IFL On Stadium

In 2021 Stadium, a multi-platform sports network featuring exclusive live and on-demand games and events, extensive highlights, classic games, original programming, and daily live studio programming, and the Indoor Football League announced a ground-breaking multimedia rights partnership to distribute the IFL’s Game of the Week nationally on Stadium, as well as worldwide via Stadium’s digital platforms. Also, for the first time in American professional team sports, the live game broadcasts would incorporate real-time gamification within the broadcast experience.

As the IFL prepared for the exciting new national television package, The Remedy was tasked with developing branding around the initiative, as well as a graphics package for the broadcasts that would be aligned with the branding elements.

The Remedy started with developing branded logos for IFL on Stadium and the IFL Game of the Week. Additionally, the team at The Remedy created a complete broadcasting design package with an opener, studio features, scoreboards, lower-thirds, information boxes, player feature boxes, and player comparison graphics, among other on-air graphics. Many of the on-screen graphics also included a variety of animation effects used to promote pertinent information and game stats, as well as shifting to a team branded look whenever touchdowns were scored. The scoreboards were designed to be able to be sized to different dimensions accommodate additional data and information when needed, with scores also displayed, when going to or returning from a commercial break, on a larger, sidebar style look with oversized numbers.

Though the dynamic graphics package was designed to be able to shift color palettes as needed to reflect those of the participating teams, the base look was a combination of red and blue of the IFL and the silver and black of Stadium. The new graphics package gave the game broadcasters a professional look, helping to raise the bar for the fledgling league.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Media Relations Strategy & Implementation