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tures appear to be substantial. Initial promotional efforts will be aimed at this consumer market.-

American Sisalkraft is initiating its consumer program by offering plans or patterns for a family-sized gretnhouse and a bachelor and family size sunhouse. These plans will be provided through the dealer or direct from company headquarters in Attleboro, and the do--it-yourself enthusiasts can construct an attractive 7x7x7-ft. structure at a cost within everyone's budget.

This cost includes the lumber, hardware, and SisalGlaze. Dealers stand to realize significant sales of around $100 per unit. It is anticipated that many dealers will carry the ball even further by offering pre-cut houses or complete pre-fab units.

Rolls of Sisal-Glaze-available in 100 and 300-ft. lengths -can be cut to the required size with ordinary scissors and attached with a small hand-stapling machine. There is little danger of breakage, and edge tear is no problem if the material is given reasonable care in handling.

D. C. Essley &, Son

WHOLESAIE LUMBER, zZiz EA.SI TEI.EGRJTPH RoAD

LOS ANGEII,S 22, CALIF. Phone: RAymond 3-1147

As it will transmit the tanning rays of the sun, SisalGlaze can be used for solariums, free-standing or lean-to sunhouses, and for similar applications in any climate. It will withstand. wind, impact and hail, and will support heavy snow loads. It provides the same advantages when used for other purposes and, in addition, traps the heat of the sun and thus reduces heating costs.

Other applications foreseen for the material include storm sash, glazing of buildings such as summer cottages, beach cabins, utility buildings and garages, poultry house glazing and emergency glass replacement on the farm, enclosures for porches,breezeways and carports, and many other home and farm uses.

Suggested retail cost is approximately nine cents per square foot for the five mil weight, 18 cents for the 10 mil weight.