Public Affairs
City Manager Joe Neeb
Director of Public Affairs Juanita N. Jennings
In 2021, We Continued to Evolve. . .
This past year, we worked continually in order to produce more communication, marketing, educational pieces into the Roswell community as well as externally. Our big projects included a process and system to collect Lodgers’ Tax for Short-Term Rentals which makes us compliant with state statute. We subscribed to STR which gives us more data driven results for hotel occupancy and auditing. Our STR analysis and data reporting is done monthly to ensure compliance and real data reporting of Lodgers’ Tax.
Annual UFO Festival Logo Update: The City took on the UFO Festival and partnered with an outside company to produce the event. Lessons learned from this experience that will continue to improve the event for future years. Our UFO Festival was officially trademarked under the City of Roswell.
Our Team’s Contributions:
Our team contributed to the Outdoors, Fairs, Festivals Taskforce CSP Development for Economic Recovery Council and participated in the State DMO/Special Event State of NM Tourism for COVID-19. And more!
Upcoming “Roswell Great Blocks. . .”
Guest Services Division: We implemented a new Guest Services Division at Spring River Zoo with a focus on customer service, hosting of parties, rentals and events as well as membership and donor relations that is crossed trained with our Visitor Center.
No More Spectra: Cancelled the management agreement with Spectra in order to save on monthly management fees with an unknown reopening state mandate in April 2021. The city received grant funding to reopen in October of 2021.
Great Blocks project kick-off with MWRM Landscaping which is the Market Walk Space. This was a time consuming project, but will benefit the Roswell downtown district. MainStreet Roswell applied for the grant funding in which the City matched 20% of the $100,000 project for construction ready design documents for the Market Walk Space aka Great Blocks. 59
