'fuM fin[[Trllfi$

and our warm good wishes to You and Yours for 1958 anil all the years to come

distribulors of DALEY sToRE FrxrltREs, Redwood clty

species known, the industry is basing its planning for the future on continued market development for all 10 species without slighting the Western Pines in the least.

Quality control figures heavily in these plans. Lumber is goilg to meet competition by selling an evenbetter product.

In a highly competitive business such as ours, continuing success must be continuously earned. With "q.uality as a habit," lumber will go ahead to a bright future.

Book on Structurol Design

\A/ood Structural Design Data, a publication of the National Lumber Mantrfacturers Associltion designed to help the_ building trades use wood more efficiently a?d i.otro*i'cally, has been arvarded a Certificate of Merit by the American Institute of Architects and the Producers' Council. Inc..

trade associations of building materials and equipment manufacturers.

- The.publication features 362 pages of design information, formulas, drawings, charts, graphs and safe-load tables foi wood beams, columns, plank and laminated floors and roof decks, and stud walls. Also included are data on wood truss designs and maximum,spans for joists and rafters. WSDD is intended for use with local building codes or the National Design Specification for Stress-Grade Lumber and its Fastenings, a_nother lumber association publication regarded as a standard for engineered timber construction. Both publications are available from headquarters of the National Lumber Manufacturers Association. l3l9 18th St., N.W., Washington 6, D.C. Wood Structural Desisn Data_is p-riced qt $4 q copy; National Design Specificati6n may be obtained for 50 cents a copy.

(Tell them you saw it in Tl.re California Lwmber Merchant)

Jim H. Berry

ii

RIGHT; The Erunch Guests ot toble enioyed o heqrty reposf before the rigors of the Roms-49ers gome

IEFTr The girl: enioyed their <ockrqils wirh Mory Fredericks qnd Jeqn Winsor

RIGHT: Mr. qnd Mrs. Ed Dursteler sooked up some sun ol the Toil o' the Cock before they grobbed rhe Greyhound fo. the chorteted t.iP

IOWER LEFT: Rolph Steften ond Norm Winsor look like rheY're reody, willing ond port-oble

FORWARD PASS-engers

l-Norm

WINSOR,

Ed DURSTELER' John FREDERICK and their wives entertained a group_o{ lumberfolks, -Sunday, November 10, when the Los Angeles Rams clobbered the San Francisco pro football tearn 37-24 before that record-breaking crowd of 102,368 wild fans in the Memorial coliseum. The party assembled at the Tail o' the Cock in the San Fernando Valley for a brunch and traveled by special Gray Line coach to the stadium, arriving 1t |<i*gtr time. In aiaiiion to the above-mentioned guests, the party included Merv Frederick, Ralph Steffen, Mr. and Mri. John W.-Cary of Yupa City, Calif-, and a busioad of aircraft and movie people from the valley. The california Lumber Merchant's Ole May buzzed the brunch to bag these Brownies and his wife Milly made with the flashbulbs.

Oqklqnd Hoo-Hoo lo Stoge Christmos Porty December l6

Tlrc t'r t'ning ,,i I)tccrtlrt'r .1 t,. :Lt .\rrrlr's liisltt't'ttt:ttt's l'icr. is thc rl:iic ;rrtl 1rl;tct' [or ( )al<l:rrtrl'- ltrrrrttlL] I 1,,, ,- H,,,, ('lulr.19 (.lrristrrrlts I'rtrt_r'fot'f.i rlest'rvirrg liitlrlic. irottr tlrc ();Llillirtrl l.ior''s ('lrrlr.,frrst:t fcrr oi tht'srtrl'r-i-t'* itr <trrt'r' ior 1ht' clril<licrr irrclrrrli';r lrig ( lrristrrttrs rlirrrtt'r nith :rll tlrt' trinrtttittg's. lrrescttl:. etltt'r1:titttttcllt ltll(l:r lrct-sriltltl vlslt ir,,rrr Slrnt:i i-l:rus Iicrtrlcr ( l'-;rt-lt', llrlLt ist. 'l'he ('lltir(' ('\'('rring rvill l,e t'r,orrlitt:Ltt'ti lr-r' ('lrrlr .l() \'ctlrec J crr-r' '\llrslcl<. geritr;Ll ch:tirttrrttr,:rrttl ('hriis St'clrris1.1rr-csirlt'rrt "i tlrt' ['-;t't I llLr" clr,rl r.