DANELINGATIERICAN HAR

(Estoblished Since 1914 )

I9OO EAST I5Ih STREET, LOS ANGETES 21 Rlchmond 9-4235

377th TTT Ployed qf Monterey

The 377th TerribleTrventv tournament u'as held at N[onterey, October 17 and iS. This rvas the largest tournament ever held bv the club. .ivith 65 members :rnd guests at our banquet- Thursday evening at the Casa Munras, the tournament headquarters. The u'eather was perfect, rvith our rvarning about extra shoes and srveaters entirely out of orcler. The tr,vo qe1115ss-N1[onterey Peninsula Cottntry Club and Cypress Point Club, r,r'ere never in better shape and better golf weather couldn't have been asked for. Most of the members had their rvives, a feu' stags, and a ferv bachelors.

The accommodations at the Casa Nfunras, the arrang'ements at the tn,o clubs, and the cocktail party-banquet 'were carefully handled by Ed Bauer and Bob Osgood. The party nras a great sllccess and one long to be remembered.

The golf displayed by the members rvas best describecl by the barkeeper at tl-re hotel, .n'ho callecl us the ",Florribles." I guess we were, but no one seemed to care. Osgood had a 96 at Cypress and he rvasn't a bit dorvnhearted'. llarry 1y6;11aker rvith his 81 & 80 (145 net) r.von the first flighl, and Frank Ruppert n,on the seconcl hieht ..,ith 90 and 88 (l-1(r net).-H.

M. Alling

New J-M Film on Roofing

A neu. 16mnl color sound rnotion picture entitled "One Hundred Years of Iloofing ExperienCe," u,hich has a running time of_ 20 minutes and shorvs the step-by-step procedure. for applyj.ng Johns-Manville Built-Up Robfing, ii now available at all J-M district offices. The- r-rervly froduced movie shou,s the correct roofing application aird-presents severai colvincing laboratory tests of I-M Aquadam and Asbestos Roofing Felts.

Reroil Lumbermen Hold usl Gonvention in los Angeles

:,The 15th annual convention of the California Retail .en's Association was held Thursday to Saturday, r 3-5, 1932, at the Hotel Alexandria in Los Ar/The business sessions were well attended by the from every section of the state who found the provery constructrve.

All Officers Re-E[ected Farrv A. La&e, Garden Grove Lumber Co., was re-elected isident, while F. T. Robie, Auburn Lumber Co., and Earl ltnson, Johnson Lumber Co., Pasadena, were re-elected .9e-presi<ients, and Ross Blanchard, Blanchard Lumber u; North Hollywood, continued as treasurer. ;Elected to serve as directors wer€: Redwood Empireoma Valley district-Mead Clark, Santa Rosa; Pomona ley'districf-Chas, P. Curran, P,omona; Santa_Clara disL. Hubbard, San Jose; San Joaquin Valley disr Clotfelter, Visalia; Pasadena-Alhambra district v., I rssrr Johnson, Pasadena; Long Beach district-A. E ; Long Beach; Orange Cguqty- Harry_A_Lake, iliden Grovel Imperial Valley-C. E Sones, El Centro; Orthern CountiesSacramento Valley, E. T. Robie, , and Director-at-Large-Frank G. Duttle, Oakland.

L Dee C. Essley is manager of the retail association and tversaw the convention delails, while a rising vote of thanks for their tireless work was tendered the program committee: PauI Hallipgbn Hammond Lumber Co.; Earl Johnson, Johnson Lumber Co., and C. W. Pinkerton, Whittier Lumber Co.

Paul Hallingby presided at the opening session, at which N. Whitacre of N. Whitacre & Sons, Los Angeles, was the first speaker and discussed building small homes on longtime, low-interest government loans.

Fred Holnes, Holmes Eureka Lumber Co., San Francisco, told of successful results of the conference held by the Lumber committee of the CRLA and the Relationship committee of the California Redwood Assn., after which several Northern California dealers expfessed satisfbction with results of these meetings; also shown were some suggested advertisements, cuts and mats which the Redwood association will furnish dealers for use in their local advertising.

"Lumber and Profits" was discussed by C. H. Grifren, Jr., secretary-manager of the CRA, and cornments were paaea by Frlnc,ts E. Boyd, Boyd Mill & Lumbi:riCo., Santa Barbara; Jerry Sullivan, Western Lumber Co., San Diego, and F. Dearr Prescott, Valley Lumber Co., Fresno. Kenneth Smittr of Los Angeles talked on development of the steel house, and "Selling' on Quality, Not Price" was discussed by R. Pryne, manufacturer.

