Consumer Incentive

There are a number of incentives which would attract the target audience to Re-Story and result in a successful launch and collection. These factors cater to a broad target market, expanding Retold’s reach, engagement and customer base, with the goal of creating a community of like-minded consumers.

These factors include:

Opportunity to generate income by selling unwanted garments through a simple process.

The collection tackles waste, which is a huge issue in the fashion industry.

Shopping the collection helps consumers to practice thoughtful consumption.

The transparency of the garment and collection journey reassures consumers that the sustainable ethos and practices of Retold are authentic.

The opportunity to own unique one-off garments.

The collection contains numerous sought-after designers including Burberry.

The collection is durable and made to last, the consumer knows they are making a long-term purchase.

Shop the collection to be part of Retold’s community and support a small business.

The nostalgia associated with vintage clothing.