilation of basic reference material for designing and buildihg in timber, a comprehensive timber design reference as well as a practical field handbook. It offers the essential information needed to develop and construct the best, most economical wood structures. It includes much new material never before ap- peqlng in print and consolidates information previously published, but scattered over many sources. Descriptive

folder is available on request from Timber Engineering Company, 1319 18th Street, Northwest, Washington 6, D.C. Copies of the handbook may be purchased from Dodge Books, F. W. Dodge Corporation, 119 West 40th Street, New York, New York.

McGuire to Foresl Reseorch

John R. McGuire has been appointed chief of the division of forest economics research at the California Forest and Range Experiment Station of the U. S. Forest Service. He will be responsible for the continuous inventory of California's forest resources which the station conducts as a part of the nationwide Forest Survey, the study of the economics of wild-land management, and the survey of soil and vegeta- tion on wild-land areas, in cooperation with the California State Division of Forestry, the University of California, and the national forests of the California Region.

A Hisrory (ond ir qin'r dullt of rhe

Pucilic Goust lllholesde Hurdwood llistribulors fissociation

By Don ond Ghorles WHITE Porf One - EARTY HISTORY

The beginning of the Hardwood Industry of the Pacific Coast was not so very much later than that of Chicago. In 1849 and 1850, the general merchandising stores in San Francisco such as Howard & Mellis. and Leidsdorff. brought some hardwoods around the Horn in clipper ships along with boots, shoes, clothing and food stuffs.

These were for the blacksmiths and wagonmakers to use in building the brace coaches and wagons which hauled goods and passengers to the gold mines in the foothills of the Sierras, and for men like Studebaker, who was building wheelbarrows and wagons at Hangtown, accumulating the modest capital which started Studebaker Brothers at South Bend, Indiana.

In the 60's, 7O's and 80's, a number of firms entered the hardwood business in San Francisco, first as an adjunct to wagon materials and later handling hardwood lumber exclusively. John Wigmore in the early 60's, Straut White & Co. in 1868, White Brothers in 1872, Allen & Tuggle Lumber Co. in 1882, J. H. Dieckmann and E. F. Niehaus in the late 80's or early 90's were old concerns.

This city became the hardrvood distributing center for the entire Western part of the United States, and Los Angeles, San Diego, Portland, Seattle and Vancouver' drew their supplies from the Golden Gate. As population increased in the other Coast cities, hardwood yards were established or softwood yards and planing *ills put in stocks of hardwoods.

In Los Angeles in 1893, Erastus J. Stanton, a for,mer Michigan lumberman, established a lumber business handling principally Sugar and White Pine. In 1895 he put in a stock of hardwoods. In 1904 the Hardwood Lumber Co., a branch of the Hardwood Lumber Co. of Denver, was established by Joseph Ringerman and in 1906 this became the Western Hardwood Lumber Company. Los Angeles became the distributing center of Southern California.

In 1903, Ehrlich Harrison & Company was established in Seattle. Portland, Oregon, soon was a distributing center, developing its hardwood business from planing mill stocks. The Emerson Hardwood Company, under the management of Charles Stetson, set up a band mill and veneer saw, imported large quantities of Japanese logs and sold their products all along the Coast. The financial results were only indifferent and the plant was purchased by Roger Sands of Seattle.

San Diego came into thefield with Jerry Sullivan's hardlvood yard. J.Fyfe Smith opened up in Vancouver, B'C'

Great Changes

The Hardwood Industry of the Pacific Coast has changed greatly in character since its beginnings. In the early days, wagon and carriage building was the principal outlet for hardwoods. and the first hardwoods carried in stock were only as a part of the inventory of dealers in wagon and carriage builders' materials. This was true of all the present distributing centers of the Coast. Boat and shipbuilding were probably the next industries to use hardwoods.

As the manufacture of other commodities such as furniture, hardwood house trim, etc., were introduced, other woods than those used in the vehicle and boatbuilding trades were added. In the 70's and 80's of the last century there was a considerable furniture manufacturing industry in San Francisco, and Black Walnut and other hardwoods were used in large quantities. A great deal of furniture which we now call Mid-Victorian was made on the Coast. The Eastern furniture factories, with their mass production and cheap freight rates on finished goods, practically destroyed the Coast industry inthe 1890's, and it did not revive until the early 1900's when Japanese Oak and Philippine Mahogany gave it a new advantage over Grand Rapids and Chicago.

Spanish Cedar and Mahogany logs were imported in considerable quantities in the 80's and 90's, and sawmills were operated in San Francisco by the West Coast Furniture Company. Afterwards, L & E Emanuel, Hoffman, Dieckmann, and Niehaus. Spanish Cedar was used for stair work almost exclusively, and there was a prosperous cigar box trade using this wood.

The use of hardwood trim in residences and stores grad- ually increased. The old time saloon was a lucrative customer for the finest cabinet woods, and the growth of the Coast in population, and the erection of great business buildings and fine residences increased the use of hardwoods. About the year 1900, Oak flooring commenced to become popular, while Maple flooring for dance floors and skating rinks had already been in use for many years.

In the year 1905, thefirst shipments of Japanese Oak logs commenced to come to the Pacific Coast. There were four hardwood sawmills in San Francisco. one in Los Angeles and several in the northern cities besides a number of veneer sarvs and flooring factories.

Japanese Oak gradually became a very important factor in tlre hardrvood industrv. In the vear 1907. the Western

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lhc PCWHDA l/lcnbcrs qre shown ar rheir t957 convcnlion, in Oioi. Ihc lotc Chorles ll. Cooper, who died shortly ofter the meetinE, is srcnding fifih from right

$q{yood Company of Los Angeles alone imported 1,800,000 feet of Japanese Oak logsand put up their own bandsaw and venier mill. Mission- Furniture was much in style in that period, and Japanese Oak, on account of its soft texture and cheap price, provided an ideal wood for its manufacture.

It may be said that the re-birth of furniture manufacturing on the Pacific Coast was due to Japanese Oak more than to any other thing. In time, the japanese themselves learned to saw their logs,into lumber and the importatioqr of logs practically ceased, while the bringing in-of sawn Iumber rose to great proportions.

The Eastern manufacturers of Domestic Oak, becoming alarmed at the inroads of Japanese Oak, succeeded in having a duty of. l5/o ad valorum tax placed on the sawn lumber at one time. This, combined with the rising costs o_f labor in Japan, elevated the price of Japanese 6ak to the equal and frequently above price of American Oak.

Mission furniture went out ofstyle. These things militated Sgainst the use of the imported wood and its coirsump- tion decreased to a very considerable extent. In the yeir 19Q7,-or thereabouts, American capital began to develop the timber in the Philippine Islands, and i few scatterei shipments were made at that time. Within about five years, .howev€r,_ Philippine $ahqgany became really a factor in the industry on the Pacifii Coast. It has grown to be the principal-wood used for trim, doors, cibinet making, etc. Philippine Mahogany has been of major rmportance rn the development of furniture factories on our coast. When Japanese Oak went out, Philippine N{ahogany came in; and Los Angeles, San Franiisco, Portland, Tacoma, and Seattle became real furnitu.e p.oducing centers utilizing many kinds of hardwoods.

To Be Continued in the Next Issue.

Weyerhqeuser Timber Compony Experimenting With Seeding

__Ja-cgma, W4gh.-On an experimental area near yacolt, Washington, Weyerhaeuser -Timber Companv research foresters have increased Douglas fir seed cone -production sixfold by application of soil nutrients. Such increased seed production, the foresters say, will help make quick reforestation possible. This can boost the productivitv of Pacific Northwest's forestland by up to IO/i.

Weyerhaeuser's foresters are studyine methods of helo- ing I\{other Nature increase the amounT of seed oroducdd each year. The company outlined research leading to these new methods. On 16 plots treated with soil nutriEnts, cone production jumped to 18 bushels per acre. Four untreated p.lots produced-only three bushels of cones per acre. In addi_ tion, the number of good seeds in a bushel of cones in_ creased Q/o- on tle treated plots. Company foresters expressed the hope that continued researcli would orove this method economically feasible on a production basis.

To achieve maximum forest productivity, sufficient tree seed is needed every year to- reforest irarvested areas. Mother Nature fails Paiific Northwest tree .farmer, ..lri., out of ten years, the ,company said. In the Northwest there ls an average of only three years out of ten when an ade_ quate amount of seed is produced to achieve satisfactorv natural reforestation. If six to ten years can be saved iir starting a new.forest in which the cuiting cycle is 60 to t@ years, productivity increases 6 to l}Eo. "

- Weyerhaeu_ser has established on'e of the Northwest,s first cone orchards 15 miles west of Chehalis, Washi"gto". On an eight-acre site, 2600 fir trees were recentlv tians_ planted at wide spacing_ of lZ by 24 feet. Through careful selgcll.on: the. company.hopes to develop a suppl-y of seed sutraDte lor the parttcular areas requiring reforestation. In aodttlon, they hop.e to develop trees with superior qualities, lnctudtng better than average height and diameter-grorvth. resrstance to insect and disease attacks, and trees thit grow better wood faster.

Philippine Timber R,eserve

: Now 60OiillionSoord Feet [|.and Volued ot t$4O Billion

Philipoine timber reserves have been recentlv estimated ' at 600 bittio" board feet valued at $40 billion, according to

'an article in the October issue of Oil Progress.

"More than 95/o of Philippine hardwood forests are owned by the government, and are administ-ere-d by _the

Bureau of Foreitry under a licensing system," the Caltex

magazine points out. "Logging companies and sawmill opeiators iontribute to the government's revenue in the I6rm of license fees, acreage clarges and reforestation fund rcharges. During the fiscaf year,1954-1955 these op^erations prod"uced a rev6nue of about 5.5 million pesos, or 2'75 rr'iliion dollars, and in that year of peak industry activity more than 1.5 billion board feet of lumber were cut and marketed. Against charges that this valuable resource is_being cut too rapidtv, the Bureau of Forestry points out that in the islands"forests there is a wood 6aiitat (trees below 7O cen-

timetres in diameter) which makes a growth of. 1.5/o ayear,

or three billion board feet. While some portion of this is not

economically'accessible, the Bureau feels that so tremen-

dous an aciretion of timber allows plenty of margin for

the expansion of industry activity.

"Ofall lumber exports from the Philippines, 85 to X)% fall into the classification Philippine mal,ogany, and the remaining lO to 15% are of other national hardwoods," Oil Progress-states. "Seven separate species, of the .3,00O or mor-e indigenous to the islands, are included in this classification, and are differentiated principally as to weight and color. In the dark red group are red lauan, tangile and tiaong; and in the lifht ied, almon, bagtikan,,mayapis and whitJ lauan. All these species have a generally cylindrical ' bole ranging from five to seven feet in diameter; and their

Womon's Ploce ls in rhe Forest

The nation's first "Pauline Bunyan Log Cutting Contest" was won by petite Jgan Davis of Atwater, California, in 30-seconds-fdstest time of the day-at the Kellogg-Little Company-sponsored contest at Golden Gate Park in San Francisco, November 10. Using the official McCulloch Chain Saw D-44, the pretty little housewife from Limestone, Maine, who is making her home with her Air Force Captain husband and their two children in Atwater. sliced three 3" slabs from a 12" in diameter log, towinfirst pize-' a television set-and the title, "Pauline Bunyan of 1957" in the first annual event under the auspices of the Kellogg-Little Company, exclusive McCulloch Chain Saw distributors in Northern California and Nevada. Second place winner was Mrs. Laura Stanley of Larkspur, Calif., whose cutting time was 32.4 seconds, and Mrs. Merle Richardson of San Francisco placed third with a 37-second score.

grain is crossed, or interlocked, producing a characteristic 'rribbon" effect when the wood is quarter-sawn.

"The tremendous progress of the lumber industry during the last few years has been achieved in spite of difficulties not faced by other segments of the economy. In order to speed the necessary work of rehabilitation, the government enacted a measure in 1945 forbidding all exports of lumber and wood products. During this difficult period, most of the foreign markets successfully built up over a forty-year interval were lost. Although the order was modified somervlrat in 1947, export restrictions were notlifted entirely until 1949. Former markets, principally in the United States and Japan, were quickly recaptured and new ones established, and today exports of hardwood logs and finished lumber are running at the rate of about 60 million board feet a month." the article concluded.

Series of Pock River Promotions

A series of promotions for management personnel of Pack River Tree Farm Products, Spokane, and its affiliated Inland Empire mills, has resulted from the recent creation of two new top-level positions by the Spokane firm.

President L. V. Brown announced appointment of Mort J. Huetter as production coordinator for the group of mills and Curt McEwan as logging coordinator. McEwan will be succeeded as woods superintendent of Pack River Lumber Company, Sandpoint, idaho, by Einest H. Gill, assistant woods superintendent. Jack L. Bopp, general manager of Pack River Lumber Company, succeeds Huetter as general manager of Northwest Timber Company, Coeur d'Alene, Idaho. Irvin Wentworth, who had been general manager of Tenex, Inc., Sandpoint, takes over as general manager of Pack River Lumber Company,

In other personnel moves by the firms, Phil Cook, who had been manager of Pack River Lumber's planing mill and dry kilns at Dover, Idaho, was appointed assistant plant superintendent for Thompson Falls Lumber Company, Montana. Paul Knaggs, son of a one-time sales manager of Pack River Lumber Company, and who has been purchasing agent, was appointed superintendent of the Dover planing mill and dry kilns. Jed Grimm, Coeur d'Alene, former Western Pine Association grader, was named resident sales manager for Pack River Lumber Company.

Fire Codes Compilotion' Published

The National Fire Codes, a compilation of 168 fire safety standards as developed by the National Fire Protection Association, have just been published by the NFPA in a revised six-volume 1957 edition. The Codes, six dollars per volume, may be obtained from the Publications Department. National Fire Protection Association, 60 Battervmarch Street, Boston 10, Massachusetts.

Plywood Mill

, Eryek3, Calif.-A plywood mill and a pulp and paper mill tor the Eureka area were forecast by Owen R. Cheatham. executive officer and board chairman of Georgia-pacific 9_o.p. l! a dinner for 160 guests given by the comfany here. He said no dates could be specified foi the ne# miils but that they would make use of all the materials available here, reported The San Francisco Examiner.

Mr. Cheatham said he did not know whether the plywood plant addition to the Hammond-California Redwood eo. op- eration on Samoa peninsula would be in the form of the purchase of an existing plywood plant or construction of a new one but added that a new plant would be the most likely development.

A pulp and paper plant, he said, will not be constructed "this year or next, but it is coming" and would use the vast amount of waste material now burned or left in the woods.

Ex.plaining tg lis audience of political, professional and business leaders of Humboldt count-y the comp-anyls reason-s for coming- to the area and its plans for the future, Cheatham sai-d, ,,No industry has'a better future than the cellulose-chemical-lumbei industry, and especially the Redwood lumber industry.', Enhanced value of well-developed, second-growth timber will contribute more to the econbmy than did old growth, he declared.

"We will be on a 90-year sustained yield operation and it- u1f supply more.to the economy than-the old growth. No one in Georgia-pacific accefts the concept all the lumber will be gone in 20 years,'ihe said.

Earl Birmingham, president of Hammond-California Redrvood _Co.., G-P subsidiary, introduced key men in the G.p organization. The dinner was held at thti private Ingomar Club.

Bunnie Bidwell

Mock Giles Art Bond Wolr Hiorr

Vaulted Roofs ? - Hyperbolic Paraboloid ? -

Gomponent Fahrication ? - Geodesic Domes ? -

Plywood Gleats - and Curved Framing Members ?

Better Get Ready, Dealers - THIY'RI C0MING !

lrractical design and gracefrrl lines\\'crc sllcccssittlll, combined in a group of structurcs ciirrling t.rttt tlic thcmc "Arts in Architectttre" at San Frerr-rcisco's anuual r\rts I'-cstivalinSettember.

The inrplicatiorr for the builcling inclustrv is cleiLr: although it u'ill r.rot happen tomorrou', shapes likc thesc arcincreasingly likelv to apl)ear in cc,ntmercial and rcsicierrtiltl c()nstrt1ct1()n.

As more firms become interested in component fabrication, such parts as went into these structures will be available to merchant builders and retail'lumber dealers.

Among the Arts l.'cstival builclings trrere tu:o new approaches to the vaulted roof iclea, u'orked out by clesigners Evelyn and George Kosnrak in conjtu.tction r'r'ith the engineering staff of Berkelet' l'lyvvoo<l Comparrv, zt component fabricator.

Of equal ir.rterest to the construction inclustry were t\\'o ltlyt,ood translations of Buckrninster liuller's geodesic domc idea; one, also deveioped by the Kos'maks, 39 feet in dialneter ancl erected by Shell Structttres of l)enver. This is the lirm that has pioneered in adapting the hyperbrilic paraboloid to commercial construction. The other clome. 2.5 feet in cliarneter, rvas put up by (irae Strrrctttrcs, Inc., irr tu'oand-a-half honrs to dernonstrate thc rlo-it-r-ottrselI Dotcrrtialities of the small olvu'oricl ckrme.

'lhc liosr.naks rool'ecl tn'o paviliorrs n'ith rtitttlts, achie ving li graceful vet ec()nomical shelter for the paintirrgs atrd textile cxhillits ther'lioused. The ltaviliorrs exterr<le<1 in op'posite directions from atljacettt sectiot'rs of a t:ornmon 'rv;tll irf 'fextrrre Orre-lileven. thc vertically-grooverl ltlyn'oo<1. 1.,:rclr eler-en-foot-u-i<le lault had a clear sp:ur oi 40 feet, s'ith lun cight-foot crtntilelere<l tir,erhang at each encl. Thc v:rttlts u'crc prefalrricatetl irr eight-ft,rot sections, cach consisting oi tu'o fortr-l>v-tu'el ve panels of one-half-inch C-C Exterior frr lllvn'ood. joinerl n'ith lr ltlyn'otld cleat and bent over a i<,rnr. 'I'he crrrvetl patrcls u'cre trailetl and glued to bet'elecl three-by-four flitnges :ttrd steel tensiou rocls 'tt'ere insertecl to m:rintain thc rlesire<l ctlr\:c. \\''l-ren vaults u'ere assembled at the site. sections \vere joirrctl rvith plyn-ood cleats and l-ood scren's. A otrc-foot or,erhilttg \\-its adclecl along each side.

Berlieley I'lyu.oo<I, tlre i:rlrricator, rcports that these ar€ lrrototvpes of panels specilretl in:r tlesigrr for a yacht club nou- ready for constrttction, u-ith Theodore Iloutrny as lrrchitect ancl George Kcismak as consultant.

lior the b;rndstar.rcl canopv. thc Kosmaks created lt scalIoued roof line bv means oi rr series of fir'e smaller vaults (tiaclemarked l'l-vvaults) of san<lrvich c.trstruction, sttpportecl on light metal scaffolding. Iiach ttnit 'rvas 24 feet long ancl eight feet rr'ide, proclucing a 2'1x40-foot shelter for thc 1(rx32-foot stage. The sandrvich components c:onsistecl of light top ancl bottom plyrvood skins (top l'as %-irrch l'l)'Shield. bottom :r decorative relief-grain plyrvoocl, Simpsorr Sharkrn'oood), glued to curved framing members.

I'ierkelev Itlvn'oocl l.ropes to develop both Plyr':rrrlts and sectional vault panels as star-rdard components.

The rear u'all ancl the dressing rooms at either sidc o[ the stage u'ere Rerkeley's "ller.rtu'all" panels, similar to cot.tr-er.rtir>nal stresscd-skin ltanels but n'ith plyn'ood skins curvecl to a 6'l-inch raditts.

Geodesic Domes

The larger of the tu,o <lomes at the Arts Festit-al housing the exhibit of the Sarr Iirancisco chapter of the Industrial J)esigners' lnstitute, u'as 39 feet ir-r cliameter and lc)% feet

high, providing shelter for 1,200 square feet. Construction was accomplished by lapping 135 sheets of.'/a-inch Exterior fir plywood in a shingled effect, securing panels with 4uts and bolts in the corners. Support during construction was afforded by a portable mast, subsequently removed.

To avoid the appearance ofa hole-in-the-wall entrance to the dome, the designers added a short entrance passage walled with Bentwall panels and roofed with a conventional flat stressed-skin panel. Thomas E. Moore of Shell Structures, who are licensed by Buckminster Fuller, supervised construction of the dome.

Moore foresees a growing market for such domes as livestock shelters, grain storage facilities, hangars, gyrmnasiums, auditorium, cabins, and in other applica- tions where speed and economy of construction are desirable.

