GINA URSINI On the beautiful barrier island of Longboat Key, Florida, you’ll find REALTOR® and broker Gina Ursini at the helm of her thriving brokerage, Brista Realty. A former teacher, Gina got into real estate 11 years ago, which complemented her husband’s career as a builder. With a hyper local focus, Gina is now working to become the go-to broker in Longboat Key, an area known for its vacation properties that overlook the stunning blue green water of the Gulf of Mexico. Around 75% of Gina’s business comes from referrals, which is a clear sign of her success with previous clients. She’s not only recognized for her excellent customer service, but also her keen eye for design. For every property she works on, Gina helps homeowners prepare for the market, whether by redesigning lighting, adding furniture and accessories, or doing some simple staging. “Small changes can have a huge impact in the way a home is received,” she explains.
side business. He’s a very inspirational and intelligent individual and it has been amazing being a part of his life,” she says. Gina was also involved with Big Brothers Big Sisters and she recently helped her “little sister” buy a home. Of course, Gina is also very supportive of her own family and loves visiting with her daughters and three grandsons. She and her husband also have a German Shepherd named Chipper. Gina’s year ahead is filled with excitement as they are constructing a commercial plaza that will be the new headquarters of Brista Realty and Brista Homes in addition to having 14,408 square feet of retail space. “It’s a great location that is in the middle of the island. We couldn’t ask for anything better as we continue to grow our businesses.”
While Gina is an expert at real estate, every member of her family has something to offer in the industry. Her husband owns his development company, Brista Homes, and their two daughters, who are also agents in NY and CT, guide Gina’s marketing and social media. “We try to make our outreach more personal rather than salesy,” says Gina. Her strategies include everything from digital advertising to holiday emails, postcards, magazines and open houses. She also makes a point of attending every listing so that she can answer any questions her clients have in person. Gina has always been involved with community service in a very personal way. She’s supported the organization Bridge A Life by sponsoring an orphaned boy from the time he was fifteen into adulthood. Gina and her husband put him through both school and college and speak with him all the time to this day. “He is currently working as an engineer and has his own Top Agent Magazine
To learn more about Gina Ursini, you can call 941-812-4894, email Gina@bristarealty.com, visit bristarealty.com, or follow her on Facebook, Instagram @bristarealty www.
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