$,eugor(B @reettngr

Besf Wishes for fheNew Yeqr HATEY BROS.

Sqnto Monicq, Gqlifornicr

Building materials dealers with an outstanding program of brand advertising, promotion and sales training for manufacturers' advertised brand names are invited to enter the tenth annual Brand Name Retailer-of-the-Year Award. Presentations will include samples of brand ads, radio and TV scripts, photogqaphs of window and in-store displays, sales training bulletins or other evidence of activities in 1957.

The awards are based primarily on creating consumer awareness of the dealer's basic policy of supplying responsible brands of the products carried, and the reasons for that policy; efiectiveness in educating sales personnel about branded merchandise and why it should be stressed; and effectiveness with which the local media are used in advertising.

Any store wishing to enter the Competition may write directly to the Foundation's Retail Relations Department, 437 Fif.th Avenue, New York Citv 16. Brand Names Week -1958 will be celebrated April i3th to lfth. The awards will be presented at the annual Brand Names Day Dinner, at the Waldorf, April 16.

You Ever Wonnq Know -

HERE'S HOW TO MEASUR,E A FOR,EST

International Falls, Minn.-Minnesota and Ontario Paper Company foresters are now busy measuring some 14,000 trees in northern Minnesota with the latest forest management technique: the Continuous Forest Inventory System.

' This system, according to George Amidon, Mando's director of forest management, provides a continuous record of the amount, condition and growth of timber on company lands. Forests undergo constant changes and the inventory keeps track of these changes.

Under the new technique, changes in the forest such as losses from cutting, fire, inseits, disease, animals and storm breakage and the growth and development of the trees are measured at

Speciolists in Efticient Distribution

FRED C. HIIIMES IUMBERCII.

Wholesole Lumber

Roil/T ruck- &-T r oiler Shipments

OLD-GROWTH, BAND.SAWN REDWOOD from Boiock Lurnber Go., llonchester

OTD.GROWTH DOUGIAS FIR From Spocek Lumber Co., Monchesler

PRECISION.TRIIII'IIED STUDS

Douglos Fir o White Fir o Redwood

REDWOOD POSTS ond FENCTNG

Fred HOlllES / Gorl FORCE

P. O. Box 987

Fort Brogg, Colif.

TWX: Fort Brogg 49

Phone: YOrktown 4-370{J

Soles Through lumber Deolers Boost Mosonite 4rhYeqr in Row

For the fourth successive year since Masonite Corporation entered the production and sale of exterior siding, sales through lumber dealers have shown an increase over the previous year. J. B. Palmer, manager of siding sales, said the increase for the fiscal year ended Aug. 31 was substantially over sales for the previous year, in spite ofa sharp reduction in housing starts. The distribution pattern, Palmer said, showed sales throughout the United States, with every state represented and no unusual concentration in any particular area. lle said this was evidence that the siding, available in 20 different sizes and patterns, has a universal appeal and that variations in climate are immaterial to its successful use. Besides the h basic sizes and patterns, the company offers the same line with a factory primecoat at a slightly higher cost than the raw board.

frequent intervals. The company's original survey was in 1953 and it is presently conducting its second.

As it would be impractical to measure and inspect each tree in an entire area involving many thousands of acres, foresters established 749 circular sample plots of one-seventh acre each. These plots, located mathematically throughout the company's 2ffi,000 acres, are permanent in that they will be measured and remeasured at frequent intervals.

As it works out, one plot represents aboirt 350 acres of ownership and one tree about 2,500 trees. Various means of travel are used, including truck, boat, airplane and tractor, as well as the oldest reliable means of woods transportation, foot travel.

The data collected in the field is put directly on IBM cards with most of the computation work done at Mando's Minneapolis office.

Southern Gollfornio Clffice:

Russ SHARP

P.O. Box S5-Altodeno, Golif.

TWX: Pasa Cal767O

Phones: RYsn l.OO79i SYcqmore 8-6845

Dishibution Yord: BLOO'YTINGTON, Coliforniq

Prim4ry advantage of this system is the ease in which vital information about the forest can be computed and analyzed. In a very short time, using IBM cards, the forester can state the kinds, age, size and general condition of the forest, and by comparing one survey with another the forester can accurately compute the rate of growth in relation to loss resulting from cutting, fire, insects, disease and weather.

One card is filled out for each plot. In addition, each tree on the plot of merchantable size or larger has its own card on which is recorded such data as the species of the tree, size, vigor, defect, if any, and the amount of wood in each tree.

Phone: (Golronl TRinily 7-2001