The Remedy Company Overview

About The Remedy

The Remedy is a boutique brand strategy and development agency that produces compelling brand experiences for clients within an array of industries. Our comprehensive and integrated brand creation, brand activation, and brand management solutions are designed to deliver impact and value to the customer. In short, we give your brand the voice it needs to connect with your audience through fully-integrated brand building, comprehensive marketing and communications, and world-class creative development.

As the name suggests, our company has been designed to find The Remedy to our clients’ branding needs. We apply our proven branding process to your brand, not only developing a unique strategy that allows your brand to become relevant and engage customers, but also creating and providing the brand engagement tools and impactful content necessary for your brand’s voice to be heard. And impact is the key. When brands are impactful, they are strong, forceful, memorable, and resilient, and they have a voice and a message that penetrate the noise.

Allow The Remedy to produce a compelling story for your brand. At The Remedy, we make brands work.

CLIENTELE ACROSS SECTORS

Sports and Entertainment

Retail

Restaurant

Media & Marketing

Technology

Energy

Finance

Conventions

Non-Profit

Gaming

Nutrition

Education

Legal

Manufacturing

Health

&

Beauty

Spirits & Alcoholic Beverages

The Breakthrough Your Brand Has Been Waiting For

While the quote above did not originally refer to the branding process, it can certainly apply. Branding is an art form, a process, and an evolution. But if left to the untrained, it can feel like ideas are just being thrown against the wall to see what sticks. That’s not branding. That’s wishing. Guessing. Hoping.

In reality, however, when left to the experts, there really is a strategic method to building a fully-integrated, optimized, impactful brand with an aligned voice that projects its unique personality, tone, and mood.

Your company, product, or service — and its respective brand — is too valuable and too meaningful to serve as a test case for all of the perceived possibilities. Instead, allow the experts at The Remedy to infuse our proven branding method into your brand, thus not only developing the right strategies to make your brand relevant and engage customers, but also creating and providing the tools necessary for your brand to break through the clutter.

“In the beginner’s mind there are many possibilities, but in the expert’s mind there are few.”

- Shunry Suzuki

The Remedy Makes Brands Work For You

WE UNLEASH IMAGINATION

It starts with a vision. A dream. A plan. That’s your role. The Remedy’s role is to unleash your unbridled passion and incorporate your imagination into a set of strategies designed to ultimately spawn the soul of your brand.

WE INSPIRE PERSONALITY

The personality of your company is its brand. The Remedy will work with you to meticulously uncover the unique qualities, exclusive essence, and incomparable characteristics that inspire your brand’s distinct personality.

WE LEVERAGE INSPIRATION

Inspiration comes from the soul. Whether it’s from the soul of your product or the soul of you, its creator, that inspiration drives greatness. The Remedy will leverage that inspiration to liberate the passion that makes your brand truly remarkable.

WE CREATE IMPACT

Even a half-baked plan can provide results. But impact … that’s harder to come by. The Remedy’s integrated branding solutions provide meaningful results which translate into true impact for your brand, and your bottom line. Don’t just settle for results. Demand impact. Demand The Remedy.

BRAND STRATEGY

Our Eight Core Competencies

Our Work

Logo Design

The Remedy provides custom logo design services for companies and organizations of all types and sizes. What makes The Remedy stand out is our ability to deliver a finished product that sets the tone for the brand, producing impact that is fueled by the brand’s unique traits and clear, concise voice. That’s not an easy task to accomplish, as many design firms typically provide one type of look and one type of feel and cannot reach beyond their own environment and their own design tendencies. The Remedy has the proven ability to become inspired by our clients’ vision and develop branding marks that reflect our clients’ unique passion, style, and corporate culture. But The Remedy does not stop with simply providing a logo. We also provide a brand standards guide, a system for using the logo and marks, and even an associated typography layout to ensure an integrated, optimized, impactful brand.

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Advertising Elements

Advertising is one of the primary ways that companies reach consumers. But, with all of the clutter and splintering that exists within the media sector today, engaging potential customers has become a significant challenge. The Remedy takes pride in being able to fight through the clutter on behalf of our clients. Whether it’s constructing an effective media buy or producing the advertising elements to compliment a media buy (or both), The Remedy understands what it takes to stand out from the crowd. So whether a client requires print ads, digital assets, billboards, facia signage, radio spots, television commercials, mobile media, or any other paid message distribution, The Remedy has the remedy to your advertising conundrum.