The smaller dome, 25 leet in diameter and enclosing 500 square feet of floor space, was erected by Grae Structures, Inc., also Fuller licensees. Construction was generally simi-

L. A. Hoo-Hoo-El{es Meet

Los Angeles Hoo-Hoo-Ette Club No. 1 met November 11 at Rudi's Italian Inn for its monthly meeting. Plans were made for the annual Christmas party, December 9, at Rodger Young auditorium and it promises to be a very gay evening for the lumberwomen.

Activities at the November meeting included a talk illustrated with color movies by a representative of the City of Hope in response to worthwhile projects- the club might be interested in helping sponsor. Member Barbara Speth also brought up the subject of help needed at Tuvenile Hall and the members considered otfrer worthv causes.

Lumber Industry leoder Retires After 37 Yeors

Harry^G. Uhl, president, Timber Engine-ering Company, engineering and research affiliate of the National Lumber Manufacturers Association, retired November 12 after 37 years' service to the lumber and wood using industries, it was announced at the annual meetings of the boards of the NLMA and TECO. At the meetinss, the 25th anniversary of the Timber Engiieering Company was celebrated. Mr. Uhl helped to establish the company in 1933.

USP Promotes Hughes to Ooklond Solesmonoger

Don Kesselring, Northern California district manager of U.S. Plywood Corp., annou_nces the'promotion of Gordon Hughes to th-e po^sition of salesmanager of U.S. Ply- wood's Oakland branch. ThE promotion, in recognition of Hughes' excCllent performance in sales rvork, will also free Kesselring for increased activity in his work with the company's four other Northern California branches.

lar to that of the 39-foot dorine, with fir plywood panels lapped and bolted. Marquis and Stoller, the architects, specified high density overlaid fir plywood, with fiberglas and glass windows and skylight fitted into the apertures between panels.

__Grae Structures plan to market packaged components of 25-foot or larger domes to builders and consumers, for erection as vacation cabins or small residences.

Packages, wh,ich are expected to selltfor about $1,(X)0, will include all plywood pan€ls, precut and predrilled; nuts and bolts; window and door installation materials; and in some cases plywood (PlyScord ot 2.+.1) flooring. Rental of the portable mast required during construction will be included in the package. H. D. Grae of the contracting finm says that the average, reasonably competent purchaser can put the dome up in about half a day, with three helpers.

(Tell them you saw it in The California Lumber Merchant)

Ilow's yorrr share of flooring sales in thernod.ernization market?

Feature Bruce PREfinished Strip Flooring to create more sales in the $lO-billion residential remodeling and modernization market. Completely sanded, finished and waxed at the factory, it has these advantages for remodeling work: lower installed cost; no mess of on-the-job sanding and finishing; no delays

while waiting for finish to dry; maximum resistance to damage.

Bruce PRBfinished Strip Flooring is nationally advertised and nationally known for beauty and quality. For dealers. there's extra profit in everv foot sold your regular flooring n' profit plus an extra mark-up on the famous Bruce factory finish.

.Bru ae Prefinished Strip Oak Flooring

and additional information, contact:

A. Gets Federol Ald in ii Sawrelle, Bunker Hill Plqns

Housing Administrator Albert M. Cole has approved the use of FHA's Section 22O mortgage insurance to aid in the renewal of. a 86-acre project in the Sawtelle area of Los Angeles. At the same time he renewed for another year Los Angeles'workable program for the elimination of slums

and blight, thus qualifying Los Angeles for the liberal FHA

'

insurance available to the Sawtelle project.

Both actions by the housing administrator were an'nounced recently by M. Justin Herman, HHFA regional .administrator, at ceremonies in the office of Los Angeles 'r Mayor Norris Poulson.

'In addition, Herman announced the HHFAuthoriza. tion to the city's redevelopment agency to proceed with appraisals of properties to be acquired atfair market

value on Bunker Hitl. On this site overlooking the Civic Center the city expects to replace blighted structures with. multi-story commercial, residential, hotel and parking facilities all connected by pedestrian plazas. Thus all three Federal actions taken in response to Los Angeles proposals moved the city along in its twin renewal drives of rehabilitation and redevelopment.

Funds for the rehabilitation of the houses in the Sawtelle area. and for the construction of new homes on cleared or vacant sites will come from privately advanced loans on which the lender is insured against loss by FHA under the special terms of Section 2O of. the National Housing Act.

The %6-acre tract is the largest such "non-assisted" rehabilitation project the Housing Administrator has yet certi-

Greot Ooks, elc.

A lS-year-old Coarsegold, Calif., boy surveyed a stock of unsold Christmas trees in his front yard with a doubtful expression. He had grown these trees himself. Half of them had been wholesaled earlier, and he was trying to retail the remainder. Sales seemed a little s1ow. Then the man who had purchased the other half of the trees pulled a truck into the driveway. He needed the rest of them for his downtown sales lot, even those that weren't top grade, he said. The youth loaded up the truck, and sat down to count a $600 net profit on his Christmas tree venture. The boy was Benton Cavin of Madera county, recently named a sectional winner in the 1955 national 4-H forestry contest, the first California winner to receive one of the four sectional awards in the contest sponsored by American Forest Products Industries, Inc.

Since 1950, Benton has been using his father's 80 acres in the High Sierras for his 4-H forestry work. He has learned how to scale logs, how to transplant trees, and how to estimate the amount of harvestable standing timber. He produced a forestry record book which has won a state 4-H gold seal. And the activity has brought profit as well as honor. During the last five !'ears, the youth's forestry operations have netted him some $2,000.

fied to be eligible for Section 220 mortgage insurance. FHA officials said their confidence in the ultimate success of the Sawtelle rehabilitation is based on the high quality of Los Angeles' building code enforcement program.

Ray Hill

lohn Mercier

George Wilson

Tillie Norton

Elaine Moore

Florence Stierc

Eleanor Bonnann

Pofier Stod.ddrd.

Paul Strable

lYalter Heiser

Hilton Valler

Lloyd. Copeland.

The renewal plan contemplates the improvement of most of the 1,500 structures in the Sawtelle neighborhood of West Los Angeles. One-fourth of the structures need plumbing repairs or modernization, two-thirds warrant attention to their heating facilities, and close to X)/o require varying degrees of repair. The Sawtelle plan is actually neighborhood rehabilitation design to prevent deterioration of the area into a future slum. H6using officials hope that this project will set a pattern and serve as a model for neighborhood conservation in communities throughout the nation.

The 130-acre Bunker Hill clearance project, to be carried out with Federal loan and grant assistance from the Urban Renewal Administration in the HHFA, has progressed past the tentative plan stage. The agreement of the HHFA that the appraisal steps be taken now will speed the project along toward the_ stages of property acquisition, demolition and rebuilding.

New Getz Bros. Building Described

Move of the San Francisco home office was completed recently when Getz Bros. & Co., well-known international merchants, moved into the company's modern, air-conditioned,3-story structure, in San Francisco's financial district. Much of the interior decoration in the hew quarters reflects the variety of exotic wood panelling imported by Getz from Japan and the Philippines. Other features include soft music and acoustic-board ceilings for greater comfort to both employes and visitors. Getz's California home-office location dates back to 1871, when Getz acted as a Wells Fargo trading station.

Film Shows Pqller Looding of Lumber

"Be Wise-Palletize," a 16mm sound movie produced by Signode Steel Strapping Company, was made especially for flooring mills but is also said to be well worth showing at lumber mills ofall types. Retail lumber yards that receive pallet loads of flooring or other building materials will also find interest in this new film.

Shot in the plant of one of the leading producers of fine oak flooring, it tells the complete story of how they save time, money and labor by power strapping their bundles and palletizing these bundles into units.

Shown in operation is a complete production line from the grading to the power strapping to the palletizing and carloading. With a maximum daily output of 8O,000 board feet, this plant has three such lines for different sizes of flooring, each equipped with its own rapid and reliable M2A Power Strapping Machine which has increased pro-

LOS ANGELES

P.O. Box | 26, Vernon bronch Los Angeles 58, Cqlifornio

duction, protected quality and cut costs by allowing former hand bundlers to do other iobs.

Using a special jig, the bundles are palletized easily and evenly with a Model A Seal Feed Strapping Machineready for shipping.

The carloading operation is described, including the preparation, loading and strapping of the load. Quick, easy and damage-free loads are insured for this plant. Also shown is the ease and time saved to unload at a retail lumber yard, giving hours saved compared lvith former method of unloading loose bundles of flooring.

Showings of the film may be arranged by writing Signode Steel Strapping Company,260O North Western Ave., Film Dept., Chicago 47, Ill.

Chatsworth.-L. A. City Council approved rezoning of 67.5 acres on Roscoe boulevard east of Fallbrook avenue from agricultural to residential estate.

"fhe Lumber Deoler's Friend"

West Coqst Plywood Distributors Get Chonce to

Speok Their ftlinds of NPDA Western Regionol in S. F.

Nearly 100 West Coast plywood distributors and interested parties attended a western regional meeting of the National Plywood Distributors Association atthe Sheraton-Palace hotel in San F'rancisco, October 29. The lively session was coordinated by the late C.E. Devlin of the NPDA, and his assistant, M. S. Munson, and presented by Program Chairman Bill Fahs, manager of California Panel & Veneer, Los Angeles, and vice-president of NPDA.

The meeting was officially called to order at 10:30 a.m. following early morning registrati<-rns. Tl-re first topic on the agenda-"Ply.'r,vood Imports"-proved to be an excellent "ice-melter" and drew personal suggestions from practically every distributor at the meeting. Presenting the jobber's point of view r'r'as U.S. Plyrvood's Fred Smales of Los Angeles. Tom Parker, Getz Bros. & Co., handled the importer's point of vierv An open discussion followed on the increasing breakdorvn of proper trade channels for imported wood products. Next speaker on the morning's program was Dr. Fred E. Dickinson, director of the U. C. Forest Products Laboratory, speaking on particle board, its development and many uses in modern construction.

Dean Trumbo, M. Trumbo & Sons, speaking on a subject of considerable importance to all businessmen alike"Credits and Collections"-brought the morning session to a close. The group then adjourned to the SheratonPalace's French Parlor for luncheon :rnd further roundtable discussions.

At I :30 p.m. tl-re meeting again n'as brought to order by Chairman Bill Fahs, who introduced the afternoon's

first speaker, \\r. E. Difiord, managing director of the Douglas Fir Plyrvood Association. Difford's talk- "Open- ing New Markets for Fir Plyrvood"-emphasized the terrific farm-market potential for exterior gradt fir plywood and was illustrated by a film made in cooperation with Iot'a State College, showing how an Iou,a hog raiser had greatly increased his efficiency through construction of modern housing and breeding facilities. The DFPA donated approximately $10,000 rvorth of exterior fir ply'rvood to the project, which has received acclaim from farm circles throughout the nation.

Dift'ord went on to discuss the increasing use of plywood in component building and the fact that"today's builders are more interested in the "in-place cost" of materialsrather than just horv cheap they can buy building materials in the rough.

Difford further believed that the plywood industry was about ready to shift to the manufacture of exterior plywood only. In connection with this point, he noted that out of 130 DFPA members, only 16 mills are still operating cold presses.

Dick Davis, western division salesmanager for Plywall Products Co., Inc., speaking on "Pre-finished Hardwood I'lywood Paneling," was next on the program. He outlined the past, present and future of pre-finished hardwood plywood paneling and noted that today approximately 40/. ol all hardwood plvwood paneling is pre-finished. In closing, Davis discussed the four methods of pre-finishing, namely : The laccluer method, the hot w'ax process, the transfer process, and the photo reproduction method.

The meeting was then turned back to Bill Fahs, who urged participation in the association's Cost of Doing Business Survey. Fred Smales, reporting on NPDA's highly successful 1957 membership campaign, brought the r.neeting to a close.

(left photo, below) Rolph i/lonnion, Monnion Forosl Products; Bob Reid, Ziel & Co., Inc.; John Bcckrlrom, John A. Beckstrom Co., cnd Clarcnce Dqme, Srroble Lumber Compony, cre shown lefi ro righr bctwecn rhe NPDA sessions, CENTER: The NPDA's M. S. Munson, shown here ql the Sqn Froncisco sesrion, ir corrying on the dircction of thc Portlond oficc sincc the sudden deorh of Mr. Devlin in lliomi, Novernbcr 12 (see Obituories in this issuc). RIGHT: Rolf Stolcacn, Duroblc Plywood Sqles Co.; Bob leonord, Bcy Plywood; leonord Holl, lumber Producr, Podlond; Stan Sherwood, Coquille Division, Tsxlron, lnc., ond unidentified rn€mbor ot righl

AEOVE (t6ff phoro)-lom Porker, Deon Trumbo ond Mr. Munson. CENIER: Hollis Nunnelly, Stondqrd Veneer & Timber Co.; Mr. Difiord; Frcd Smales, U. 5. Plywood Corp., ond Ken Shipp, Colifornio Builders Supply. Rightr Dick Dovis (speoking) ond Bill Fohs, vicc-president of the NPDA cnd mondEcr of Colifornio Ponel & Vcnecr

W. E. Difford (lefr) of rho DFPA rold of rhe lerrific new mqrkets. He wos introduced by Bill Fchs (ot righl of photo)

NOW [J.S. SAVINGS BONDS PAY YOT] HIGHE,R INTEREST EASTE,R!

If you've always bought U.S. Savings Bonds for their rock-ribbed safety, their guaranteed return, the way they make saving easier-youtve got one more reason now!

Eaer2 Series E Unitcd Statzs Sauings Bond 2ou'ue bought since Februarl 1, Ig57 pa2s 2ou a new, higher intzrest-3r/tfto uhen held to maturit2! It reaches maturity faster-in only 8 years and I I months. And redemption yalues are higher, too, especially in the earlier years.

About your older BondsP Easy. Just hold onto them. As you know, the rate of interest a Savings Bond pays increases with each year you own it, until maturity. Therefore, the best idea is to bu2 the new-and hold the old!

The main thing about E Bonds, of course, is their cornplete safety. Principal and interest are fully guaranteed. They are loss-proofl, fire-proof, .theft-proof-because the Treasury will replace them without charge in case of mishap. Your Savings Bonds are as solid as a rock-backed by the full faith and credit of the united states.

Maybe you already know about Savings Bonds-as one of the 40 million Americans who own them today, or as one of the other millions who have used Bond savings to help pay for new homes, cars, or college educations, or to make retirdment financially easier.-If so, this is familiar territory to you-you know there's no better way to save.

But if you're new to the game, find out about Savings Bonds and what they can do for your future. Ask your banker, or check with your employer about the automatic Payroll Savings Plan that makes saving painless and easy.

PART OF EVERY AMERICAN'S SAVINGS BELONGS IN U. S. SAVINGS BONDS

Novy Lqunches Prototype Minehunfer Mode of Lqminofed Preserved Timbers

u'lriare vessels. Untreated red oak I'reartu'oocl is only abottt half as clurablc, from a clecay stancllroirrt, as rvhite oak lreartu'oocl. llou'er-er, properly pressttre-trcatetl ."r'ith prcscrvative, red oak is more resistant to clecay than untreate<l u,hitc oak, and rvill greatly increasc. if not <louble, the sultPly of ship and boat building grade t.r:rk for \1vy usc. .\r.rotl'rer innovation u'as the metho<1 of shipytirtg the Rittcrrr's Iaminatecl kcel. the liaclibone of thc shitr. It u'as seut

'Ihe laru.rching of the Nar-1''s l{HC-43. U.S.S. Bittern, this year rnarkccl a 11c\v era in n-t.rodcn ships. 'I-his prototvpc shiir is the first naval r-essel to be originally <lesignetl arrd constructecl as lr coastal minehunter, antl thc llrst ship ttr utilize preserr.ed, pressure-treated lanrirraterl arr<l soli<1 tinrbcrs througl-rorrt thc major portion of its constrrrction.

To corrnter the adlances irr mrrguctic :rrri acottstic nriues it u-:is llecessary to design a class oi urinehuntcr l'hich n'as substantially clifferent from its prcrlcccssors. L.ntil the rtse of preserr-atir-e presstrre-trcatcrl re<l <xrk lunrlrcr u'as cletailecl in the Bittcrn's specifications, ther Nar',r' harl usccl ut-ttreated n'hite r-,ali inthc cottstrttctiotr oi tt-tost,,i its rnitrc

lrv rail ironr \\risconsin to Nes- York, ntthcr tharr lry u,ittcr. I:xperience has cstablished the ieasibilit-r' of rrtilizing this t1.pe of transportation for large, au'kard-shallcrl picccs in rnonths n'hen the Great I-akes arc closcrl to shippir.rg. Uniclue in ar.rother u'a1., though less aplr:trcrrt to the cye. is the actual constructiorr of the ship. This is thc first time that lrrmber n.hich has lrecn Pressure-trcatcrl tith potent preservativcs, ar-rd laurin;rterl, has lrecrr usc<l for thc hrrll metnbers.

Pressure-Treated Lumber Insures Longer Service Life

Lan-rinatctl o:Lk iran-rcs, u'hich fornr :r continuous "U" ironr deck e<lgc to <lcck crlge hrive lreetr ttsccl before. Bttt t.rtr othcr u'oorlen hull l'rus lrceu so u'ell protccted from clcclty' irrngi as thc llittcrn n,ill lre. For inthcIlitteru, extcr.rsivc rusc has lreerr r-r-r:rrle r,f prcscrvativc pressure-treated u'ood, lroth irr tlrc l:rrrinatcrl iranres ancl the plvn'oo<1. In a<lclitiotr,

the exterior t.rf the un<lcru,:rter hull has bect.t cor-erecl u'ith preservative J)resstlre-treatc<l recl oak to l)r()tcct it from thc :Ltt:rck oi rlarine lrorcrs.

E,r'err- effort has lreen rrr:rcle to keep the ship as non-ntagrretic as possiblc, for olrvir.rtts reasons. Flven the huge, u-alkirr reirigerator has lreen m:rrle of preserved presstlre-treate(l lrlvu'oo11. Ir-r places n'here u'oocl could not sultstitttte for mental, n()11-rllagnetic lrronze, aluminum or st:rinless stccl u'as used.

'\11 the preservecl lrunber in the sl'rip u'ets ltrcssure-trezrtcrl by Koppers Companr', Inc. of Pittsburgh, Ira. \\rolman salts ulere rrsed for protection against decay, ancl a collperltezrrirrg chemical for marir-re borer defense in the lower hull. Irt aclclition, Penacolite resorcinal adl.rcsive, zrnother Koltpers llrocluct, rvas used exclusively inall larrrirtations of shill's timber and for other gluing purposes.

lll Southern Ccllifornicr lumber Scrles

Dn

Wholessle

Veterqns Housing Progrom Snofued loans at 4l/o with money from GI military insurance trust washington, D.c.-chairman Spence (D., Ky.) of the funds secured by home mortgages' House Ba"nking committee said Oitob er 23 thai Congress r^, _ _ _r rrat -r_ r,vill have to review the entire Veterans Housing prolrurn Wood Kifchen Cobinet Group Meefs as a result.of government refusal to make advance mort- Adoption of plans for intensive promotion of factorygage commitments. The Federal National Mortgage Assn. engine-ered wood kitchen cabinets i" tgSA highlighted tlie announced October 22 it no longer will commit itself in ad- second annual convention of the National Institute"of Wood vance to purchase new home mortgages bearing the veter- Kitchen cabinets at French Lick, Ind.. oct. zo-22. Election ans Administration interest_ rate of 4%. FNMA had been of officers and directors, committee reports and assign- buying the mortgages from- lenders to supply them with ad- ments, the welcoming of new membe* and a forum ott t-h. ditional loan funds; it said it had no choice in the matter future of the industr| also were features of the meeting, atbecause it was unsound business to acquire 4r/^./o mott- tended by 90 members and guests. gaggs when the agency itself must pay almost 5/o interest Manager Fred F. Montielel reported that the institutefor its financing. spotrsordd training school tretid tasi summer at purdue UniCongress earlier this year refused to permit an increase versity graduated 38 men and four women, representing from the 4l/o intetest rate on guaranteed home loans to levels from young salesmen to lumberyard owners, in the veterans and also turned down a proposal to provide direct two-week session, first of its kind in the industry.

By CARGO from Ourl/lills or Coos Boy qnd Worehouse ond Yord ot Berth 135, Wilmington

Plywood Licks Wild Wind ond SO-Below Weother ot TV Site

The design and construction of a building strons er-rorrgh to withstand winds recorded at one-third the spee<l of souncl ancl livable in temperatures which clrop to 50 clegrees bclou' zcro creates a major building problem in anyonc's lcaguc.

