Target Audience

If not, why?

- I’d rather have the physical items. - I like physically having my clothes/ accessories and often mix and match items so I always get my wear out of things that I purchase. - This could feed into issues which already exist with Photoshopping and displaying unrealistic body types online. Purchasing a digital form of clothing would minimise clothing waste but places a lot of pressure on individuals to buy clothes for purpose of sharing an image of themselves on social media. Clothing could become a way of surveillance and the element of comfort is lost.

- It may look too fake on my body and completely edited. If they could find a way to make it look like I was genuinely wearing the products then sure but it would otherwise just look stupid.

- Sounds a little bit too “for show”. I fear we live in a world now where the image of us on social media is more important than what we are as a person. it feels as if that fits into influencer culture and the fake ness of instagram a little too much for my liking. i don’t actively/ don’t want to post pictures of me on instagram in digital outfits just for validation. i like to post pictures just because. - It would be something to think about in the future but I would have to see what it’s like first.

ASOS focuses on giving young people between the ages of 16-34 the confidence to be whoever they want. With endless style inspiration on social media particularly Instagram, the young core customer can browse through outfit inspiration like a digital look book with style codes from the website available in the description on each post. Customers can also share their ASOS outfit with the hashtag #AsSeenOnMe and have a chance to be featured on the ASOS Instagram page, allowing the customer to have freedom with their creativity and styling.

“We focus relentlessly on reflecting the needs of our customers all over the world to help them look, feel and be their best.”