ASOS Insiders

infLuencers

ASOS Insiders

ASOS Insider is a group of influencers with ASOS handle Instagram accounts sharing outfit photos followed by style codes to inspire shoppers. This allows ASOS to further market their products using social media particularly Instagram. The Insiders also use other channels such as Pinterest, Twitter, Snapchat and TikTok to reach a bigger audience and give ASOS the multi-channel approach that is growing more popular within brands. Since each channel has a different purpose, it creates different content for customers to gain inspiration from which helps ASOS increase sales and spreading the word about new products ASOS has to offer.