FreeForAll Concert Series

The Remedy was approached with a unique concept in the world of entertainment. The idea was simple: a concert series featuring well-known acts at venues people want to attend where all of the tickets for the event are absolutely free. Our mission was to develop a brand that told the story and positioned it with legitimacy, excitement, and intrigue.

With the concept in hand, The Remedy went to work. We knew the brand needed a catchy name, one that would get people’s attention and also relay to the public the concert series’ most unique aspect – that all of the tickets were free. After going round and round with dozens of potential names and ideas, The Remedy finally settled on one that we believed was a home run – FreeForAll.

From there the FreeForAll Concert Series was born. The Remedy developed primary and secondary marks for the brand, along with a fun, exciting color palette and typeset that matched the character and personality of the new brand. The Remedy also oversaw all of the advertising, marketing, and media relations efforts of the brand as it rolled out its first show which featured Grammy-winning band Blues Traveler and Rock and Roll Hall of Famers The Family Stone, among other acts.

In all, The Remedy developed FreeForAll’s marketing and sponsorship sales collateral, website, press releases, print and digital ads, billboards, event posters, custom event tickets, and social media graphics. And the inaugural show ended up being a huge success, attracting a near-capacity crowd to Columbus Commons for an incredible party that kicked off the Labor Day holiday weekend in Columbus, OH, and set an impressive precedent for future FreeForAll Concert Series events.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Advertising Strategy & Planning

• Advertising Element Design & Development

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Publicity Strategy & Engagement

• Email Marketing & Communication

• Social Media Marketing & Communication

• Website Design & Development

• Video Concepting & Production