SWOT Analysis

Re-Story will increase Retold’s customer reach and brand awareness through collaboration, immersive projects and increased social content.

Retold are able to test sustainable practices using Layer’s resources and expertise to ensure a successful outcome.

Creating unique garments which reflect the brand, are sustainable and stylish.

Reducing waste in the fashion industry and promoting conscious consumption.

The story-telling aspect helps to attract consumers and keep their attention.

Strengthening and growing business through expanding offerings. Minimal physical presence as the event is also virtual, however this just enforces the authentic sustainable values of Retold.

The deadstock fabric is limited so can’t reproduce popular items.

To promote and encourage sustainable shopping habits.

For Retold to expand business to stand out in the vintage market.

For Layer to enter the vintage market (first client in the market).

Opportunity for positive press coverage to increase brand reputation.

For consumers to get involved and become emotionally invested in the brand, serving as a loyal customer.

To expand customer demographic, through the opportunity to sell vintage garments to Retold, through a quick hassle-free process.

Increase Instagram followers and Retold subscribers. The quality of the deadstock material can often be unkown. However, Offset Warehouse worked carefully to test the quality of the fabric to ensure it met Retold’s standards.

Other competitors.

Possibility of negative press coverage.

Tax on international customers shipping may deter some consumers from purchasing from the Re-Story collection.