A solid example of how the problerr-r r,vas lickrrl is thc nerv telcvision transmitter and tower of station \\rNIT\\I-T\/', no\: broadcasting to New England vicu,ers fronr atop IIt. \\tashington, New Harnpshire, sitc of thc civilizerl rvorld's nrost fortridable weather.

The studio, which sent out its in:rugural telccast to vieu-ers in Maine, New Hampshire, part of \rcrnront, Massachusetts, New York and Canada, was designe<l anrl constructecl by Kcller Products, Inc., r.vorking with its affrliate, Plyr,r,oocl \\ holesale Co., Inc., I{anchester, N. H.

Faced u,itl.r the problenr rif rlevising :r structure capable of resisting wind tempests clockcd as higir a,s 232 ni.p.h. at a location u'here fog, rain, slcet, sno.rv, hail anrl hurricjnes arc comrnon all u.ithin thc span of onr: summer day, Keller Products camc rlp with a builcling for u'hicl-r teceri clisasters such as "llurricanc Carol" :lre so'nruch n-ater off a duck's baclr.

The ansu'er lies in prefabricated pancl cunstruction using fir plywood "strcssccl skin" sandrvich pancls insulatecl, cushioned against maxinrum impact, and boltid to a stccl fr:u.ne anrl permanent concrete picrs. This strcssed-skin principlc of diaphragm pancl construction offers absolute assirrance of maxitnurn rcsistance to severe racking and irnpact.

To pre-test the quality of the panel dcsign, 11,pic:rl 1;:rncl u'as subjected to a bclne-crushing experimcnt. Irlacerl ir-r thc rivcr bed fifty feet beneath Manchester's Quccn City 13ridge , a 200pound cake of ice rvas then clroppccl-fronr th('- bridg;1, .striking the panel at its approximate centcr. Intnrc<liate exanrir.ratioir revcaled no damagc to the panel.

The plyrvood pancls useci in thc stnrctrrre rrrc of threc types: roof, u,all and floor panels. The urost crlnrplcx of these is the roof panel. Thc outermost laycr is faccrl r,vith heavy tar and gravel underlaid lvith five laycrs offclt for dircct exposure to the rveatl.rer. Ilelorv this is a "crrshior.r" slLr.r<hvich oanel consisting crf tr,vo "skins" ol l" cxterior fir plyrvoo<l w-ith an inner core of f" end grain balsa woocl as cxtra rcsistance against u,inc1-c1rir,'en slect lrntl hail. Thc roof par.rel proper, rvhich also forrns the interior ceilirrg, is a plywoocl sanclwich panel with ar.r inncr gri<l, core construction. Air spaccs in the core contairr fib_e_rglas insulation. ltoof panels rneasrtre 18, 4%', in length.

Wall panels, which measure 11', are iclentical in construciion with the roof panel proper, tvhereas tl're lloor panels, although similar in structtlrc, have becn specially clesigncd to hancllc'a 60-pound per s(lrlarc foot loading in arcas ',vherc heavy cquiptnent is installetl. In adclition to thesc basic plvn'oo<l parrcls,

FINISHED plvwood panel building, now TV transmiiler sludio for WMTW-W' i,""r- ,"i.it'.f {ormidable Mt. -Washingion, sile o{ civilized world's worst *r'"if,"i. g"itaing designed to stressed skii principle {or resislance lo hurricane *ind. "nd sub-z"io +".ie.ulu.e, already has weaihered gamut of nalural violence' special oncs of reinforcerl plastic to lit,rnrit rt:ceplion of nricrorvavcs frorr thc studio in l)olan<l Springs. I{e., ancl metaliacecl interior panels for irclrlc<l prott'ction lgainst fire havc also been incorporaterl into the rlesign.

All of ther panels u'cre pre fabrit:atc<l accortling to the stressedsl<in principlc using scarf-jointr:rl lcngths of cxterior fir pl1'n'ootl gh.recl ar.rd nailed to lurnber fr:unes. The cxtra-long lengtirs ot- plywood provide the pancls with a ntaximnm two-way rig- idity possible with virtually scarnless plyu-ood skin con.stru.^tion. All prefabrication was done at Keller Products in l{anchcstt,r arrd thc pancls \vcre truckecl to the erection site.

()ncc there, drrring hours when weather pennitted nornral rrorlt, the brrikling wcnt up quickly. Panels u'cre bolted directlv to the foundation and steel frame, ancl to each other throrrgir llanges. I'-rection harl just been completecl an<l ,ncn were lvo*, ing on tl.re intcrior u'hen rlcvastating "Carol" strncl< Ncu' Eng- lancl in Septcmbcr. The u'ind rcachcd :r peali of 117 tr.r.p.l.t. tluring the stonn, )'et the plvr,voorl buikling suffercrl no <lamage :rnrl its occupants reported that from their ltoint <tf protcction 1hc violcr.rce hacl colne upon thcrn likc an irllc zcphyi.

ERECTION o{ y'lywood panel TV lransmitter buildinq tool place at summii oI New Hampshire's formidable Mf. Washinglon overlooling the impressive Presidential Ran9e. Building was hit by Hurricane Carol but suffered no damage.

STRESSED skin plywood panels lrucled to ereclion sile wenf up quiclly despite violenl weather. Transmilier ooerated by Mt. Washinglon TV, Inc.

WORKMEN at Keller Producls, Inc., prepare to place plywood siressed slin :n wall panel {or TV lransmifier building alop New Hampshire's Mt. Washingfon.

Fronk Pqrqmino

John Ferri Michqel Jqson

John Weqver

Srudy New Cqliforniq Sources for Commerciql Timberlond

The U. S. Forest Service is reaching into the laboratory ir-r its search for better rvays to grorv trees on deforested hills that could produce commercial timber in California.

Dr. George Nf. Jemison, director of the California Forest and Rar.rge Experiment Station of the Forest Serr,ice, said that the station is starting a ltew study of the basic requirements for best survival ancl gron'th of timber trees.

"California has about 4 million acres of potentially productive timberland that is poorly stocked or unstocked with trees," he said. "Getting new forests established on this land is difficult and costly because of the dry summers, dense growth of brush, and damage

by rodents."

To seek basic scientific information that will help young trees grow faster and rnore vigorously, Dr. Henry Hellmers, plant physiologist at the experiment station, is being assigned to u'ork on reforestation problems at Pasadena under a cooperative ag'reement with the California Institute of Technology.

Eurekq Plons lmprovement

Eureka, Calif.-The city council has retained an architect to survey a proposed rnunicipal golf course on land offered to the city by the subdividers in an area l.here the course l'ould be surrounded by an exclusive subdivision. Mayor Srvanlund believed a golf corlrse wonld be an inducement to new companies l hich might corne here if recreation facilities rvere adecluate.

1958 Gonptruction Erpected to Rise 5% Above The Record-breoking $47.2 Billion Set ln 1957

Outlays for new construction are expected to total $49.6 billion in 1958-5/o above the record expenditure ol $47.2 billion evident lor .1957, according to outlook estimates prepared jointly by the' DepartmEnts of Commerce and Labor. This rate of dollar outlav would mark 1958 as the second highest year in the pfysical'volume of work put in place (expenditures adjusted for price changes), exceeded onlv by 1955.

The $2.4 littion expansion in 1958 construction will be moslly in residential building (private and public) and on highway work, which altogther are expected to account for $2.1 billion of the gain. Expenditures for almost all other major types of construction will probably rise moderately, or remain at about 1957 level. The onlv notable declin6s will be for private industrial plants and military facilities.

Reflecting the anticipated reversal of the 1956-57 downtrend of housing activity, total private expenditures for new constrtrction are expected to cbntribute more to the total 1958 expansion than public-risingby 91.4 billion to 934.7 billion, compared with a g1-billion increase to 914.9 billion for public projects.

The expected volume of new construction in 1958 is based on the assumption that construction costs will continue to trend. mo^d_eralely upward, but at a somewhat slower pace than in 1957. Supply of mortgage funds will cdntinue t-o be a chief limiting factor in housing activity next year. Some easing in the mortgage market is assumed for i958, however, in part because of increased savings of the types used for mortgages, and also because investirent in horne loans should benefit from some tapering off in funds demand for such purposes as industrial plant and equipment expansion.

The outlook assumes, therefore, that a total of about 1,100,000 new dwelling units will be started in 1958, about 1,050,00O of which will be privately financed. This compares with a probable total of a little less than 1,000,000 private units and about 50,(X)O public units in 1957.

Residential Building

A strong advance in total new residential building (private and public) is anticipated for next year (8 percent, from $17.0 billion to $18.4 billion), which represents the expected 6-percent, $675-million increase in new private nonfarm dwelling units to be put in place, and, in addition rapidly rising expenditures for additions and alterations to existing housing (up $335 million) and for construction of new public residential buildings (up $345 million).

The number of new private dwelling units expected to get under way next year represents a larger increase from

$.ougor(B

TExqs 0-6456

1957 in tl-re number of apartments to be started than singlefamily houses, continuing the decided uptrend in multifamily residential building which began early this year.

It is likely that apartment units will constitute almost a fifth of total housing starts in 1958-the largest proportion since 1949, when apartment house construction was assisted by easy credit conditions, and by special financing aids under the former Sec. 608 program of the National Housing Act.

The rising rate of rental-type homebrrilding at present may be attributed to a numl>er of influences, incluclingexpanding programs for rebuilding urban centers ; anticipation of greater returns on rental investments ; ancl a large core of demand for convenient, central-city locations from the fastest-gron,ing adult segments of the populationyorlrlg couples rl'ithout children and the elderly.

Outlays for public housing next year u'ill probably climb to a recorcl $850 million, chiefly t() ptlt in place the sharply rising number of armed services (Capehart) units that have been getting rrnder n'ay this year. Public housing starts rvill alrout double in 1957 as cor.nDared u'ith last year, and

€""hsive Di"trif,fiors

then are expected to level off in 1958 at about 50,000 units. reflecting some decline in armed services housing starts, offset by a rise in other public horrsing programs. The chief deterrent in armed services housing l'il1 be the dearth of credit for lorv-interest mortgage loans.

Major fix-up work (additions and alterations) to existing private housing has been rising sharply since 1955. This trend is expected to continue into 1958. Under current stringent credit terms and limited housing availability, many families tend to add rooms or redesign their present homes, rather than buy new houses, to meet changing requirements.

Private nonresidential building construction, for the first time in six years, will not show an increase in outlays. This is primarily due to an expected clecline in industiial constrttction of about 9 percent. Long-range expansion programs frtr tl.re construction and modermzation of many plants have been largely fulfilled, and a substaniial volum-e of neu, capacity l-ras been added in the past three years.

(Tcll tlrcnt yott .to"tu it in The Calif ornia Lumber Merchant)

in rhe United Stqfes, l89O-1957

(Figures for 1950 to 1957 from Current Population Survey. Figures for 1890 to 1940 from decennial censuses.)

cALtF., tNC.

3221 SO. tA CIENEGA BLVD. tOS ANGELES I6, CALIFORNIA

I S,OOOPOO Douglcs Flr Seedllngs Dedicoted in Greeley Nursery

' 18 million Douglas fir seedlings, standing at attention in an industrial forest nursery parade ground, were dedicated late last summer to keeping green the memory of Col. W. B. Greeley, American forestry leader through the years 1905-1955.

Greeley, who died Novbmber 30, 1955, at his Gamble Bay home, was a founder of the nursery that the West Coast Lumbermen's Association inslalled at Nisqually, near Olympia, in 1941, and now operated by Industrial Forestry Association. .It was a cooPerative venture of Douglas fir loggers and lumbermen, designed to provide seedlings for planting on cutovers and burns where provisions for natural reforestation hpd been wiped out by successive fires.

The formal dedication recently was made by Washing-

ton Governor Arthur B. Langlie, who was associated with

Col. Greeley invital cooperative projects of industrial and

public forestry,early in the 194Os. In June 1941, Governor ,, Langlie dedicated Clemons Tree Farm at Montesano, first unit of the American f,ree Farm System, now numbering ,: , more than 8,000 certified tree farms on 40,000,00O acres in r' 4O states. As chairman of the board of American Forest Products Industries, fnc., Col. Greeiey was national leader in the tree farms movement and the extension of "Keep ,Green" toall corners of the country.

r , A dedicatory plaque of bronze, mounted on a massive . boulder of granite, was presented by the Puget Sound and . Columbia river Sections. Societv of American Foresters.

ft was inscribed: '

"This Industrial Forest Nursery Dedicated to W. B. GRFELEY, FORESTER

A man strong in his faith in the land and the ability 'of informed people to manag€ it wisely during the transition from old forest to new, he became a builder of industrial forestry in the Northwest and a teacher of forestry toall the world."

Present were veterans of forestry in the Pacific Northwest who had "eaten smoke" in the Idaho fires of 1910, which took 85 lives and killed white pines on 2,25,M acres of virgin timberland. "Bil|' Greeley was then United States district forester at Missoula, and so took command of the field forces in that holocaust. Promoted to assistant U. S. chief forester, he took leave of.absence in l9l7 to command the 20,000 forestry troops of the American'Army in France. He was chief of the U. S. Forest Service through the years 1920-192F., and then served as secretary-manager of the West Coast Lumbermen's Association for 17 years. The forestry department that he established in the association grew into the independent Industrial Forestry Association of today in the Douglas fir region.

A New Yorker born, Greeley was descended from a long line of Congregational miiristers. As a boy he was taken on the missionary ship, "Morningstar," to the Hawaiian Islands, then to California. He gradualed from the University of California and Yale forestry schools to become a "Pinchot Crusader" of the 1900s. His experience in the field led him to evolve a philosophy that sought to advance the practice of forestry through the medium of "teachers in thetimber" rather than by means of Federal police regulations and enforcement on private forest properties.

Out of his personal experience, W. B. Greeley wrote a rousing epic of American forestry and forestry men: Published by Dorrbleday, it was a best seller in 1951 and, is still in high demand. He also wrote a textbook on the theme of "Forest Policy" for American forestry schools. He left a nearly cornpleted manuscript of a history of the U. S. Forest Service.

W. B. Greeley lvas chosen as an aSsociate and counselor by the great in his professional years, from Theodore Roosevelt to officials of the Eisenhower administration. The legislation that led to application of the term, "the Forestry Senator," to Charles L. McNary, was the joint rvork of Senator McNary and Chief Forester Greeley.

The newly named and dedicated "Col. W. B. Greeley Forest Nursery" is an evergreen memorial of noble enterprise to a forester of true and noble greatness.

Movoble Woll System Developed

A movable interiorwall system, combining aluminum framing by Kaiser Aluminum & Chemical Corporation and four-ply, Kaiser Gypsum wall panels, is being intr6ducecl by Vaughan Movable Interior Walls, Inc., Los Angeles, manufacturers of movable interiorr.vall systems. Ten extruded aluminum shapes, designed jointly by Vaughan and the Product Development Department of Kaiser Aluminum, are used for base and ceiling closure plates, runners, jambs, mullioris, fillers, partition and glazing stops. The wall systems are said to cost about half that of conventional types and the gypsum panels permit numerous decorating finishes and materials, including wood iaminates.

MAHOGATY NTPORill{G COilPATIY

FHA Reports Record Home Loons

Applications to the Federal Housing Administration in September for insurance of home and project rnortgages covered a total of 55,000 du'elling units, announced Commissioner Norman Ir. Nfason. Tl-ris compared rvith 57.500 in .\ugust and n'as the second largest volume for any month since August 1955. The applications of 45 private lending institutions to become FHA-approved mortgagees \vere also approved by the FHA, th'e largest nurnber since N{arch 1956. and bringing the total to 15,000.

Applications in the first nine months of 1957 covered 412,900 units, an increase of nearly 70/6 over the 387,2O0 in last year's same span.

Units in neu' one-to-four-f amily homes in Septeml>er nutnbered 20,400, aboft 8/o unclir August's 22300-an anntral rate of 263,000 units, the highest in tn'o years. Ren.rodelir.rg applications totaled 30.100 nnits, an increase of

5/o over August and the largest numl;er since August 1955 on an annual rate of 362.000 units. a record exceeded onlv bv September 195.1.

'Applications in proposed rental and co-op units totaled 56,300 in 1957's first nine months. compared rvith 15,000 in the same 1956 span. Privately financed dn'elling units started under FHA inspection in September totaled 16,400, compared rvith about 17,7O0 in August. Included l.ere 14,100 r.rnits in one-to-four-family structures.

Moferiqls Boom in Nopo County

Napa, Calif.-Napa corlnty had $13.756,000 in taxable sales thefirst three months of 1957, the State Board of E,qualization reported ()cr. 27 for 887 retail outlets in the county. Sales of motor vehicles rankecl hrst, and sales of building materials ar-rd farm implements ranked second at $1.115.000.

TEST YOUR, TAX I.Q;

Test your knowledge of th,e federal income tar lazp on this quiz prepared by the American Institute of Certified Public Accountants in cooperation u.ri,th, the Intent'al Reztenue Seruice. You zuill fi,nd the correct a,tswers on page 115.

1. During the past year you spent approximately $1,000 for built-in bookcases and wall-to-wall carpeting for your office. Since your lease has only four years to run, you may

(a) Deduct the $1,000 on yorlr 1957 tax return

(b) Amortize the cost over the next four years

(c) Depreciate it over the life of the furnishings

2. When you were transferred to another city, your company gave you a sum of money tor'vard the cost of moving you and your family. For tax ptlrposes you should consider this money as

(a) A gift that is not taxable

(b) Income that is subject to tax rvith a deduction for only your personal moving expenses

(c) Income that is subject to tax with a deduction for the cost of moving your entire farnily

3. You have invested in several blue-chip stocks. The dividends received from this investment are exempt up to

(a) $50 rvhether you or your lvife orvns the stock

(b) $100 if the stock is held jointly by you and your wife

(c) $100 regardless of who orvns the stock, providing yott file a joint return with your rvife

4. You are not permitted to deduct as contribttti<.rt-ts your donations to wl-rich of the follou'ing organizations

(a) Charitable societies

(b) Educational institutions

(c) Political parties

5. Your daughter, who was hospitalizecl for several rveeks in the earlier part of 1957, was married in November. If she files a joint return r,vith her husband, you may . .

(a) Not claim her as a dependent but you may cleduct her medical expenses

(b) Claim her as a dependent and deduct her medical expenses

(c) Not claim her as a dependent and you may not deduct her medical expenses

6. You filled very few inside straights during the past fer,v months and lost approximately $300 to the members of your Thursday night poker club. You should . .

(a) Deduct the loss in computing adjusted gross income

(b) Subtract the loss from adjusted gross income

(c) Give up poker and start rvatching television on Thursday nights

7. Last October yourcar skidded on a r,r'et road and grazed a telephone pole. The damage was not covered by insurance and it cost you $1000 to have the car repaired. To claim a casualty deduction .

(a) You must have the damage repaired rvithin 30 days of the accident

(b) You may simply deduct the amount of the repair bill

(c) You must prove that you were using the car in your work at the time of the accident

8. Which of the following may younot consider as it tleductible business expense . .

(a) A subscription of The CALIFORNIA LUMBER MERCHANT

(b) Commutation fees

(c) The.costs of attending the LMANC or SCRLA conventl0n

9. While playing hide-and-seek in your backyard, the neighbor's children trampled and killed several of your more expensive bushes. The cost of replacing this shrubbery

(a) May be deducted if it does not exceed the original cost of the bushes

(b) May be deducted only if the parents of the children refuse to pay damages

(c) May not be deducted uncler any circumstances

10. Your l6-year old son rvorks during the summer for

To Our Many California trriends $eunon'B @teetfngg from MuoFoRD ConpoRATroN

you.in your unincorp_ora.ted business, and-you pay hirn u Ostling

rveekll' salary. Since he is a full-time emPloyee, he is

(a) Required to pay social security

MqnUfOCfUfiing Co. Pqsses

Million Mork in Door Producfion

(b) Not subject to social security Accordtng

According to D_i9k Ostling, president of the Ostling Manu:turing Co.. El Monte. California. his firm recentlv nrodrrced

(c) Permitted to decide rvl.rether he cloes or does not facturing Co., Monte, California, his firm recently froduced u'ant social security co\rerafae Door Number One-Million and, judging from the-production

11. Last year you gave yorlr church a small piece of prop- schedgJe, will reach close to a million and a quarter by the end erty for which you h"ad piia $SOO some time ago. Its value of 1957at the time of the gift rvas $1,500. As a result.