Ear-l Johnson was the first speaker on foofing conditions in the state; those also taking part in the subject were E. T. Robie; W. S.Cowling, Dixie Lumbei Co., San Diego;

Harry Lake; F. G. Duttle, Steriing Lumber Co., Oakland; E. Steffensen, Orange County I-umbermen's Club, Santa Ana; Henry Adams, Adzrms l,umber Co., Anaheim; Ross Blanchard. ar.rcl Frank L. Fox, Fox-Woodsum Lumber Co., Glendale.

President Lake conclucled the scssion with "Cooperzrtive Clcinditic,rns Over the State," in u'hich was mentioned the program of the llecll'ood association and also the organization o{ the California Wholesale Lumbermen's Assn., u,hich is furrctioning rvith almost l}O/t, of the dealers in Northcrn Calif ornia.

Kenneth Smith Presides

Kenneth Smith presided at the next session, introducing as the first speakef, Frank J. O'Connor, San Francisco, secretary-manager of the California \\Iltolcsale Lutttltermen's Assn. "fs It a Threat or a Prourise?" u'as the title of his talk :rbout the association. in u'1-ricl'r he declare<l tl-rat its :iims lr,ere to help both rvholesalers ancl retailcrs in clin-rinating clifliculties of the past, inclnding elirnination of transit srllDments.

Outside sDeakers heard inclucled NI. C. Price Stabillzation committee ancl Ir. I'-. Southern California Edison Co.

The lirolic luncheon for men <'tul\' rvlts l-reld at noon u,ith a large attendance. Kenr.reth Sn-rith was m.c., and Paul Hallingby greeted visiting lumbermeu at the convention. A telegram u-:ts reacl fr<;m thc S:rr.vtelle Chamber of Comrnerce praising the civic activities there of A. J. Stoner of tl're Sattellc Lutnber Co.; a gift from the Chamber \vas preserrted Dealer Stouer and he responcled fittingly.

Jack Dionne Introduced

In intro<lttcing Jack Dionne, publisher of The CAT-TFORNIA LU\'IBl',It X'{ERCHANT. Kenneth Smith said that Jack had brar-rche<l out from his editorial rvritir.rgs to fullfledge<l ar-rthorship u.ith his book, "Cullucl Fun." lJpon u.hich NIr. f)ionne, rvho alu'avs l.ras a ftrnd of stories on hand, tolcl sever:rl of his favorites to the great enjoyment of the convention.

\Vhittier Dealer Pinkerton presided at the next session. opened by a debate on State Proposition 3 on the November 8 ltallot. Leslie H. Kranz spoke in favor of the amendment and fornrer Senator Harry Chamberlin against. C. H. \\rade of the Feclcral Home Loan lJank spoke next, after rvhich Dudlel. Cl'randler and Mr. Pinkerton spoke on pendir.rs indrrsrr-v legislation. Jerry Sullivan, -E. T. Robie'arrd II?nrv M. .\dlLrrrs pllr through motions on Proposition J and the Uniform Nlechanics Lien Lau'. The last spcaker at the session was John C. Cremer, manager of Lumber Research, Inc., Seattle.

A standing r.ote of silent tribute r,vas paid the memorv of the late A. C. Bowers of Anaheim for iris years of vahiable service to the state's dealers. Resolutioni r,vere Dassed thanking Secretary Essley for his year of "cfficient se^rvice,, and for *his er-er genial spirit," and thanking Vice-presi- dents Robie and Johnson for their rrntiring efrorts in their districts.

The annual banquet and dance rvere held Friday evening in the hotel's ballroom, at u'hich Dealer Prescotf took thi stage to pay the dealers' unanimous tribute to president Lake for his magnificent efforts for the retail association. Mrs. Lake was presented a beautiful bouquet.

The annual election was held at the directors' meeting Saturclay morning, and that afternoon many of the clealeri atter.rded the arrnual UC USC classic at Olvnipic Stadium.

I-adies' activities at the convention included a trio through one of the large motion picture studios and a lunchecin-bridge at the Ambassador hotel.

I,,xhibitors at the convention in the Alexandria inclucled Hammoncl Lumber Co., Paraffine Companies. U.S. Lin-re I'rorlucts Ct-,rp.. Fir-Tex of Southern Cilifornia, pryne & Co., Truscon Steel Co., The Celotex Co.. Masonite -Corp.. and the Lumbermen's Service Bureau, San Diego, of rvhiih Orrie W. Hamilton is in charge.

