Figure 8
An Israel-based fashion firm, Zeekit, is looking to take virtual fitting rooms to the next level. With partnerships with brands like Adidas, Modcloth and Macy’s, the concept is only developing further, allowing consumers to get an idea of what a garment looks like on their body without actually trying it on. Users can use the Zeekit app to upload a full-body image to try on garments from brands and create purchases. The company has also worked with ASOS during the COVID-19 pandemic, conducting virtual shoots with models of a wide range of body types to process on the website.
According to Zeekit, data shows the virtual fitting room service has helped reduce return rates for partners by
36% 30
