Ilow's yorrr share of flooring sales in thernod.ernization market?

Feature Bruce PREfinished Strip Flooring to create more sales in the $lO-billion residential remodeling and modernization market. Completely sanded, finished and waxed at the factory, it has these advantages for remodeling work: lower installed cost; no mess of on-the-job sanding and finishing; no delays while waiting for finish to dry; maximum resistance to damage.

Bruce PRBfinished Strip Flooring is nationally advertised and nationally known for beauty and quality. For dealers. there's extra profit in everv foot sold your regular flooring n' profit plus an extra mark-up on the famous Bruce factory finish.

.Bru ae Prefinished Strip Oak Flooring

and additional information, contact:

A. Gets Federol Ald in ii Sawrelle, Bunker Hill Plqns

Housing Administrator Albert M. Cole has approved the use of FHA's Section 22O mortgage insurance to aid in the renewal of. a 86-acre project in the Sawtelle area of Los Angeles. At the same time he renewed for another year Los Angeles'workable program for the elimination of slums and blight, thus qualifying Los Angeles for the liberal FHA

' insurance available to the Sawtelle project.

Both actions by the housing administrator were an'nounced recently by M. Justin Herman, HHFA regional .administrator, at ceremonies in the office of Los Angeles 'r Mayor Norris Poulson.

'In addition, Herman announced the HHFAuthoriza. tion to the city's redevelopment agency to proceed with appraisals of properties to be acquired atfair market value on Bunker Hitl. On this site overlooking the Civic Center the city expects to replace blighted structures with. multi-story commercial, residential, hotel and parking facilities all connected by pedestrian plazas. Thus all three Federal actions taken in response to Los Angeles proposals moved the city along in its twin renewal drives of rehabilitation and redevelopment.

Funds for the rehabilitation of the houses in the Sawtelle area. and for the construction of new homes on cleared or vacant sites will come from privately advanced loans on which the lender is insured against loss by FHA under the special terms of Section 2O of. the National Housing Act.

The %6-acre tract is the largest such "non-assisted" rehabilitation project the Housing Administrator has yet certi-

Greot Ooks, elc.

A lS-year-old Coarsegold, Calif., boy surveyed a stock of unsold Christmas trees in his front yard with a doubtful expression. He had grown these trees himself. Half of them had been wholesaled earlier, and he was trying to retail the remainder. Sales seemed a little s1ow. Then the man who had purchased the other half of the trees pulled a truck into the driveway. He needed the rest of them for his downtown sales lot, even those that weren't top grade, he said. The youth loaded up the truck, and sat down to count a $600 net profit on his Christmas tree venture. The boy was Benton Cavin of Madera county, recently named a sectional winner in the 1955 national 4-H forestry contest, the first California winner to receive one of the four sectional awards in the contest sponsored by American Forest Products Industries, Inc.

Since 1950, Benton has been using his father's 80 acres in the High Sierras for his 4-H forestry work. He has learned how to scale logs, how to transplant trees, and how to estimate the amount of harvestable standing timber. He produced a forestry record book which has won a state 4-H gold seal. And the activity has brought profit as well as honor. During the last five !'ears, the youth's forestry operations have netted him some $2,000.

fied to be eligible for Section 220 mortgage insurance. FHA officials said their confidence in the ultimate success of the Sawtelle rehabilitation is based on the high quality of Los Angeles' building code enforcement program.

Ray Hill lohn Mercier

George Wilson

Tillie Norton

Elaine Moore

Florence Stierc

Eleanor Bonnann

Pofier Stod.ddrd.

Paul Strable lYalter Heiser

Hilton Valler

Lloyd. Copeland.

The renewal plan contemplates the improvement of most of the 1,500 structures in the Sawtelle neighborhood of West Los Angeles. One-fourth of the structures need plumbing repairs or modernization, two-thirds warrant attention to their heating facilities, and close to X)/o require varying degrees of repair. The Sawtelle plan is actually neighborhood rehabilitation design to prevent deterioration of the area into a future slum. H6using officials hope that this project will set a pattern and serve as a model for neighborhood conservation in communities throughout the nation.

The 130-acre Bunker Hill clearance project, to be carried out with Federal loan and grant assistance from the Urban Renewal Administration in the HHFA, has progressed past the tentative plan stage. The agreement of the HHFA that the appraisal steps be taken now will speed the project along toward the_ stages of property acquisition, demolition and rebuilding.

New Getz Bros. Building Described

Move of the San Francisco home office was completed recently when Getz Bros. & Co., well-known international merchants, moved into the company's modern, air-conditioned,3-story structure, in San Francisco's financial district. Much of the interior decoration in the hew quarters reflects the variety of exotic wood panelling imported by Getz from Japan and the Philippines. Other features include soft music and acoustic-board ceilings for greater comfort to both employes and visitors. Getz's California home-office location dates back to 1871, when Getz acted as a Wells Fargo trading station.

Film Shows Pqller Looding of Lumber

"Be Wise-Palletize," a 16mm sound movie produced by Signode Steel Strapping Company, was made especially for flooring mills but is also said to be well worth showing at lumber mills ofall types. Retail lumber yards that receive pallet loads of flooring or other building materials will also find interest in this new film.

Shot in the plant of one of the leading producers of fine oak flooring, it tells the complete story of how they save time, money and labor by power strapping their bundles and palletizing these bundles into units.

Shown in operation is a complete production line from the grading to the power strapping to the palletizing and carloading. With a maximum daily output of 8O,000 board feet, this plant has three such lines for different sizes of flooring, each equipped with its own rapid and reliable M2A Power Strapping Machine which has increased pro-

Los Angeles

P.O. Box | 26, Vernon bronch Los Angeles 58, Cqlifornio duction, protected quality and cut costs by allowing former hand bundlers to do other iobs.

Using a special jig, the bundles are palletized easily and evenly with a Model A Seal Feed Strapping Machineready for shipping.

The carloading operation is described, including the preparation, loading and strapping of the load. Quick, easy and damage-free loads are insured for this plant. Also shown is the ease and time saved to unload at a retail lumber yard, giving hours saved compared lvith former method of unloading loose bundles of flooring.

Showings of the film may be arranged by writing Signode Steel Strapping Company,260O North Western Ave., Film Dept., Chicago 47, Ill.

Chatsworth.-L. A. City Council approved rezoning of 67.5 acres on Roscoe boulevard east of Fallbrook avenue from agricultural to residential estate.