Buy Less, Buy Better Slowear/Munich

Decelerated and reduced to essentials: Slowear is an antithesis to mass consumption.

“If you buy better, you buy less” is Roberto Compagno’s motto. Munich’s “Brienner Quartier” is the perfect location for Slowear’s first store in Germany.

Slowear/Munich BUY BETTER, BUY LESS

The choice of location in Munich’s quieter, yet very elegant, “Briennerstrasse” is no coincidence. It is calculated and a logical extension of what Slowear already stands for. Slowear most definitely isn’t about the pace set by the commercial pedestrian zones and fashion chains. It’s about taking the time to develop a product that satisfies a demanding clientele. Slowear, an Italian family business, manufactures all four brands stocked by the store. Designer, CEO, and owner Roberto Compagno chooses every single accessory himself. Every piece needs to reflect his vision of the perfect presentation of Slowear’s menswear collection in settings inspired by the chic of the 1970s and 1980s. There’s a specialist for every product group: Incotex stands for elegant, sharp-cut Italian trousers, while Zanone specialises in finest knitwear collections. Montedoro is known for jackets and coats, Glanshirt for shirts. High-end leather accessories and shoes are provided by Officina Slowear, as well as numerous other products such as scooter helmets, earphones, and vinyl records under the name Emporio. Slowear operates 29 stores worldwide in locations such as Milan, Tokyo, Seoul, New York, and Paris. This is the first store in Germany.

Slowear

Briennerstrasse 7, Munich/Germany www.slowear.com Opening: October 2017 Sales area: 85 sqm Brands: Emporio, Glanshirt, Incotex, Montedoro, Officina Slowear, Zanone