Visit TheRemedyBranding.com/portfolio For A Look at Our Complete Portfolio

Marketing Collateral

From corporate brochures and posters to annual reports and pocket schedules, The Remedy provides world class graphic design services to meet the needs of our clients. Collateral materials run the gambit, but they all serve the same basic premise -- to enhance the brand and promote the client. As with all of our work, brand integration is the key, and The Remedy strives to incorporate unique aspects of our clients’ brands within each collateral piece we produce, seeking to create the approriate impact. Yes, we are creative and can come up with some clever ideas, but we do not put lose sight of what is most important -- the brand.

Visit TheRemedyBranding.com/portfolio For A Look at Our Complete Portfolio

Multimedia Development

The Remedy has significant experience in the creation of all types of multimedia. From creating virtual sets and graphics packages, developing and writing television scripts, assisting with movie projects, producing radio and TV commercial spots, or creating viral videos for the web, The Remedy can assist you with all of your multimedia needs. We work with large Hollywood production companies and small outfits that have mastered cost-efficient, high-definition media development, and everything in between, and can provide your company with a solution that offers outstanding quality, quick turnaround, and state-ofthe-art technology, all in a turnkey package that meets your budget.

Visit TheRemedyBranding.com/portfolio For A Look at Our Complete Portfolio

Web & Mobile Development

Today, your online presence is the front porch of your business. The competition for business is fierce, and those companies that do not have an impactful online presence have essentially eliminated themselves from a large and ever-increasing segment of their customer base who more and more search for information online prior to making a purchase at a brick-and-mortar store or making a decision on which service provider to select. In this world of digital media and online commerce, a website is often the first interaction a potential customer has with your brand. Don’t lose business by providing a negative first impression before you have ever had the chance to earn it. The Remedy can help you offer website or mobile app visitors a meaningful and lasting first impression with a professional-looking and functional mobile-responsive website that will make potential customers take you seriously, whether you are a one-man band or an international corporate giant.

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Illustrations

The Remedy produces high-quality two- and three-dimensional illustrations for companies within various industries. Whether illustrating oil fields and oil wells, construction equipment, new buildings, product packaging concepts, sports memorabilia and collectibles, or any other technical images, The Remedy can make your products or concepts come to life. These illustrations make great content for presentations, investment packages, websites, brochures, or any other branded collateral promoting your business.

Package Design

Packaging sells products. It can also discourage sales. Don’t believe us? Go to any grocery or retail store and look for a product for which you have not yet developed a brand loyalty. How do you choose from the many offerings in that category? Sure, sometimes we do our research. But oftentimes it’s the packaging that is one of the strongest components in the decision-making process. Shoppers are distracted. They’re in a hurry. Many times it’s less about making informed, rational decisions and instead more purely instinctive and reactive, buying by color, shape, or familiarity of location. Certain key aspects of packaging can trigger subconscious emotions before the conscious part of our brain can respond. This is where The Remedy can deliver you an advantage that allows your packaging to resonate and connect emotionally with potential customers, ultimately allowing you to sell more products. We will help your product packaging answer Who Am I, What Am I, and Why Am I. If your products can accomplish that, you already have a leg up on the competition. From there, let The Remedy provide the direction, creativity, insight, and brand strategy needed to get your products to stand out among the clutter.

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Branded Merchandise

Branded items for merchandise and promotional purposes have become a cottage industry, and there are literally thousands of products to which a company can attach its brand. But, just like everything else, careful consideration must be made as to which products would best promote the message a company is trying to send. For instance, Alcoholics Anonymous would probably not want to distribute branded bottles of wine, and a company would probably not impress a group of Dallas Cowboys fans by providing them with burgundy t-shirts as promotional gifts (that’s their arch rivals, obviously). In addition to the type of product, a company must also consider the branding elements placed on that item. Sometimes, simply a logo will suffice. But other times, a client will need specially-branded artwork to ensure that the correct message is communicated in the correct fashion. That’s where The Remedy comes in.

Brands We’ve Built

Team America

Team America

Team America is a non-profit organization championed by Pro Football Hall of Famer LaDainian Tomlinson with a mission centered around inclusiveness and opportunity for all. A true team-first player throughout his life and his amazing football career, LaDainian cherishes the values and principles manifested within the team environment. Thus, Team America focuses on prosperity through team rather than accomplishment through individualism, for it is through team where individuals are forced to come together for the collective well-being and where the unified human spirit of many can awaken a force exponentially more powerful than that of any one man, ultimately causing meaningful, transformational accomplishment.