(a) You may claim a tax dedr"rction of $1,500

(b) You must pay a capital gains tax on the $1,000 for the past six years with quality doors. Present production increase

(c) You may claim a tax deduction of $500

12. There were a ferv leaks in the shingle r<-rof of your office building; so you constructed a nerv type roof. You should . .

(a) Consider this as a repair bill and de<luct the entire amount as a business expense on your 1957 returr-r

(b) ltegard this as a capital improvement and depreciate the cost over a period of years

(

c ) Add the cost of the repair to the r,alue of the property

13. After you have filed your personal 1957 tax retrlrn, the Governnrent is allon.ed to check your return and bill you for additional tax. The period of time in which this may be <krneends...

(a) On that clay you file your 1958 return

(b) Trvo years after you file your 1957 retLtrn

(c) Three years from the due date of yow 1957 retttrn

1rl. On the advice of a friencl, yorl engage a CPA to prepare. )'()r1r 1957 tax return. The fee he charges for this ser\:lce ls

(a) Not cleductible since it is a pers(,rral expense

(b) Not deductible if r-ou are entitlecl to a refrtr.rcl

(c) l)eductible in full.

Ostling is ,one of the pioneer door rlanufacturing concerns in Southern California and has been servicins the loial market schedules call for 20,000 doors per month to rneet the demancl at the consumer level, Mr. Ostling said.

"We believe 1958 will be a banner year for our firm and u,e are.presently building a strong inventory to tal<e care of and current orclers," Ostling declared.

New High-Speed Bond Wheel Grinder

3f :i#H:ff|+]$il":::rir":u\&4

ll :f,ili, :: ?il'lit'.?, i ri,e,Y " ]i,rf " Iil) \Vhccl Grindcr for both band mill an&f1 r-esarv wherls. Now, for the first timel

fi:'::Jl;;ii,i3i f ii-:li fflil: #';t mill r-heels, and this rvill grind tvheels rvhile running at frrll operating speed l)escriptive data is available free ar u-ithout obligation by rvriting chett Jlanufacturing Co.,'zrt

Rapicls, Nlichigan, or 5727 S.\\t. Mac'l danr Avt... fortlanrl l, Oregon.

,llonufq(lurers of Kiln Dried r Douglor Fir White Fir Ponderoro Pine Sugor Pire In<enre Cedor

Members Weslern Pine Assn., West Coqst [umbermen's Assn. ond West Coost Bureou of [umber Grodes ond Inspection

Yes Sir! Even the'Skid Row' Storted in Old Logglng Comps

OLD DAYS

One of the America's top forest experts says that synthetic materials are a menaee to the lumber industry "only if we fall asleep."

W. F. McCulloch, dean of the School o{ Forestry, Oregon State College, Corvallis, in the feature banquet address at a recent meeting of the American Society of Mechanical Engineers in Hotel Multnomah, Portland, said that technical development is the answer to the industry's sales problems.

"Once." he said. "all we did was to cut board. .Now

we are expanding the number of our end products enormously. Wood is really a new chemical substance. We cah compete successfully, on an economic basis, with any of the synthetics."

Dean McCulloch has been active in the field for 37 years. He has worked as a fireman in an Erie Railroad machine shop steel mill, manager of a wholesale hardware store, assistant superintendent of a logging camp, and assistant forester of the State of Oregon.

He has compiled a dictionary of 4,0fi) terms used in the old logging fields. The volume is in the hand of several historical societies which are looking for funds to publish it.

Among the terms in the dictioriary are many which have come out of the logging camps and into general use in other fields:

Logrolling-originally, loggers used to stack their .logs on a rollway, on the bank, before pushing them into the stream. Different camps would join forces to get the logs moving, thus giving birth to the present political meaning of the phrase.

Greasing the skids-logs used to be moved along a road made of skids. These would be greased to make the logs move more easily.

Skid Road-named for the road along which the logs were skidded. The skid road used to be the heart of the logging camp. One of the famous skid roads was Yesler Way, once the heart of Seattle. The term "Skid Row" was the result of poor hearing on the part of a group of Chicago journalists passing through this territory, Dean McCulloch said.

Easy as falling off a log-self-explanatory.

Dean McCulloch. heads what many consider to be the best forestry school in the nation. The school, which has graduated a total oI I,4ffi students, celebrated its 50th anniversary a few months ago. Among its more famous alumni have been B. L. Orell, vice-president of Weyerhaeuser Sales Company, St. Paul, Minn., and former state forester of Washington, and George Spaur, former state forester of Oregon, now heading a forestry program in Pakistan for the International Co-operation Administration. Other graduates are holding down responsible positions in such countries as Afghanistan, Saudi Arabi and the Canal Zone.

Dean McCulloch said that the future is bright for the

Mr. Lumber Deoler E Fomily: Our Sincere Besf Wishes to YOU ond YOURS lor o

PEACEFUL CHR,SIIAAS ond HAPPY NEW YEAR

Moy 1958 be filled with continued friendships, goodwill ond pleosont relotions

$TNf,BI.[ [UMBEN Gl|MPIIIY

255 SECOND 5T. _ OAKTAND 7, CATIFORNIA

3 Blocks Eosf of Jcck London Squcre lEmplebor 2-SSg4

student $'ho wants to enter the field of forestry.

"There is no limit to his opportunity," he said, "if he has lots of guts, is reasonably intelligent, and is willing to work."

He pointed out that this is especially true in this area, since forestry employs more people in the Pacific Northwest than any other industry, and brings in twice as much income in Oregon as the next leading industry.

Dean McCulloch was asked whether he regretted the passing of the old logging camp. He replied that progress has been necessary for the industry, and that the only logical alternative to mechanization would have been to revert to the days of the wheelbarrow.

Asked fora specimen of colorful camp talk, Dean Mc-

STARTING OUR SECOND DECADE AS A WHOIESALE DISTRIBUTOR OF AtL SPECIES OF IAAPORTED AND DO'\AESTIC PTYWOOD FOR EVERY PURPOSE.

Culloch told of the logger who fell out of a spar tree "so high the blue birds built a nest on him before he hit."

Asked for a specimen of camp folksong, he responded with these lines from "The Frozen Logger":

"My lover was a logger;

"There's none like lTim today.

"If you poured whisky on it, "He woultl eat a bale of hay."

Ludlow Popers loses Stocker

Lud-lqw Paperq, fnc., has regretfully accepted the resigna- tion of Fred Stocker as an actile official of the companylHe was,for.many years president of Stocker Mfg. Co. Mr" Stocker intends to devo.te the major portion of his time to his various investment interests.

Small Firms Told ro 'Boost Prices'

By Donald K. White, Financial Editor, San Francisco Examiner

Small business has been in a bind for the past several years and it's not going to get better until it starts charging higher prices.

This diagnosis and suggested cure was made by a management analyst who specializes in the ailments of firms pmploying fewer than 500 people.

John Paul Jones, who heads the business consulting business-bearing his distinguished.name,.said.he arrived ul +" ,r::bonclusion iboost in piices will help his clients after study-

1,500-fie-ld.reporti.ftom his replesentatives in the area

of the Mississippi river.

"The small businessman is actually a bystander with little

'control over his costs," Jones said. "Except for degrees

, of efficiency in operation, most of his costs are determined

by external factors.

"Like a wife, they have to be lived with. Making the most

the present sifuation simply means adjusting prices

upward."

- -Jones admits an increase in prices by the small businessman would add to inflation. But he argues cogently that adequate profit margins would be more helpful !o th9 economy generally than any attempt by the owners of small firms to fight the battle of inflation.

Most small businessmen make their initial mistake when

they decide they can improve their net profit by boosting

volume, Jonbs believes.

"Too many of them are overly hopeful an increase in

higher prices to offset higher costs of doing business, the business consultant noted.

"Within the past 12 months, Safeway has doubled its net profit rate which only normal increases in volume.," Jones iaid. "It did it direcily and simply by upping prices and getting rid of some of its loss leaders.

- "Lait week J. C. Penney reported it expects to make a record net prodt this year. improved markup and less drastic markdorvn will b6 respon-sible. In othei words, prices have been upped."

Would the consumer fight the higher prices charged by small business ? Jones doesn't think so and cited a Bay area printing plant 6mploying 20 people'that doubled its net profit the-past yeai. The Erm abandoned its antiquated and inadequate pri6ing formula in favor of a new method that rvas related to costs. And it kept its customers.

port poor quality and service. For all his feeling on the s as the only way oqf for they'll take. his ..d"t\..

"To raise pri istic not ab majority are of customers."

answer snrlnKlng pront margrns, ne salq.

volume is th6 answer to shrinking proiit ntargins," he said.

"Actually a lot of them would be better ofi if they cut their

volume bv 5O% and raised prices."

i gis buiinesi has shown iittle reluctance about charging

Consumers are willing to pay a high price when it's backed by quality and service, Jones said. They -would rather have it that way than pay a price which can only supcharacter" he said. "The will result in loss Lumber Merchants

ect of price increases now lusiflessmen, Jones doubts

frwrrn'x Grwtingx

And Best Wishes For

r958

FORSYTH HARDWOOD CO.

355 Bayshore Boulevard

San Francisco 24, California

GOR,RECT ANSWER,S

1. (b) On lcased propertn you normally spread the cost of improvements over the shorter period-the lifa of the improve- ment or the term of the lease. Since your lease expires in fou, y-ears and presrrmably the furnishings will have a longer life than that, you should be able to clairo, a $250 deductio" orr-yoo, federal tax return for this year and the next three years.

2. (9) The moncy you rcceived from the company must be reported as incgmc, but you may deduct the cost oi moving yow entire family. If the amount thc company gives you exceedi your expenscs, the excess is taxablc. Conversely, however, if your ex_ penses were rnore than thc amount received, the difierenie is not deductible.

^9, (f) -and (b) are both corect. All ta:rpaycrs are entitled to a S5O dividend exenrptiorl A husband ana witi can combine their exemptions and receive $100 in dividends tax free, providing the slock ! jointly owned. The filing of a joint return witl not grialify them for this double exemption if the stock is hcld in only one of their namcs.

4. (c) You cannot deduct contributions to an organziation which spends a substarrtial part of its time lobbying or-di.tribut_ ing political propaganda.

5. (a) You gained a son-in-law but lmt a $6fi! dependency exernption for 1957 when your daughter married in Nbvembei. All is not lost, howcver. If you provided more than one-half of your_ daughtcr's euppo,rt during the year, you may claim her medical cxpensea as a deduction on your return.

6.(c) Watching television can be most relaxing and it might wen hclp you to forgct you,r poker losses-which is the thinito do because net gambling losees are definitely not deductible.f{et Cq"bflrg gains are taxablc ae income; so if you won money in "''a football pool or other eources, you may use your poker l&es to offeet these gains.

7. (b) The IRS has ruled that ..if the repairs do nothing more fhan restorc the property to ite condition immediately bcfire the casualty and do not add to (ite) value, utility or useful life, such

repair costs may be used as a measure of the value of the de_ stroycd portion." Where you were going at the time of the acci_ dent does not afect the deductibility of car damag.es.

8, (b) Commutation fees are not a deductible business expegs.- The cost of going to and returning frorn work, whether it be by bus, cab, train or plane, is not deductible since it is a personal expense. On the other hand, (a) and (c) are deductible.

9. (-c) Damage to your shrubbery caused by children, dogs or errant lawrmowcrs is not deductible. If your hotrJe or lain is damaged by fire, storm or flood the loss not covered by insurance may be deducted. When large arnounts are involved ii is wise to have an expert appraisal made imrnediately after the casualty.

10. (b),Since your son works for yor.l, you are not supposed to pay social seerrity tar on his wages, nor is he reguired t6 inat<e contributions. If your.business is incorporated, horiever, the cor_ poration must pay social security tax on his salary.

11. (a) Your deduction for a charitablc contribution is the value of the gift at the time it is made. You are not considered to have realized a taxable gain or deductible loss when you give properry away. You may claim a deduction for the entire Sl"S00 so long as this amount does not exceed ZOo/o (3to/o in some cases) of your adjusted grocs income.

12. (b) The roof is considered an irnprovement, not an ordi_ nary repair. The cost of replacing the roof is deductible as de_ preciation sprcad over its estimatid useful life.

f3. (c) [n thc absence of fraud or substantial understatement of income, the Government has three years frorn the due datq of your 1957 return to chcck your return and bill you for additional tax. Since the due date of moet individual returng is April 15 and for investigajion purposcs all returns are treated as tliough filed on the due date, you etrould be sure to save all check stubs and receipted bills to prove your declared deductions urrtil April 15, 1961.

f4. (c) The fee which a CPA charges you to prepare a tax return or defend thc accuracy of you,r return before thi Treasury Department is dcductible in full if you itemize deductions.

Northwest Hqrdwood Industry Seen in Heolthy Condition

The Nortl-ru'est llardu'ood Association meeting at Tacoma, October 12, brought together hardu'ood leaders from 20 Oregon, Washington and llritish Columbia cities and Nfacon, Georgia, and Freiburg, Germany, u'ith representation from timber grorving, logging, sarvmilling, kiln drying, remanufacturing, furniture and rvooclenn'are inclustries, pulp production, plyrvood ancl veneer industries and u'holesaling. There luere also representatives of research organizations, consrrltants, chemists, traffic management, machinery and mill supply houses and trade associations and chambers of commerce interested in the developrnent oi area hardrvoods as an economic asset of promising proportion.

Grading Rules Adopted by National Hardwood Lumber Association

The association's revised grading rules for I'acific Coast hardwood lumber (Alder and Nfaple) adoptecl at the April 6 cluarterly meeting at Corvallis, Oregon, n'ere adopted by the Nationai Hardwood Lumber Association at its 60th annual convention in Chicago on October l, it n,as reported by L. R. Smith, chairman of tl.re Lumber Grade Rules Committee. According to Harry O. NIitchell, the association's secretary-manager, this recognition by the national association .n,ill enable western milis and clistributors to ship rvith confidence into eastern and other markets subject to inspection by the N.H.L.A. and rvill give buyers assurance of getting top-quality merchandise.

l)ortland, Oregon, r,vas selected for the next quarterly nreeting, to be held on Saturday, January 25, at tl-re Congress Hotel. A proposal 'ivas made to amend the By-Lau's at that time to hold meetings twice a year r,l ith each one covering trvo days, rvith possible provision for industrial tottrs to nearby hardwood operations.

John Franciscovich, a research chemist of Aberdeen, Washington, described a new process for the organic conversion of logging and mill lvaste into a chemically-free rarv pulp. He pointed out that sar,vdust, mill ends, sl-ravings, bark and even branches can be utilized and that small, portable plants can be taken into the rvoods for utilizing the forest debris. He said that the liquor used can be returned and reused rvithout polluting streams.

E,. Becker, director of the B. Raimann Company, Freiburg, Germany, described the latest developments in the revivified economy of western Geru.rany in producing machinery and sau's that permit precision cutting of kiln-dried boards at extra-ordinary speeds ; also automatic n'ood pluggers and.veneer patchers for the high-speed correction of lmperlectlons.

New Hardwood Industry in Alaska

L. ll. Smith of I-ongvierv described his invasion of the Alaskan l'ilderness to caoitalize the enonnous native birch resource. He told of the <lifficulties encountered in unraveling miles of government red-tape and combatting physical obstacles sttch as nine-foot snorvs most of the year, lack of intericlr highrvays, quaking muskeg, u'ild animals, etc. in getting logging equipment and sar,vmill machir.rery to the site and the clelays and dilficulties in getting his green lun-rLrer clou'n to the l)ort of Servard for outside shipment to the furniture factories of the \\rest Coast. Due to the heavy rainfall ancl humidity and length of time betrveen cutting and shipping and the long ocean voyage to Washington, Oregon and California buvers, he said that kiln-drying on the spot u,as impracticable.

James D. Snodgrass, associate chief, I)ivisiotr of Physical Researcl'r. Forest I)roclucts Research Center, Corvallis, Oregon (formerly knorvn as the Oregorr Forest I'rodttcts Laboratory), presented an illustratecl lectttre on "Wood Structure as Related to Seasoning and Use." Jack It. Pfeif-

fer, in .charge of seasoning for the Center, servecl as pr()_ grarn chairman.

-1-._A. Karola, assistant rvestern division traffic malraf3er of. Weyerhaeuser Sales Company, T:rcoma, reported .,,-, ii" filing of an application lty the association before the Trans_ continental Freight Bureau for rates ,n *,estern hard*'.,ds that would place them in a compatible position rvith ship- ments of tvestern softn-oods ancl u.est-bound shipn-rents of eltstern and imported hardn'oods.

Hardwoods Promotion

F. Iiou'ler, director of promotion, Douglas Fir l'lynood Association, outlined lvhat his organi2atitrn is <loing to step up nationn'icle sales of softn'oJd pl1,u.r,ocls r.eneered u'ith natir-e \l'estern harclu.oods and s,.,rire of the ner.r' fields the association is entering, such as pleasure-boat- ing, do-itlourself programs, remocleling and redecorating homes, offices, ctc., beach and u-oocls coilages ancl portable hrrnting blinds.

DISTRIBUTORS

Lumber o o Plywood o Mouldings o Millwork

Sqsh o Armslrong Building Mqteriqls r Building Speciolties

5T60SHEIIi,IOUNDSTR.EEI EMERYVIIIE,CAIIFORNIA

TETEPHONE: Olympic 3-7711

Italph E,. Yoder, Jr., retiring president of the l,rorlucers' Council of Washington, presented a fast-moving and dyna- nric clemonstration of the fundamer.rtals of selling and inr-ited an audience participation in a creati\.e svnrl)(,sium of nel- icleas for utilizing hardrvoods.

$2O Million in Reol Esfqte Loqns

Los Angeles metropolitan area real estate loans totaling $26,361,084 u'ere disbursed in the first nine months of 1957 by the u'estern home office of the Prudential Insurance Co., of l-hich $23,115,084 lr'as for residential prlrposes. In the same period, $88,5.+9,265 rvas disbursecl in the entire 11 rvestern st:rtes and Hau'aii, of u'hich $63,112,434 was for residential. In California, in t1-re nine-months period, disbursals tcrtaled $53,299,445, of n'hich $41,680,820 rvas residential.

(I-cll tlrem, yor,t sozu it in The Californio Luntber XIerclnnt)

The Lamber lDealer and, Prefabrteation

. Bf 'F. Vaux Wilson, Jr., lice-President, : Homasote Company, Trenton, N. J.

There are certain areas in this great country of ours where lumber dealers are in close contact with active prefabricators-who are making definite inroads into their housins businesses. Some say this has caused them to lose as" much as 4 out of eveiy 5 house sales. While this rnay be the exceptional case, the trend is growing, and dealers should take a long look at the overall problem and the possibility of an overall program to protect their interests.

Our company has been interested in the problem since 1935, when its Precision-Built System of Construction came into'being. During the last war, this system stood out against all other -methods-in the completion of 5,000

houses, on one site, in 5 months-the fastest and most economical sroup of qualitv houses ever produced at the time. The Piecision-Biilt System had been specifically designed, taking advantage of the big 8'x1Z and 8'x14' wJatherproof H-omasote Panels, to help the lumber dealer sell the lompleted home-and make his normal profit on all the materials which he sells that go into it.

Some of the operations were very successful, but the maioriw were not too successful. Cold, hard analysis of ixacily what the lumber dealer was getting out,-for what he- waq putting in, often proved discourag-ing.

Reason: the in;bility1o get enoug-h volume and suffici' entlv consistent volume.

You can have a plant geared to a house a day and, ifit is kept constantly busy, yoiu have a profitable operation. But if ^that plant d6esn't i,itt a couple of days a week, the overhead quickly eats up the savings in cost the plant operation has produced.

We betrieve that the lirmber dealer is not the proper level for prefabrication, partlcularly in q1all- oPgrations, and --y a dealer ii going to learn tbis, vital fact in the next 10 years.

We feel that the logical place for the dealer to procure the parts of the house is from his jobber. At this level, the spread between the dealer and the jobber is eliminat-ed, a whole lot of extra handling and delivery is eliminated. Overhead and profit on the manufacturing procebs are at a lower level. A properly organized set-up could reduce costs as much as $SZdpeiEt,000 of parts. The thinking is this:

A group of dealers could make arrangements wi-th one ol their jobbers to set up a housing program. The jobber would set up a shop to produce wall, ceiling, hoor and roof sections which would be delivered direct' ly to the job. The dealers would orgartize themselves to "ill hous6s in their communities, u--sing the local archi' tectq to do the designing and local lending institutions to do the fihancing.

