Original Three Hundred

For years during Texas History classes, Texas school children learned about the Old 300. These were an honest, hardworking people, with a handful of scurrilous fugitives mixed in, who were drawn to the Mexican state of Tejas and its rich bottomlands along the Colorado and Brazos Rivers. The promise? Land and the opportunity for a good life on a new frontier. They came as nearly 300 families and colonial settlers, the original Anglo families of Texas. They ended up setting the course of history, not only for Texas, but for the entire Western United States.

The Old 300 opened the door to western expansion and were the pioneers of the American West. They were farmers and stockraisers who made up the area’s first colonization of Americans. They transformed an unsettled wilderness that today stretches from Central Texas to the Gulf of Mexico and integrated the livestock practices of the American South with the Hispanic ranching tradition of old Mexico. Born from them was the trademark Texas ranching industry which quickly spread throughout the Western territories and still exists within many Western states. Other Texas firsts within the new colony included the first English and Sunday schools, the first Texas newspaper, and the roots of what would become the Texas Rangers law enforcement agency.

With much intrigue and sentiment around those Old 300 families and what their lives must have been like, The Remedy developed a brand around that historical era. The new brand -- called the Original Three Hundred -- would include various products for modern consumption which would harken back to an earlier time when the West was still wild and the Texas had still yet to become a republic.

Partnering with local entrepreneurs, The Remedy developed brand stories around numerous items under the Original Three Hundred brand, including a whiskey, tequila, sangria, margarita mix, coffee, restaurant, and barbeque sauce, all of which are in development. From that, a spirits production company evolved called 1823 Beverage Company, and a television pilot about the era was written and pitched for production.

Not only did The Remedy come up with the brand story for each product and business entity, but it also produced all of the product packaging concepts, branding logos and marks, branded merchandise and apparel, and pitch decks for each of the products and concepts.

SERVICES PROVIDED

• Brand Definition

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Product Packaging

• Copywriting

• Branded Merchandise Program