Package Design

Packaging sells products. It can also discourage sales. Don’t believe us? Go to any grocery or retail store and look for a product for which you have not yet developed a brand loyalty. How do you choose from the many offerings in that category? Sure, sometimes we do our research. But oftentimes it’s the packaging that is one of the strongest components in the decision-making process. Shoppers are distracted. They’re in a hurry. Many times it’s less about making informed, rational decisions and instead more purely instinctive and reactive, buying by color, shape, or familiarity of location. Certain key aspects of packaging can trigger subconscious emotions before the conscious part of our brain can respond. This is where The Remedy can deliver you an advantage that allows your packaging to resonate and connect emotionally with potential customers, ultimately allowing you to sell more products. We will help your product packaging answer Who Am I, What Am I, and Why Am I. If your products can accomplish that, you already have a leg up on the competition. From there, let The Remedy provide the direction, creativity, insight, and brand strategy needed to get your products to stand out among the clutter.

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Branded Merchandise

Branded items for merchandise and promotional purposes have become a cottage industry, and there are literally thousands of products to which a company can attach its brand. But, just like everything else, careful consideration must be made as to which products would best promote the message a company is trying to send. For instance, Alcoholics Anonymous would probably not want to distribute branded bottles of wine, and a company would probably not impress a group of Dallas Cowboys fans by providing them with burgundy t-shirts as promotional gifts (that’s their arch rivals, obviously). In addition to the type of product, a company must also consider the branding elements placed on that item. Sometimes, simply a logo will suffice. But other times, a client will need specially-branded artwork to ensure that the correct message is communicated in the correct fashion. That’s where The Remedy comes in.