Team America focuses on four core issue areas: (1) Character & Leadership, (2) Service & Engagement, (3) Spiritual & Community Uplift, and (4) Economic Empowerment. It is through programs within these four initiatives that Team America believes its positive, constructive vision of unity is perfectly situated to help our nation begin to reconcile its differences and become a country where we no longer impede on the opportunities of our fellow man, but instead, as LaDainian said during his historic Hall of Fame speech, we stand together to determine the best way forward.

The Remedy began working with LaDainian as he was preparing for his Hall of Fame induction. When he presented what was unanimously lauded as one of the most impactful speeches ever delivered from the Hall of Fame podium, it was abundantly clear that there was more to this than just a speech. The Remedy presented to him the opportunity to develop an entire movement and organization around the themes that flowed from his heartfelt address. Thus, Team America was born.

In addition to coming up with the visual identity for Team America, The Remedy developed an entire positioning for the new brand. From the vision and mission to the core initiative areas to the entire brand profile, The Remedy took a measured and methodical approach in building the Team America brand. This included layering in his other companies, ventures, and initiatives into one aligned organization within a single brand, while also allowing those entities to continue to operate and conduct business as standalone properties.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Development

• Creative Development & Execution

• Marketing Strategy & Positioning

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Investor Relations Strategy & Execution

• Media Relations & Publicity Strategy

• Email Marketing & Communication

• Social Media Marketing & Communication

• Website Design & Development

• Mobile Marketing Strategy &

Fan Plan

Fan Plan

Fan Plan represented a rebrand opportunity for The Remedy. After originally creating the predecessor brand and successfully launching that product as a start-up company, The Remedy assisted the company through an acquisition process. As part of the new acquisition, The Remedy was charged with rebranding the company with a new look and feel more similar to a modern technology company. As such, The Remedy conducted market research into brands within similar industries -- online event ticketing, insurance, gaming, and sports media -- and developed a concept for the brand.

The brand was given a much more consumer-friendly name -- Fan Plan. That catchy name would also be the actual name of the products that the company sold, making for a very simple marketing strategy. The Remedy then developed a sleek new modern logo, one that could be used in many different applications. The Remedy also developed a new, dynamic color palette that would help further brand Fan Plan.

In the previous incarnation as TickAssure!, the entire brand was at times confusing to the consumer. The product was totally unique with nothing similar in the market, so there was a meaningul learning curve around it. The brand also had a similarly confusing name, as it led consumers to make assumptions about the product that were not entirely true. With the new streamlined Fan Plan brand, the name and product are much more simple and concise. The new brand also was positioned in a way that it could easily become a partner brand, and that came to fruition nearly from the start when the Fan Plan brand began discussions with the College Football Playoff and the NCAA about partnerships to further their respective consumer engagement strategies.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Development

• Creative Development & Execution

• Marketing Strategy & Positioning

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Investor Relations Strategy & Execution

• Media Relations & Publicity Strategy

• Email Marketing & Communication

• Social Media Marketing & Communication

• Website Design & Development

• Mobile Marketing Strategy & Execution

FreeForAll Concert Series

FreeForAll Concert Series

The Remedy was approached with a unique concept in the world of entertainment. The idea was simple: a concert series featuring well-known acts at venues people want to attend where all of the tickets for the event are absolutely free. Our mission was to develop a brand that told the story and positioned it with legitimacy, excitement, and intrigue.

With the concept in hand, The Remedy went to work. We knew the brand needed a catchy name, one that would get people’s attention and also relay to the public the concert series’ most unique aspect – that all of the tickets were free. After going round and round with dozens of potential names and ideas, The Remedy finally settled on one that we believed was a home run – FreeForAll.

From there the FreeForAll Concert Series was born. The Remedy developed primary and secondary marks for the brand, along with a fun, exciting color palette and typeset that matched the character and personality of the new brand. The Remedy also oversaw all of the advertising, marketing, and media relations efforts of the brand as it rolled out its first show which featured Grammy-winning band Blues Traveler and Rock and Roll Hall of Famers The Family Stone, among other acts.

In all, The Remedy developed FreeForAll’s marketing and sponsorship sales collateral, website, press releases, print and digital ads, billboards, event posters, custom event tickets, and social media graphics. And the inaugural show ended up being a huge success, attracting a near-capacity crowd to Columbus Commons for an incredible party that kicked off the Labor Day holiday weekend in Columbus, OH, and set an impressive precedent for future FreeForAll Concert Series events.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Publicity Strategy & Engagement

• Email Marketing & Communication

• Social Media Marketing & Communication

• Website Design & Development

• Video Concepting & Production

Garret Morris’ Downtown Blues & Comedy Club

Garrett Morris’ Downtown Blues & Comedy Club opened as downtown Los Angeles’ only comedy club, Owned and operated by original Saturday Night Live cast member and co-star of CBS hit 2 Broke Girls Garrett Morris, the club hired The Remedy to assist it in repositioning and relaunching its brand with a more professional, hip new look and a vibe that fit with the funky, bluesy mood inside the club.

