Garret Morris’ Downtown Blues & Comedy Club

Garrett Morris’ Downtown Blues & Comedy Club opened as downtown Los Angeles’ only comedy club, Owned and operated by original Saturday Night Live cast member and co-star of CBS hit 2 Broke Girls Garrett Morris, the club hired The Remedy to assist it in repositioning and relaunching its brand with a more professional, hip new look and a vibe that fit with the funky, bluesy mood inside the club.

The Remedy started by suggesting a pivot from its initial generic Downtown Comedy Club name to a brand more closely tied to its iconic owner, Garrett Morris. It was also important to focus on the fact that the club also featured a blues element within each of its live shows. So in an area with so many clubs and venues trying to attract attention, why not just tell people what it was from the outset? What resulted was Garrett Morris’ Downtown Blues & Comedy Club. With the new name selected, The Remedy then set its sights on refreshing the brand. In addition to providing a new stage design inside the venue, The Remedy developed a new set of primary and secondary logos for Garrett Morris’ Downtown Blues & Comedy Club and also completely redesigned and relaunched the comedy club’s website. Further, The Remedy designed a new line of merchandise and developed several new marketing initiatives for the club, including an e-marketing campaign and a mobile marketing effort. Finally, The Remedy developed a comprehensive media relations plan for the club and began an aggressive publicity campaign for the first time in the company’s history.

The results were remarkable. The club hosted the Inaugural Blues & Comedy Festival during its opening weekend and played to sold out audiences during each performance. The festival culminated in a Grand Opening Gala on Saturday night, a red carpet event to celebrate the relaunch of the club’s repositioned identity that featured stand-up comedy veterans Luenell, Brett Butler, Jennifer Coolidge, Jonathan Kite, Justin Hires, Ron G., Vicki Barbolak, Leonard Robinson, and many more special guests (Coolidge and Kite made a special appearances in support of Morris, their co-star on 2 Broke Girls). Joining those talented comics were The Deacon Jones Blues Band and The Martin Guigui All Star Blues Band to usher in a festive new beginning for the veteran comedic icon.

SERVICES PROVIDED

• Brand Definition

• Brand Strategy & Positioning

• Brand Identity & Development

• Logo & Identity Design

• Creative Development & Execution

• Marketing Strategy & Positioning

• Advertising Element Design & Development

• Marketing Collateral Design & Development

• Business Collateral Design & Development

• Email Marketing & Communication

• Social Media Marketing & Communication

• Website Design & Development

• Media Relations Strategy & Implementation

• Branded Merchandise Program

• Mobile Marketing Strategy & Execution