WHAT’S THE STORY
D
o B e t t e r – G r e e n ovat i o n
GREEN OVATION Is it a mere add-on that is nice to have? Or is resource sparing and environmentally friendly fashion a must-have? Leaving this decision to the consumer is nothing short of negligent. Sustainability is no longer optional. Our future is, after all, too valuable to be determined by bargain hunters at the rummage table. It should be determined by people whose horizons reach far beyond the discount frenzy. Biotech, smart fabrics, and digital solutions lead the way. Many of the innovations not only make the product better, but also the world.
style in progress
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