Were our Precisibn-Built System used, everything is based on a {' module-so the jobber can build any house ! No stock plans are required. To kick tlre program off, each dealer should build a model house. If such a group consisted of 150 dealers, this would give the fabricating plant an .excellent start at major cost reductions almost from the beginning.

OurEstimating System, with Z2 years' experience behind it, enables a dealer to estimate accurately most any plan in an hour's time. This greatly enhances his selling ability, because we feel that stock houses do not properly fit the average family and that a family rvould be much h,allie_r with a house ilesigned to its needs. The dealer would work out arrangements with his local contractor to build the houses he sells.

Assuming a group of 150 dealers selling houses in a

Sqles qnd Generql Oftice ql Anderson, Colifornic

75-mile radius of the jobber, with an average sale of only 5 houses apiece the first year, the volume would still be 750 houses-and we can say, from our many years' experience, that there would be a considerable reduction in costs.

If the dealers so desired, they could individually contribute to a mortgage money pool. If they each ilut in $3,000, this should itimulate about 4l mittion dollars' rvorth of mortgages and be most helpful. The return on their investment would be good.

The interesting point about this program is that it is completely workable and practical. It will put the lurnber dealers in command of the housing business in their areas. 'fheir customers will get what they r,vant, at prices they can afford, and the tvhole iob rvill be done by members of the community.

(Tell them you saw it in The California Lu.m.ber Merchant)

Relaxation of Government Regulations will make some Quick Sales...

Our Production and Inventories are normal assuring you of Rapid Service on illired Cars

SUGAR PINE PONDEROSA PINE

DOUGLAS FIR . S7HITE FIR and INCENSE CEDAR PRODUCTS. Moulding . Glued Panels . Millwork available in mixed cars.

All products sbipped are precision made, carefulll graded by experts for custoners satisfaction,

Mills at Anderson, Red Bluff, Castella, Wildwood, and Mt. Shasta, California

Buck Golemqn Wirh Indusfriql Lumber

Buck Coleman, popular Southern California lumber salesman, is now associated with Industrial Lumber, Glendale, reports I. S. Brown, president of the wholesale lumber concern. In making the appointment, Mr. Brown declared his firm was planning a sales expansion program for 1958 to furnish the retail lumber dealers throughout the southwest a source of quality materials from reliable mills.

Coleman has been identified in lumber sales for several years. He started his wood products career prior to World War II, following graduation from the University of Colorado School of Engineering, when he joined a Denver retail concern as a salesman. Following his discharge from the United States Air Force in 1951 as a maior. he settled in Los Angeles with hiswife and family ind has been prorninently active in the industry since that time. He is a member of Los Angeles Hoo-Hoo Club 2.

A,fember Wcatcrn Pine and Wesf Coqsf Associolions

OALIFOBNIA PLYWOOD

Federcl Aid Projects . . .

Hanford, Calif.-Urban Renewal Administration Commissioner Richard L. Steiner announced in Fresno, Oct. 18, that the North Kings County Area Planning Commission had received approval of a federal aid grant of $22,500 for general planning assistance in the growth and development of the area, including zoning and land subdivision regulations. Refer: Evan G. Cody, chairmarl, Kings County Courthouse, Hanford.

Stockton, Calif.-Housing Administrator Albert M. Cole, Washington, D.C., has recertified this city's program for the elimination of slums and blight. The city is now seeking certification for Section ZZtnne, mort!'age insurance to help rehouse families to be displaced in a 3oO-unit public housing project now under construetisn, Refer: Mayor F. L. Bitterman.

Sanger, Cdif.-FHAdministrator Cole certified Oct. 18 the usi of Section 221 F}JA mortgage insurance to finance up to 40 housing units here to help rehouse families displaced in the Irvington Heights urban renewal project by governmental actions. All of the certified units,are to be frovided by new construction. Refer: Mayor L. N. Peterson.

Missoula, Montana-Community Facilities Adrnidstration Commissioner John C. Hazelt_ine approved a $3,%2 advance for improvements to the e{istin$ iewerage system here in an eventual $1,500,000 project. Construction is expected to start in about a year. Refer: Mayor James A. Hart.

Fresno, Calif.-FHAdministrator Cole has approved this city's workable program for elimination of slums and blight. With a population gain of 8/o since the 1950 census, more than 4,000 dwelling units here have fallen to the substandard level and the city's Redevelopment Agency plans to clear 882 acres known as the Tulare-Ventgra project, removing 325 existing dwelling units and relocating 320 families. TheCity Planning Department is now updating past housing surveys. Refer: Mayor C. Cal Evans.

Juneau, Alaska-FHAdministrator Cole on October 2 recertified for a second year the workable program of this capital city for elimination and prevention of slums and blight. Juneau plans to adopt a modern housing code by January, 1958. Refer: Mayor M. L. MacSpadden.

El Sobrante, Calif.-CFA Commissioner Hazeltine has approved a $19,@0 advance for preliminary planning of a new elementary school here for the Sheldon School District of Contra Costa county. Construction is expected to statt by December, 1958 on the 16 classrooms, 2 kinder. gartenq multi-purpose room, library and offices ata cost of $1,198,000. Refer: Ralph L. Harris, district superintendent.

Fairbanks, Alaska-FHAdministrator Cole has approved this city's request for certification of its long-range program to eliminate slums and blight. During the past year' the city has studied adoption of a housing code and neared completion of subdivision regulations. Refer: Mayor Douglas G. Preston.

Sacramento, Calif.-URA Commissioner Steiner has approved a $57,800 federal aid grant to the .California State Department of Fiqance to conduct general urban planning work in the small communities of Auburn, Chino, Corning, Daly City, Dixon, Dunsmuir, Folsom, Monterey, San Anselrio. Sin Bruno. Tulare and Yreka. Refer: Elion R. Andrews, Local Planning Consultant, Department of Finance, Sacramento 14.

Northeqstern Logging Gongress

The Penn-York area, heart of one of the nation's finest hardwood timber producing regions, has been selected as the locale of the 4th annual Northeastern Logging Congress to be attended bv nearly 500 persons from forest industries and related fieldi from i5 norlhern states, April21,22, and 23, 1958, at the Mark Twain Hotel in Elmira.

grahty

Jt Oo, -,llott .9*portant Frol.uct

For q Few Gents More, You Con Hqve c Regol Doorl WE ARE SPECIAIISTS lN THE IUTANUFACTURE of "SPECIAfS" All Populor Species - All Sizes

When You Select THE AIL-NEW 'RESPEC' You ore Sure of Fully Approved Speciftcotion . qnd . Architeclurql Doors for lnstilutionol ond Commerciol.

The New High Grode "VENTAIRE" Flush Door ls Now Avoiloble in All Populor Sizer qnd Species.

Mqnufqclured in our fully equipped plont to meet qll construclion stqndqrds, with complete Quolity-Controlled Production. All Doors fully guoronteed if properly instqlled. Personolized Service-

Regal Door Conpany

7,O@ Deolers Altend Exposition

(Continued from Page 17)

chants Assn., told the board that a new membership program would be developed to help the federated associations increase their memberships.

A motion presented by E. Donald Sterner, chairman of the By-Laws committee, setting January 1 as the date for newly elected officers to take offrce, was approved by the Board.

Everett B. Wilson, director of public relations, said that from all indications the industrv's public relations are in a healthy cond.ition, probably beiause the host of new postwar employes in the industry have gained experience and information about the products they sell and because dealers have been expanding the lines they carry and the services.they offer, thus doing a better job of meeting consumer neeos.

He said that better sales training and better merchan-

dising would do much to keep the industry in good standing with the public.

Future merchandising and public relations programs, he said, would include a "More House for Your Money" program, a kit to help dealers cash in on the efforts of the H-oTe Jqrqroygment Council, and further promotion of NRLDA Display Panels.

He urged a start on merchandising research to develop facts that would help dealers get a larger share of consume? expenditures.

Celofex Nqmes Roberts to R.eseorch

Appointment of James R. Roberts as research manager of The Celotex Corporation was announced. Ro erts, formerly manager of research and development operations for the Weyerhaeuser Timber Company, will headquarter at the newly consolidated Celotex Research Laboratories at Des Plaines. Ill.

lt d'dir fid iu( op,b( s{ oa.k nar. R. 44 r* h,r;u btr! qc,r{ ,,n tr, keil h.d!- Purb.nt.xkr rli bt"l, u, r, s ",r'<,. d.c.6trd.. {tt [f.ni or 'h. knt Prr.r.t or{ n/rr. \,iI r\( ,'d pt,,,r,re,n orr r&,,r 1l ri&r {\l inrrd qrd I( i.nr. td6 \Flrtr iN,!r 16 rj ls,, 6pi{:,\l ,iN {!r.r .ad\rrilh'ir r,4 ddn ilr _Nr tr: t6tus rr. trF! \fr( lPk,l, \h&t *, a*u.. ari,l t1 ,la hr'., d'l!r nr coflir, t rs & ",!.^ ,\rltL.. n* .' rv. iollii a,.tu cnc, d rk

To :tssist the NlLtit.rrr:r1 Itctuil I-unrlrer I)ealers -\ssoci:ttion- Nrrtional I-Lrnrber,\l:rnrriact11rcrs -\ssociatiorr (NRLl)'\-N I-lI-\ ) lumlrer 1,:rclragirrg l)rog-ran1, Signode Steel Str:tppilrg Cionrpliny has pulrlisherl lr concise rrn<l corlplete unlourlir-rg ch:rrt <lesigncrl to lre tackecl on lumltcr packages 'in lroxc:Lrs. \\rith one on eacli sirle of lL lulnlrer loacl, yarrl crcu-s liavc :ruthoritativc instructirtns availaltle rvhen the,r' open thc c:Lr rloors.

On a singlt' sheet, 77"x22". Signode clainis it has corr<lcnsecl nrorc infonrtrtiorr :rlrorrt lrorv to rrrrlolrrl ltacl<:rgcd

6.qr

rknu *(t. n.. i..r !pd,r d {t.e{ & & -ni '* & nnLor@ilbttu. ru*$q& 'r 1be. Fd.8d erdF dq & a,b M k 'ud(r e rd.. rh la} 16!. n{b

sg 9, tAtCS! rx4N 4*6r t! UtS[ flrt&r ld lri! qhd,!n &veqrd r sx .h dk^ d d,rr, tr.. r& d ot& rd ,5r, 'n( rhirr ,l rtur qat h,d dcs. L {r "t tk r* d,, {*; h, F.h "-. a. { rr{cr n. $ qh Fi,h \i !d h & lali{ bil{r F 'M d.! [, r-r r'on r& ld't dF d ;b rd * rrr4) .",,*. ^it- d) * pe t& .E {d , sn,. i[ rd !Nr& drh*h r- M sd, d u.'idr el!s! d .nA &d r.a..d d a .!. .e o.6i dl, rr .ers 6r pu ffi r6ffi64aD.kldnH.e r*63!s (r&*.qnldqsor&adU 'rR krFMr..kdr tu n.ill b. e6L d. kr bkp.k e4 tuo6a 6 s h.l. t\h Cr!r6' a dd ir F b. & d ^.rrr rd,e d sr !! t,.*{d &&.. H.,q. yv Mdts olFrry tqd, t@ g& sN h4rE.srer6n tmtdie, @liidtu rF ,.F^ d q Itrr ttu.l {h tuk & I -

UNTOADING CHART ATTACHES TO TUMBER PACKAGE TOADS IN BOX CARS

Iunr'lrcr ti'rirrr has t'r'cr beforc lrt'en asscnrlr'lr.<l in:rrrv one Irtrl,liclLti,,n.

What Do Packages Weigh?

1qr I&J I rd)r i rrrr I rt12 I t.q, I :*- i ro'r'{, i :drl iiiti: J;rr. fi"u I rr J r-$ I :tl] 1 r-tl I'49Ir!.IJ:r, J rt|r I ',& i- i 1 n.g+, n'-- _._,' sa;.xr pd ]r*-":l pj,trrdtlak-s,sr.lt,r-dk,dsr,, o2fht!,rlNRlt,^€odtuildF*- { ffi*ra y #L$s r*d€ %rrq"$F.sa, :i;::;.I,fiii*j"fi.i:1":::: ::"i,'::g::*.;*;;:S I I _.;::",,._:.::T &r i"* .d 6'tr &r h... !o oF, Fq. b ru dr;a. I I uttltss l7u ttAr.t t0 '',i::"1fi*;Ti*J:*a*fi ;;;'';;;;ru,;*";x; i I "''::r'""'*-'d'**'r bt@.*{dkF-H'q I g__** '**:*::js:m frv,rtxrln'x Grwtingx L. W. fflARrlil-Z CO. Telephone THornwoll 5-2577 WHOIESAIE TUMBER 301 Mercontile Building 2O82 Center Street BERKELEY, CALIFORNIA Teletype oA 336

'[-o assist rrnloatlirrg cre\\'s in plunning tlrcir u'orl<. Sigrrotlr: has inclrrrlcd :L t:rlrlc gir-ine. the u'eights of NIiLI)-\rccot.ttuetr<lc<l -18"x32" lrlrclragcs ior the 10 rrrost contlll()ll slrecies in 7 lcngths froru 8' to 20'.

ond our Sincere Besf Wishes lo, the New Yeor

tf we con'l find it . we'll moke it.

means for moving stacks of lumber rvhile the truck is busy elsewhere.

Long Packages-Narrow Doors

Using Signode iecommEnded methods, no spe-cial^.elu.i9ment is- nedded to get N long packages through 12' wide doors. While this situation may not occur too trequentty. the Suggested method is useful-for one side unloading and for working in tight quarters.

Everythi"ng in this iractical Signode unloading chart will lre useful in irost any-lumberyard' And every lumbe,r dealer or mill operator is *elcome io copies of it. Just ask a Signode saleiman, or write Signode Steel Strapping Company, 2600 North Western Ave., Chicago 47,I11.

Nursery to Boost Timber EconomY

A step forward in expanding California's timber economy oc.ur.ed^ recently at Shaver Lake, in the High Sierras, when

Southern California Edison Clo. completed its new nursery for the growing of forest seedlingp. Production of 20,000 seedlings a year is plinned. Planting will be done on brush-covered areas in the power company's 16,760-acre water and timber-producing Tree Farm.

Said James F. Davenport, executive vice president of the company: "By growing our own tree seedl ngs near the planting lite, we aniicipate better survival. We can also conduct caiefully controlled experiments, determining best spacing, ideal time of- year, and best method of root-pruning for maximum survival and growth of the transplanted seedlings."

As another plus value, sugar pine seedlings can be grown and planted without fear of introducing blister rust into the area.- Sugar pine is a superior timber producer in the Sierras, but highly vulnerable to the fatal blister rust.

First planting on the companv's Tree Farm o.f -seedlings grown in the new nursery will be in the spring of 1959.

FAR WEST FIR SA1ES COilPAlIY

Represenfing:

228 b. BeverlY Drive

Beverly Hills, Colif.

BR.2-4353 CR.5{634

Jock SECOY

Mod

Mclntosh Lumber Gompony, Btue foke, Golif.

Cooper Lumber Co., Portlnnd, Oregon

A. C. Duton Lumber Corp., Crescenl City' Colif.

River Sowmills, Inc., Blue Lske, Gclif. (9ruds)

Bob KREISLER John WESTON^

Sixteen LMA members took part in the association's second Roundtable session Nov. 22 at the Sir Francis Drake hotel in San Francisco. Tl-re dealers were Frank Baxley, Brey-Wriglit Lumber Co.; Tom Branson, Melrose Lumlter & Supply; Lloyd Bittenbender, Bittenbender Lumber Co. ; Les L.y, Santa Cruz Lumber Co.; Chas. Cross, Sr., Truckee-Tahoe Lumber Co.; Arthur Flansen, General Lumber & Supply; Frank Watson, South City Lumber & Sup- ply; Armin Speckert, Speckert Lumber Co.; Clair Hicks, Hicks Lumber Co.; Henry Hulett, North Bay Lumber Co.; Tom Jacobsen, Jr.; Sun Valley Lumber Co. ; Frank Kotey, Home Builders Supply; Carl Travis, \A/ilmars, Inc. ; Marion Nine, Marion Nine Lumber Co.; E. H. Metcalf, King Lumber Co., and Wendel Scott, Merner Lumber Co.

Walter A. Remak of Weyerhaeuser Sales Co., Los An-

?acouuce

INSECT

7Ih 'Best' Aword in R.ow for G-P's Annuol Report

For the seventh year in a row, Georgia-Pacilic Corporation's annual reporthas u.on thi- Best of Industry "Oscar" in the Financial \\'orld magazine's yearly international competition. From the 5,000 repo_rts considered in 110 categories, the G-P report rvas selected as tl.re best in the Plyu.ood and Millwork industry. It rvill be one of 300 ieports rlisplayed around tl.re country. Georgia-Pacific's Board Cliairman Owen R. Cheatham received the bronze "Oscar" at Financial World's recent award dinner in the grand ballroom of the Statler hotel, New York City, from tl-re magazine's editor and publisher, Richard J. Anderson.

geles, gave a talk on the lvest coast lumber industry Nov. 5 to pupils and teachers of the Amestoy school, Gardena. He also shol'ed the company films, "The New Paul Bunyan" and "Seaborne Cargo-es," and conducted a question-ansrver neriod.

-_

H_u_gh P_essner spent a November n'eek visiting mills in the High Sierra and Reno regions for his West Coast Timl;er Products Agency, San Francisco.

Bernice and George Bonitz rvelcomed their fourth, Nfichael Steven Bor-ritz, weighing in at 7 lbs., 6l oz., Oct. 27. The general manager of Itegal 1)oor Co.,'El Monte, u'ho is also the father of Jeffrey, 7; Marcia, 5, and Robin, t\\'o years, expects the new offspring to make the Rams hrst team in about 20 years.

Dick Grey, Taft Lumber Company partner, spent the rnonth of Octolter in u'estern Canacla on a hunting safari, accorcling to rumors just sifting back from there.

_ Lou Weidner, former general superintendent of Ii. J. Stanton & Son. Los Angeles, entertained 40 friends ;rt a pre-Thanksgiving dir-rner.

A. C. "Bo" Ahrens, head of California Sugar & \\restcrr.r I'ine Agenry, Burlingame, called or-r Shasia county sul)- pliers for a November n'eek.

- Dean Creath, general salesmanager of Ocean Vierv Lumber Co., I)ort Huenenre, made a-flying trip to the Golcl Beach, C)regon, l"readcluarters o\:er Thanksgiving. Chan Hart, executive of Pacific Wood-lrrodircts. soent a recent holiday u'ith his u'ife sunning at I'alrn Desert.

Our Best Wishes to You A

Consfruction Up in October

Outlays for new construction cleclinecl seasonally in October to $4.5 billion, but was slightly above the previous October high set in 1956, according to preliminary estimates preparcd jointly by the U. S. Departments of I-abor and Cornrnerce. On a seasonally adjusted basis, ner.l, construction activity thus far in 1957 has been at rates which indicatc the total for the year u'ill be a little over $47 billion, corr-rpared with $46 billion-last ycar. Actual expenclitures for the first 10 rronths of this ycar ($39.4 billion) wcre 2/o above the corresponding 1956 figure. Private outlays for public utilitics construction reached a new nronthly peak, exceeding the half-billion<lollar mark for the fifth consecrrtive tirr-rc. Expenditurcs for offrccs anrl warehouses also u'ere at an all-time high, rvhile those for rcsidential aclditions and alterations were greater tl-ran in :tny prcvious O,ctober.

The value of work put in place or1 ne\\r private clwelling units, after allowance for seasonal changes, continucd the gradual

advance that began last Junc. Thus, the gap betrveen present and year-ago levels has been reduceil from l4/o in April to 6/o in Octobcr.

'fotal privatc construction activitl, so far tl-ris ycar ($27.6 billion) just about equallecl last ycar's record for the first 10 months. Declines from 1956 in expenditures for new dwelling units and stores rvere iargely offset by aclvances in all other types oi private construction, exccpt school building.

Andrews in for Stevens ot N-AWLA

Portl:1r-rcl.-I)onald S. Aridreu.s has succeeded Paul Stevens :rs n'estern nrirnager of the National-American Wholesale Lumber Association but the .i'eteran Stevens r,r'ill continue as a staff consultant to the association he served .'so rnany vears. Andreu's joined the N-AWLA western staft in mid-1955 and s<ion strcceeded John F. Miller, rvho hacl resigned, as assistant \vestern mallager. t.'.rfi:

VV. P. A. Sees Better Yeqr for lumber

(Continued from I':rge 167 stafi. Kiln instailations have set such zr pace that totlay rnorc than 7O/o of t:apacity production can be seasoncri r'vithorrt beingirt the mercv of u,cathcr. At the sanre time, air-cirying techniqnes have improvecl, too.