The Remedy started by suggesting a pivot from its initial generic Downtown Comedy Club name to a brand more closely tied to its iconic owner, Garrett Morris. It was also important to focus on the fact that the club also featured a blues element within each of its live shows. So in an area with so many clubs and venues trying to attract attention, why not just tell people what it was from the outset? What resulted was Garrett Morris’ Downtown Blues & Comedy Club. With the new name selected, The Remedy then set its sights on refreshing the brand. In addition to providing a new stage design inside the venue, The Remedy developed a new set of primary and secondary logos for Garrett Morris’ Downtown Blues & Comedy Club and also completely redesigned and relaunched the comedy club’s website. Further, The Remedy designed a new line of merchandise and developed several new marketing initiatives for the club, including an e-marketing campaign and a mobile marketing effort. Finally, The Remedy developed a comprehensive media relations plan for the club and began an aggressive publicity campaign for the first time in the company’s history.

The results were remarkable. The club hosted the Inaugural Blues & Comedy Festival during its opening weekend and played to sold out audiences during each performance. The festival culminated in a Grand Opening Gala on Saturday night, a red carpet event to celebrate the relaunch of the club’s repositioned identity that featured stand-up comedy veterans Luenell, Brett Butler, Jennifer Coolidge, Jonathan Kite, Justin Hires, Ron G., Vicki Barbolak, Leonard Robinson, and many more special guests (Coolidge and Kite made a special appearances in support of Morris, their co-star on 2 Broke Girls). Joining those talented comics were The Deacon Jones Blues Band and The Martin Guigui All Star Blues Band to usher in a festive new beginning for the veteran comedic icon.

SERVICES PROVIDED

• Brand Definition

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Advertising Element Design & Development

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Email Marketing & Communication

• Social Media Marketing & Communication

• Website Design & Development

• Media Relations Strategy & Implementation

• Branded Merchandise Program

• Mobile Marketing Strategy & Execution

Curcumin Pro

CurcuminPro launched as the world’s first curcumin-infused brand of nutritional products. Curcumin is a naturally-occurring chemical found in various plants that has long been thought to have antioxidant and anti-inflammatory properties, along with many other health benefits such as protecting against types of colitis, stomach ulcers, and high cholesterol and helping to treat upset stomach, diabetes, depression, HIV, uveitis, and viral infections. However, curcumin has proven frustrating to scientists who state that it is unstable and not bioavailable, thus allowing it to pass through the system without absorbing and allowing those healthy benefits to take effect.

The developers of CurcuminPro found a solution with a patented process that combined the curcuminoid with a protein, thus allowing the body to absorb the compound into the bloodstream and ingest the healthy benefits of the curcumin, which became bioavailable with the protein combination. The company developed an entire line of supplements, chewables, drinks, drink mixes, meal replacement shakes, sugar free chocolates, jelly beans, and even pet products designed to provide essential health benefits to the body.

The Remedy worked with the company to build a new brand around the breakthrough product line. In addition to a product packaging concept that would stand out on store shelves, the company wanted to present the CurcuminPro line as one could provide great benefits to a wide range of people -- from athletes and weekend warriors to stay-at-home moms and seniors. The desired demo was basically 18-80, male and female, across all nationalities and financial profiles. And that was just for the portion of the product line meant for people, not pets.

We started with the concept of vibrancy -- if anything, everyone in the desired target demo could relate to vibrancy. So we moved forward with a vibrant orange color that earmarked the brand (and was similar to the natural coloring of curcumin) and then developed a simple product packaging concept that included one panel of close-up, vibrant imagery to contrast the rest of the non-descript packaging and represent the flavor or key ingredient of each product. Then we moved to the brand itself and its key marketing assets, all of which included vibrant, close-up, colorful imagery of healthy people on the move but still within the confines of everyday life, careful not to position the brand too far into an athletic supplement line. In the end, CurcuminPro enjoyed a successful launch as a complete line of healthy living nutritional supplements that stood out among the thousands of existing supplement brands because of its sharp look and exciting brand profile.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Development

• Creative Development & Execution

• Marketing Strategy & Positioning

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Publicity Strategy & Services

• Email Marketing & Communication

• Social Media Marketing & Communication

• Mobile Marketing Strategy & Execution

• Product Packaging Design & Development

GAB Voice Technology

GAB Voice Technology

GAB Voice Technology, through its virtual assistant Gabby, launched as the world’s first personal voice assistant developed specifically for the sports, entertainment, and gaming industries. Gabby gives voice to the fan, but, just as importantly, provides a natural way for team or venue management to implement technology within an organization, creating a truly “conversational platform” to quickly collect and query information and receive real-time feedback and updates.

