Festival entertainment

The team behind the concept

Virtual Reality designer VR designers use 3D design skills to create immersive virtual experiences. The average hourly wage for a VR designer is £20.51. Augemented Reality designer AR designers specialise in creating programs for AR concepts and to develop graphics. The hourly wage of an AR designer is £17.95.

CGI artists A computer generated imagery designer uses creative software like CLO 3D, Adobe and Daz to render digital clothing onto models. The average salary of a CGI artist in the UK is £42,500 which is £21.79 an hour.

Production manager A production manager will ensure that all detailed schedules for the project as well as the budget is organised correctly to ensure the launch runs smoothly. The average salary of a production manager in the UK is £40k which is £20.51 an hour.

Graphic designer A graphic designer ensures ideas are presented and are developed through designs, logos and illustrations to suit the concept and target audience. The average salary of a graphic designer is £13.85 per hour.

3D designer

Project Manager 3D designers create photo realistic 3D images and animation to bring the project to life. An average hourly wage for a 3D designer is £17.95.

Project managers ensure all aspects of the project will meet it’s goals and stay within budget. The hourly wage is £25.23.

Festival entertainment costs

Like many other jobs, DJs normally get paid by the hour. Professional DJs are more likely to have a fixed rate or a starting salary depending on the budget of the event that they will be attending, the venue and location, the duration and theme of the event as well as the date. All DJs can be booked through a booking agent they are allocated to or an entertainment agency. Because the festival is virtual, there is no need in paying for added expenses a normal festival would have to pay for such as travel, accommodation, cost of shipping equipment to the venue, airfare and even food.

Entertainment costs The cost of an in-demand DJ or celebrity DJ is between £500-£5,000 per hour. This is based on industry averages for pricing and does not include VAT.

With the line-up of 12 acts with 2 hours sets each, it could cost between £12,000 - £120,000 depending on how much each artist charges.

Equipement hire for entertainment If the entertainment needed to hire equipment to perform the stream, ASOS would have to provide the cost of that. A standard day hire of a DJ system and equipment could cost to up to £700 a day for each act, with a total cost of up to £8,400 or more for the equipment hire which includes mixing decks, monitors, microphone packages, lighting packages, stage boxes, cables and sound engineers if needed as well as sound systems.

References

Referencing

Barrionuevo, A (2020) Tomorrowland Virtual Festival Struggled to Turn a Profit, But Plans to Return https://www.billboard.com/articles/news/ international/9473399/tomorrowland-virtual-festival-struggled-profit-return/ BBC (2020) Virtual reality production: where do I start? https://www.bbc.com/ academy-guides/virtual-reality-production-where-do-i-start

Biron, B (2020) Retailers like Macy’s and Adidas are Turning to virtual fitting rooms https://www.businessinsider.com/retailers-like-macys-adidas-areturning-to-virtual-fitting-rooms-2020-8?r=US&IR=T Byrne, A (2020) Virtual fitting room market forecast to double by 2025 https:// fashionunited.uk/news/retail/virtual-fitting-room-market-forecast-to-doubleby-2025/2020101551399

Chidekel, D (2021) The Future of Live Events: AR, VR and Advertising https:// www.forbes.com/sites/legalentertainment/2021/02/09/the-future-of-live-eventsar-vr-and-advertising/?sh=2a6ddfc82b65 Li, M (2020) Sizing technology: a cost/benefit analysis https://www. drapersonline.com/insight/analysis/sizing-technology-a-cost-benefit-analysis Mckee, J (2020) Digital artists weave technology and fashion to transcend physical limitations https://www.dailylobo.com/article/2020/06/digital-artists-weave-technologyand-fashion-to-transcend-physical-limitations

Milner, D (2020) Fashion jobs that are in demand right now https://www. businessoffashion.com/articles/workplace-talent/fashion-jobs-futurecoronavirus-pandemic-digital-virtual-design-sustainability

Nazir, S (2020) Brexit: The aftermath for retail https://www.retailgazette.co.uk/blog/2020/03/brexit-the-aftermath-for-retail/

Out-Law Guide (2020) The UK’s digital services tax https://www.pinsentmasons.com/out-law/guides/the-uks-digital-services-tax-dst

Storm DJS (2020) How much does it cost for a DJ per hour? https://storm-djs. com/how-much-does-it-cost-for-a-dj-per-hour/

Tatum, M (2020) How AR is changing fitting rooms for social-distancing measures https://www.raconteur.net/technology/vr-ar/ar-retail-covid/

Virtual fitting room: what is it, and why does the fashion industry’s future lie with it? https://techiia.com/news/virtual-fitting-room Virtual Fitting Room Market Size | Global Report 2020-2027 https://www. fortunebusinessinsights.com/industry-reports/virtual-fitting-room-vfrmarket-100322

https://uk.talent.com

Image references

Figure 1: ASOS Campaign image (2020) www.asos.com

Figure 2: Lighting festivals (2015) https://www.chauvetprofessional.com/ news/lighting-festivals/?utm_campaign=LIGHTING_INSIGHTS_OCT_2015&utm_ content=BOOTHCAMP_TITLE&utm_medium=EMAIL&utm_source=OCT_2015

Figure 3: Zeekit (2021) https://zeekit.me

Figure 4: Asos Trials AR tool See My Fit (2020) https://ecommercenews.eu/asostrials-ar-tool-see-my-fit/ Figure 5: ASOS Twitter banner screenshot (2021) https://twitter.com/ASOS

Figure 6: Puma’s Day Zero collection harnesses sustainable textile technologies (2020) https://www.bizcommunity.com/Article/196/462/201778.html

Figure 7: How Digital Fashion Could Replace Fast Fashion, And The Startup Paving The Way (2020) https://www.forbes.com/sites/ brookerobertsislam/2020/08/21/how-digital-fashion-could-replace-fast-fashionand-the-startup-paving-the-way/

Figure 8: Zeekit Unveils Next Generation Of Virtual Fitting Room, New Visualisation Features (2016) https://wwd.com/business-news/technology/ zeekit-virtual-closet-app-10546500/

Figure 9: Fenty Skin Virtual Launch (2020) http://www.jnproduction.com/events/ event/fentyskinvirtuallaunch

Figure 10: Virtual Music Festival ‘Lost Horizon’ Brought Glastonbury To Life In VR For Two Glorious Days (2020) https://vrscout.com/news/vr-music-festival-losthorizon-impressions/

Figure 11: The A/W Boohoo Collection Is All About TikTok Moves (2020) https:// www.abouther.com/node/31786/fashion/fashion-news/aw-boohoo-collectionall-about-tiktok-moves

Figure 12: Missguided unveils biggest Playboy collection yet (2020) https:// uk.fashionnetwork.com/news/Missguided-unveils-biggest-playboycollaboration-yet,1192152.html