Innovative Sports Technology

Innovative Sports Technology is a global manufacturer of smart devices built to revolutionize the way athletes trained and rehabilitated, allowing athletes to demonstrate functional improvement and an increase in peak performance over time. While physiotherapy and strength-training professionals have long-used similar tools to treat and train athletes, never before have such tools been coupled with technology and an analytics engine in order to not only serve the treatment and strengthening function, but also to provide a qualitative assessment of the data derived from an athlete’s user session, thus allowing doctors, physiotherapists, trainers, coaches and care givers the ability to not only better treat an injured athlete, but also the opportunity to apply an individual’s baseline data with the newly gleaned user-session data, all within IST’s proprietary algorithm, in order to predict the chance of future injuries based on the athlete’s specific anatomical structure.

The Remedy was brought in to develop the company’s overall brand. We began with crafting a name that would succinctly tell the story of the brand, and then designed a dynamic logo to match the mood and vibe of the new brand. Additionally, because all of the company’s devices began as concepts, The Remedy provided conceptual drawings and renderings of each of the company’s new devices. These concepts and renderings utilized in investor presentations, manufacturing spec sheets, and marketing microsites.

By combining critical diagnostic functionality with smart technology and data analytics, IST has developed the future of sports performance and sports medicine. Big data is being used in almost all aspects of life, and it has proven to be the next big thing in the world of sports. IST’s Ankle360 and NECKxt DEFENSE devices are ahead of even that curve, changing the face of performance, training, and rehabilitation for athletes of all ages, genders, and skill level. Never before have core dynamic training applications met real-time data tracking and analytics. Add in the impact of gamification and IST is on the cusp of a remarkable breakthrough in its field, and these are just the first revolutionary new products and concepts that Innovative Sports Technology will bring to the market.

SERVICES PROVIDED

• Brand Strategy & Positioning

• Brand Development

• Creative Development & Execution

• Marketing Strategy & Positioning

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Conceptual Drawings & Renderings