San'ing toclay is more accurate ancl planers <lo a bettcr job. It n'as an nnusual plancr l-reacl 30 years ago that boastc<l rnore than ior.rr linives;tclday they have up to 16. I'acliaging of lun-rber units, protcction of shipments, vigil :rlong the shipping line :rrc steps in the dctermineil effort to get l<non:n clualitv protlucts into thc hands of the customer.

Progress in Standardization

Just sirrce 1950, huge stridcs have been ma<le in stanclardizatior.r of paneling and moulcling patterns. NIuch of thc rrultiplii:ity of patterns ancl names for then-r has been unravele<l and simplified. Old, obsolete pattcrns have been cullccl out in the publication of stanclard rcference books for nationu.idc use. Half of the old rnoulcling patterns have becn scrappcd and thc active ones havc bccn made casier of identification.

Tr.r n-roulding ancl general millu''ork, improvcments in fingcr- joint precision are evcn no\v causirrg something of a new dav. Nearly 30 Wcstern I'ine n'rills l'ravc alreacly installetl fingerjointing equipmer-rt to trrrn orrt itcms in hancly, popular lengths fror.n short pieces of sclcct. This has rvorke<l r'r'onclers at sorne dealer yards in solving invcntory problcms. The olrl cry of "too nrany shorts" is heard no nrore at such yalds.

Sheathing Panels Make Bow

A rccent clcvclopment of special intercst to dcalers an<l lruilclcrs is the advcnt of Shect-Roard, lumber sheathing irr hanclv pancls faced rvith strong paper. Trvo \\'cstern I'ine nrills arc alreaclv prodr-rcing Shcct-Iloar<I, rvl.rich u,as clcvclopetl at thc \Vcstern l)inc lab. Its slrong poirrts in the urarl<et placc are

Disobling Work Iniuries ln Retcril lumber Yords

HO\\' NIANY? Nlore than 1,100 employes of retail Iumber yards n'ere clisabled on the job irr California in 1955.

WIJAT OCCUI'ATIONS?-

30/o Nerc 1'ardnten, ortlertnett, loatlers. or luurbet 1-randlers.

25V n'ere truck rlrirers.

WHERE?-Of the u'orkers injured on the 1>rettrises of retail lutnber y:rrds :

79'y'. u,ere l-rurt in acciclents irr the \'-\li1).

9/, in the N{ILI-. S(y' tn the \\'AlLI'-HOUSI'1.

()f those injured off thc premises:

79%, ll'ere hurt on the crlstomer's Pretnises. 2l/t on tl-re highu,ay.

\\'HAT HAI'l'FlNIiD ? The largest number of rvorkers OVIIR-EXL,RTEI) in lifting, carrving. or otheru'ise handling Iumber.

A close seconcl rvere those STITUCK lrv f:rlling lunt' ber or collapsing iumber piles.

\\rHAT \\rAS THI] IN-JUli\'?-The nrost irecltteut single injurv reportecl in retail lltmlrcr vltrcls rvzts lt .1r.iit-r, .i.aitl, oi disloc:ition. Ncarly 25i,i ,tl thc injured enrployes strainerl thcir back u-hile lLt rvork.

\\rHAT WAS TIILI -\GIr-NC\-?-I-Uil,l1:]IrlL u,:rs thc :rgencv inr-olved in 29'y', of thc cascs. \\'C)lililN(; SL, ltFAClllS u'its the secourl leaclirrg agcrrcl'. irrvolvecl in 21J/c of the cases.

H()\\' NIANY I)l L-D?-'liortr orr-the-jolr tlczttlts n,ere recordecl during 1955. A ITEDULITION OF'ONI-\' 1/10 OF ONLI'lrRCENT IN ANY TYI'E Otr lrXI'ENSli ltlr.\NS $300, .{ND FI\rtr SUCII l)IFIr!llil,,NCIiS ADD LIP TO $1,500, lrased ot.t sitles of $300,000. \\rher-r is lour next safctl conrnrittce nrccting? :tsks the Lumber Merchants "Association 'of Northern California.

cconomv of installation, ('asc of stoclring- artrl h:rrrdling. Integrity of gratles is fttn<lanrental in \\-estclrt I'inc plirns. With 30 Association it.tspt'ctors litling her<l ott tlttr inclttstry's iong-stanrlarclizecl gracling l)rogritrrr, this rtitlLl phasc of clualitl' control is jealously rvatche<l. FIou'cvt'r, tht' industrf is not colrtenl with status clttt't. Gracle nrectittgs ar.rd grariing schools arc being hel<l all or.er the 12-statc regirtn to train 11s\4' graclers at_rd .u,,ii .on,,.r'rill crewmcn ir-r thc fine ltoirtts of lrrmbcr. In 1957 nrorc than .50 classcs rvere stitrtt'tl, n'ith total :rttcnclance of ovcr 1,200 stuclent graders, reprcsenting sorrre 120 n.rills' In atl<lition, I.5 grorrp grade nreetings, ;rttcnrletl bv nrrlr-c than 1,400 mcn fronr 2.50 rnills, havc given on-the-jrib training to mill llcrsonnel.

Association itrspectors ar(' collstantll' checliing up lit the lrrills to r"nzrlic surc size and clualitv arc accrlrtling- to stan<lard rrrles ir-r the graclc borllr. \tcars of application havt' t'tlaclt' \\resterrr f ir.re grading pretty rluch of an exact science ' They s;r1'- now that ii 100 ungradecl, nnselcctc<l boarrls rverc t.nrlvctl past the 30 Association irispcctors, it lvoul<l r.rot bt' tttrttsttal for 98 of thenr to gert thc samel Inark from all 30. ()nll'on u'hat the irltlustrl' cali.s "lincrs" (borcler-litrers lrettl-ectr graclcs) lvill ccrtified graclers var)r to anv extct-tt.

BRqdshqw 2-8644

For \\'tcsicrn I'ine pro<h.tccrs, 1957 rnltrkcd thc' "conring of lrge" of seven tirttber spccies that grou- irl the l2-state region i,r'cotnpany i,vith thc \\restcrn Pincs. Douglas Iiir, White Fir. Larch,-Eng'elmann Spruce, I-oclgcpole Iritre, Incense Cedar anci Red Cedarl are no longer "young l<ir1 brothers" of Pondcrosa Pine, Iciaho \\Ihitc Pine antl Sugar ['ine, brrt full-{lc<lged nrembers of thc region's lttrnbt'r family, accountius fot about half the rcgion's ltroduction and titnbcr stlppl\''

\\'ith 620'billion board feet of standir.rg sawtirtrber in the r-egion. ar-rcl the sa$'tiu-rber voluntc in each of the colr-rmert:ia1

'fuM fin[[Trllfi$

and our warm good wishes to You and Yours for 1958

anil all the years to come

distribulors of DALEY sToRE FrxrltREs, Redwood clty

species known, the industry is basing its planning for the future on continued market development for all 10 species without slighting the Western Pines in the least.

Quality control figures heavily in these plans. Lumber is goilg to meet competition by selling an evenbetter product.

In a highly competitive business such as ours, continuing success must be continuously earned. With "q.uality as a habit," lumber will go ahead to a bright future.

Book on Structurol Design

\A/ood Structural Design Data, a publication of the National Lumber Mantrfacturers Associltion designed to help the_ building trades use wood more efficiently a?d i.otro*i'cally, has been arvarded a Certificate of Merit by the American Institute of Architects and the Producers' Council. Inc..

trade associations of building materials and equipment manufacturers.

- The.publication features 362 pages of design information, formulas, drawings, charts, graphs and safe-load tables foi wood beams, columns, plank and laminated floors and roof decks, and stud walls. Also included are data on wood truss designs and maximum,spans for joists and rafters. WSDD is intended for use with local building codes or the National Design Specification for Stress-Grade Lumber and its Fastenings, a_nother lumber association publication regarded as a standard for engineered timber construction. Both publications are available from headquarters of the National Lumber Manufacturers Association. l3l9 18th St., N.W., Washington 6, D.C. Wood Structural Desisn Data_is p-riced qt $4 q copy; National Design Specificati6n may be obtained for 50 cents a copy.

(Tell them you saw it in Tl.re California Lwmber Merchant)

Jim H. Berry

ii

RIGHT; The Erunch Guests ot toble enioyed o heqrty reposf before the rigors of the Roms-49ers gome

IEFTr The girl: enioyed their <ockrqils wirh Mory Fredericks qnd Jeqn Winsor

RIGHT: Mr. qnd Mrs. Ed Dursteler sooked up some sun ol the Toil o' the Cock before they grobbed rhe Greyhound fo. the chorteted t.iP

IOWER LEFT: Rolph Steften ond Norm Winsor look like rheY're reody, willing ond port-oble

FORWARD PASS-engers

l-Norm

WINSOR,

Ed DURSTELER' John FREDERICK and their wives entertained a group_o{ lumberfolks, -Sunday, November 10, when the Los Angeles Rams clobbered the San Francisco pro football tearn 37-24 before that record-breaking crowd of 102,368 wild fans in the Memorial coliseum. The party assembled at the Tail o' the Cock in the San Fernando Valley for a brunch and traveled by special Gray Line coach to the stadium, arriving 1t |<i*gtr time. In aiaiiion to the above-mentioned guests, the party included Merv Frederick, Ralph Steffen, Mr. and Mri. John W.-Cary of Yupa City, Calif-, and a busioad of aircraft and movie people from the valley. The california Lumber Merchant's Ole May buzzed the brunch to bag these Brownies and his wife Milly made with the flashbulbs.

Oqklqnd Hoo-Hoo lo Stoge Christmos Porty December l6

Tlrc t'r t'ning ,,i I)tccrtlrt'r .1 t,. :Lt .\rrrlr's liisltt't'ttt:ttt's l'icr. is thc rl:iic ;rrtl 1rl;tct' [or ( )al<l:rrtrl'- ltrrrrttlL] I 1,,, ,- H,,,, ('lulr.19 (.lrristrrrlts I'rtrt_r'fot'f.i rlest'rvirrg liitlrlic. irottr tlrc ();Llillirtrl l.ior''s ('lrrlr.,frrst:t fcrr oi tht'srtrl'r-i-t'* itr <trrt'r' ior 1ht' clril<licrr irrclrrrli';r lrig ( lrristrrttrs rlirrrtt'r nith :rll tlrt'

trinrtttittg's. lrrescttl:. etltt'r1:titttttcllt ltll(l:r lrct-sriltltl vlslt ir,,rrr Slrnt:i i-l:rus Iicrtrlcr ( l'-;rt-lt', llrlLt ist. 'l'he ('lltir(' ('\'('rring rvill l,e t'r,orrlitt:Ltt'ti lr-r' ('lrrlr .l() \'ctlrec J crr-r' '\llrslcl<. geritr;Ll ch:tirttrrttr,:rrttl ('hriis St'clrris1.1rr-csirlt'rrt "i tlrt' ['-;t't I llLr" clr,rl r.

LEFT: Port of the porty leoving for the Coliseum. CENTER: Hosts Mory qnd John FREDERICK5. RIGHT: Bolonce of lhe boll boording rhe bus

IEFT: Ed Dursleler (left) ond John Fredericks hqve one for fhe rood ond o cigor os the pcriy heods for the Coliseum (thot's o CIGAR??!!)

tLlr, &nto;l ^(i'*bn, bnolnr,. . . . .

YOU CAN NOW OBTAIN EUBA]IK GIUATITY

PONDEROSA & SUGAR PINE AAOULDINGS

Monufoclurers of Quolity Millwork -

Potented Built-ln Swivel lroning Boqrds : Domeslic & Export Boxes ond Crotes qnd Other ltems for Industry

L. H. EUBANK & SON

Ul4nlcAak 14

433 WEST FLORENCE AVENUE o INGLEWOOD, CAIIFORNIA

Telephone ORegon 8-2255

OEuhonk Quoliry Products are Distributed Nofionoffy O

Sqn Diego Hoo-Hoo Gef Mogicion, Custocqtiqn qnd Movie qt Meet

-_San Diegolloo-Hoo Club 3 held an (rl)elr nreeting, November 15, at the North I'ark Clubhouse and u,as disheil up drinks, steaks and entertainment. The fine turnout enjoyed the tricks of Don Sten'art of the C)ld Colony Paint Co., rvho is an accomplished magician an<l a mcmber of I{ystic 27. FIis shon' brought laughter and ap1>lause fron-r the lumbermen.

The club u'as also honored bv the presence oI the rrerv Supreme Custocation of the Supreme Nine. Don Buikin of Los Angeles Hoo-Hoo Club 2, a frecluent ancl alu,avs rvelcome visitor tci Club 3, rrhicl.r hopes ire n'ill find tirire to return soon.

-lhg-meeting n'as toppecl off u'ith a shorving of the lilm. "The Nelv Paul Bunyan," u'hich shon's the late-st rnethocls of logging and milling and rvas ll'ell-receivecl by the members.

Tl.re November gathering closed out the year for Club 3 in good fashion, and the neit get-together u'il1 be the annu:rl January Wir-rter-Dinner l)ance at Casper's in El Cajon. We hope as many of our friends fron.r other clubs as can rvill Irlan on attending this usually gala affair.-Secretary Bill Seeley, T. Nl . Coblr Comp:rnv.

PnoDUcTS Co

F. K. Weyerhoeuser Pictures 'The Forests of Tomorrow'

I Seattle, Wash.-Speaking to alumni observing the fiftieth ;;- anniversary of the University of Washington's College of For$-: estry November 8, the president of Weyerhaeuser Timber Company predicted social and scientific developments that will assure a healthy future for the forest products industries.

Expressing the "utmost confidence" in the continuing need

for forests to provide raw material for industry, F. 11. Weyer-

discussed the next fifty years of forestry and the for-

Forest Industries Meon I OO,QOO Jobs, 9lOO Million Poyroll

' vest in Washington's and Oregon's Douglas fir region in 1955

est products industries. Observing that 82/o of the forest har-

was utilized to manufacture useful products or for fuel, he

that the harvest of old-growth timber would be extended .well into the twenty-first century, and that, beginning atlout 1970, the rise in Washington lumber production from second-growth sawtimber would more than offset the decline in use of old-growth timber.

The timber company president described research efforts of "forest scientists to grow trees faster, to produce trees that ul'tirnately will yield more and better wood and be resistant to 'insects and disease. "If the demands for wood warrant it, we may some time be able to grow two crops during the period it ':.' :-rrow takes to grow one," he prophesied.

il' ' B.."ose of the population explosion that has doubled the

After more than 100 years of timber harvesting for man's use, California has enough standing timber to build 35 million new homes, or enough to fill a train of boxcars that would encircle the earth at the equator four-and-a half times.

Industries in California that depend on the forests for sources of raw material today employ more than 100,000, with a payroll of better than $400,0fi),000 a year.

These are a few of the facts presented in a new booklet, California Forest Facts, prepared by American Forest Products fndustries, Inc., national .sponsor of the Tree Farm System and Keep Green fire-prevention education programs.

The high productive capacity of California's forests gives unusual opportunities for intensive forest management to produce repeated crops of high quality products, acoording to the booklet.

Recent studies show that 14 million acres of California's 17.3 million acres of comrnercial forestlands are of good or superior quality for growing trees. And about 6 million acres, or more than one-third the total, are classed as superior tree growing sites.

A little less than 47 o/6of. the commercial forestland in Calfiornia is privately owned. The other forestland is controlled by the U.S. Forest Service, the U.S. Bureau of Land Management and the State of California.

However, the volume of privately owned standing sawtimber is estimated at L66.2 billion board feet, compared with the 193.8 billion board feet controlled by government agencres.

The well-documented booklet declares that "California has a bright forest future."

"fts wealth of wild lands . . represents a basic re- ' source of vast opportunity."

world population in 75 years, and that of the United States in 50 years, Weyerhaeuser said that markets for the various forest products will expand in varying degrees, depending on how well they compete with'other products.

He warned that the continual reduction of forest and farm land acreage for highways, air fields, military reservations and similar uses will necessitate intense use of those crop lands remaining.

"The time may come," he predicted, "Whent we will think twice before we divert good forest land to these uses, important as they may seem."

Weyerhaeuser forecas( that expanding populations will increase the value and use of both private and public forests for recreational and watershed purposes.

"Just as tirnber and game can be twin forest crops, so, too, can trees and water be harvested from the same forest lands. The forester of tomorrow will increasingly have to be expert in managing water and game resources, and people, as well as trees." he said.

,tze n pilaaR yeRA oRo€Rg

Douglos Fir ond Redwood

Kiln Dried Cleqrs

. Douglas Fir Commons

Glears & Exposed Beoms

. Ponderoso Pine - Plywoods

. Simpson Products - Sheetrock

,,SATISFIED CUSTO'IIERS

OUR GREATEST ASSET"

Dirtributors of Treoled lumber

Gorgo Hondllng ond Whorflng

MODERN DRY KILN

G(llIS(l LI IIAT E II

1446 E. Anqheim StreelNEvcdc 6-188t lErminol 4-258,

Redwood Seosoning Committee Meets Af Holmes Eureko Home Office

The importance of quality in the improvement and holding ofa favorable redwood market was the theme of the 115th bi-monthly meeting of the Redwood Seasoning Committee held at the home offices of the Holmes Eureka Lumber Company, hosts for the meeting.

W. A. McKenzie, chief engineer of Simpson Timber Company, Seattle, spoke to the committee on the properties of steam, its history and uses by mankind, and the various purposes that steam serves in the drying of lumber. Sam Brown, Simpson Redwood Company, reported on the quality of drying which results when the kiln schedules are controlled on the basis of information obtained from kiln samples, as compared rvith drying quality obtained when the kilrt schedules are controlled on the basis of the lumber's history. Members of the CRA Technical Division gave an outline

WISHING YOU

tU TI BER G(l.

WtLtllNGfON, Gslifornio

long Bccch: HEmlock G7217

of a proposed course in statistical quality control and a report on the end-seal survey currently in progress.

A discussion of future topics to be taken up by the committee, such as an investigation of the practicability of pre- dryers in the redwood industry, followed the membtrs' reports. The topic of the paper to be presented at the May 1958 meeting of the Western Dry Kiln Clubs in Coeur d'Alene, Idaho, was opened and suggestions are to be brought to the next meeting.

Seoside Seeks Federol Aid

Seaside, Calif--This city has applied to the federal government for $41,693 to finance a year's studv of an urban renewal project in the area bounded by Hilby, Waring and Broadway streets and the city limits. The project is earmarked at $2,879,904 with a federal grant of 9999,936 anticipated.

A MERRY CHRISTMAS

Chqrles E. DEVLIN

tion circles n'ho u'ill be death.

Charles E. Devlin, 50, man:rging clircct<.rr of thc National I)lyu'ood I)istributors Association. Pcirtland, Ore.. clic'd sudcler.r11' Nor.ember 12 rrhilc attcnding an NPDA meetir.rg in N[iami, Florida, similar to tl're regional meeting he had just conductecl in San Francisco, October 29 (see I'age 100). It is reportecl fronr San Francisco that he u,as ill u'ith influenza during the meeting at the Sheraton- Palace nnd apparently in much discomf ort but pcrsisted in trying to keep rr1-r u'ith his duties there. He had u'itle and varicd rtssociations in forest products sales and promoshocked to learn of his untimelv

Charles Devlin u'as lrr.,rn in Grccn I3ay, \Vis., in 1907 and, after nen'spaper rvork upcln gratluation from scl'rool, joined

solid PHIIIPPINE MAHOGANY

the Douglas Fir Plyrvood Association in 1938 as publicity director. In 194(r he r'vas named managing director of the DFPA and for three years guided that industry trade promotion group through one of the industry's most spectacular periods of grorvtl.r. In 1919, he u'as appointed salesmanager of Simpson Logging Companl' and sultsequently became a vice-president in charge of sales. Then, in 1953, he joined the National Plyrvood Distributors Association as managing director in Chicago, moving the olfices to Portland this Spring. He u'as a man active in civic and industry affairs, a past president of the Fir Door Institute, mernber of the Promotion committee of the West Coast l-umbermcn's Association and other groups. I-Ie leaves his rvife and two yorlng' children of the home in Portlancl, his mothcr in -I-acoma, a sister and tu'o brothers.

