2 minute read
Competitor Analysis
Competitors|Cluxter
Cluxter is a strategic and marketing consultancy boutique for the fashion sector, based in Florence, Italy. The company is a consulting collective with a range of advisors offering bespoke services to luxury producers, with the aim of developing a high quality product using sustainable production processes.
With previous clients including College Moccasin, Cluxter is tailored to a high-end luxury target market, contrasting with Layer which is aimed at smaller, mid-market brands who want to become more sustainable but need assistance or resources to reach their goals.
Cluxter has two ateliers; leather goods and footwear, and use modern CAD design and 2D and 3D rendering technologies. The team is split into a number of specialist areas, including business and product development, raw materials, compliance and sustainability, operations and digital.
As Cluxter currently specialises in Footwear and Accessories, they cater to a smaller and more specific audience, this contrasts with Layer who caters to a wider audience, with a more diverse offering of services.
The company has worked on previous projects using deadstock materials, however Cluxter found not all materials could be used on both footwear and accessories. Ruth from Cluxter stated that “we think using deadstock could be interesting for emerging brands and we are considering it for future projects with clients”.
Ruth, Cluxter.
Competitors|Good Looping
Good Looping is a London-based sustainability consultancy specialising in strategy creation, implementation and global supply chain transformation, founded in 2018. Their mission is to drive transparency, inspire great practices whilst reducing harm to the environment. Key topics they focus on include sustainable sourcing, human rights, disclosure and transparency, collaboration, climate actions and respect for biodiversity.
With modern global supply chains appearing incredibly complex with many links involved, Good Looping helps to examine the brands supply chain and offer intelligent solutions to create a more holistically ethical process. As well as a consultancy service, Good Looping also holds workshops and training to provide expert knowledge for buying, creative and production teams. This helps to inspire, engage and educate an entire team with the hope of creating change.
On Instagram, the consultancy only has 385 followers, but use their platform to educate and inform followers, including posting about materials such as Modal, a wood based fibre. When first launched, the Instagram platform posted numerous times a week, however they have failed to post in 2021, reducing their reach and making them less of an active competitor for Layer.
The company attended numerous summits such as Hong Kong’s Fashion Summit in 2018. The agency also launched a Good Looping Magazine in 2018, offering a free review of the current sustainable fashion industry. The logo is simple and instantly recognisable, linking to the name and communicating the simplicity of living sustainably.