Gabby and the GAB Voice Technology Platform provide real-time, transactional access to tickets, concessions, merchandise, parking, navigation, and exclusive content. Gabby tears down pre-existing barriers and allows both fans and team and venue management access to all of the information they need in one place, through a frictionless experience.

The Remedy assisted in the development of the GAB Voice Technology Platform, helping to position an existing voice technology platform to one specifically for the sports and entertainment space. And serving as expert advisors in the sports and entertainment space within the technology group, which had little to no experience in sports and entertainment.

In addition to developing strategies and optimal use cases within the industry for the most impactful engagement, The Remedy developed a go-to-market strategy that included both the sports space (sports teams and venues) and the gaming space (casinos and mobile betting).

In addition to creating the GAB brand and positioning the established voice technology for a new use in sports and gaming, The Remedy established investment strategies, scripted and produced product videos, and designed the creative for a mobile app demo in order to get the GAB brand and technology in front of industry leaders in a form where they could see, touch, experience, and talk directly to Gabby. These assets proved invaluable in introducing what could at times be a difficult concept to a sector that badly needed a technological elevation.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Communications Strategy & Execution

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Strategy Design & Development

• Video Production

• Copywriting

• Investor Strategy

• Social Media Marketing

• Website Design & Development

• Mobile App Creative Development

• Media Relations Strategy & Implementation

• Mobile Marketing Strategy & Execution

Innovative Sports Technology

Innovative Sports Technology is a global manufacturer of smart devices built to revolutionize the way athletes trained and rehabilitated, allowing athletes to demonstrate functional improvement and an increase in peak performance over time. While physiotherapy and strength-training professionals have long-used similar tools to treat and train athletes, never before have such tools been coupled with technology and an analytics engine in order to not only serve the treatment and strengthening function, but also to provide a qualitative assessment of the data derived from an athlete’s user session, thus allowing doctors, physiotherapists, trainers, coaches and care givers the ability to not only better treat an injured athlete, but also the opportunity to apply an individual’s baseline data with the newly gleaned user-session data, all within IST’s proprietary algorithm, in order to predict the chance of future injuries based on the athlete’s specific anatomical structure.

The Remedy was brought in to develop the company’s overall brand. We began with crafting a name that would succinctly tell the story of the brand, and then designed a dynamic logo to match the mood and vibe of the new brand. Additionally, because all of the company’s devices began as concepts, The Remedy provided conceptual drawings and renderings of each of the company’s new devices. These concepts and renderings utilized in investor presentations, manufacturing spec sheets, and marketing microsites.

By combining critical diagnostic functionality with smart technology and data analytics, IST has developed the future of sports performance and sports medicine. Big data is being used in almost all aspects of life, and it has proven to be the next big thing in the world of sports. IST’s Ankle360 and NECKxt DEFENSE devices are ahead of even that curve, changing the face of performance, training, and rehabilitation for athletes of all ages, genders, and skill level. Never before have core dynamic training applications met real-time data tracking and analytics. Add in the impact of gamification and IST is on the cusp of a remarkable breakthrough in its field, and these are just the first revolutionary new products and concepts that Innovative Sports Technology will bring to the market.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Development

• Creative Development & Execution

• Marketing Strategy & Positioning

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Conceptual Drawings & Renderings

Dallas Sports Commission

Dallas Sports Commission

The Dallas Sports Commission is the most prestigious and impactful sports organization in Dallas that locals may not have ever heard of. But they’ve definitely enjoyed the fruits of the Sports Commission’s labor.

When mega-events like the Super Bowl, the Final Four, the NFL and NHL Drafts, College Football Playoff games, and Team USA events come to Dallas, they come based on the behind-the-scenes work of the Dallas Sports Commission. When tens of thousands of youth athletes and their parents fill downtown hotels and restaurants for weekslong volleyball and cheerleading events, it’s thanks to the hard work and dedication of the Dallas Sports Commission. When local high school football teams have the opportunity to play a game in the legendary Cotton Bowl Stadium or when local spelling bee champions get to live out their dreams and dominate the Scripps National Spelling Bee in Washington, D.C. or when local Dallas community basketball courts are resurfaced as part of efforts to give back, it’s because the Dallas Sports Commission is dedicated to improving the quality of life of Dallas residents through sports and competition.

