Digital Clothing

The concept has developed through secondary research of digital clothing companies such as Dress X and The Fabricant, progressing through to analysing various virtual experiences other companies have created, particularly during the Coronavirus pandemic, such as Fenty Skin and Lost Horizon. The future of fashion and technology has been merging and changing at this particular time, only to inspire us, change the perspective on our spending habits and allow us to understand the reality of trends coming and going.

The Fabricant is the world’s first digital fashion house, creating 3D garments that are non-physical. The company is determined to create a new perspective on fashion that makes the exploration of personal identity more sustainable through digital clothing and collaborating with the most well-known brands such as Tommy Hilfiger, Adidas, Puma, Under Armour, Buffalo London and many more. The use of creative technology suggests that the production of digital clothing has a positive influence on the supply chain which is less wasteful, smarter and more resilient.