Social Media

PROMOTIONAL TACTICS

Social media

The launch of the festival and the digital clothing range will be promoted on ASOS’ 3 most popular social media platforms: Facebook, Instagram and Twitter. The promotion will be posted prior to the launch to create a buzz around the overall concept, with posts of sneak peaks of the festival and the digital clothing range with a coundtown till the launch to inform customers every day through their feeds. ASOS will also repost any content the ASOS Insiders and influencers have posted about the festival to interest the audience even more.