Press release

Once the influencers receive their packages, they can share their unboxing and box contents on their social media platforms followed by the hashtag #ASOSVirtualFestival to create interest within their audience.

The press release will promote the platform journalists and media outlets would want to feature the ASOS Virtual Festival on whether that will be website articles, magazines or social media. This will increase the digital clothing range and festival promotion further.

Press release recipients

A leading global fashion industry news outlet providing information on busines advice, immersive events and reporting and analysing the fashion industry to make positive changes in not just fashion but the wider world.

A physical and digital monthly magazine overing various topics from the latest fashion news, culture, arts and lifestyle, beauty, runway to living.

The most influential and independent fashion and culture online platform. Dazed covers everything from fashion, music, photography and art to science and tech, politics and culture.

A source of inspiration in fashion culture. iD features fashion, music, art, film and every creative field imaginable.