Fan Plan

Fan Plan represented a rebrand opportunity for The Remedy. After originally creating the predecessor brand and successfully launching that product as a start-up company, The Remedy assisted the company through an acquisition process. As part of the new acquisition, The Remedy was charged with rebranding the company with a new look and feel more similar to a modern technology company. As such, The Remedy conducted market research into brands within similar industries -- online event ticketing, insurance, gaming, and sports media -- and developed a concept for the brand.

The brand was given a much more consumer-friendly name -- Fan Plan. That catchy name would also be the actual name of the products that the company sold, making for a very simple marketing strategy. The Remedy then developed a sleek new modern logo, one that could be used in many different applications. The Remedy also developed a new, dynamic color palette that would help further brand Fan Plan.

In the previous incarnation as TickAssure!, the entire brand was at times confusing to the consumer. The product was totally unique with nothing similar in the market, so there was a meaningul learning curve around it. The brand also had a similarly confusing name, as it led consumers to make assumptions about the product that were not entirely true. With the new streamlined Fan Plan brand, the name and product are much more simple and concise. The new brand also was positioned in a way that it could easily become a partner brand, and that came to fruition nearly from the start when the Fan Plan brand began discussions with the College Football Playoff and the NCAA about partnerships to further their respective consumer engagement strategies.

Services Provided

• Brand Strategy & Positioning

• Brand Development

• Creative Development & Execution

• Marketing Strategy & Positioning

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Investor Relations Strategy & Execution

• Media Relations & Publicity Strategy

• Email Marketing & Communication

• Social Media Marketing & Communication

• Website Design & Development

• Mobile Marketing Strategy & Execution