Wqlter PETERSON

Funeral services n,ere held November 13 at Saint Paul's Jipriscopal church, Bakerslield, for Walter Peterson, rvhose sudden death Noven.rber 11 lvas briefly reported in the Nor-ember 15 issrre. "I'ete," as he r,vas affectionately knorvn throrrghout the industry, died in a Bakersfield hospital hc hacl jrrst enterecl November 10 after becoming ill follou'ing his trip to the National Retail Lumber Dealers Assn. Exposition in I'hilaclelphia (see Page 12). Dealer Peterson had spent a lifetime in lumber, clating back to an affiliation rvith Bakershelcl's old Union Lumber Company. During the 30s he joined Bakersfield Building Nlaterials Co. and rose to general manager. When it rvas purchased this April by the King Lumber Company of Rakersfield, he became purchasing agent for the King organization. In acldition to active participation in civic and Hoo-Hoo alTairs, XIr. Peterson devoted considerable time to the l-umber N{erchants Association of Northern California, of n'hich he rr,as currently a. rlirector ancl mer.nber of the I'-xecutive committee. lIe leaves his l.ife "N{ittv" and a son Normar.r, of l,os Angeles.

W. B. KENNEDY, Jr.

\\r. B. Kennecly, Jr., Oklahoma City, recent president of thc Oklahoma- I-nmberrnen's Association, died sudclenly November l0 in Neu' York City, u,here hc had gone follo\\'ing his attenclance at the NRl-l)A Exposition in I'hilaclclphia a feu' rlays earlier. The unexpectedness of his death from a heart attack shocked the National Itetail Lumber Dealers .'\ssociation in Washington, of rvhich he had been chairnran of the I,-xposition Attenclance committee and did lun outstanding job of secnring dealer attendance at thc Exoosition. Fle had rvorked closelv rvithThe California l,uhber N{erchant anrl other indrrstry trade papers in that capacitv. Dealer Kcnnedv \\'as ir tireless u'orker in behalf of the industry ancl rvill Le greatlv missecl botlt in the National, his <.rn'r'r O],A and:un()ng the clealer ranks as n'ell.

In Memoricrm

Peter B, Kyne, noted San Francisco rrovelist u'hose books u'ill outlive many yet unplanted stands of timber, diecl there November 25 at tl're age o[ 77. LIis "Coppy Ricks" stories u'ere based on the colorful development of the Pacific Coast lumber ancl shipping industries and were generally regarded as a prototype of the late Capt. llobert I )ollar, founder of the steanrship line norv olierating as American President Lines. N{r. Kvne had becn ill several u-ceks at Veterans -\dministratiori hosnital. Irr his vouth, l.rc camc home from the Philippines campaign rvith dyrentcr,y unrl trrbercrrlosis and declared he curecl the latter lly

Cornplele Sfocks of Quoliry "ILCO" Mohogany SIDING PANELING' MOULDINGS O TRIfrI

NOT HOW BIG - BUT HOW GOOD !

MooRE Crou-

Cirrulation

KltNs MAKE THE DTFFERENcE !

The smoll mill cqn now hove qs modern drying focilities os the big mitl-Moore Cross-Circulolion Kilns moke the difference! Toke odvonloge of modern drying fqcilities in seosoning your lumber. Let us show you how Moore equipment is designed especiolly for your needs-whether they be lorge or smoll.

The Moore Automqticotly Controtled Drying Sysrem poys its own woy, lhrough reduced drying costs ond fosfer, high-quolity seosoning. lt will soon poy for itself ot your plont. Write todoy for complete focts, specificotions ond prices-no obligotion!

toonrllnrf,ruComaw

Ask o user cnd you, too, will instoll the time. tcrted lloore Cross-Circulolion Drying System.

.clelivering 1100 neu'spapers da,ily in the cle:rr mornir-rg air before-going to his regular olfice job. Later he began-his profitable career of u'riting about r.enturesollre businissrnen :rfter. personally .trying -his oIn luck in gold mining. oil driliing ar.rcl cattle ranching. T1'rese all served the beiovecl atrtl.ror for 12 straight best-selling novels, nhich he rluipped l.rad financecl more bums anci gai-e hinr more fun than'inv contenrporary author, and tr.hich gzrve-and u.ill gir.e- l.nanv generations the thrills of his "Valle.,- of the Giants,, (about the red'n'oorl country), "The lrride of J,:rlomar,,' "Kindrcd of the Dust," "The Three Godfathers." "The Enchanterl Hill," "The l,ong Chance," "Tide of Empire', and others including, of course, the entire series t,f ..Cappy Ricks." John Frederick Corker, (16, died Octt,ber 22',if :r heart attack at I'lacerville, Calif. I.-or 40 years he had been the conrpany engineer of N{ichigan-California I-umber C,,., suffering the:rttarck on the j,,b and tll.inq tu'o hours later at thc I'lacerville Szrnatorium'u-here hi u'is rushecl bv an.rbrr-

l;tnce. He started rvith the lumber firm in l9ll.left it for six yeirrs, rejoined it in 1917 and remained there the rest of his life. Very fer ' lnen eve_r take part in as m:rny civic and county. activities as rlid Nfr. Corker. nor are as-rvidely es_ teenred l,ly ever)'one.

38o/o of Single-Fomily Houses Being Built qre BRICK

- Thirty-eigl.rt percent of the single-fanrily horrscs being built today are brick houses, Di. llol,ids,,n Nervcomb]

Structural Clay I'rtiducts Institute markct analyst, reports. Tl.ris represents-zr-ris.e of l5/" ove.q last year's figurc ol-33o/o. Nel'comb basecl lris report .rn a IJ.S. I)epartmdnt of Labor Survey supported bv private industry rvith SCI)I and other grolps participating. The industrl,. has set for itself a goal rvitlr the slogan "5O/o in'60."

low-cost, direcf gas-fired lumber Co., Artesic, New 9,000 Moore Kilns in doily

Moore Cross-Circulotion Kiln Mexico. This is only one of operolion.

at Vollcy the necrly

LumberyordsArchitects -

Grnd Specificotions

Introductory Remarks Prior to Round Table Discussi'on' C ;r;;;;;;;;;' 3 p n t ifrt ot;on W rit ers I nstitut e, I nc', M av 2 2, 19 57' ' Bv ERIK FLAMER'

Southern Calif-ornia Retail Lumber Association

'' There has been a tendency on the part of some of the I.umberyards to blame Architects and-E-ngineers. for^writine imoossible specifications and, undoubtedly, the Archi" teit. hive been inclined to blame the Lumberyards for not following their sftci'fuations.

' Remember, however, that in between yourself and us .stands the Contractor. Now, please do not misunderstand me. I am not blaming the Contractor; but do you realize that onlv on rare occaiions do we see the plans? Most of the ' time th6 Contractor will make out a lumberlist on what ,,he *ants, and the Lumberyard will give a figure ON WHAT THEY CAN -FURNISH. Occasionallv, they do

not even see a written list when the request for an estimate is phoned in.

i am not so sure, after sitting on several committee meeti""t iuittt some of vou, that li. ate not to blame' I firmly t';ii";;-ih;iii-*. ian get together and talk about mutual pr"Uf"*t, iik. *. are toiay, irost of them can be solved'

You will note on the pamphlet given you, issr{:d by West Coast Lumbermen's Association, that ot Stresssraded material there are five prominently menttoned' vlz: T) Dense Select Structural, 2) Select Structural, J) -Dense C"".ii".1itn, 4; Construction, and 5) Standard ct+e'..

In our ordinary handling of lumber. on.mass productlon' we are able to buy cars of "Construction" grade'rilltn.zJ70 or more "standard" grade included' Sometimes there ts no ii*iT"ii"" p"i "" trt" ?standard" grade that can be included' .;-l;; th; sake of a basic figure,-let us say the car inSuestion was shipped 50-50' Thatis 5O/o Constructron urade and. 50% Standard grade. -"i" ""tin" iabor t6 segregate the two grades r'vould be a costlv prdbosition. It w;ulA involve direct labor, sup€rvlrio",'ou.tftead, space, Stackers to take the lumber down ""?'f"t.i pti it back,'plus carrier service to and from the t.s..sutio'" area. This'cost would have tQ be borne by the "C-onJtruction" grade involved. In addition, the loss necesr"t" to tuti" ott ih" "standard" grade would also have to be boine by the Construction grade involved' .- -Vo"

J"" appreciate that irost of our business in lumber t".itlv t;day is in Housebuilding, Individual Dwelllngs or M"-ftrot"--O'*.ititte.. Consequeritly, the majority of the stock^carried isin 2x4,2x6 and 1x6. True there are other sizes involved but they are in the minority'

On the other hand, host specifications written by you on "";i";;; J'-r"ilai"gJ, -i" -zi'ittnotu" sizes I ike 2xi6, 2x12, 2x\4, etc.

If you, as much as humanly possible, will specify ' the-u"se of "St.ttd"td" grades on your requ-i19!t91!sl-1t ;ill b" Cesrnn To GET, it w-ould be CHEAPER, ""0 iOU WOULD HAVE A BETTER BUILDING. L.i -" clarify that. I told you^ how lumber can be put.ttui"a in "dur buying area.''' Our "Buying area" is Northern California and Western Oregon', r'.rom-these areas, smaller Old Growth and some second growth predominating, it is very difficult to. get any quantrtles .ot Select Structural or even construction grades. -h'or hnanclal (easons this has become our "Buying area'" -Freight.from -No.thet" California Coastal points from Cloverdale to Ai""tu bv rail delivered to Los Angeles is $15'03 per M boatd feei, whether rough or surfaced, whether Timbers or Boards. From CrescJnt City, California, and Oregon Coastal Points up to Columbia River, the Carg-o- rate to Long Beach/Los^Angeles Harbor is $13'50 per M'

HOLLENBECK-BUSH PLANING MILL CO.

WINDOWS, DOORS, MOUIDINGS & GENERAI. MITTWORK

P. O. BOX 632 WHOTESATE AND RETAIT

AMherst 6-9566

From Northern Oregon Area, Portland-Eugene-Rose- burg area, thefreight into Los Angeles is by rail and based on weight. 2x12, for instance, weighs 26O0 lbs. per M board feet, so the freight rate, based on present 88c per hundred pounds, is approximately $23.00 per M board feet. On the other hand, for timbers and lumber in the rough, weight 3300 lbs., the freight rate becomes g29.CO Per M board feet, shipped into Los Angeles area. From Eastern Oregon and Washington, the freight rate is even higher.

It is possible to get straight cars of "Construction" grade DF from thelatter areas. However, one has to figure a cost of $9.50 to $15.50 per M more freight, plus cost of straight Construction grade which rvill run from $7.00 per M COST, to as high as $26.00 per M for certain specified lengths. Conservativeln you rvill h-ave to- figure, in my opinion, on a cost of "Construction" grade over mixed Standard and Construction of from $25.00 to $35.00 per M.

You will note that I refer to "Mixed Standard and Construction grade." I mentioned this is the rvay rn'e have to buy it in quantities to be competitive.

IF YOU GENTLEMEN WILL SPECIFY "STANDARD'' GRADE AND BASE YOUR CALCULATIONS AND SPANS ON STANDARD GRADE, YOU WILL ALSO RECEIVE A GOOD PERCENTAGE OF CONSTRUCTION GRADE INCLUDED. It is cheaper to include the Construction grade with the Standard grade than it is to segregate it. AND YOU WILL HAVE

THAT MUCH BETTER BUILDING.

The second point of interest, and I will be brief, is the specification of Dense Select Structural, for instance, on Appearance members. Quite often no stress of any consequence is involved. If that is the case; may I suggest that you specify "Construction and better EXPOSED"? And if you will, "Exposed S1S2E or S2S1E," the Lumberyard will pick the correct piece for you, based mainly on beauty and minimu'm amount of checks.

To sum it up. For lowest cost, best constructed and easiest available lumber, SPECIFY "STANDARD" GRADE. For Beauty and Looks, specify "CONSTRUCTION GRADE AND BETTER EXPOSED.''

To finish, let me quote something said about use of r,vood in modern home construction.

"Wood is a friend of m'ine. The best fri,end, on earth of

FRESNO 9, CALIFORNIA

a rnen is the tree. LVlcen, we use the tree respectfully and economically, ute lmzte one of the great resou,rces of the earth. Use zuood as a beautiful material, friendly to man; the sufreme materi,al for his da,elling purposes. If a man is goi,ng to li,ve, he .rlcould lizte zuith wood,. And. h.e will live more happily with woocl than zuith. plastics."

A distinguished Architect, Frank Lloyd Wright, said that-not I. I have no quarrel with plastics. Thank you.

PtilE I FtR SEtECTS

When You Buy PINE ond FIR From Us, You Buy From FINE, DEPENDABTE Ml[[S in Northern Colifornio ond Southern Oregon

SHIP AHOY !-Like a duck-hunter's paradise out of water, the brand-new houseboat of Dealer Dave Wight is pictured here ready to leave the Redwood City yard of the O'Neill Lumber Company, San Carlos and Redwood City.

The boat had to have because it exceeded the a police escort down the highway maximum width.

Dealer Dave (far left) gives his creation a last-minute check to flag his driver down to the sea. Although Wight and his yard crews have seen precut lumber loads by the thousands leaving for jobsites (CLM, 9/15/56), this was the first time any of them had seen a finished product leave the yard. The boat was built entirely by O'Neill Lumber-men and launching took place last month.

Dig that crazy boat trailer (Standard lumber trailer with rollers). Scene is the Redrvood City Yacht Harbor, not far from the retail precut yard. Needless to say' the trailer had to be completely disassembled after the saltwater soaking it took that afternoon.

Ilere's Commander Dave (far right) checking his mooring lines following the highly successful launching. Boat is powered bytwo 35-hp outboards and features the latest in interior decor (note the modern sliding aluminum windows). During the duck season, the familiar lumberyard lingo might start sounding like, "Avast there, landlubbers; we sail at dawn for Bethel Island !"

Benneft Veneers Opens Colifornio Soles Offices in Son Froncisco

Bennett Veneer Factors, Inc., located in Jackson.Tower, Portland, recently opened California oIfices in the Mills Torver in the heart of San Francisco's financial district. Tl're nerv California sales office rvill ooerate as Bennett Veneers, Inc., a California corlroration, and u,ill serve the trade n'itl'r qrrality veneers and plyu'.r,',d specialties. -\mong other leading l'acific Northrn,est Dl'l'A mills, Bennett is

Suorom s Qruutings

ALIFORNIA SUGAR & WESTERN PINE BURTINGA'IAE, CALIFORNIA AGENCY,Inc.

Northern California representative for Walton Plywood Co., of Everett, Washington

Not entirely nerv to the California market, Bennett Veneer Factors, Inc., of Portland, is a leading West Coast veneer supplier. Ted Bennett continues to serve as president of both corporations. Robert Armstrong is vicepresident of the Portland company and in charge of that division. Since entering the veneer business some ten years ago, T. D. Bennett has developed his company services to include timber investment and analysis. Timber ow-ners use Bennett services to determine the feasibility of adding a plywood unit in conjunction with sawmill facilities to convert their timber more efficiently.

Prior to establishing Bennett Veneer Factors, Inc., Bennett served in several organizational and executive capacities rvithin the lumber industry. He received his first experience in lumber back in 1934, in a logging crew at Delleker, California. During World War II, he served as a contract officer for lumber and plywood assigned through the Secretary of War office in Washington, D. C. After the rvar, Bennett established West Coast offices for a Swiss-Austrian timber holding concern and devoted his time to purchasing timber and milling facilities in addition to chartering ships for lumber transport. During that period, Bennett also became interested in several Northern California companies, among them Dunsmuir Lumber Co., of which he was vice-president.

Associated rvith Bennett in his new California operation are two other well-known names-Miss "Mike" Michael and Jim Garoutte. "Mike," one of the few women to reach an executive sales position in the lumber industry, will be well-remembered for her good work with Fairhurst Lumber Co. and Robbins and Pacific Western Lumber Co. Garoutte has had many years of building materials experience. He helped handle plywood sales in the San Francisco office of Dant & Russell until that office was closed. Before joining Bennett Veneers, Inc., he acted as a mill representative in the Northern California area.

Del Volle, Kqhman & Compony Moves Los Angeles Offices

Announcement was made last month by G. B. Rosenstein that new offices for Del Valle, Kahman & Co., Los Angeles, had been established at lO52 West 6th Street; telephone: MAdison 6-6831.

According to Allan E. Boal, Southern California manager of the importing concern, this move became necessary to take care of the expansion of personnel and sales. "We are showing a steady growth in this area and, in order to properly service the dealers, it became necessary to move to a more central location," Boal said. A full line of imported plyrvood, hardboard and lumber is distributed to

the dealer trade by this firm. The nerv offices are located just west of the downtown district in Los Angeles.

S. F. Hoo-Hoo Club Recdy for Record Christmqs Porty - Dec. l7

The San Francisco Hoo-Hoo annual Christmas luncheon, a highlight of the Club 9 year, wiil be staged December 17 in the Colonial room of the St. Francis hotel. Honored guests will be 50 boys and girls from the San Francisco Boys Club who will be treated to an afternoon of fun (including a visit from St. Nick) following the luncheon.

Once again, Gamerston & Green's Joe Pepetone u'ill do the Santa Claus bit, with the aid of Jim Hall, Jr., who, as Santa's assistant, is in charge of rounding up 50 presents for the kiddies. This year's party will be coordinated by Ben Ward, general chairman. Other committee chairrnen include:

John Prime, ticket sales; Bob Nelson, finance; Bob Kilgore, entertainment; Fred Ziese, in charge of children and transportation; Jack Dollar, publicity, and Dick McKannay, official procurer of the Christmas tree.

l- erlon6L{,1

Hamilton Knott, head of the Yosemite Lumber Co., Fresno, and president of the LMA, returned home late last month from a two-week Hawaiian vacation.

Ed Fountain, of the I-os Angeles lumber company of the saffre name, spent several days last month at the sawmills hunting lumber and ducks. (.Editor's note: ???).

36 members of the Srvedish Association of Homebuilders toured San Francisco in mid-November, climaxing a U.S. tour. They remarked on the similarity of design of homes in Midtown Terrace. Trvin Peaks. with their own home styles. Ernst Engkvist, Sweden's largest builder; Eric Forss, chairman of the Building Association of Stockholm, and C. Toll, president of Toll Building Company of Sweden, r,vere in the party, which was hosted by Richard Doyle of the Associated Home Builders of S. F.

Bob Taenzer, president of American Flardwood Co., Los Angeles, returned from a 3-week business trip to New York City, Pennsylvania and the Southwest, also attending the National Hardrvood Lumber Assn. annual in Chicago.

Harry Whittemore, head of the Los Angeles Lurnber Co. and Southern California executive for Fairhurst Lumber Co., and Ray McKendrick, Mike Walsh and Ross Lashley of his staff attended meetings in E,ureka, Nov. 8-10.

TPL's Jim Farley and Mrs. Farley drove to Elsah, Ill., recently to help their son Kim celebrate his 21st birthday at Principia college. They returned home Nov. 1 by way of St. Louis, Mo.. r,vhere thev visited friends.

Milton Whiiing ancl iee Kutch, executives of Kaibab Lumber Co. of Arizona, were recent visitors in southern California and attended the Rams-49ers football game with George Myers, Pacific Coast representative of the rvholesale firm.

Meet Our 'Stor Reporter'

Would you like to meet our star reporter? Well, walk to the nearest mirror and shake hands with yourself. YOU are the one who can best report to The CALIFORNIA LUMBER MERCHANT what is happening to you and the many daily events in your area and, as our Top Reporter, we are counting on you. Because we are all in the same business, with the same problems and goals, we would like to get together with you every 1st and 15th to swap experiences. Let us know what new merchandising or promotion have been successful for you; tell us rvhat expansion activity you plan, what ideas you may have for better business and increased sales; what unusual or amusing things may have happened lately. We'd like to hear about your familyr 1zour employes and, if available, we'd like to see the photos you may take, too. Please send your news to us at Room 508, 108 West 6th St., Los Angeles 14, Calif.

Sacramento, spent a .iveek in Portland on business last month.

Milt Taenzer, vice-president of American Hardwood Co., Los Angeles, leaves Dec. 14 on the President Cleveland for a 6-week trip to the Orient, with stops in Japan, Hongkong and the Philippines, where he will visit mill operators and suppliers. He and Mrs. Taenzer will retnrn to southern California Jan. 23.

Bob Rushing, salesmanager of Giustina Bros. Lumber Co., Medford, Ore., visited customers in San Francisco, Los Angeles and Las Vegas during November.

