Curcumin Pro

CurcuminPro launched as the world’s first curcumin-infused brand of nutritional products. Curcumin is a naturally-occurring chemical found in various plants that has long been thought to have antioxidant and anti-inflammatory properties, along with many other health benefits such as protecting against types of colitis, stomach ulcers, and high cholesterol and helping to treat upset stomach, diabetes, depression, HIV, uveitis, and viral infections. However, curcumin has proven frustrating to scientists who state that it is unstable and not bioavailable, thus allowing it to pass through the system without absorbing and allowing those healthy benefits to take effect.

The developers of CurcuminPro found a solution with a patented process that combined the curcuminoid with a protein, thus allowing the body to absorb the compound into the bloodstream and ingest the healthy benefits of the curcumin, which became bioavailable with the protein combination. The company developed an entire line of supplements, chewables, drinks, drink mixes, meal replacement shakes, sugar free chocolates, jelly beans, and even pet products designed to provide essential health benefits to the body.

The Remedy worked with the company to build a new brand around the breakthrough product line. In addition to a product packaging concept that would stand out on store shelves, the company wanted to present the CurcuminPro line as one could provide great benefits to a wide range of people -- from athletes and weekend warriors to stay-at-home moms and seniors. The desired demo was basically 18-80, male and female, across all nationalities and financial profiles. And that was just for the portion of the product line meant for people, not pets.

We started with the concept of vibrancy -- if anything, everyone in the desired target demo could relate to vibrancy. So we moved forward with a vibrant orange color that earmarked the brand (and was similar to the natural coloring of curcumin) and then developed a simple product packaging concept that included one panel of close-up, vibrant imagery to contrast the rest of the non-descript packaging and represent the flavor or key ingredient of each product. Then we moved to the brand itself and its key marketing assets, all of which included vibrant, close-up, colorful imagery of healthy people on the move but still within the confines of everyday life, careful not to position the brand too far into an athletic supplement line. In the end, CurcuminPro enjoyed a successful launch as a complete line of healthy living nutritional supplements that stood out among the thousands of existing supplement brands because of its sharp look and exciting brand profile.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Development

• Creative Development & Execution

• Marketing Strategy & Positioning

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Publicity Strategy & Services

• Email Marketing & Communication

• Social Media Marketing & Communication

• Mobile Marketing Strategy & Execution

• Product Packaging Design & Development