Italian Lifestyle We Love Stories/Salzburg

Stories/Salzburg ITALIAN LIFESTYLE

“Women love shopping, which is why I want to make the experience as comfortable as possible. Shopping is only fun when certain conditions are fulfilled. And this fun is what I care about most.” Store owner Sonja Clodi-Kathriner has a clear vision for Stories. She opened her boutique, located in the heart of Salzburg, in June 2018. It was a spontaneous decision. “A friend had been urging me to open a store for ages. In February, I stumbled upon the premises in Palais Küenburg in ‘Sigmund-Haffner-Gasse’. I knew it was the perfect location the moment I saw it. We opened our doors to the public in June.” Clodi-Kathriner, who also manages a fashion agency called SCK, is known to be spontaneous and purposeful. “I’m not trying to be a high-end store. I focus on creating special moments: wearable, classic, Italian, trendy, and a little ethno. Marella and iBlues by Max Mara, which my agency represents, are performing especially well. That’s why they are the core brands in my store.” “In a city like Salzburg you need to take advantage of an Old Town location because of the many tourists. In addition, the ‘Sigmund-Haffner-Gasse’ has a kind of forecourt that invites people to linger. It’s very pleasant in the summer. We have a seating area where customers can enjoy a drink. This is how shopping turns into the experience I talked about earlier. It’s very important to me. I don’t want anyone to feel under pressure in Stories. I want customers to relax and enjoy themselves.” Clodi-Kathriner furnished the store herself. She reveals: “I have 20 years agency experience, but I pursued a career in interior design initially. As Palais Küenburg is a listed building, we based our design on the historic stock. The old terrazzo floor in the 60-square-metre store is beautiful, but also a little restive. That’s why I combined it with furnishings in the style of the 1960s and a mirrored counter. The elements correspond wonderfully and are perfectly complemented by the vault.”

At Stories, customers can browse through lovingly and carefully selected fashion in a relaxed atmosphere.

Stories. Sigmund-Haffner-Gasse 16, Salzburg/Austria www.welovestories.at Owner: Sonja Clodi-Kathriner Opening: 27th of June 2018 Sales area: 60 sqm Brands: Arma Leder, Gimo’s, Hemisphere, iBlues, Maliparmi, Marella, Max Mara Leisure, White T, Yoga Jeans

Owner Sonja Clodi-Kathriner quite deliberately chose an Old Town location for Stories.