PESO

Place

Since the festival is online, all influencers can access the festival from home, on their own or with their friends. The festival is occurring over 3 days with different artists performing at the main stage each day. This gives people the opportunity to purchase a ticket at their chosen day or a weekend pass.

Price

The day passes for the festival would be priced at £5 a day with the weekend passes priced for £10. All ticket profits would go towards the creatives working on the festival, the digital clothing range and the fitting room as well the artists performing.

The digital clothing pieces range from £5 to £30 depending on the complexity of the garments.

PESO

Paid Media

- Sponsored posts on Instagram - Social media influencers

- ASOS Insiders

- Gifted endorsements

- Collaborations with celebrities like Christian Cowan, Ovie Soko, Madison Beer.

Earned Media

- Online reviews of products on various social media channels such as Youtube, Instagram and TikTok - Mentions by bloggers and influencers

- Media coverage from magazines, newspapers, websites and TV