Introduction

01 Introduction

Introduction

This document will thoroughly and thoughtfully propose a collection launch and accompanying campaign strategy.

Retold, a female-focused vintage brand, was founded in 2018 in East London by Clare Lewis, following a substantial career in the fast fashion industry which left her questioning her consumer values and increasingly turning to vintage clothing. Retold was created with the vision of transforming vintage and second-hand clothing into carefully curated stylish collections with a modern, minimal aesthetic.

Layer, is a sustainability consultancy, partnering with and advising brands to help to create a more sustainable fashion industry. Layer works with mid to high market developing brands, that have the sustainable ethos and desire to make positive changes but need some assistance in the planning and execution. Layer has a broad roster of advisors, who specialise in a range of areas to meet clients’ needs through a holistic approach.