Nqlion's leoding Economists See €onfinued Inflotion in | 958; Express Cqution on Ouflook

The nation's leading business and ttniversitl- ec,.'t.rotnists expect 1958 to be a year of cross-cttrrents, u'ith continued inflation pushing the major dollar inclic:tt,rs of lrctivitl' t,, nerv l-rig1.rs, according to the ele"'cnth ltnnrtal sttrvey oi economists' opinion conducted by F. \\r. Doclge Corporation. ln the analysis by Dodge \rice-Presideut and ltconorrrist Cieorge Cline Smith, the 202 econonrists particilrating in the current stlrvey indicated u'idespread cortcern over thc outlook for next vear.

The composite-opinion oi the econotnists pollecl dnring October rer.olvecl arortnd four main points, according tcr Dr. Smith:

1. Totzrl dollar output in 1958. as measured ltv Gross Nationrrl l'rorluct. ir',,rrld rise slightly.

2. Horrrly wage.rates rvottlcl contintte to go maJor categorles.

3. The cost of living r,vould contit.rue to rise in n'holesale prices n'orrld also go up, but not up in all 1958, ancl cluite as rapidly.

1. Real output (as tneasured by the Federal Reserve Index of inclustrial production) u'il1 dip in the hrst half of 1958, and then rise slightll- clrrring the last six months.

"There was a general feeling irr last yc:rr's survey that 19.57 u.orrld lre an all-time recortl 1.ear. lrr the cttrrcr-rt survey, rvhile tl-re figures estin-rateci u,orrlcl lor the most lrart lre :rt nel' record levels. the t'orcls 'rlccline' :rnd 'reccssion' al)1)e:rr irr the comments u'ith son-re frecyrrcncy, and nonc of the comments e\presses real optimisrn for thc irrrmccli:rte r t1ttl rc.

"The apparerrt iraradox bets'een ti-re generally ir.rcrclrsing rrrrmerical cstinrates and the less optimistic tone of thc conrments seems to arise from the general feeling that thc risc in the <Lrllar intlicators next year n'ill be clue largel1', iI not entirely, to inflation," explained I)r. Smith.

J'ractically alloi the ecor.romists expected l'age ratcs to rise rrext 1'ear, I)r. Sn-rith rcporterl. (Jn the a\.erage, tlley expectecl the consumer 1>rice ir-rclex to rise from its cttrrent level oi about 121 ro 123 by the er.rcl of 1958, and they thorrght the III-S rvholesale price intlex u'ould go from its current 118 to 119by the en<l ol 1958. They expected gross national procluct to lrc running at thc annrral rate of $.149 billion in the fotrrth c1u:rrter of 195fi, as contrasted'rvith the second quarter 19.57 ratc of $43'{ billion.

Ooklond Pqint Sfore Wins

Olympic Stqin Contest Prizes

l'rize-u'innirrg distril>utor-s:ilestnclt :trrrl dealers rcapcd lL lrirr.est of piizes ir-r the stain contest jrrst corrclude<l by the ()lvrnpic Stained Products Co. oi Seattle. l)ecorttor l':Lir.rts, Inc., ()aklanc1, Caiiforr-ria, \\-ol1 the top <lcrtlcr prizc of lL three-da1'trip ior tl'o people to the l{osc I',orvl or Srtu \ralle,r'. The lrrize inclr.tdes $100 experrse money, hotcl rtccornmo<i:ttiotrs anci tnlnsportation. N[erv Kjer ofthc NI:trshall Shingle Co., ()aklancl. u'ho services Decorator u'ith ()l.ynrpic stuin, also has his choice of either of the alrovt' I )rl ze s.

'\ $1.50. 1-l-inch oortulrlc television set 1'or the best u'irrclon' displav featurirrg- ( )lvnrpic stitin u,:ts arvzrrded to North Gror-e I-umlrer Co. of Seattlc. Ilicharclsorr Lumber Co. of I)enver ha<l tn'o prize u,inuers, all-expense three-da;- trilr {or tn'o to l,as Vcgas or Sttr-r Vallcy. ()thcr Olympic contest rvinners \\'crc ltichartl lrl inz ancl ltuss Graham of l-unrber Products Co., Lugene and I'ortlancl, Ore., respectir.ely.

I)avicl NI. llughcs, Olynrpic stain sales manager, saicl thc contest pusheil stain s:rles np 28'y', during the month oi Septernber and adclcd 42 uen, Olvnrpic tlealers.

(Tt:ll them 1'o?, .ro?u it in Thc Calif oruio, Luntber Merch,ant)