Dallas Sports Commission

The Dallas Sports Commission is the most prestigious and impactful sports organization in Dallas that locals may not have ever heard of. But they’ve definitely enjoyed the fruits of the Sports Commission’s labor.

When mega-events like the Super Bowl, the Final Four, the NFL and NHL Drafts, College Football Playoff games, and Team USA events come to Dallas, they come based on the behind-the-scenes work of the Dallas Sports Commission. When tens of thousands of youth athletes and their parents fill downtown hotels and restaurants for weekslong volleyball and cheerleading events, it’s thanks to the hard work and dedication of the Dallas Sports Commission. When local high school football teams have the opportunity to play a game in the legendary Cotton Bowl Stadium or when local spelling bee champions get to live out their dreams and dominate the Scripps National Spelling Bee in Washington, D.C. or when local Dallas community basketball courts are resurfaced as part of efforts to give back, it’s because the Dallas Sports Commission is dedicated to improving the quality of life of Dallas residents through sports and competition.

But as the agency was approaching its fifth year, it still had very little local brand recognition, despite events it hosted boosting the economy and bringing in tax dollars for local schools, roads, law enforcement, emergency responders, and recreational facilities, while also supporting the employment of thousands of Dallas residents.

The Remedy saw a natural opportunity with the Sports Commission’s upcoming 5-year anniversary milestone and developed strategies to introduce the brand locally and allow the Dallas Sports Commission to tell its story. The Remedy devised a campaign designed to share unique initiatives and experiences with the local community while driving engagement with and creating awareness around the brand. This consisted of monthly sports sweepstakes giveaways for major sports experiences and monthly themed social engagement campaigns, culminating with the release of a high-end coffee table book titled DREAM BIG. The book allowed the organization to not only tell the story of the first five years of its existence and promote some of the major sporting feats that occurred in Dallas during those years, but it also provided an outlook for the future of sports in Dallas.

To brand the campaign and its initiatives, The Remedy developed a 5-Year Anniversary logo that complemented the Sports Commission’s existing brand and attached it to every activation. The Dallas Sports Commission experienced significant increases in website and social traffic that could be directly attributed to the 5-Year Anniversary campaign. The website saw a 168%+ increases in users, sessions, and page views over the same period in the previous year. On social, Facebook impressions rose more than 116% and Instagram was up 256%, with the monthly giveaways and social initiatives driving the traffic increase. The organization also collected thousands of new emails to add to its outreach database during the course of the campaign, a great asset for promoting and marketing future initiatives and events.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Direct-to-Consumer Marketing

• Communications Strategy & Execution

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Strategy Design & Development

• Business Collateral Design & Development

• Event Planning & Production

• Email Marketing & Communication

• Social Media Marketing

• Website Design & Development

• Media Relations Strategy & Implementation

• Mobile Marketing Strategy & Execution