Ken Conway, the southern California man for Holmes Eureka Lumber Co., San Francisco, postcarded The Merchant from Darby, Montana lwhere it was 28 degrees, clear), and returned to Los Angeles later last month from his 3-week, 2800-mile annual hunting trip to Utah, Idaho and Montana with his trailer full of game. He bagged three deer and a 200-1b. bull elk in the Selway Primitivb area of Idaho after a 9-hour pack trip deep into the pine forests. For proof, Ken has a photo of the elk with his guide, Jack Lykins, owner of Bear Creek Camp in ldaho, Lykins' son, and himself sporting two guns and three weeks' whiskers.

Jack Dollar, his wife and their daughter Lisa spent Thanksgiving week vacationing at Palm Springs-far, far from The Robert Dollar Company of San FranCisco.

W. A. Howe, salesmanager of American-fnternational Hardwood Co., Los Angeles, returns Dec. 2 from a short trip to the Philippines and Japan, reports Y. L. Panagos, secretary.

Hallinan Mackin's Larrv Owen returned to San Francisco from an extensive business trip to Canada and the east. Ports of call were accounts in northern Ontario. Ouebec, Montreal and Toronto; Cleveland, Toledo and Youigstown, Chicago and-home !

Fleming AND Hightower, of the Fleming & Hightower retail lumber concern in Los Angeles, are on ihe move: Tom Fleming and his wife spent part of last month in Acapulco and Mexico City. "Slim" Hightower and his rvife will be returning to the yard right after the New Year's holiday from a long West Indies cruise during r,r'hich they visited Hava-

Bob Nikkel and Al Forslund of R. F. Nikkel Lumber Co..

SCHOOITI^ATES Govcrnor Goodwin J. Knighr (lefi) ond Woync llollin qre shown qbovc in reunion on occosion of onc of the Govcrnor's recent oficiql visits to lor Angelcr, where llr. Ittullin i:, of courre, the well-known president of rhe Mullin lumber Co. yords ond, os this exccllcnt photo shows, evidently in the best of heolth oftcr his iu:t-ended two term3 os presidcnt of the Southcrn Colifornio Retoil [umbcr Associqtion

Dou sn! Dourg I filost filewy @btistmas

na, Central Americar-r ports, and r.vill spend Christmas in Georgia r,vith deep-Southern friends and relatives.

Roy Sjolund, heacl of llull l)og I'allet Co., Nervark, Calif., has been spending his rveekends recently thinning the ranks of our feathered friends in the San Joaquin Valley region.

I. S. Brown, president of Industrial Lumber, Glendale, reports a lorv score in the 70s during a recent round of golf at Brookside Park in Pasadena; much better than his home grounds at Oakmont Country Club in Glendale.

Buckley Door Company's "Woody" Yeates has been duckhunting his weekends ar,vay up in Colusa connty.

Loraine and Sterling Wolfe mixed business (a full u'eek calling on northern California mills as salesmanager of the I\{arcluart-Wolfe Lumber Co. of Los Angeles) rvith pleasure (attending the dinner dance of the Hoo-Hoo clnb in Ukiah).

Jim Hall, Jr. of San Francisco's James L. Hall Co. spent two recent weeks calling on sources of supply in Oregon and northern California.

Mary and John Fredericks have returned from a survey trip through northern California and the Pacific Northwest for Hallmark Lumber and Plywood Co., Van Nuys. of which he is president.

Seth Butler, Winfree & Tynan's "junior salesman," and his r,vife Myrtle vacationed at Palm Springs the last two 'iveeks of November.

Grqce & Go. Rqises Von Wyngqqrden

Jan van Wyngaarden, head of the imported plywood division of W. R. Grace & Co., San Francisco, was recently appointed chief of the imported lumber division as .ivell. lt had been headed by Henri Muth, lvho rvill norv devote full time to the lumber exDort division.

Kelly-Von Vleer Plywood Sqles Srcrred in Son Frqncisco

Three 'rvell-known figures in the western forest Droducts industry announce thd formation in San Franciico of a plyu.ood sales company, Kelly-Van Vleet, Inc. Officers are Robert N. Kelly, president; George R. Van Vleet, Jr., vice-president, and Mrs. Mabelle J. Van Vleet, secretarytreasurer.

The firm's personnel control extensive timber holdings and, because of the business backgrounds of its officers, 'rvill offer a unique combination of services to plyr,vood mills r.vho prefer to market their output through independent rvarehouse jobbers. At the san're time, the Van Vleet timber holdings will enable the firm to be of substantial assistance to cooperating mills in raw material procrlrement.

Kelly has a broad background in plywood sales and production. He formed his own plywood and lumber sales and distribution firm in 1945. Three years later he joined Douglas Fir Plyrvood Association to open its eastern field promotion office in New Y<lrk City. Then he moved to the former M&M \\roodworking Company, transferring to Portlancl, Oregon, in 1950 as iales mat iger until thE company's merger rvith Simpson Logging Company in 1955. Subsequently, Kelly purchased an interest in Sierra Plyrvood Distributors and Douglas Fir Plywood Distribu-

tors in San Francisco. The firms were sold to Textron, Inc., and Kelly joined that firm last January.

Van Vleet,widely known in western lumber circles, grew up in timber and lumber operations working at everything from "whistle punk" to logging crew manager and finatly independent timber operator-. Mrs. Van Vleet anc nnauy rnqcPenocnf frmDcr oPerator. has a wide background of experience in buying and selling timber, and in operating lumber mills and logging companies.

"The company will sell the output onlv throush recognized indeoenden only through independent Kellv said. :lly

CALENDAR of COTIING EVENTS

December

SOUTHERN CALIFORNIA LUMBER SEASONING ASSN. Meeting, Dec. 5.

of firms it represents warehouse jobbers,"

Offices are located in the Flood Building in San Francisco.

HOW LUMBER LOOKS

All segments of the western lumber.and plywood market displayed weakness in the period ending November 28, reported Crow's Lum-' ber Market News Service, Portland. Early seasonal storms hampered demand through the east and midwest and retailers were endeavoring to hold invenfory at a minimum until January 1 for tax purposes. Weather in the producing areas was comparatively mild for this time of year, favoring both log and lumber production. Mill shutdowns were becoming more and more prevalent, however, based on the low market for nearly all grades and species, and in the belief that seasonal curtailment will firm prices during the Winter.

Shipments of 479 mills reporting to the National Lumber Manufacturers Assn. in the week ending Nov. 16 were 6.1/o below pro-

CARt W. WATIS

Wholesale trunber

3871 Piedmoni AYe.

Ooklqnd I l, Cslifornia Phone Olympic 8-4288

BLACK BART HOO-HOO CLUB 181 Christmas DinnerDance, Economics hall, Ukiah Fairgrounds, Dec.'7.

LOS ANGELES HOO-HOO-ETTE CLUB No. I Christmas Party, Rodger Young auditorium, Los Angeles, Dec. 9.

48th WESTERN FORESTRY CONFERENCE,, Theme: "The Business of Tree Farming." Olympic hotel, Seattle, Dec. 11-13.

LOS ANGELES HOO-HOO CLUB 2 annttal Christmas party and entertainment, Fox Hills Country Club, Dec.12.

OAKLAND HOO-HOO CLUB 39 Christmas Party, Fisherman's Pier; Chairman: Jerry Mashek, Dec. 16.

SAN FRANCISCO HOO-HOO CLUB 9 Annual Christmas luncheon, St. Francis hotel ; Chairman : Ben Ward; ladies invited; Dec. 17.

SACRAMENTO HOO-HOO CLUB 1@ regular meeting, Sherwood Room, 1314 Alhambra Blvd. ; Bill Fraser, president. Dec. 18.

REDWOOD EMPIRE HOO-HOO CLUB 65 Christmas party forLytton Home children, Lytton Home, Healdsburg; Chairman : Henry Stonebraker; Dec. 20.

Jonuory

NORTHWEST HARDWOOD ASSN. Quarterly meeting, Congress hotel, Portland, Ore., January 25.

SOUTHWESTERNLUMBERMEN'S ASSN. Convention, Municipal auditorium, Kansas City, Mo. (512 R. A. Long Building), Jan. 27-29,1958.

duction; new orders were 8.7/o below. For the year to date, shipments were ?.1/o and orders 1.0% above production Orders of 82,088,972 feet were 19.5/o tnder production of 101,95Q211 feet at 159 mills reporting (133 operating) to the West Coast Lumbermen's Assn. in the week ending Nov. 23; shipments werc 1.5/o below. Orders were 15.0/o and shipments 8.5/o below production of 76,733'000 feet at ll8 mills reporting to the Western Pine Association in the week ending Nov. 16 October production of 47,492,000 feet at 15 mills reporting to the California Redwood Association was up 4.5 million feet from September but 11.7 million feet below last October; October shipments of 42,370,000 feet were down 0.3 million feet from the previous month and down 3.7 million feet from October 1956. Orders received in October climbed 1.2 million feet above the September figure Orders were 19.51/o and shipmerrts 12.44/o below production of 19,773,W feet at 104 mills reporting to the Southern Pine Association in the week ending Nov. 23.

Plywood production mounted 19.5% above orders of 96,760,000 feet in the week ending Nov. 23, as orders hiked 5/o above the previous week and, 23.9% over the same 1956 week, reported the Douglas Fir Plywood Assn.

Total retail lumber stocks on September 30 were estimated 4,743,000,000 feet, 1.6/o less than on August 3l this veat and 3.4/o below the end of September 1956.-Retail lumber sales (based on b.f. volume of reporting yards) during September were 0.5/o above this August and, 1.5/o above last September-the first month since November 1956 that total reported sales have shown a gain over the corresponding month a year ago. Three of the nine retail regions indicated gains in lumber sales during September over the previous month, with the largest increas€ of. 6.90/o occurring in the Pacific region.

Rcrte-Posidon wanted $2.00 per column inch

All others, $3.00 per column inch

Closing dctes lor copy, Sth cnd 20th

-IIELP WANTED_

WANT ADS

EXPERIENCED BOOKKEEPER WANTED for Retail lumberyard-San Francisco peninsula area. Must be top- notch. Excellent salary. Write:

Address Box C-2694, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED_SALESMAN

CALLING ON LUMBER COMPANIES_BUILDING

MATERIAL COMPANIES, ETC., IN SOUTHERN CALIFORNIA TO HANDLE GOOD VOLUME SIDE- LINE PRODUCED BY REPUTABLE LOCAL MANUFACTURER.

PHONE: RAymond 3-3221 (LOS. ANGELES)

SALESMAN WANTED

Opportunity for a reliable salesman with following in Fledwood, Pine and Fir, from our own quality mills. Must apply in person by appointment only. All applications are strictly confidential. Call Mr. R J. Heberle:

GEORGIA-PACIFIC CORPORATION

9O3 Fair Oaks, South Pasadena RYan 1-2119

CUT STOCK SALESMAN WANTED

OREGON WHOLESALER NEEDS AN EXPERIENCED CUT STOCK SALESMAN TO WORK ON A COMMISSION BASIS.

Address Box C-2699. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANTED

Experienced Lumber & Plywood Salesman by long-established Los Angeles Wrglesale Jobber. One established Choiie territory now open -with Libe-ral Draw-Expense- & Commissions. Replies held in strictest confidence.

Address Box C-2698, California Lurnber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-POSITIONS WANTED-

POSITION WANTED

Experienced_Wholesale lumber secretary. Knowledge of general office work. Capable of taking charge of small office.

Address Box C-2696, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

POSITION WANTED

$q!w99rd lumberman, experienced in all phases of operation, finished inspector, desires position as general superintendent. Sobei and capable. lO years on west coast, 20 years in Southern hardwoods. Can furnish A-l references.

Address Box C-2671, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-YARDS and SITES FOR SALE/LEASE-

TO CLOSE ESTATE_

Oasis Lumber Company, Twentynine Palms. Land, buildings, residence and inventory. Rare opportunity for qualified person. See: ALDEN REID, Attorney

302 Andreson Building San Bernardino, Calif.

TUrner 9-2671

RENTALS

Los Angeles office for rent, storage and Hyster service available if required, TARTER, WEBSTER & JOHNSON, INC.

4200 Bandini Blvd. Los Angeles 23, Calii

Phone: ANgelus 917291

Ncmes of Advertisers in thir Deportmcnt u:ing o blind oddress cqnnot be divulged. All inquiries ond replicr should be oddresced to key shown in thc odvertisoment

SOUTHERN CALIFORNIA LUMBER YARDS FO,R SALE_

Corporation owning 2 retail yards established twenty-five years ago. Located about 40 miles from Los Angeles, near "Disneyland." Good active area. Fine modern buildings. Price for ground and buildings$135,000. Hyster trucks, machinery, o,ffice equipment, etc., $13,000, Total $148,000. Inventory e)itra. Appraisal report will be shown.

A MERRY CHRISTMAS TOALL OUR FRIENDS, TWOHY LU,MBER CO.

714 W. Olympic Blvd., Los Angeles 15, Rlchmond 9-876

Lumberyard and Sawmill Brokers

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipmcnt, approx. S35,000, a retail lumber yard and general building supplies. Located in one of the fastest-gbing areaJin Nevada. Dbing approx. $200,000. Owner will carry ltnd and buildings on ten-year contract or lease.

P. O. Box 661, Fallon, Nevada

FOR SALE_

MILL & CABINET BUSINESS: OR WILL MAKE WORKING ARRANGEMENT WITH COMPETENT MILL FOREMAN. WRITE:

P. O. BO'{ 223

SANTA ROSA. CALIFORNIA

FOR SALE_

$mall wholesale and lumber company with tax loss of $4O000 (Loss applicable only for 1957 and 1958). Best reasonable cash ofrer will take.

Address Box C-2686, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

RETAIL YARD FOR SALE

Well-located in Monterey County. Fronts fourlane Highway with spur trackage. $50,0fi) for land, good b'rildingF; 5,000 sq. ft. store and equipment, including almost-new 7rA-ton fork lift. Terms

P. O. BOX 254

v1IATSONVILLE CALIF,

FOR SALE

Complete lumber remanufacturing plant, all-electric. 120 miles north of San Francisco. Eighteen acres of ground.

Address Box C-2566, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

WANT ADS Gontinued on Next Poge

HANS WAIL

ftest Wislles tor 1958

"lhis is ow 39th yeqr in business and lSth yesr st this locstion"

GEIIERAI

8O5 Sunsel Blvd. llUfuol 4o2jl Los Angeles 12 BOB WAIL FAY WAI] WI1LY GARGIA

PHONE lOnbord 5-3305

TETETYPE S.F. 94O

Victor Wolf e Kurl Grunwqld

$tugon's Gtettfngs JACK S.

l5O7 - 2lst Street

FOR SALE_

In the Heart of Sacramento Valley. Well-established yard carrying complete line of Building Materials and Hardware, Irccated on main highway, ,Real Estate, good buildings, lift truck and two delivery trucks priced to sell. If you are looking for an up-to-date yard in a steadily growing, healthy place to live, investigate this NOW.

Address Box C-2697, California Lumber Merchant

108 West 6th St., Room 508, Los Angeles 14, Calif.

-SPECIAL SERVICESEMPLOYMENT CONTRACTORS

Experienced lumber crews available for car unloading, sorting & sticking for air-dry. Labor dispatched to your yard on a board-foot basis. Can unload & haul from any R.R. spur--one car to 30 cars per day. Printed rates upon request. Established 1943.

CRANE & CO. Agency

5143 Alhambra Ave. Los Angeles 32, Calit.

Phone CApitol 2-8143, Collect

BUY_SELI-REPAIR_SERVICE

Fork Lifts and Straddle Trucks. Complete shop and field service. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Scrvice Available 7 Days a Week. All work guarantced.

COMMERCIAL REPAIRS AND SERVICE

l1l5 North Alameda Street, Compton, Calif.

Phones: NEwmark l-8269. NEvada 6-4805

-EQUIPMEI',IT FOR SAIF..HEAVY FOR,K.IIFT TR,UCKS

RENTALS AND SALES

g22-d,th Avenue MacKav Mill Service

SWeetwood 8-9428 oakland 2l' calir'

Gqf iforniq Lumber fUIERCHANT -l7ZE All Your Wqnts

WHOLESALE

O

Phone Gllbefi 3-2087

SAVE! FORK.IIFT BARGAINS SAVE:

Urcd Good, Rcconditioncd or Rcbuih & etd. 2,@O-|5,OOO lb. cop.

Glbron 6,000.1b. Cqpqcity, hyd. tlrg. pn.u. tlr.r

Clork, l95l 6,000-tb. Copccity, pn!u. flra,

Ro.s 19 HT 6,000.1b. Cqpqcityr r.conditioncd

Clork . . 6,000-lb. Copqclty, rcbuilt qnd guorontc.d

Clqrk 3,000 qnd 4,000.1b. Copoclty; rccondillon.d

Towmotor tT56 . 6,000.1b. Copocity; rcbuilt ond guorontccd Big Discounls on New Surplut Portc for Alt Mokes qnd lllodels of Forkliftr

NEW CON'INENIA! ENOINES FOR }ORKTIFT' AT BIG DISCOUN'I ' Fit GlorkfowmolorRors. Stock limited. 17 GFtrl Porr. Gompreriorr, Rebuilr ---..-...-.--..-.-..--.--$375

Twin Resaw-S4-inch Turner

Mathison 4-inch Electric Moulder

L. SOLBERG

1000 Foothill Blvd., LaVerne, Calif.

Phones: LYcoming 3-3021 or CApitol 5-0909

o Terms to 'Suit You o

FOR SALE

TWO HYSTER LUMBER CARRIERS GOOD CONDITION WILL SELL CHEAP

Write Box 83 or call TErminal 2-45M, San

conimcrciol

BUYER'S GUIDE

LOS ANGELES

TREATED LUMBEN_POLES_PILING_TIES

SASH_DOORS_MILIWONT_SCREENS

Ed., Lunber Co, ........LUdlow 3-1381

Freemcn 6 Co., Stepha G. .H&bo; 2024

Gcllebar Hordwood Co. .....Plecscnt 2-3?96

Georsic-Pccific Corp, (Lbr. Div.). .RYca i-2tii

Georg'ic-Pccilic Cqrp. (Plywood) .STcntey 7-3238

Grcce 6 Co., W. R. .Mlchichn ZBll

Gredt W6ster! Lunber Corp, ...CHapEA

Hecrin

BAY AREA

4-?558

McCloud Lumber Co. .\iEmont 8-{963

Meier, Herb Lumber Co,, (Arccdia) .RYqn l.8l8l

Middleton Lumber Co., Bob ......STcnlev ?-4269

Mount Whitney Lumber Co. ......ANcotu; B-oUl

Mulual Mouldius od Lumber Co. FALultv l-0822

Neimcn-Reed Luhber Co. ........STdnlei/ 0-1050

Hcrold A. New-Whlse. Lbr.. .......RYq; l-8829

fcmes Newquist Lumber Sales .......RYo l-0648

Olsen Compoy, T. E. .BRcdshaw 2-7941

O*good, Robert S. ..DUnkirk 2-8278

Oxtord, Rex Luber Co.. .AXninster. 3-6238

Pccilic Fir Scles .........RYcn l-8103

Pccilic Lunber Co., The ....RYcn l-9321

Al Peirce Compcny ......NEvcdc 6-2446

Peaberthy Lumber Co. ...LUdtow 3-45It

E. L. Reitz Co. ........ORiole 3-1270

Roddiscrclt, Inc,, Lunber Sales ......RYcn t-7123

Roy Foresl Productg Co. .............STate 5-ll4l

S d S Lumber Co. .,.. .LUdtow 3-6603

Scnlord-Lussier, Inc. .AXminster 2-918I

Alcn A. Shively ......CHcpncn5-2083

Sierrc Lumber I Plvwood, tnc. .....STcte 5-1196

Sierrq Redwood Compqnv .......Pf,rkview 8-7379

Simmons Hardwood 6 Lbr. Co.....lOrciu g-7125

Sniih, Hermm A. ..... .CHcpnon 5-6145

Smith-Robbiu Lumber Corp. ....Ptr,ecscnt 2-5119

Soulh Bcy Lumber Co, ...OBeqon 8 2268

Southem Cclilornio Lumber Scles ...RYcu l-4105

Stahl Lumber Co. ...ANgelus 2-6844

StaDdard Luaber Co., Inc. .......ANgelus 8-2728

Slqnlon, E. I. d Son ......ADcms 4-9211

Sumnit Lumber 4 Plywood Corp. ....RYcn l-9858

Tqcomc Lumber Scles. Inc. .. .RYcn I-6361

Tcrdy, loe .LUdlow l-0778

Tqrler, Websler d lobngon, Inc. ..ANgelus 9-7231

Tropiccl d Westen Lunber Co,

SAN FRANCISCO