But as the agency was approaching its fifth year, it still had very little local brand recognition, despite events it hosted boosting the economy and bringing in tax dollars for local schools, roads, law enforcement, emergency responders, and recreational facilities, while also supporting the employment of thousands of Dallas residents.

The Remedy saw a natural opportunity with the Sports Commission’s upcoming 5-year anniversary milestone and developed strategies to introduce the brand locally and allow the Dallas Sports Commission to tell its story. The Remedy devised a campaign designed to share unique initiatives and experiences with the local community while driving engagement with and creating awareness around the brand. This consisted of monthly sports sweepstakes giveaways for major sports experiences and monthly themed social engagement campaigns, culminating with the release of a high-end coffee table book titled DREAM BIG. The book allowed the organization to not only tell the story of the first five years of its existence and promote some of the major sporting feats that occurred in Dallas during those years, but it also provided an outlook for the future of sports in Dallas.

To brand the campaign and its initiatives, The Remedy developed a 5-Year Anniversary logo that complemented the Sports Commission’s existing brand and attached it to every activation. The Dallas Sports Commission experienced significant increases in website and social traffic that could be directly attributed to the 5-Year Anniversary campaign. The website saw a 168%+ increases in users, sessions, and page views over the same period in the previous year. On social, Facebook impressions rose more than 116% and Instagram was up 256%, with the monthly giveaways and social initiatives driving the traffic increase. The organization also collected thousands of new emails to add to its outreach database during the course of the campaign, a great asset for promoting and marketing future initiatives and events.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Direct-to-Consumer Marketing

• Communications Strategy & Execution

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Strategy Design & Development

• Business Collateral Design & Development

• Event Planning & Production

• Email Marketing & Communication

• Social Media Marketing

• Website Design & Development

• Media Relations Strategy & Implementation

• Mobile Marketing Strategy & Execution

Original Three Hundred

For years during Texas History classes, Texas school children learned about the Old 300. These were an honest, hardworking people, with a handful of scurrilous fugitives mixed in, who were drawn to the Mexican state of Tejas and its rich bottomlands along the Colorado and Brazos Rivers. The promise? Land and the opportunity for a good life on a new frontier. They came as nearly 300 families and colonial settlers, the original Anglo families of Texas. They ended up setting the course of history, not only for Texas, but for the entire Western United States.

The Old 300 opened the door to western expansion and were the pioneers of the American West. They were farmers and stockraisers who made up the area’s first colonization of Americans. They transformed an unsettled wilderness that today stretches from Central Texas to the Gulf of Mexico and integrated the livestock practices of the American South with the Hispanic ranching tradition of old Mexico. Born from them was the trademark Texas ranching industry which quickly spread throughout the Western territories and still exists within many Western states. Other Texas firsts within the new colony included the first English and Sunday schools, the first Texas newspaper, and the roots of what would become the Texas Rangers law enforcement agency.

With much intrigue and sentiment around those Old 300 families and what their lives must have been like, The Remedy developed a brand around that historical era. The new brand -- called the Original Three Hundred -- would include various products for modern consumption which would harken back to an earlier time when the West was still wild and the Texas had still yet to become a republic.

Partnering with local entrepreneurs, The Remedy developed brand stories around numerous items under the Original Three Hundred brand, including a whiskey, tequila, sangria, margarita mix, coffee, restaurant, and barbeque sauce, all of which are in development. From that, a spirits production company evolved called 1823 Beverage Company, and a television pilot about the era was written and pitched for production.

Not only did The Remedy come up with the brand story for each product and business entity, but it also produced all of the product packaging concepts, branding logos and marks, branded merchandise and apparel, and pitch decks for each of the products and concepts.

SERVICES PROVIDED

• Brand Definition

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Product Packaging

• Copywriting

• Branded Merchandise Program

IFL On Stadium

IFL On Stadium

In 2021 Stadium, a multi-platform sports network featuring exclusive live and on-demand games and events, extensive highlights, classic games, original programming, and daily live studio programming, and the Indoor Football League announced a ground-breaking multimedia rights partnership to distribute the IFL’s Game of the Week nationally on Stadium, as well as worldwide via Stadium’s digital platforms. Also, for the first time in American professional team sports, the live game broadcasts would incorporate real-time gamification within the broadcast experience.

As the IFL prepared for the exciting new national television package, The Remedy was tasked with developing branding around the initiative, as well as a graphics package for the broadcasts that would be aligned with the branding elements.

