SWOT Analysis

Subscribers service to encourage loyal customers.

Positive press coverage.

Regular content on Instagram.

Well regarded for high quality vintage clothing.

Some physical presence (pop-up stalls and Retold’s studio in London). Minimal physical presence reduces some customer reach.

Small presence on HURR Collective (only two suits available to rent).

Only regularly active social media presence is Instagram, however it is currently one of the most popular platforms so an appropriate choice for a streamlined optio-channeled social media presence.

Retold has a Facebook profile, however it is very inactive and the last post was in August 2020. Inactive social platforms can deter potential consumers.

Vintage market is rapidly expanding.

Collaborating with another brand to increase reach and promotion on social media, increasing brand awareness. Retold has previously collaborated with other brands and is open to the concept.

Actively looking for ways to make the business more sustainable.

New presence on HURR Collective opens the opportunity to appeal to a younger audience, as renting is much more affordable.

Opportunity to expand and increase Instagram following and subscribers, creating a community of loyal customers.

Opportunity to expand on the story-telling and nostalgia associated with Retold and vintage clothing. Competitors in a rapidly growing market.

The vintage market is growing which could lead to potential oversaturation of the market. Retold would benefit from a new aspect to their business which would provide them with a USP, and a customer incentive to shop.