I ASON SUPPtIES, lnc.

524 South Mission Rood, Los Angeles 33, Colif.

DFPA Plqns New Aids to Deolers

(Continued from Page 62) will be higher. Government economists predict 1958 will see a I3/o rise in church construction alone. The Federal government's $40 billion highrvay program will consume largc amounts of plyr,r'ood for form u'ork and signs. And the nation needs over 400,00O new school classrobms in the next tu'o years.

Also helping to close the gap betu'een capacity and sales will be promotions such as the joint Lu-Re-Co, DFPA and National Plan Service tie-uo.

_ 9_!her promotions will fail into four separate categories: DFP4.gra"de-trademarks as the hallmarks of quality ply- wood; industrial uses, which are assuming greater s1giificance .for plywood sales; heavy construciion, rvhere-ply'rvood i-s sold primarily for concrete forming; and consumer educatl0n.

In the light construction field, DFPA will again concentrate on selling fir plywood for established uses in an effort to increase the total average footage per house in sheathing, subfooring and roof decking. New techniques in plywood siding show promise of providing greater uses of plywood for exterior coverings.

Another significant area of light construction is in the field of plywood components. Many builders believe that the trend will be more and more toward comoonent construction because of the prospects for a heavy demand for housing along with a shortage of skilled labor.

More houses are being built with flat stress skin ,.sandwich" type wall and roof panels. In addition, DFPA is promoting fir plyu'ood for structural box beams for such uses as floor girders, ridges, and beams in lieu of solid wood trusses. Box beams, when properly fabricated, offer definite advantages at highly competitive costs.

Because the industrial field offers an opportunity for growing markets not affected by the ups and dorvns of the

ANgelus 9-O 657 building industry, a substantial area of plywood promotion will be geared to this .area. Plywood is heavily used for signs, marine construction, crating, materials handling and in a variety of other miscellaneous applications.

The association will also promote plywood sales with the development of six detailed plans for a variety of summer cabins or rveekend homes ranging from a minimum-cost cabin to larger leisure time units.

Plans are also now available for a variety of new outdoor storage units-an ideal medium for developing lumber dealer sales of fir plywood.

The industry's qrrality control and testing program rvill contlnue as the underlying theme inall DFPA promotion with a view to maintaining customer acceptan-e of plyrvood as a high quality, engineered building material.

Pqul E. Kent Esfoblishes Wholesole lumber Firm

For the purpose of furnishing quality lumber to retail dealers of Souihern California, paut p. Kent, 40-year veteran in the lumber industry, has opened offices- at 5404 Hollywood Boulevard.

Paul started his lumber career under E. U. Wheelock in l9l7 when Mr. Wheelock r,vas general manager of the Consolidated Lumber Company at the harbor] In 1919, Mr. Wheelock established the E. U. Wheelock Company and Parrl joined him following his discharge from ihe army at the close of World Wai I. Since thai time he has been p.rominently identified with the company in various capaci- ties, includjng sales manager and, moie recently, general manager of the firm.

Paul Kent is prominent in civic and fraternal affairs in Los Angeles, where he has made his home since 1917. He is also a member of Glendale Elks Lodge. He is well known atall levels of the lumber industry in California, Oregon and Washington.