Target Persona Jade 22 year old university student studying fashion in Manchester. Sells clothes on Depop to gain more disposable income to spend on clothing. Most disposable income is spent on fashion. Enjoys scouring grandparents’ house for vintage gems which can be sold. Loves the history and nostalgia attached to vintage clothing. Enjoys how unique upcycled and vintage clothing is, and loves to post statement pieces on her Instagram account. Is very aware of sustainability issues through University course and personal interests, avoids high street shops and fast fashion. She enjoys spending time on her phone and social media, keeping up to date with influencer content and brands offerings.
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