Current Sustainable Business Aspects
HURR Collective, 2020.
Retold is constantly evolving to become a more sustainable brand, however as a small brand run by one person, there is only so much that can be done. In March 2021, Retold joined HURR Collective rental service. This suggests that Retold is actively looking for new ways to create a multi-dimensional sustainable business. Joining a rental platform enables Retold’s clothes to become more accessible to younger or lower income audiences who possibly couldn’t afford to purchase the clothing. It also provides another platform which Retold will be promoted on, with HURR boasting 68,000 Instagram followers.
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