The Remedy started with developing branded logos for IFL on Stadium and the IFL Game of the Week. Additionally, the team at The Remedy created a complete broadcasting design package with an opener, studio features, scoreboards, lower-thirds, information boxes, player feature boxes, and player comparison graphics, among other on-air graphics. Many of the on-screen graphics also included a variety of animation effects used to promote pertinent information and game stats, as well as shifting to a team branded look whenever touchdowns were scored. The scoreboards were designed to be able to be sized to different dimensions accommodate additional data and information when needed, with scores also displayed, when going to or returning from a commercial break, on a larger, sidebar style look with oversized numbers.

Though the dynamic graphics package was designed to be able to shift color palettes as needed to reflect those of the participating teams, the base look was a combination of red and blue of the IFL and the silver and black of Stadium. The new graphics package gave the game broadcasters a professional look, helping to raise the bar for the fledgling league.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Media Relations Strategy & Implementation

Sports + Entertainment Practice

Sustainable Impact Building Long-Lasting Legacies

The Remedy’s Sports+Entertainment practice generates sustainable impact through meaningful partnerships and collaborations. Combined with the power of influence, we leverage relationships and aspirations to develop long-lasting legacies and relevance.

OUR PHILOSOPHY

We ensure long-term development and success of our clients by continually translating our high-performance culture into breakthrough results through social, commercial, and in-person engagement. We understand that no two athletes, entertainers, brands, or properties are the same, so we refuse to take a one-size-fits-all approach with our clients. We listen, we ideate, we create, and we execute specific strategies that fit uniquely with the personalities, brand traits, and expectations of our clients, empowering them with the tools they need to establish prominent legacies of excellence, distinction, and consequence.

HOW WE WORK

We are not focused on short-term desires, but long-term goals and ambitions. We see the greater picture and then build a platform by developing a playbook that administers leadership, initiates engagement, transforms cultures, influences customers and constituents, and earns trust through actions and collaborative efforts.

For Athletes & Entertainers

An entrepreneur. An investor. A philanthropist. A multi-million dollar or even billion-dollar brand.

The most successful athletes just don’t ball anymore. The most highprofile entertainers don’t just make people laugh and sing along anymore. They’re difference makers. They’re change agents. They have reach far beyond the court, the stadium, the screen, and the stage.

But in order to capitalize on that celebrity, in order to impact a culture, in order to develop a legacy that will extend far beyond those prime years, a solid foundation must be built professionally, financially, and socially.

The Remedy’s Sports+Entertainment practice offers career management services designed to provide a continuous strategy and a personalized plan that evolves over a lifetime and extends a personal brand into postcareer relevance and sustainability.

CAREER MANAGEMENT SERVICES

• Personal Brand Development

• Brand Management Strategies

• Philanthropic Engagement

• Public Relations & Social Media

• Content Development

• Financial Services

• Vetting of Investment Opportunities

• Foundation Development & Management

We work directly with influencers and brands to tell stories and align corporate values with personal values.

For Properties

The Remedy’s Sports+Entertainment practice delivers innovative and profitable opportunities to sports and entertainment properties. From live events to sports teams to entertainment venues, we develop powerful partnerships that generate revenue, drive ROI, and empower decisionmakers with the tools they need to deliver results.

We ensure constant collaboration in order to achieve success and overdeliver on goals. We also strive to provide authentic collaboration with partners, reimagining the possibilities with organic, inclusive activations and precise execution geared at successfully producing impeccable events and engagements for all involved.

SERVICES FOR PROPERTIES

• Sponsorship Sales

• Asset Identification & Valuation

• Go-To-Market Planning

• Sponsorship & Ticket Sales Consulting

• Event Marketing

• Event Execution

• Merchandise Design & Development

We develop partnerships and programs with a simple yet sophisticated approach that delivers meaningful engagement and impactful results.

For Brands

Any brand can find an athlete or entertainer to promote their products and appear in their commercials. If you’re offering money, the line to accept that cash has no limit.

But by delving in deeper to create multi-dimensional partnerships between the brand and the endorser, The Remedy’s Sports+Entertainment practice out-classes the competition with our strategic approach and creativity. This leads to long-lasting success, connecting an omni-channel view with an array of brand engagement tactics including advertising, promotion, social, influencer, and philanthropic programs.

