Put the Courtesy Boys to Work

It was Kipling who wrote:

"I keep six honest serving men (They taught me all I knew); Their names are What and Why and When And How and Where and Who."

Most of us have "serving-men" in our employ who, like these six of Kipling's, we seldom think of.

Now, the average retail lumber merchant may be in that fix. He may not get the greatest possible productiveness from his business because he has "serving-men" who are not being worked to their fullest capa.city.

Take Mr. Please, Mr. Thank You, Mr. Yes Sir, Mr. No Sir, Mr. Ready Smile, Mr. Friendly fnterest, Mr. Warm

An Editorial

Handshake, and several other members of the well-known but not highly enough appreciated Courtesy Family, who should be most active business-getting members of every merchant's organization, working every hour of every day, meeting every customer, on the job all the time.

They draw no salaries, do these .tireless Courtesy Boys, turn in no expense accounts; they keep everyone in and around the place feeling good-natured, they hurt no one's feelings, not even your bitterest competitor; they are always ready and willing to act at your summons, and they can be made to do a whole lot to put over every prospective sale.

These boys should be given most active and general employment. They should be on your front sidewalk, greeting the folks. They should be at your office door, receiving every visitor, big or little, great or small. They should answer all your phone calls, help write altr your buslness letters, and be always on hand in every department, either in your office, or out in the yard and sheds.

They should by all means go out with your solicitors, and your delivery men should take them along, so that the folks who get the stock will be glad to see your trucks come back again.

Some of them should go into every bill and invoice you send out and, if you employ a collector, they should all go with him on every call. Your salesmen can get nowhere without them, and they should help write all of your advertising.

In fact, these active Courtesy Boys should be put to work on every job, big or little, important or unimportant, in your business. No matter where you put them to work they will give faithful service, and work to good purpose for the improvement of your business.

Stop every morning, Mr. Merchant, and lay out your day's work for the Courtesy Boys in your organization. And if you do use them, you will have reason -when you say your prayers at nightto thank Providence for their assistance. You may have much additional to be grateful for.

They are the only active members of your organization who are not on your payroll, yet who cannot be overworked, no matter how hard you may work them.

Use them one hundred percent every day.

Now Wetre o tBcrgoint

Enclosed check for my renewal subscription. Where can $3 get you more for your money ?

R. A. Johnson Rt. 3, Box 1687 Oakdale, California

stNcE 1876

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