We work collectively with brand managers and the C-suite to unleash the true vision and power of the brand toward the intended direction of the brand’s future. We then develop stories and craft strategies based on the specific passions, interests, and desires of athletes, celebrities, events, and new market dynamics that best fit the goals of the brand in connecting with their targeted customers and consumers. This fosters an aligned partnership based on real synergies between the brand and the endorser that more effectively reaches the intended demographic through advertising, marketing, and experiential activation.

We provide strategic support for brands and properties that drives revenue, increases ROI, and delivers impact.

NIL Activation

There has never been a time when intercollegiate athletics has seen so much fundamental change in such a short period of time. And it has become clear that those who are nimble enough to pivot, bold enough to lead, and creative enough to innovate will continue to dominate the playing field.

The Remedy has developed one of America’s most comprehensive NIL student-athlete support programs. We help ensure the short-term and long-term success of student-athletes via our proactive approach that is superior to existing platforms. We have developed a system that has been embraced by student-athletes, athletic department administration, coaches, and local business communities, leading to more and better NIL opportunities for student-athletes.

The Remedy offers a turnkey approach related to identifying and closing local, regional, and national NIL opportunities, working with studentathletes to fulfill those NIL opportunities, and providing all necessary information and data to athletic department compliance officers to make each engagement a successful experience for all parties involved.

NIL ACTIVATION SERVICES

• Solicitation & Management of Endorsement Opportunities

• Solicitation & Management of Appearances

• Solicitation & Management of Paid Media Opportunities

• Solicitation & Management of Ambassador Programs

• Solicitation & Management of Equity-Based Opportunities

• Acquisition of Merchandising Rights

• Acquisition of Memorabilia Rights

• NFT Programs

• Digital Autograph Programs

• Subscription-Based Content Services with Recurring Revenue

• Donor Investment Funds (DIFs)

• Student-Athlete Incubator

• Development & Execution of Camps & Clinics

Our turnkey solution offers management, oversite, execution, and reporting to simplify the process for all.

Sports Properties With Which We’ve Worked

The Remedy has worked with, for, and on behalf of numerous sports properties and events throughout the country. Some of those include:

Stephen Evans

Nathan Murrell President & CEO Vice President, Creative Services

• Founded The Remedy in 2011 in Dallas, Texas

• Professional career in marketing and communication began in 2001

• Expertise in brand strategy, marketing, and communications

• Has worked with some of the industry’s largest brands and properties, while also having the flexibility to provide leadership and strategy to small start-ups throughout numerous indsutries

• Has been at the forefront of digital media, development, and expansion throughout his career

• Extensive experience in the sports space, including serving in senior executive roles within numerous professional sports franchises, including serving as President, General Manager, Chief Operations Officer, and VP of Communications

• Has created, developed, and monetized numerous brands and properties, including media projects, experiential marketing platforms, digital marketing platforms, and corporate entities

• An accomplished writer, has agency copywriting experience and has authored state and federal legislation, white papers, research documents, books, television pilots and treatments, and documentary scripts

• Graduated from LSU with a degree in Mass Communications and a minor in Political Science

• Creative professional with more than 10 years of experience in the industry

• Background in graphic design and web development with a focus on developing impactful, long-lasting brands

• Diverse skill set features world-class experience in logo design, branding and marketing collateral, illustrations, and multimedia production

• Inventive creator of innovative and dynamic marketing strategies and campaigns

• Extensive social media marketing and design experience

• Has provided creative services for industry-leading brands and sports properties

• Instrumental team member for the City of Dallas’s bids for major sporting events, including Super Bowls, Final Fours, Major League Baseball All-Star Games, NBA All-Star Games, and USA Volleyball events, among others

• Has overseen brand development projects for professional sports leagues and has developed brands for numerous professional sports teams throughout the country

• Graduated from Art Institute of Dallas with a degree in Graphic Design

Rely On The Remedy

If the public perception of your brand isn’t hitting the right notes, your brand is singing the blues. And getting your brand back in harmony can be an ominous task. You need a powerful message, a clear, concise voice, and content with the capacity to engage your client base.

Perception is precious, and once an unintended perception permeates into the customer base, turning back public opinion is like trying to get toothpaste back in the tube.

The Remedy is a fully-integrated branding agency that can help successfully launch your new brand or get your existing brand back on track. It starts with an understanding of your desires and your current situation. Then we develop a strategy and a message for your brand designed to both overcome the current challenges and position (or reposition) your brand into a space that allows it to become impactful within its niche. From there, The Remedy provides you with the right content that works in unison across all platforms to deliver to a targeted audience the new voice of your brand.

Similar to fine-tuning an instrument, this process will properly align your brand so that it no longer sings the blues, but instead delivers the sweet harmony and sultry notes of impactful results.